Date post: | 16-Apr-2017 |
Category: |
Entertainment & Humor |
Upload: | media-content-and-communications-services-india-pvt-ltd |
View: | 257 times |
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Marathi News maintaining its #2 position
Mar
athi
GEC
Mar
athi
New
s
Mar
athi
Mov
.
Mar
athi
Mus
ic
0
5
10
15
20
25
17
42
0
% Genre Shares
Source : TAMPeriod : Wk 25 2013
Vs. Last year genre shares showing jump of almost 56%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
1.9
3.0
Wk 18-25'12 Wk18-25'13
Source : TAM Period : Wk 18-25Year : 2012 & 2013
ABP Majha ruling the chart with 38% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra Jai Maha0%
5%
10%
15%
20%
25%
30%
35%
40% 38%
24% 22%
15%
2%
% Mkt. Share
Wk 18-25'13
Source : TAM Period : Wk 18-25‘2013
Jai Maharashtra New channel in mkt.
ABP Majha the leader in reach
Source : TAM Period : Wk 18-25’2013
ABP Majh
a
IBN Lokm
at
Z 24 Ta
as
TV9 M
aha
Jai Mah
arasht
ra048
1212 10 10
52
Reach in Mn.
4+ CS ABP Majh
a
IBN Lokm
at
Z 24 Ta
as
TV9 M
aha
Jai Mah
aras...
02468
1012 10
9 9
41
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 19-25’2013
% Market Share
Channel Mumbai Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha
ABP Majha 28% 44% 46% 43% 45% 37%
IBN Lokmat 23% 31% 25% 23% 27% 24%
TV9 MAHARASHTRA 27% 6% 3% 4% 8% 15%
Z 24 Taas 21% 19% 23% 26% 20% 22%
Jai Maharashtra 2% 1% 3% 4% 1% 2%