The Mobile Imperative
Brent LearyCRM Essentials@BrentLeary
Total
1-19 empl.
20-49 empl.
50-99 empl.
0% 50% 100% 150% 200% 250% 300%
54%
56%
49%
44%
16%
15%
16%
17%
51%
53%
48%
47%
46%
46%
45%
47%
39%
43%
29%
31%
11%
11%
10%
9%
18%
13%
31%
27%
19%
19%
18%
24%
15%
14%
21%
13%
5%
3%
11%
7%
8%
7%
9%
15%
15%
16%
11%
19%
3%
4%
2%
1%
Attracting new customers Reacting quickly to changing market conditions
Growing revenue Maintaining profitability
Improving cash flow Obtaining financing
Attracting & retaining quality employees Improving customer experience and retention
Improving employee productivity Effectively managing relationships with suppliers
Adding resources to meet market demand Streamlining business processes to be more efficient
Other (please list)
% Sample Size
SBs’ top challenges are attracting new
customers, revenue,
profitability, improving cash flow--making it essential to tie collaboration solution value and messaging to these areas.
5.) What do you view as the top 3 business challenges for your company in the next 12 months?
SB Top Business Challenges
04/10/2023 CRM Essentials/SMB Group Confidential 2
Sample Size = 568, 1-19 empl.: 413; 20-49 empl.: 80; 50—99 empl: 75
Key Benefits for SBs Currently Using and Plan to Use Integrated Collaboration Platform/Solution
04/10/2023 337, 44.) What are the top 3 benefits your company get/expects from using an integrated collaboration platform?Sample Size: Currently Use: 91, Plan to use: 113
© SMB Group and CRM Essentials
Other(list)
Provides us with more security when collaborating
Reduces email volumes and dependence on email
Fewer data entry errors and version control issues
Helps our company look more professional
Easier to bring new ideas into the company dialogue
Faster to find and connect to people
Improves workflows
More efficient project management
Easier access to up-to-date, accurate information
Reduces paper and manual processes
Saves money and time
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
0%
9%
13%
15%
19%
20%
30%
34%
38%
41%
41%
41%
1%
16%
19%
16%
27%
9%
32%
38%
36%
30%
30%
46%
Plan to Use Currently Use
% Sample Size
Mobility & CRM
BrentLeary.com
Mobility & Social CRM
PhilosophyBehavior
ActivityExpectation
What’s changed…what hasn’t?
At Intuit good numbers of our customers are now coming to us solely through the mobile device. In the past, they would start out with a Web-based application and desktop products, then use the mobile device as a supplement. Now we see folks interacting with our products solely through mobile.
Trevor Dryer – Intuit Program Manager, Mobile Payments
Getting in the palm of their hands…
A Tale of Two iPads…
If It Ain’t Broke, Make It Better…
#1 free app for both iPhone and iPad in the App store (3/17 & 3/18)
36% of all streams for were from the iPad and iPhone apps (3/17-20)
An average of 92.9 minutes per daily unique visitor (3/17-20)
MMOD delivered a 63% increase in total visits across the MMOD broadband and mobile products
13.7 million total hours of live streaming video consumed. (11.7M total in 2010)
March Madness ON DEMANDA Brand New Experience
“I’m not sure I need a television anymore. By opening the floodgates, the NCAA and CBS is fit to deliver a true revolution in sports. And in return they’ll get audience data, captivity and flexibility like no sports broadcasting has ever seen before”.
FastCompany, April 2011
Mobility – Inside and Out
Cloudy Future
Thank You!
@BrentLearyBrentLeary.com