Microsoft Lync Server 2010

October 2010

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Today’s AgendaIntro to Softchoice

What is Unified Communications?

Current Communication Challenges

Why Microsoft UC?

Introducing Microsoft Lync Server 2010

Architecture, Deployment, Licensing

Q&A

• US$1 billion in Sales (2009) • #1 MS EA Advisor in North America• 40+ local sales offices & 5 call centers• 19,000 Customers

• 900 employees• Canada’s Top Solution Provider

– Computer Dealer News Magazine• Canadian Headquarters• Traded on TSX Symbol: SO

Softchoice at a Glance

• Microsoft Managed Partner in US since 1997

• Manage most EA’s in North America• Microsoft LAR of year in 2009 • Customer Acquisition and Retention

Award 2009• DDPS, SDPS and EDPS Certified• 28 Microsoft Business Development Team

members including 6 Microsoft Enterprise Architects

SpeakerRahul Argade – Solutions Architect for Microsoft Technologies

Unified Communication is the direct result of the convergence of communications and applications.

The integration of real-time communication services such as Instant Messaging (chat), presence

information, telephony (including IP telephony), video conferencing, call control and speech recognition with non-real-time communication services such as unified

messaging (integrated voicemail, e-mail, SMS and fax).

What is Unified Communications?

(Too) Many Technologies

End-users and IT Staff may be Overwhelmed

For End Users• Shifting Workforce: More remote users than ever• Typical businesses average 6 devices & 5 communication apps per

person• Learning curve just to be able to communicate• Travel is expensive and inefficient

For IT Admins• Too much infrastructure to manage, too many user accounts• Technology that isn’t integrated• A prevailing “do more with less” attitude• IT staff turnover & training issues

Authentication

Administration

Storage

Compliance

Unified Experience

AudioConferencing

E-mail andCalendaring

WebConferencing Telephony

VideoConferencing Voice Mail

InstantMessaging (IM)

Authentication

Administration

Storage

User Experience

Authentication

Administration

Storage

UserExperience

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Administration

Storage

User Experience

Authentication

Administration

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UserExperience Authentication

Administration

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User Experience

Authentication

Administration

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UserExperience

Authentication

Administration

Storage

User Experience

Telephony andVoice Mail

InstantMessaging

E-mail andCalendaring

Unified Conferencing: Audio, Video,

Web

On-Premises In the Cloud

The Business Impact of UCDrives up Productivity• Maximize individual productivity• Increase collaboration among employees, partners and

customers• Get projects done faster / more efficiently

Drives down Costs• Reduced # of systems = reduced power, cooling, and overall

infrastructure costs• “Do more with less”• Lower travel costs• Decrease telephony/conferencing costs• Speed learning curve for new employees

Why Microsoft’s Unified Communications Solution?

Gartner on Microsoft UCTo be included in this Magic Quadrant, solution providers must have at least three of these technologies in their UC solution:

• Voice and Telephony

• Conferencing

• Messaging

• Presence and IM

• Clients (thick, thin, PDA)

• Communications Applications

http://www.gartner.com/technology/media-products/reprints/microsoft/vol10/article19/article19.html

Microsoft’s History with IMCloud Based IM Solutions

Personal IM Solutions:• MSN Messenger 1.0 (1999)• MSN Messenger 3.0 (2000)

PC-to-PC, PC-to-Voice (Net2Phone)• MSN Messenger 4.5 (2001)

5-person Group Chat

Corporate IM Solutions:• Windows Messenger (2001)

SIP support, file xfer, app sharing, and whiteboarding

RTC API Support• Office Communications Online

On-Prem IM Solutions

Corporate Solutions:• Exchange 2000 IM Service• Live Communication Server 2003 (LCS)• Live Communication Server 2005 • Office Communicator Server 2007 (OCS)• Office Communications Server 2007 R2• Lync Server 2010

* Microsoft reports 330 million monthly Windows Live Messenger users as of 2009

What’s in the Client?

The Lync Server 2010 Client Experience

Choose WHO to communicate with…

Browse Contacts Search For People

…and choose HOW you want to communicate!

Call People See People Follow People

• No more Live Meeting client!• Lync Meeting Recorder – record in

WMV format• Panoramic HD video• Infrastructure consolidation• Users benefit from a truly

converged client experience

Conferencing Enhancements

Mobile Clients:Interoperability in Action

• Communicator Mobile• iDialog for iPhone• FUZE for iPhone & Blackberry• Blackberry Office Communicator• Microsoft Office Communicator for Windows Mobile

• Silverlight-based web client • 3rd party Linux clients • “Lync for Mac” – new Lync client in Office 2011 for Mac

Lync Connects People in New Ways, Anytime and Anywhere

Access messages through your PC, mobile device, or the WebConnect in real time across devices from a familiar interface

PC WebMobile

New Lync 2010 Client Features:

Contact Cards – available across Office & SharePointUnified Contact Store – all contacts in a single viewActivity Feeds – Facebook-style status updates from peersSkill Search – search SharePoint personal sites for the right skillConversation View – list all communication (meetings, voices calls, IM’s, etc) that you’ve had with someoneDevice Transfer – go from desktop VoIP to laptop to mobile phone

Microsoft Lync Server 2010:What’s new in Voice?

