Metrics that Matter@calexity

''there's a data person.''

''so and so runs sql queries.''

''As soon as we're done with this redesign…''

does your work have impact?

prove it

Define bright like a diamond

be true to your tools

Show me the receipts

Define bright like a diamond part 1

engagement

do you even care about making money?

pirate metrics

Acquisition Activation Retention Revenue Referral

moment to moment

Acquisition# of new and unique sign-ups

activation# of people who click book AND

potential booking $ revenue

take it or leave it

pirate metrics

be true to your toolspart 2

+ = $$$2 analytics tools 1 A/B Testing tool

OR + + = $$$

Segment

Google analytics(meh)

blah blah blah

just show me what I care about

measure behavior not demographics

Kissmetrics

boo ya

mixpanel

heap

event overload

optimizely

money in the bank

take it or leave it

+ = $$$2 analytics tools 1 A/B Testing tool

YOU GET PAID, I GET PAID

WE ALL GET PAID

Show me the receiptspart 3

question. your. data.

analytics team working group eyes on the wall

> >

analytics team

working group

eyes on the wall

shared understanding

awareness

consistency

agreement

learning workshops

six-up sketching

experience mapping

take it or leave it

go out of your way to invite questions

good stories always beat good spreadsheets

- chris sacca -

your data is only as good as your understanding

so make it easier to understand