Oct2011

SKORCH

on the cover

TANESHAAWASTHI

OCT 2011

real women.real style.

FALL plus

style. PROJECT inspiration

& event coverage!

FEATURING

blogger

>>

mastheadJessica KaneCarrie WoomerCali Ann LeeMarcy GuevaraBella StylesJulia The BUSYbeautyTina Davis

Publisher / Co-FounderCo-FounderEditor-In-ChiefEditorFashion EditorBeauty EditorCooking with Tina Host

love noteThere's something about the change of the season that is magical. With the cleaning out of the closets and the approach of the holidays, there's also the part where we sit and reflect. Maybe it's the thinking about what fall fashion to wear to work that leads to the thoughts of our own goals and jour-ney? Something about those new boots makes you wonder where they will lead you.

Thankfully, my journey into blogging has lead me to, what I think is, my most impor-tant epiphany with this brand. I've tried for so long to solve the riddle, what does the average plus size woman care about, af-terall, I'm her? What does she want to read about? How can we offer better content? Thankfully my few months away from the magazine, lead me directly to my answer; Bloggers.

Never someone to follow a trend with busi-ness, I decided to dedicate this magazine to the very women who I feel represent and shape the plus style world, the plus size style bloggers. And, I think the launch of our debut real style issue said it all! It was our largest issue since 2007 with over 25,000 views, making it the most viewed digital plus magazine for the month.I know we are on to something amazing, and it's YOU.

We have much more in store and just want to say thank you from the bottom of our hearts. It feels so amazing, beyond words, to know we are offering exactly what you've been craving the entire time, real style on real women. We have listened and invite you to the new SKORCH, and hope you stay and hang out a while.

We'll be serving up fresh style daily with our new team of SKORCH Bloggers, who happen to be at the top of their game as some of the most popular blogs on the net. Now, www.skorchmag.com will be plus blogger central!

I also want to thank the over 20 companies who gave, without hesitation, to the Full Body Photo Project JOIN & WIN Promotion (Oct. 3-14). And, thank you to the sister plus publishers who have pledged support as well. Honestly, this is the kind of thing that makes us so proud to be here. We love you guys.

Let the fun begin!

XOXOJessica & Cali

with TANESHA AWASTHI

CONTENTSP4 FEATURE SPREAD

with LOVE VOUNDIP18 DESIGNER FEATURE

featuring JET SETP24 FASHION EDITORIAL

with ADrIENNE GLENNP38 I LOvE FALL

with TANESHA AWASTHIP4FEATURESPREAD

feauring MONIQUE, MArIE, TY, MEAGHAN & P44 BLOGGERS TO WATCH

with ELISA L’AMOUrP54 PROJECT INSPIRATION

with AVENUE FASHION’S NIGHT OUT & P58 EvENT COvERAGE

P70 EvENT CALENDAR

IVOrY

ASHLEY STEWArT FASHION SHOW

>FEATURING

TANESHAAWASTHI

OCT 2011 PG4 SKORCHMAG.COM


MEET TANESHAAbout Tanesha, style blogger of Girl with Curves

What do you blog about at Girl with Curves? I offer outfit inspiration and shop-ping tips for the everyday fashionista. I love modernizing classics with bold color, unique accessories and thrifted treasures.”

Age: a lady never tells! Lol

Height: 5’10”

Year started blogging: February 2011

Favorite Brands: BCBG, Forever 21, Michael Kors, Ann Taylor, Nine West (shoes).

Favorite Beauty Products: Boscia daily moisturizer and night cream, Peter Thomas Roth mineral SPF 45, Peter Thomas Roth anti-aging cleanser.

Goals: To encourage curvy girls of all sizes to have fun with clothing and develop a healthy relationship with fashion.