Microsoft Lync Server 2010▪ Integrated conferencing experience▪ Enhanced 9-1-1 for NA▪ Survivable branch appliances▪ Call admission control

▪ More options for devices (including lower cost)▪ Call park and malicious call trace▪ Additional data center survivability options

Microsoft Office Communications Server 2007

▪ “Anywhere access”▪ IM and rich presence▪ Desktop integration▪ Voice features for mobile workers▪ Unified messaging with Microsoft Exchange

2007▪ Audio and video conferencing▪ Web conferencing (Microsoft Live Meeting

client)

Microsoft Office Communications Server 2007 R2

▪ Desktop sharing▪ Dial-in audio conferencing▪ Higher resolution video▪ Single number reach▪ Attendant console▪ Response groups▪ SIP trunking

Instant Messaging

Unified Conferencing: Audio, Video, Web

Telephony and Voice Mail

Lync Server 2010 delivers on Critical Voice Features

Interoperability - Choice in Voice!

Microsoft Lync Server 2010 can replace your PBX, but its not a one size fits all solution

Replace your entire PBX to create a complete UC solution Enhance existing PBX with VoIP, or Add IM, Presence, and Conferencing to your PBX

Call Admission Control: Enforce bandwidth policies, QoS for audio/video, max bandwidth per session, Internet overflow for video

Traditionally QoS functionality required expensive network gear

Malicious Call Trace: flag harassing or threatening calls, trace calling number, gateway/SIP trunk

Call Quality Notification: notifies you of bad connections

Visual Voicemail

Call Routing: forward calls to another line or “simulring” (cell, home phone, etc)

Call Park: Determine who’s allowed into conference based on invited/uninvited, authenticated/anonymous, locked/unlocked meeting, etc

Device Transfer: switch between devices during call (headset, IP/USB phone, etc)

Voice Client Features

Survivable Branch Appliance (SBA): • Leverages a PSTN connection for backup dialtone

and fails back to WAN link when available again• SBA VendorsData Center Resiliency:• Failover dial tone to alternative datacenters• Active/Passive Registrar failoverMedia Bypass: • No longer need mediation server in remote locations• No longer needed for IP-PBX interopE-911: • Native 911 location awareness• New Location Information Server role

Voice Server Features

SBA - User ExperienceFeatures Available with WAN Down

PSTN Inbound and Outbound calls

Intra-Site calls, Inter site calls (PSTN Rerouting)

Hold, Retrieve, Transfer

Authentication, Authorization

Voicemail Deposit (Redirect to ExUM in Data Center)

Voicemail Retrieve (through PSTN)

Call Forwarding, SimulRing, Boss-Admin, Team-call

Call Detail Records (CDR)

All 2 Party Intra Site communicationsAudio Conferencing through PSTN

Contact Search

Features Unavailable

Inter-site Data (IM, App Sharing, etc.)

Conferencing (IM, Video and Web)Presence & DND based routing

Modify Presence or Change Call Forwarding Settings

Contact List

Response Group and Call Park

WAN UpAll Features Available

WAN DownBasic Voice Features Available

Resilient Lync Server 2010 clients: Lync, Attendant Console, Lync Phone Edition

Mobility Features • New hardware/software partners – over 30 Lync certified partners!• Improved device monitoring & reporting – IP Phone Inventory Report, User

Activity Report, Call Quality Report, P2P Session Detail Report• Single Number Reach

Audiocodes Mediant 1000 –1U, 4E1/T1, redundant power supply, MSBG-Firewall, Routing engineMediant 2000 – 1U, 480 concurrent calls, redundant power supply

Dialogic DMG 4000, 1U, 4 E1/T1, Redundant power supply

Ferrari 1U, 4 E1/T1, Redundant Power supply

HP SBA Module running on Procurve 54xx switch Chassis. Redundant Power supply, 8 E1/T1, Layer 2 functionality

NET UX Series. 1U, 8 E1/T1, Redundant power supply. MSBG-Firewall, Routing engine

SBA - Partner SolutionsAudiocodes: Existing M1k and M2k gateways can be converted to SBA

Dialogic: Existing DMG4000 Hybrid can be converted to SBA

NET: New HW to support SBA. Migration plan for customers wanting to move to UX platform.

