NON- PERMISSIBLE COSMETICS CLAIMS

BY ANIS TALIBNATIONAL PHARMACEUTICAL CONTROL BUREAU

INTRODUCTION INTRODUCTION The Non-Permissible Claims List is designed to help

the cosmetic industry to comply with the Malaysian cosmetic regulatory requirements and other applicable legislation and regulations namely the Sale of Drugs Act 1952.

The list is intended to provide examples covering the most common range of cosmetic claims and is NOT an exclusive or exhaustive listing.

DEFINITIONDEFINITION

A “Cosmetic product” shall mean any substance or preparation intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lips and external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance and/or correcting body odours and/or protecting them or keeping them in good condition.

The definition specifies six (6) functions pertaining to cosmetic products, namely:

1. to clean2. to perfume 3. to change the appearance4. to correct body odours5. to protect6. to keep in good condition.

Skin, hair, teeth and includes soaps, toilet preparations, antiperspirants, deodorants and perfumes.

CHARACTERICTICS OF COSMETICS VS DRUGSCHARACTERICTICS OF COSMETICS VS DRUGS

The cosmetic context has the typical characteristics of:

1. Temporary action2. Improvement of the appearance of the skin3. To be used regularly to maintain the effect4. The effect is aimed at grooming and enhancing

the appearance of the skin texture.

The medicinal context has the typical characteristics of :

1. Permanent or drastic effect after completion of a treatment

2. Healing or curative aspects3. To be used restrictively because of the potency of the

treatment.4. The effect is aimed at treatment of or relieving a disease

condition

IS IT COSMETIC ?IS IT COSMETIC ?

Products are determined to be either cosmetics or therapeutic goods based on the following factors:

It conforms to the definition of a cosmeticIt must possess at least one of the stated purposesIt is not EXCLUSIVELY intended to protect from disease.

IS IT COSMETIC ?IS IT COSMETIC ?

4.The balance of claims must tend towards cosmetic5.The ingredients and its level used must adhere to

the list of permitted/restricted ingredients6.Its complies generally with the remainder of the

Regulations, labeling etc.

ACCEPTABLE VS UNACCEPTABLE

CLAIMS ACCEPTABLE VS UNACCEPTABLE

CLAIMS 1. 1. A claim can be a word, a sentence, a paragraph or

simply an implication

2. A cosmetic cannot have a specific claim for alleviating, treating, curing or preventing a disease or symptoms of a pathological condition.

      

3. The Non-Permissible Claims List contains claims that are clearly unacceptable for a cosmetic.

4. The examples in the List should only be used as a guide and are not to be taken as the final authority

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Active Ingredient medicinal (therapeutic ) ingredients

Ageing eliminate age spots de-pigmentation bleaching of the skineliminate aging eliminate aging process stop aging stop aging process reverse aging reverse aging process prevent aging prevent aging process

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Astringent removes toxins

Acne, pimple, blackheads, comedones

Acne, pimple, blackheads, comedonesstop acneheal acne prevent acne stop pimple heal pimple prevent pimple stop blackhead heal blackhead prevent blackhead stop comedone heal comedone prevent comedone

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Dentifrice abscess antiseptic action gumboil gingivitis inflammation of gums mouth ulcers periodontitis pyorrhoea periodontal disease sensitivity stomatitis thrush

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Contour creams weight lossremoval of celluliteremoves fatreduce swelling (oedema)control swelling (oedema)

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Hair eliminate dandruffcontrol dandruffeliminate seborrheic dermatitisalopeciastop hair losscure hair lossstop baldnesscure baldnessreplace hairrestore hair cells

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Skin-(Cleansers, Soap) antibacterialantimicrobialantisepticdisinfectantgermicidefungicidevirucidekills pathogensheal cutsheal woundstreat infectiontreat jock itch

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Healthy restores health (refers to general health)

Nails growth

Perfumes (fragrances, colognes, toilet water)

any implication of hormonal attraction

Relax relax muscles (muscle relaxant)

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Mouthwash antiviralantisepticgermicidekills pathogensantibacterial Antimicrobial

