INTRODUCTION
@BNieme
• Founder Adversitement, O2MC, Digital Power
• 10 years in financial sector - transparency
• Digitally active since 2000
• Privacy by Design Ambassador
• Board of Advisory TU/e M&I
• Married and 4 children
• Hockey – Golf
• Non reader; scanner
• Passion keydriver to get results
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BRAND VALUE
• So what would they miss if your brand was not around anymore?
• Why would they invest in a relationship with you?
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“Consumers state that 70% of the brands they buy are fully exchangeable.”
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CAN I TRUST Y O U ?
• Safety
• Transparency
• Honesty
• Convenience
• Doing good
• Permission-based interaction
• Earned attention
HELLO? We want to have relevant experiences!
15 billion connected devices // 2016: $ 232,000,000,000 investment
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ARE YOU RELEVANT?
• Do you care enough about me? – Are you improving my life?
• Are you trying to create a better world?
• Do I really get a voice?
• Are you respecting my timing?
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I BELIEVE IN DIGITAL TRANSPARENCY3
1.Empowering pro-active data driven companies towards digital business excellence.
2.Develop and improve trusted digital experiences for internet users.
3.Facilitate a secure infrastructure and by regulators.
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ONLY 15% of global companies is able to exploit big data in 2015. Adapt new technologies to utilise: Volume, Velocity, Variety, Veracity
TODAY’S BIG DATA CHALLENGES & COMPLEXITY
Business Applications Inefficient siloed data for Marketing and Sales applications
.
Data Life Cycle Management Inefficient and very costly data management process
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Long-term strategic value Improved reputation and customer experience and agile competitive advantage
Short-term operational value New business opportunities, more efficient marketing processes, smarter decision making, time and cost reduction and guaranteed data control
BUSINESS
VALUE
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DimML
The new intuitive
data science language
• Transparent code
• Reducing code (SLoC)
• 100% data ownership
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OPPORTUNITY
Improved Business Create any applications through a single line of code, reducing time and costs
.
Data Life Cycle Management Ingest any data source for downstream business implementations,
easy, simple and secure
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BUSINESS IT
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Ingest any data source Relevant information
Better insights Smarter decisions
Improved profitability
Easy data management Faster deployment
Data Control Improved business processes
Reducing time & costs
SIMPLE
SECURE
SUSTAINABLE
BIG DATA LEVERAGE
The right data In the right place Relevant results
Real-time Any time
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Are content marketing and storytelling today’s most relevant ways to address the market?
CASES
• Dutch charity: Roadmap for Online Excellence
• Bank: Guaranteed Actionable data
• Telecom provider: Guaranteed Data Quality
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ACHIEVEMENTS:
• Many steps taken (in the right order)
• Tangible experience with different optimisation methods
• Good infrastructure
• A relatively high data quality
• High level of awareness
• Many website improvements
• Basic web analytics processes up and running
• Created a scalable, flexible and cost efficient infrastructure, even though this was not included in the roadmap
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LEARNINGS:
• Roadmap progress delayed by full IT-releases 2010-2012
• Unforseen influence from changed legislation
• Adoption of web data delayed by: – Weak internal targets and
drivers
– Low pro-active influence of the web analyst
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AMBITIONS 2013 - 2014
• Create budget for web analytics knowledge
– On-premise web analyst and training
– Functional remote support
• Create a result driven working system with CDS*
– Enhancements
– Governance processes & checks
– Web data distribution
– Continue innovations
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BANK: ACTIONABLE DATA
• Implementation Adobe Analytics – Define business
impact – On-demand
consultancy
• Tealium Tag
Management
• Consent
• Controlled Delivery System (CDS)
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BANK: ACTIONABLE DATA
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• SIMPLE – All data requests handled
by CDS Service Desk
• SECURE – Consent puts visitors in
control
– Compliance throughout the complete data life cycle
• SUSTAINABLE – Data governance and data
quality completely secured
– Act on new data innovations as soon as they are discovered
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TELECOM PROVIDER: GUARANTEED DATA QUALITY
• Controlled Delivery System – All systems
implemented and functioning as they should
– Guaranteed availability of relevant and valuable data
• Tealium Tag Management
• Qmon data quality validation
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TELECOM PROVIDER: QMON • No more data quality issues
• Monitors 100% of the data
• Tests true behavior
• All devices and browsers
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• SIMPLE – Single point of contact
for all enhancements and services
• SECURE – Data quality monitored
and guarded continuously
• Sustainable – Data availability and data
quality are guaranteed and completely secured
– Enabled to create real business value from data, now and in the future
TELECOM PROVIDER: GUARANTEED DATA QUALITY