NASW MI 2010 04 08

Organizational Policy Development and Strategies for Use of Social Media and Web

2.0 TechnologiesCarrie Rheingans

Social Work StudentJimena Loveluck, MSW

President/CEO

NASW- MI Conference, 8 April 2010

Workshop Description“This workshop covers the basics of new Web 2.0 technologies (blogs, facebook, Twitter, del.icio.us, etc.) and how they may effectively be used by organizations. After a brief overview of the technologies, we will discuss ethical dilemmas with these technologies and their use. The workshop will end with the case study of the HIV/AIDS Resource Center's process of developing internal policies for use by staff, Board members, and volunteers and their interactions with clients.”

Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.

Outline Objectives What is ‘social media’,

‘web 2.0’? Types, examples of social

media Considerations for social

media use Case study at the

HIV/AIDS Resource Center Small group discussions


Objectives Differentiate between

various types of social media

Identify how social media platforms work

Prepare talking points to initiate the creation of social media policy at your organization


List two considerations for using social media to interact with clients

Name three ways social media could be used at your organization

What is ‘social media’?


Types of Social Media

Social networks Photo sharing


Flickr Picasa Shutterfly http://www.flickr.

com/photos/umhaitirelief/

facebook MySpace LinkedIn http://www.facebook.c

om/pages/HIVAIDS-Resource-Center-HARC/305912791121?ref=ts

http://www.flickr.com/photos/umhaitirelief/



http://www.facebook.com/pages/HIVAIDS-Resource-Center-HARC/305912791121?ref=ts






Video Sharing Collaborative Media Google Apps: Docs, groups,

calendar, etc. http://groups.google.com/g

roup/a2-wine-cellar-2008


YouTube Vimeo http://www.yout

ube.com/user/um

http://groups.google.com/group/a2-wine-cellar-2008

http://groups.google.com/group/a2-wine-cellar-2008

http://www.youtube.com/user/um




RSS Presentation Sharing

SlideShare.net http://www.slidesh

are.net/umhealthscienceslibraries


RSS = really simple syndication

Google Reader Email clients http://www.google.co

m/reader/view/?hl=en#overview-page

http://www.slideshare.net/umhealthscienceslibraries



http://www.google.com/reader/view/?hl=en#overview-page




Location-Based Podcasting iTunes Radio/Music/News sites http://www.npr.org/rss

/podcast/podcast_directory.php


FourSquare Google Maps http://bit.ly/d80O

Sw

http://www.npr.org/rss/podcast/podcast_directory.php



http://bit.ly/d80OSw

http://bit.ly/d80OSw


Blog/Blogging Microblogging

Twitter http://twitter.com/HARCa2


= web logBlogger/blogspotWordPressLiveJournalhttp://umichsph.wordpress.com/

http://hivaidsresource.org

http://twitter.com/HARCa2

http://umichsph.wordpress.com/

http://umichsph.wordpress.com/

http://hivaidsresource.org/

http://hivaidsresource.org/


Social Bookmarking News Sharing Digg http://digg.com/ StumbleUpon Reddit


Del.icio.us http://delicious.com/cr

heinga/NASW-MI-2010

http://digg.com/

http://delicious.com/crheinga/NASW-MI-2010




Meetings Wikis Wikipedia Wikispaces Wikia http://lostpedia.wikia.c

om/wiki/Main_Page


SchedulingDoodle.com

Conferencing SkypeGoogle video chatsgotomeeting

http://lostpedia.wikia.com/wiki/Main_Page

http://lostpedia.wikia.com/wiki/Main_Page

Considerations for Social Media Use

Who does it? What do they say? How often? With whom do they interact? Are approvals necessary? Logistics – computers, staff time, supervision


Case Study at HARC Started with social

network individual profiles (facebook, MySpace) Unsupervised

Internet outreach Supervised

Transition to facebook page, Twitter account


Case Study at HARC Interview staff/board for

feedback Audience of current social

media use Issues: staff time,

message approval, staff capacity

Policy: follow confidentiality guidelines, think about HARC when using personal accounts


Type of Medium BrandNumber Users

Social Networks facebook 11LinkedIn 4

MySpace 1Photo Sharing facebook 4

Picasa 1Shutterfly 1

flickr 1Personal

webspace1

Video SharingYouTube (account)

3

Personal webspace

1

Blog/Microblog Read blogs 4Twitter 2

Write blogs 1

RSSGoogle reader

1

Google Apps Docs 3Calendar 2

Buzz 1

Social Media Use by HARC Staff and Board

Case Study at HARC – Next Steps Train

staff/board/volunteers right now about various platforms for their personal lives (not mandatory)

Clear communication with all staff/board/volunteers/clients about who is managing HARC’s presence


Make strategic social media plan Determine audiences

currently interacting with, who we’d like to interact with

Get audience input about names of accounts for various information

Pick only a few types of media

Set a maximum weekly time limit for social media use

Determine staff/volunteer staffing of profiles, develop sustainability plan

Best Practices Create two policies:

Expectations/boundaries for employees including suggestions for personal use

Operational guidelines when using social media for job

Define boundaries Logo use, etc.

Help employees understand the guidelines


Make guidelines visible, easy to access, linked to other policies/contacts

Post guidelines on http://SocialMediaGovernance.com/policies.php so others can improve their guidelines too

Best Practices from Chris Boudreaux’s site:http://SocialMediaGovernance.com

http://socialmediagovernance.com/policies.php



http://socialmediagovernance.com/

Resources Google Applications –

collaborative platforms http://www.google.com/intl/en/options/

U-M Health Sciences Libraries presentations on SlideShare.net http://www.slideshare.net/umhealthscienceslibraries

Social Media Governance http://socialmediagovernance.com/


Mashable – online social media guide http://mashable.com/

CommonCraft – “social media in plain English” videos of how various social media platforms work http://www.youtube.com/user/commoncraft

Nonprofit Enterprises at Work (NEW) Center http://www.new.org/

Local universities, colleges – look for classes

http://www.google.com/intl/en/options/

http://www.google.com/intl/en/options/

Objectives Review Differentiate between

various types of social media

Identify how social media platforms work

Prepare talking points to initiate the creation of social media policy at your organization


List three considerations for using social media to interact with clients

Name three ways social media could be used at your organization

Questions? Comments? Corrections?


Group Activity

Stakeholders Who do you serve? Who could possibly be using

social media to serve this population?

Who needs to approve your social media guidelines?

What do your funders say about social media use?

Policy Development Which types of social media

should be included? Which staff should be

included? Should board members,

volunteers, clients be included?

What is specific to your field? What will be your first step

upon return to your organization?


Considerations for Social Media Use

Who does it? What do they say? How often? With whom do they interact? Are approvals necessary? Logistics – computers, staff time, supervision


Thank you!

Carrie [email protected]

Jimena Loveluck, [email protected]

www.hivaidsresource.orgwww.ssw.umich.edu


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NASW MI 2010 04 08

Education