FOCUS 2015 A TRADITION OF EXCELLENCE Nation al Gui ld Hypnist s NATIONAL GUILD OF HYPNOTISTS CONVENTION on Issue 6 2015 You practice excellence... you are part of the National Guild of Hypnotists tradition of excellence, but how do you get this message out in the marketplace? How do you let the world know about the services you offer, your professionalism, commitment, and capabilities to help? How do you reach everyday people, making them aware that you offer effective ways to deal with life’s everyday problems? In today’s digital world, video is a powerful tool. With video, you reach hundreds, thousands, even millions of people in ways that can be personal and compelling. Unlike the limitations inherent in the written word or audio communications, video’s combination of visual plus verbal allows you to reveal your personality, inspire confidence, and engage your viewer. Video is second only to face-to-face communication. Best of all, video marketing is simple, affordable, and quickly accomplished. If you are using videos to help you reach your market, use the strategies in this newsletter to help you improve your approach and take your video marketing strategy to the next level. And if you are not already using this dynamic marketing tool, let this be your guide to help you get started now. MORE ON PAGE 2.
Transcript
FOCUS 2015
A TRADITION OF EXCELLENCE
National Guild of Hypnotis t s
NATIONAL GUILD OF
HYPNOTISTS CONVENTION
on
Issue 6
2015
You practice excellence... you are part of the National Guild of Hypnotists tradition of excellence, but how do you get this message out in the marketplace? How do you let the world know about the services you offer, your professionalism, commitment, and capabilities to help? How do you reach everyday people, making them aware that you offer effective ways to deal with life’s everyday problems? In today’s digital world, video is a powerful tool. With video, you reach hundreds, thousands, even millions of people in ways that can be personal and compelling. Unlike the limitations inherent in the written word or audio communications, video’s combination of visual plus verbal allows you to reveal your personality, inspire confidence, and engage your viewer. Video is second only to face-to-face communication. Best of all, video marketing is simple, affordable, and quickly accomplished. If you are using videos to help you reach your market, use the strategies in this newsletter to help you improve your approach and take your video marketing strategy to the next level. And if you are not already using this dynamic marketing tool, let this be your guide to help you get started now. MORE ON
PAGE 2.
Page 2
The experts at MarketingProfs.com have already proclaimed 2015 as, “The Year of Video Marketing,” and with good reason. Forrester Research now equates one minute of video as having the messaging impact of 1.8 million words. Technology behemoth Cisco says that by 2017, video will account for almost 70 percent of all consumer internet traffic—and these are only a few of the eye-opening statistics that surround this medium. Yet perhaps the most remarkable part of this momentous shift in the way business professionals communicate with their clients and prospective clients is how easily you, as a sole practitioner or small businessperson, can be part of it. Does your computer have a webcam or your phone or tablet have a video camera? If so, then BAM! You are ready to be a video marketer. Countless studies have shown that you don’t need a camera crew and Hollywood-quality equipment to effectively put video to work, helping you connect with more people and share in-depth and insightful information. Sit down in front of your computer’s webcam and talk. Within only a few tries, you will have found your “video smile” and your “audio voice.” Need a microphone? An inexpensive one will work just fine, simply position it so that it picks up your voice clearly but is not so close by that you sound “breathy” when you speak. If you don’t want to be anchored at your desk in your videos, invest in an inexpensive tripod for your phone or tablet (and they start at around $10.) With only these few steps, you’ll be ready to go. Your quality content and smooth delivery conveys that you are a professional. Viewers are not turned off by the fact that you are using the video camera on your phone rather than professional film production equipment. Instead, videos shot on your phone, tablet, or desktop computer take on a personal touch that your viewers appreciate.
A Tradition of Excellence The Year of Video Marketing
MORE ON
PAGE 3.
Page 3 Choosing Subject Matter for Your Videos If you regularly cover only the ideas shown below, you’ll likely have more than enough topics to fuel a steady stream of video content for your viewers.
Ideas for Video Topics Business/Services Introduction: Recognize that many people do not understand what a hypnotist does or how hypnosis works. Use video as a communication tool to provide insights and consumer education. Your videos don’t have to be a targeted promo for your specific services—when you build knowledge and enhance
comfort levels about the profession in general, you simultaneously strengthen your own business platform.
