“Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

- Wikipedia

Network – Influencing in new media

It’s an online conversation!

What will I talk about

1Why use new media?

2What is

important?

3How is the

workflow?

Why use new media?1

New paradigm

• From one-way to two-way communication

• From passive to active participant

• From mouth to mouth to mouths of many

“We are forced to listen more than talk”

Internet

Printing press

Written languages

Spoken languages

Paul Speaks to the Ephesian Elders”[…] And how I kept back nothing that was profitable unto you, but have shewed you, and have taught you publicly, and from house to house,…”

Acts 20;20

What I'm teaching in private I also can teaches in public

15-24 age

25-39 age

40-54 age

55+ age

Use the internet

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

85%

70%

56%

28%

54%

10%

18%

20%

12%

15%

2%

3%

5%

5%

4%

2%

8%

17%

45%

22%

1%

1%

2%

10%

5%

Daily Two/Three times a week Two/Three times a monthNever No access

Internet use in Europe

Use of the internet

Mobile Tablet Computer05

101520253035404550

36%

16%

48%

consumed text?

Less than

10%

Several times a day

Daily Per week Monthly Daily among 15-29 year olds

0

5

10

15

20

25

30

35

40

34%

46% watching YouTube once a week.

The same figures were 22% in 2007.

12%

21%

4%

18%

Hours per week

church Facebook FB 15-29 Internet YouTube0

2

4

6

8

10

12

14

church; 2.8Facebook; 3.5

FB 15-29; 5.25

Internet; 12.6

YouTube; 2.1

We must create the link, start the holistic conversation...

…change between digital life and physical life.

2 What is important?

The biggest ”learning”

mistake on social media

You are only publishing

content, not interaction

Young Teens 12 to 17

Youth 18 to 21

Generation Y 22 to 40

Generation X 27 to 40

Young Boomers 41 to 50

Older Boomers 51 to 61

Seniors 62+

0% 20% 40% 60% 80% 100%

Creators. These are people who publish on the web (blog, website, video, podcasts).Critics. These are people who post reviews online, com-ment, or contribute to exist-ing content.Collectors. These are people who read lots of information and may vote or tag pages or photos.Joiners. These are people who have a profile on dif-ferent social networking sites.Spectators. Who read online information, podcasts and watch videos but do not par-ticipate.Inactives. As suspected, these are the people who aren’t engaged in any of these social technologies.

It is not your knowledge alone, it is more your walk

It is not your knowledge alone, it is more your walk

How is your message expressed

in a question?

It is not your knowledge alone, it is more your walk

Not only publish your knowledge, let your

knowledge create a conversation.

How is your message expressed in a question?

3 How is the workflow?

• Make a “hub”: blog, Facebook group or Tableproject.org “classroom” before the ELF.

• Get the network speakers to form their message in questions - Some of them must be polls

• Flip the classroom – read and quiz at home, work on social in class.

• Use the “hub” in the physical classroom.

It's all about teamwork and co-authoring helps you to reach your goal.

Workflow - how?

Leader

speakerParticipant

What is the challenge?

• Network speakers re-Think their communication

• Your time• Only 400 character in a

story • Make it personal • Finding third part

content

ifttt.com

Subscribe & Publish

Blogs, Facebook, Twitter, LinkedIn, YouTube, etc. All driven by RSS feeds - simple mechanism that’s built in.

These allow people to subscribe, follow, friend and connect.

What do I do?

Blog / Website

RSS feed

MailChimp

Facebookgroup

Twitter

”Public way”

What do I do?

Facebookgroup

RSS feed

MailChimp Closed blog

”private way”bit.ly/mediachurch

What do I do?

tableproject.org

RSS feed

MailChimp

”private way - GO BIG”

Learning goals

• We are forced to listen more than talk• We must create the link, start the holistic

conversation.• How is your message expressed

in a question?• Not only publish your knowledge, let your knowledge

create a conversation.• Be continuously• Put the internet to work for you.