Literary illustrated magazine

Media kit

Reboot

Here is a new twist*:

— “Russian Pioneer” magazine from 2013 has gained the management independence and runs a series of innovations;

— “Russian Pioneer” magazine has found a new CEO - it has become a famous producer Alexey Bokov, who loves and knows how to surprise;

— “Russian Pioneer” expanded its resources. Apart from regular nine issues of the magazine we will see a number of creative special projects this year. Russian Pioneer magazine website ruspioneer.ru will operate at full capacity

* author quotes Andrei Makarevich is a regular contributor to “Russian Pioneer” magazine

The new twist in the life of “RP” is turning to the reader to all known science 360 degrees. Our authors stride

in the vast expanses of social network

Even Vladimir Putin is a “Russian Pioneer”Because only in the “Russian Pioneer”first person writing in the first person

Stability – a sign of class!Since the founding editor of “Russian Pioneer” is Andrey Kolesnikov - the brightest reporter Kremlin pool, the author of several best-selling books about Vladimir Putin and “Ottsevodstvo” about his children. “The Editor-in-Chief 2009” according to the “GQ” magazine. Prize laureate of the Russian Federation government in 2013.

Traditionally “Russian Pioneer” is:

Ivan OhlobystinKsenia Sobchak Fedor Bondarchuk Orlusha Mikhail Prokhorov

Should meet more often!

ReadingsThe original presentation of the magazine, which include the authors present their work with a large number of spectators.

Awards“Russian Pioneer’s” literary prize - the annual ceremony, which marked the best works of contemporary authors and those of the classics, whose work is still relevant. And that’s not all!

BirthdaySummer is a time of celebration. The time of magazine noisy birthday.

GamesIntellectual elite closed casino. Analog of the TV version “What? Where? When”.

Literary illustrated magazine “Russian Pioneer” missionary tradition continues beyond their pages.

This is evidenced by the traditional events:

Our “chips”Each issue of the magazine “Russian Pioneer”

is not just great authors and high-grade reading.Also it has great special projects, such as:

But life goes on, new year offers new and original ideas and you will always

be able to participate!

— Photo project in the 3D format “Women’s Bath”;— Vinyl record of the first single Schnur’s group “Ruble”;— Bright and useful guide to Vancouver, compiled before the Olympics

TargetAudience: Average

age

30+

Education:Higher

Spendtheir holidays

abroad

Financialstatus:

Average or aboveaverage

SocialStatus:

Managers,professionals,

employees

Travela few times

a year

Buy clothes& shoes

1 time per monthor more

Havea country house

70% 70%62% 65% 55% 35% 38%31%Stay in hotels

of 5* and 5*+

Readership of the «RussianPioneer» magazine

Distribution of the “Russian Pioneer” magazine

Распространение журнала “Русский Пионер”

12%

13%

71%

5%3%4%

5%7%

8%

10%

13%16%

31%3%

Supermarkets

Shop Press

Gas station

VIP-mailing

Air

Moscow

St. Petersburg

Regions of Russia

Abroad

Kiosks press

Clubs, restaurants, events,shops, galleries, boutiques

Bookstores

subscription

VIP-f leet

Site audience www.ruspioner.ru

55% 55%31%45%43% 25% 27%45%Education:

Higher

Spendtheir holidays

abroad

Financial status:

Average or above average

Social Status:Managers,

professionals, employees

Travela few times

a year

Buy clothes & shoes

1 time per month or more

Stay in hotels of 5* and 5*+

Havea country house

Package offer 360°

Advertising in the magazine

The site www.ruspioner.ru specializes in non-standard advertising formats. We come up with interesting special

projects and creatively participate in the creation of the advertising company for the customer.

Accommodation in social networks:

Sponsorship of events

Advertising

“Literary Kitchen”

Новая рубрика www.ruspioner.ruRestaurant criticism have been forgotten in our

journalism direction, but “Russian Pioneer” revives it. Weekly magazine columnist incognito visit the most

interesting restaurants in Moscow and St.Petersburg. Visit reports restaurants will be published

on the website of “Russian Pioneer”. Visit reports restaurants will be published

on the website of “Russian Pioneer”. Only here you will see the original

reports for each restaurant.

Schedule “Russian Pioneer” in 2013

Распространение журнала “Русский Пионер”

№ Release Date of reservation Providing armor layout

April 29 March 23 February 7 MarchMay 30 April 22 March 7 AprilJune 30 May 19 April 3 MayJuly-August 30 June 23 May 9 JuneSeptember 30 August 27 July 9 AugustOctober 30 September 23 August 3 SeptemberNovember 30 October 23 Septembeк 03 OctoberDecember 1 December 23 October 7 November

Rates for advertisingin the “Russian Pioneer” magazine in 2013

Распространение журнала “Русский Пионер”

Format Price, rubles

First spread 1 100 000Second spread 900 000Third spread 750 000Turn in the table of contents (open) 700 000Turn in the Table of Contents (Close) 650 000Turn 600 0004 cover 1 000 0003 cover 650 000Thick insert (1/1 1/1) bilateral (excluding those. Cost) 700 0001/1 page Letter from Editor 500 0001/1polosy Contents (1) 450 0001/1polosy Content (2) 400 000Placement of advertisement and format of 1/2 of the page under the heading "enlarger" 450 0001/1polosy Content (3) 385 0001/1 page before the first quarter of 365 0001 inner band 350 0001/2 page 275 0001/3 page 225 000

Prices are quoted in rubles excluding VAT - 18%;Cost for positioning - 15%;Discount for advertising agencies - 15%;Cost for accommodation “advertorial” - 15%

Additional features

Under the placement of special projects publisher does not accept for publication layouts, made by third parties. Not a standard advertising in the magazine - on request.

* The cost of investment of up to 50 grams. Attachment format agreed on separately.

Full attachment Full circulation 375 000*Attachment VIP Up to 5 000 230 000*Attachment 4 VIP cover Up to 5 000 590 000*Parcel post Full circulation 1050 000