Melisa Adisti

{2011 - 2014}

GraphicDesign

Portfolio

AND

To me visual communication —in advertising and graphic design— has often been about the challenge of paradoxes;

minimalism vs. complexity or aesthetics vs. functionally, and stillvisual communication is (as well as music and english literature)

the most transcendental thing I’ve stumbled upon in my life. It’s a constant excuse to stay curious, learn something new and

to interact with society, media and people in general.And somewhere in between that I focus on the details,

conceptual thinking, visual strategy and keeping it simple.

Birmingham Institute of Art and DesignBirmingham, United KingdomBA (Hons) Graphic Communication2011 - 20122.1

Limkokwing Universityof Creative TechnologyKuala Lumpur, MalaysiaBA (Hons) Professional Design2008 - 2011Foundation, first and second year

St. Theresia High SchoolJakarta, IndonesiaJunior - Senior High Schoo l2003 - 2008

EDUCATION

WORK EXPERIENCE LANGUAGESIndonesianEnglish

DESIGN SKILLSIdentityPrintPackagingAdvertising

SOFTWARE SKILL SPhotoshopIllustratorInDesign

ASSOCIATIONSAIGA

Member since 2012

BEHANCE NETWORKMember since 2010

RECOGNITIONBIRMINGHAM MADE ME DESIGN EXPO 2012

Birmingham, United KingdomWork exhibited in Art & Visual Design categor y

B-HIVE INITIATIVE 2012Shortlisted in the Advertising categor y

2012 BCU VIS COMM STUDENT AWARD SRunner up in Graphic Communication category

GRAPHIC DESIGNERAlpha Salmon Digital (Jakarta, Indonesia)

Creative DepartmentOct 2012 — Sept 2013

www.alphasalmon.com

SENIOR GRAPHIC DESIGNERPentomic Division (Jakarta, Indonesia)

Creative DepartmentSept 2013 — present

www.pentomicdivision.com

Self BrandingMelisadisti

Seeking simplification, I soughtto combine my initials into asimple mark. The result is asimplified, minimalistic monogrambased upon Melisa and Adisti.

Logo Development

MA

Melisa Adisti

Colour palette

Fonts

Archer Pro Bold

AaBbCcDdEe01234.;!?&

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789$¢%(!?,;.:)

ARVIL SANS

ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789$¢%(!?, ; . : )

Gotham Narrow Light

AaBbCcDdEe01234.;!?&

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789$¢%(!?,;.:)

Gotham Medium

AaBbCcDdEe01234.;!?&

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789$¢%(!?,;.:)

SCHOOL WORKS

Poster DesignLife Inside a Flying Spaceship

As part of a student report late2011, this poster design waschosen to be exhibited duringBirmingham Made MeExhibition in 2012.02

SCHOOL WORKS

Campaign ConceptBrum-Ja (Birmingham Tourism)

My submission for BirminghamTourism Campaign Competition2012 and it was shortlisted asone of the finalists. Meet Brum-Ja.The brand vehicle inspired by theSelfridges Building, Birmingham.03

TV COMMERCIAL - 1 (SELFRIDGES BUILDING)

TV COMMERCIAL - 2 (MAILBOX)

TV COMMERCIAL - 3 (CENTENARY SQUARE)

X CLOSE

‘Brumja Watch’ sign where people can take out theirphones and scans for Brumja

VISIT BIRMINGHAMBirmingham Tour ism Campaign 2012

SCHOOL WORKS

The Typographic Circle SupplementCreative Something

04My submission for D&AD StudentAwards 2012. Create-ive Something is a brand new supplement presented by The Typographic Circle and the annual Circular Magazine, discussingthe creative minds of previous typocircle speakers and a showcase of the designer’s portfolio.

“Design is both a political and cultural force for change,although most designers choose not to think about the power it has.”

— Anthony Burrill

“The work kind of reflects me as a person.It’s the way I live my life.”

— Anthony Burrill

SCHOOL WORKS

D&AD White Pencil 2012The Evolution of Weapons

Based on a timeline of evolution,this campaign outlines theevolution and developments ofweapons throughout thecenturies. This campaign hasbeen shortlisted as one of thefinalists in 2012 D&AD Awards.05

PEACEONEDAY

© 2011 Melisa Adisti. All Rights Reserved. | Home | Global Truce | 2012 Exhibition | News | General Terms | Privacy | Press | Contact | FAQs | Sitemap

SUBMITGET NEWSLETTER First Name Email

Search here...