Product/Services Overview: Videos also provide a great way for you to increase awareness of the types of services you offer. Don’t be surprised if even your best clients do not realize how many different ways you
can help improve their daily lives until they learn about it through your videos.
Client Testimonials: Your videos don’t have to feature you; let your satisfied clients become your brand evangelists. Ask for videos and perhaps offer to help clients make videos for you. Always remember that you need written permission before you use anyone’s video even if that person has verbally agreed or provided
you the video.
The Power of Stories: With traditional marketing language you can “tell,” but with stories you can “sell”. Sharing stories is a proven way to influence your prospects without them feeling as if they are being “sold to.” Stories inspire. They offer texture to your message and a way for you to speak from the heart. Stories put
a face on your services in a highly effective way.
Helpful Tips for Videos
Keep it short by picking a single topic and then staying only on that topic. Make most of your videos 30 seconds or less. If you have especially great content, you can occasionally go 3 minutes.
Make it even shorter by using microvideos—brief snippets that grab the viewer’s interest. Apps and platforms to explore include Vine for 6-second loops; Instagram for 15-second videos; MixBit for 16-second videos and Tumblr for GIFs, which are small animated graphics interchange files.
Most computers now include built-in video editing software, such as iMovie or Windows Movie Maker. These programs are simple to use and the knowledge you already have in MS Word, PowerPoint, and other familiar software will help you quickly be comfortable with these editing programs.
Distribute your videos EVERYWHERE. Post them on your website, your YouTube channel, Facebook, Twitter, Google+, Instagram, Vine, and LinkedIn. Use expressive language to describe your video when you add it to a social media site and add plenty of meaningful, relevant tags (keywords) to make it easy for people to search for and find your video by topic.
In both your message and in the text you write on sites where you upload your video, encourage viewers to share it with their friends and followers.
Include your contact information on every video you release (even if it’s only your web address). People who receive your video from a friend need to know how to find you and your website. Adding professional affiliations, such as your NGH membership and credentials can also be beneficial.
Add music if you like, but make sure you have the rights to use the music. NGH Royalty Free Background Music is a good option, available at https://ngh.net/online-store/hypnosis-background-music/. This is royalty-free background music made by hypnotists for hypnotists. As purchaser you have full rights to use the music in your office, when you record your inductions CD’s for clients, produce self help CD's for the public, or create online videos.
Home to website for the National Guild of Hypnotists.
t h e h y p n o t i s t s c o n v e n t i o n . n i n g . c o m
A place for sharing plans, ideas, and excitement about each upcom-ing NGH Convention.
w w w . f a c e b o o k . c o m / n g h h q
The NGH Facebook Fan page.
w w w . f a c e b o o k . c o m / g r o u p s /
n a t i o n a l g u i l d o f h y p n o t i s t s
The National Guild of Hypnotists group on Facebook.
w w w . h y p n o t i s t s c o n v e n t i o n . c o m
A public-facing blog for sharing NGH news (your news!) with current members, prospective members, clients, and prospective clients.
h t t p : / / w w w . l i n k e d i n . c o m / g r o u p s /
N a t i o n a l - G u i l d - H y p n o t i s t s - I n c - N G H -
4 8 2 6 9 / a b o u t
The NGH Group on LinkedIn.
h t t p : / / n g h n e t w o r k . c o m
A social network for all NGH members, created to help members in-teract with the Guild and its global membership base.
h t t p s : / / t w i t t e r . c o m / N G H H e a d q u a r t e r s
NGH Twitter @NHGHeadquarters. Use HASHTAG #ngh15 when mentioning the 2015 NGH Convention.
h t t p s : / / p l u s . g o o g l e . c o m / u / 0 /
c o m m u n i t i e s / 1 0 8 7 5 0 0 5 3 8 4 5 7 5 9 3 7 2 0 2 1
NGH Google+ Group
Where should you participate and share? All 9 sites. Each web platform serves a different function and makes it easy for you to interact, engage, and share in different ways and with different groups.
Your 2015 NGH Convention Newsletter. SUBSCRIBE!
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www.hypnotistsconvention.com/
In the upper right corner of the webpage you will see the words: “Get All the NGH News…” Simply fill in your name and email address in the space provided and you will receive all of the 2015 NGH Convention news along with valued insights for enhancing and strength-ening your current business best practices.
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