Ferrari: Existing R2 Hybrid gateway can be converted into SBA

HP: Customers using ProCurve switches can convert it into a SBA by buying the module

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MS BOA

Lync Phone: Home Screen & Calendar

Contact Info…

Forwarding Options…

Microsoft Lync Server 2010:Extensibility

Extend Communications to Business ProcessesIntegrate presence with line of business applications

Contextual CollaborationOn the device—person to person

Streamline Communications:▪ “Enhanced Presence”▪ “Click to Communicate” ▪ Communications context

Business Process CommunicationsIn the middle-tier—machine to person

Cut-down Human Latency:▪ Notifications and Alerts▪ Outbound Calls▪ Expert Finder

Anywhere Information AccessAnywhere, any device—person to machine

Extend the Reach of the Application:▪ Web Chat▪ Query-Response Bots▪ Interactive Voice Response

Productivity-Enhancing Apps

Efficient Application CreationEnterprise-Grade Platform Extensible Software

Foundation

Interoperable and Extensible Platform

Lync 2010 works with other Microsoft Applications and third-party vendor technologies

»Integrate and Enhance Existing Investments

Take advantage of interoperability to replace, enhance, or add voice options

»Offer Choice in Voice

Integrate presence with line of business applications

»Extend Communications to Business Processes

Contextual Conversations

Microsoft Lync Server 2010: Architecture & Deployment

Improved Infrastructure• Central Management Store – XML stored in SQL containing

Topology, Policies, and Configuration.

• Virtualization support for all server roles

• Visual infrastructure planning with Lync 2010 Planning Tool and Topology Builder

• Improved monitoring on services, components, and voice quality

• Improved System Center Operations Manager MP

Infrastructure Considerations: Active Directory Requirements DNS Requirements Certificate Infrastructure Requirements (Internal CA, PKI) High Availability requirements (hardware load balancers, SQL cluster, etc) Network Requirements (QoS, bandwidth, session resiliency) Monitoring (define voice quality success)

Telephony Considerations: What devices are in my environment (desk, mobile, etc) Pure IP PBX solution or integrate with existing PBX? What are my existing Dial Plan, Policy, and Routes? What are my user’s dialing patterns for outbound and internal calls? What are my VOIP Integration options with existing infrastructure?

6 Steps to Ensure Adoption:1. Develop Readiness Plan Review organizational requirements, success metric

2. Define Support Strategy Define support resources / escalation plan

3. Pilot Program Key user groups, usage scenarios, validate deployment

4. Training Plan Develop end-user training courses

5. Generate Awareness Keep users informed, advertise launch, prepare everyone!

6. Measure Usage and Adoption Establish reporting to assess usage/adoption

Planning Tool & Topology Builder• Recommends a multi-site topology

based on your inputs• Provides WAN bandwidth est.• Exportable XML imported into

Topology Builder• Compatible with Visio

Microsoft Lync Server 2010:Licensing Changes

Enterprise Voice Licensing Lync Server 2010 Standard CAL Lync Server 2010 Enterprise CAL Lync Server 2010 Plus CAL

Instant Messaging and Presence

Audio, Video, and Web Conferencing

Grandfathering Policy• From Now until 12/31/2010

– New L/SA CoreCAL Customers & existing CoreCAL SA customers can add OCS Std CAL for 50% off!

Licensing Changes and OCS Grandfather Policy

Q & A

Want more help: microsoft@softchoice.com

Appendices

Hardware Requirements“Frontend” (FE) Spec* CPU 8 cores (Dual Quad-Core) 2.00 GHz+ 12 gigabytes (GB)* Attached storage (hard disk drive 10K rpm+, 72GB+) Applicable to other roles (Edge,

Monitoring/Archiving) 2 network cards (NICs) 1 GB+ per second (GBps)

* Baseline for 100,000 user pool with 10 FEs and 1 BE

“Backend” (BE) Spec* CPU 8 cores (Dual Quad-Core) 2.00 GHz+ 32 GB* Attached storage (10Krpm+, 72GB+), multiple

spindles 2 NICs 1 GBps+

Server Virtualization supportIncluding Audio/Video/AppSharing roles

Lync Server 2010 Server Roles Archiving and Monitoring Server Role Audio/Video Conferencing Server Role Central Management Server Role Lync Web Application Server Role Director Role Edge Server Role Group Chat Server Role Mediation Server Role Reach Application Sharing Server Role Survivable Branch Appliance Role Unified Communications Application Server Role Web Conferencing Server Role

Planning Tool

Sample architecture for 3000 voice enabled users