1Marketing Solutions

Where business happens

Marketing Solutions

2Marketing Solutions

Maximizing your LinkedIn Presence

Keys to profile effectiveness How to get the most out of prospecting Engaging with existing network Leverage Groups to build influential connections

3Marketing Solutions

Achieve a Powerful and Complete Profile

Most effective way to showcase your talents, background, experience, passions, interests, and areas of expertise

100% complete profiles enhances your personal brand

Checklist Upload a professional photograph Create a compelling headline Customize your public URL Share information in brief paragraphs Make profile publicly available Give and request recommendations Update your status

4Marketing Solutions

Upload a professional photograph

Best opportunity to make a great first impression Essential to attracting connections

5Marketing Solutions

Create a compelling headline

Use brief, descriptive, compelling keywords to describe your role and grab attention

Ensure headline is searchable – default is most recent position and title• Example: if you are in sales and marketing but title is VP of Sales, change

to “Dynamic Sales and Marketing Executive”

6Marketing Solutions

Customize your public URL

Customization will optimize your LinkedIn profile to show up in search results on major search engines when someone searches your name

Claim results for your name as they provide a gateway into your personal brand

7Marketing Solutions

Share information in brief paragraphs

List current position and at least two past positions

Use descriptive keywords quoted in headline Describe role for each position

Positions

Opportunity to describe who you are and how you help people

Recommend writing in third person

Summary

Utilize customer-focused keywords, to show up in search results

Brainstorm words and phrases people in your target markets may search for to find someone with your experience, offering, etc.

Specialties

8Marketing Solutions

Make profile publicly available

Ensure entire profile is publicly visible to everyone You want other professionals to be able to find you and contact you Being invisible won’t help build your network

9Marketing Solutions

Give and request recommendations

Get recommended by former colleagues/clients to add weight to profile Suggest different points where appropriate Request specifics The best way to receive recommendations is to first give them

10Marketing Solutions

Update your status

Commit to updating your status regularly Useful way to regularly refresh your profile and keep it up to date

11Marketing Solutions

Tips for Prospecting on LinkedIn

Connect after every meeting

Use Advanced Search to find key contacts and leverage extended network to determine who may be connected to prospects

Request “warm introductions”

Join and participate in Groups

Check prospects’ profile for contact information

Purchase “In Mails” to reach out to contacts via LinkedIn messages

12Marketing Solutions

Engaging with Existing Network Base

Constantly build connections and send personalized invitations

Commit to staying active on the network– Update status publicly– Share/comment 1st, 2nd and 3rd degree connections

Share relevant news, articles and insights to define yourself as a trusted authority

– When something is “share-worthy” and members of extended network share it, your visibility increases

– To find and share content that is interesting, consider using “LinkedIn Today” site – a great tool for finding popular, trending and relevant content

Add Applications to profiles– Polls allow you interact with your network– My Travel & Events give the opportunity to

showcase the part of your schedule that most involves connecting

13Marketing Solutions

Leverage Groups

Groups give access to people and discussions related to an industry, topic or geo region

Effectively working groups is a solid way to build your network and generate leads (effective networking is about providing value, sharing, helping and informing – not spamming, promoting or selling)

Key Aspects Join Connect Create

14Marketing Solutions

Join a Group

Basic members can join up to 50 groups Spend time looking at participation and conversations happening within

15Marketing Solutions

Connect within a Group

Post and introduce yourself to the group – keep simple, why joined… Reach out to members within common groups Look for active members within groups to prospect Add relevant replies to posts –

• Starts process of some

one-on-one conversations • Since reply is public, use

technique to demonstrate to

others what you have to offer

16Marketing Solutions

Create a Group

Purpose in creating a group is to discuss topics prospects, customers and partners might find worthwhile

Must commit time to curate, moderate, stimulate and facilitate group participation

17Marketing Solutions

5 things to do in the next 24 hours…

1. Maximize your profile

2. Connect with colleagues and clients

3. Add a public URL to your profile

4. Commit to updating your status regularly

5. Join a group

18Marketing Solutions

Thank you!

For further advertising information & case studies: http://marketing.linkedin.com

Rada IvanovAccount Executive, LinkedIn Marketing Solutions

415-970-5181

Aliza ElbertAccount Manager, LinkedIn Marketing Solutions

415-970-5185