Promoting your programs

Short introduction What is your name ?Where are you from ? How much time you have in your Literacy NJ Program?

Objectives

1- Introduction to marketing and tools for promotion non-profit organization.

2 - Identify current activities promoting Literacy NJ Programs3 -Search to create together a promotional plan for new alliances

with tutors, students and sponsors.

Seeking answers

How did you find your Literacy Program?

Overview of Marketing

1) Identification, selection and development of a product,2) determination of it’s price,3) selection of a distribution channel to reach the customer’s place, and4) development and implementation of a promotional strategy

Marketing the management process through which products and services move from concept to the customer. It includes thecoordination of four elements called the 4 P’s of marketing:

Marketing is based on thinking about the business in terms of customer needs and their satisfaction.  

Non-profit organizations

The difference is the purpose of profit marketing is for you to buy a product or service

The purpose of non-profit marketing is usually to encourage people to give of his time, money or volunteer service.

Q: How many nonprofit organizations are there in the U.S.?

A: According to the National Center for Charitable Statistics (NCCS), more than 1.5 million nonprofit organizations are registered in the U.S.

Nonprofit Organizations•1,532,250 tax-exempt organizations, including:

•1,061,916 public charities•102,055 private foundations•368,279 other types of nonprofit organizations, including chambers of commerce, fraternal organizations and civic leagues.

(Source: NCCS Business Master File 9/2015)

Promotional Strategy

Personal Selling Personal relationship between the customer and the product or service.

Promotional Strategy

Public Relations

The more positive an image a non-profit can cultivate, the more opportunities it will have to achieve it’s mission and goals.

Promotional Strategy

.

Direct MarketingThis strategy shares information with potential customers through telemarketing, customized letters, emails and text messages.

Seeking answers

Do you know the strategies for promotion of Literacy Program in

your community?

Promotional Strategy

Sales PromotionsStrategic activity which uses alliances to encourage buying a product or service that supports both companies.

• ‘buy one get one free’ options• seasonal discounts• contests• samples

For nonprofit organizations alliances are made with different companies in order to raise funds as a percentage of sales.

Help Literacy New Jersey

http://www.igive.com/welcome/lp15/wr34.cfm?c=33927

Promotional Strategy

Advertising This mode of promotion is usually paid.

Mass media such as television, radio or newspapers and magazines

.

FACEBOOK

Help Literacy New Jersey

www.literacynj.org

Seeking answers

Why should YOU promote your Literacy Program?

What is important to talk about regarding your Literacy Program?

Where and how are YOU promoting your program?

Share Discussion

Creative Marketing Ideas for Nonprofits organizations

Seeking answers

What ideas do you have to improve the promotion of your Literacy Program with your director?

Non profit promotion: You working with Program Director

Ideas that we can DO together1. Volunteer to serve as official videographer and

photographer at events.

2. Volunteer to put up a blog on the organization website and keep it updated.

3. Share the Literacy Program newsletter via email and link it to your blog, your videos and your organization's social media accounts on Facebook.

4. Brainstorm with Program Director to come up with event ideas and invite tutors, students and sponsors BUT….

5. YOU host the event!

Promotional Strategy

Seeking answers How did you find your Literacy Program? Do you know the strategies for promotion of Literacy Program in your community? Why should you promote your Literacy Program? How are you promoting your Literacy Program? Where are you promoting your program? What is important to talk about regarding your program or about literacy? How can you help to improve the promotion of your Literacy Program?

http://www.xfactorllc.com/resourcesarticlesdetail.asp?id=68http://www.business.rutgers.edu/executive-education/blogs/new-4-ps-marketing-non-profits

http://www.marketingmodo.com/9-tips-on-marketing-for-nonprofitshttp://yourbusiness.azcentral.com/creative-marketing-ideas-nonprofits-5833.htmlThe Nonprofit Marketing Guide: High-impact, Low-cost Ways to Build Support for Your Good Cause; Kivi Leroux Miller et al.

Bibliography