What’s App: 5 Tips for a Successful App Experience
3
It all starts with acquiring customers... not users!
The Global Smartphone Usage is Growing
Smartphone-user in
2016
1,5 Million Apps in Apples
App Store
7,7 Billion Mobile
Devices
7,1 Billion People on the Earth
1,6 Million Apps in Googles
Play Store
Increase of App usage since 2014
2 Bl
70%
Smartphone-Penetration Globally
34,6% 42,8%
52,8%
2013 2014 2015
Smartphone-Penetration Brazil
53% 76%
90%
2013 2014 2015
Share of used OS
15,08%
2,2%
81,02%
0,8% APPLE
WINDOWS MOBILE
ANDROID
Others
How many Brazilians are daily online on their
Mobile devices?
?
? How much % of the total Internet Traffic
is coming from Mobile devices?
How many Brazilians are daily online on their
Mobile devices?
47%
79% How much % of the total Internet Traffic
is coming from Mobile devices?
?
How Much Time are you Spending per Month on Your Mobile Device?
>100h
How Much Time are you Spending per Month on Your Mobile Device?
>100h
“Two in five would rather give up electricity and water than their device”
eMarketer
5 Tips for a Successful App Experience
#1 Set Achievable Marketing Goals
• Amount of Installs • Ratings • Ranking • Cost-per-Install • Winning new Customers • Conversion Rate
#2 Focus on App-Store-Optimization
More than
50% of all User
discover Apps via App-Store-Search
#3 Reach your App-Store Position!
• # Installs • Quality of Ratings • Right Category
80% of Mobile App Advertising Budgets are being invested for User Acquisition...
Active Installs
Re-Engage Re-Activate
Web2App
Install- Campaigns
Post-Install- Campaigns
#4 Use Specialized Campaigns!
0%
10%
20%
30%
40%
50%
60%
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Don’t Forget to Save For Retention!
Centralized media buying Optimization Full service for Apps
#5 The Right Tech-Partner For your Mobile-Strategy
Muito Obrigado! Mitch Gavril Global Advisory Manager