Skin - (Facial Peels) remove scars remove permanent markings

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Skin - (Moisturisers) numbing pain analgesic effectabrasionsbitesinsect bitescutsnicksinflammed skinrashes

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Sun, suntan products, after-sun treatments, sun protection, tanning accelerators

reference to allowing you to stay out in the sun x times longer

Therapy, treatment reference to disease control (treatment) (healing) medicated (therapeutic)treatment for infections (burns)

Vitamins any reference to the therapeutic effects of vitamins

NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS NON-PERMISSIBLE CLAIMS FOR COSMETICS PRODUCTS

Subject Non-Permissible Claims for Cosmetic Products

Wrinkles eliminate wrinklesstop wrinklesreverse wrinkles prevent wrinkles

Anti-perspiration stop sweatingeliminate sweatingstop perpiration eliminate perpiration

EXAMPLE 1 :Type of acceptable and unacceptable claims for

aging & wrinkle products

EXAMPLE 1 :Type of acceptable and unacceptable claims for

aging & wrinkle products

Acceptable Claims Unacceptable Claims - Helps prevent signs/ appearance the look of aging/ premature aging - Effectively repair the visible signs of the skin’s aging process- Reduce fine lines- Minimize fine lines- Reduce the signs of aging- Slows appearance/the look of aging/premature aging- Slows signs/the look of aging/premature aging- Protect against the visible signs of aging- Fades dark spots- Cover up age spots- Hide age spots

Refer to the List

EXAMPLE 2 :Type of acceptable and unacceptable claims for acne, pimple, blackheads, comedones products.

EXAMPLE 2 :Type of acceptable and unacceptable claims for acne, pimple, blackheads, comedones products.

Acceptable Claims Unacceptable Claims -Cleaner for acne-prone skin-Hides acne, pimple, comedones, blackheads-Cover acne, pimple, comedones, blackheads-Removes oil

Refer to the List

EXAMPLE 3 : Type of acceptable and unacceptable claims for hair care products

EXAMPLE 3 : Type of acceptable and unacceptable claims for hair care products

Acceptable Claims Unacceptable Claims

-Removes (washes) (cleans) loose dandruff flakes from the hair-Add body to hair-Help make hair look thicker (fuller)-Revitalise the appearance of hair, restore beauty (lustre) (sheen) to the hair-Promote lustre-Helps to maintain hair density-Helps prolong the hair’s lifespan and to preserves the hair capital.-Keep the scalp clean and balance.

Refer to the List

EXAMPLE 4 : Type of acceptable and unacceptable claims for contour creams products.

EXAMPLE 4 : Type of acceptable and unacceptable claims for contour creams products.

Subject Non-Permissible Claims

Examples of Acceptable Claims Examples of Unacceptable Claims

Contour Creams

-Weight Loss-Removal of cellulite-Removes fat -Removes swelling (oedema)- Control swelling (oedeme)

-This product can help to reduce the appearance of the orange peel effect, also called cellulite, and improve the tone and softness of the skin.

-The silhouette slims down progressively.

-Skin tissues are unclogged, body contours are refined and the result is a beautifully “reshaped”.

-This product can eliminate/remove cellulite (or reference to permanent removal of cellulite) and prevent the recurrence of fat deposits in the sub dermal fat layer of the body.

-Any reference to weight loss.

-Skin tissues are permanently restructured to give a beautifully “reshaped” figure.

EXAMPLE 5 Types of acceptable and unacceptable claims for sun, suntan products.

EXAMPLE 5 Types of acceptable and unacceptable claims for sun, suntan products.

Acceptable claims Unacceptable claims -Gives skin a bronze (suntanned) colour (appearance) -Gives you up to 6 times more sun

protection than wearing nothing at all.

EXAMPLE 6Types of acceptable and unacceptable claims for skin (moisturizers)

EXAMPLE 6Types of acceptable and unacceptable claims for skin (moisturizers)

Acceptable claims Unacceptable claims -To provide relief to dry skin.-Moisturizes and protects for soft, supple body skin, resulting in younger and healthier – looking skin.

o provide relief and soothes irritated skin.