000 00 00 00: : :TO 21 SEPTEMBER

HOME

GLOBAL TRUCE 2012 STUDENTS GT 2012 TOOLKIT GT 2012 COALITION

ABOUT TRUCE 2012 FILM

DONATE

EVENTS EDUCATION

| | | |

GO

POD IN 60 SECONDS

INTRO FILM

READ MORE >>>

READ MORE >>>

GET YOURGLOBAL TRUCE 2012TOOLKIT

BLOG

TOOLKIT

WHAT ISPEACE ONE DAY?

STUDENTSGLOBAL TRUCE 2012LEAD THE WAY

GET INVOLVED

Skype in the classroomwith students aroundthe world.

Global Truce in the classroom.

READ MORE >>>

Jeremy talks on Skypeto young people.

The Global Truce 2012Coalition.

THEEVOLUTION

OFWEAPON

2012

ANEXHIBITIONFriday 20:0021 September 2012Old Truman BreweryBrick LaneLondonE1 6QL

SCHOOL WORKS

Packaging ConceptGoogle Get Connected

USB FORMAT. An easy andsustainable way to install and usegoogle products on yourelectronic devices. My main goal isto create a strong package, whilereducing the size compared to theusual digital line products (e.g.Adobe Creative Suite) that usesplastic CDs.

06

store

logingoogle show & share google home & office google travel google customise

YouTube

Books

Picasa

News

Watch, upload and share videos

Search the full text of books

Find, edit and share your photos

Search thousands of news stories

media social geo officemobile

PROFESSIONAL WORKS

Print DesignPentomic Credentials 2014

Printed credentials for the digitalagency I was working for. PentomicDivision is a digital productioncompany specializing in interactivedesign and rich media advertising. 07

0.75 0.75 1.00 1.001.00

72°

1.00

PROFESSIONAL WORKS

Website Design & CollateralsEllsworth Apparels

A start-up brand that carriesphilosophies and knowledge oflong tradition of shirt-crafting.With the new breed of mobilemarketing, they justify the valueof their quality products byeliminating brick & mortar rentalcost while shifting the sales focusto mobile pop-up store and theE-commerce website.

www.ellsworthapparels.com

08

PROFESSIONAL WORKS

Promotional WebsiteLime App

Lime is a cross-platform mobilemarketing tool that provides abetter way to make the most ofthe marketing and promotion youalready engage in. Promotionalwebsite acts as the platform forusers and partners to learn aboutthe app.

09

PROFESSIONAL WORKS

Website DesignSGM (Kenali Alergi)

Website design for SGM, a localmilk brand’s newest line ofproducts, soy-based formula.Aimed at lactose intolerantchildren, this site o�er parentsthe information about milkallergies with quizzes todetermine whether their child hasmilk allergies.

10

Wireframe

Final Design

PROFESSIONAL WORKS

Corporate Website DesignSandratex

Sandratex is one of Indonesia’sbiggest players in the textileindustry. Established in 1961,The company sought a moremodern approach to be reflectedin their online presence.11

PROFESSIONAL WORKS

PROFESSIONAL WORKS

UI/UX DesignShop Me App

As the front-liner tool, Shop Me appprovides a platform for its membersto get involved in setting up fashiontrends in Indonesia. Users can getinspired and inspire other users.Be social. Post comments to theirfriend’s sets. All from the apps.As big (and little) trends happen,from anywhere they happen to be.

12

PROFESSIONAL WORKS

BrandingThe Bearded Baristas

The Bearded Baristas is aPop-up Co�ee Bar based inJakarta. From classy to cozy- The Bearded Baristas is allabout co�ee and style.13

Logo Development

Colour palette

Fonts

Pacifico

AaBbCcDdEe01234.;!?&

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789$¢%(!?,;.:)

Lato Regular

AaBbCcDdEe01234.;!?&

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789$¢%(!?,;.:)

PROFESSIONAL WORKS

LOGOS14