IMAGES USED WITH PERMISSION & COPYRIGHT BY TANESHA AWASTHI

COvER LOOK “This blazer is quickly become my favorite Fall purchase. Not only do I love the unique tone, but it brought me luck when I wore it to an important meeting in NY!” - TANESHA

Blazer: Zara | Top: Vintage, Thrifted | Short Neck-lace: Vintage, Thrifted | Long Necklace: Forever 21

CONNECTGirlwithCurves.Tumblr.comFacebook.com/GirlWithCurvesTwitter.com/GirlWithCurves

SEP 2011 PG6 SKORCHMAG.COM

FEATURING

TANESHAAWASTHI


the mesh of green & leopard?The unexpected addition of blue suede.

“what’s better than

”


FEATURING

TANESHAAWASTHI



FEATURING

TANESHAAWASTHI

“A classicMY FAvORITE

blazer, skinny pants, peep toes, a statement scarf & oversized watch!”


necklace from BCBG


FEATURING

TANESHAAWASTHI

To encouragecurvy girls of all sizes to have fun with

clothing and develop a healthy relationship with fashion.

I WANT

www.girlwithcurves.tumblr.comGET INSPIRED & vISIT TANESHA’S WEBSITE!

$2500 in prizes25 will win

ENTER NOW! www.fullbodyphotoproject.org

Over 27,000 people will see this in one month.

contact us: [email protected]

advertising packagesstarting at $100

personal style blog of jessica kane

www.lifeandstyleofjessica.com

publisher of skorch magazine & creator of full body photo project

MY missionis to provide entirely eco-friendly

collections. Integrate a global approach regarding sustainable development.


DESIGNER FEATURE

LOvE vOUNDI

by Créatrice de mode

DESIGNER FEATURE

LOvE vOUNDI





DESIGNER FEATURE

LOvE vOUNDI


SEP 2011 PG23 SKORCHMAG.COM

jet set PHOTOGRAPHER:

Michelle AlexAndrA www.MichelleAlexAndrAphoto.coM

MODEL: Kori leilAni www.KorileilAni.coM

STYLIST/DESIGNER: chAn.nel KArAMA ltd www.chAnnelKArAMA.coM

MAKE-UP ARTIST: Arielle VAlenzuelA

locAtion: SAn FrAnciSco, cA








page 23Square bobble HoopS, CHan.nel Karama ltdvintage fur Stole, StyliSt’S owndenim veSt, gloria vanderbilt (re-purposed by stylist)SHeer, floor lengtH dreSS, la garment diStriCt (designer unknown)Spear wooden bangleS, CHan.nel Karama ltdvintage SunglaSSeS, waSteland of San fran-CiSCo page 24Square bobble HoopS, CHan.nel Karama ltdvintage fur Stole, StyliSt’S owndenim Vest, gloria Vanderbilt (re-purposed by stylist)SHeer, floor lengtH dreSS, la garment diStriCt (designer unknown)Spear wooden bangleS, CHan.nel Karama ltd page 25taSSle earringS, CHan.nel Karama ltdblaCK demure dreSS, CHan.nel Karama ltdfur veSt, forever 21fringe braCelet, CHan.nel Karama ltd.in later SHotS, vintage grey trenCH witH fur Coat, StyliSt’S own

page 26tribal print dreSS, CHan.nel Karama ltd.rainCoat, H&mmarble leggingS, CHan.nel Karama ltdblaCK CHain linK CHoKer. forever 21Silver Heart reverSed earringS, CHan.nel Kara-ma ltd.fringe braCelet, CHan.nel Karama ltd.

page 28blaCK overSized flower Hair pin, forever 21Silver Heart reverSed earringS, CHan.nel Kara-ma ltd.long motorCyCle glove, CHan.nel Karama ltd.

page 29Stilleto earringS, piedmont boutique, San franCiSCopearl CluSter neCKlaCeS, forever 21oCtogon SunglaSSeS, urban outfitter page 30Crane HeadpieCe, J. CHingruffle JaCKet, CHan.nel Karama ltdonyx tanK dreSS, CHan.nel Karama ltd.

page 33“Flying take-out to go” Head piece, cHan.nel Karama ltd/ J. CHingKabuKi SunglaSSeS, CHan.nel Karama ltdpearl CHoKer, H&m

jet setoutfit details


real style. real people. skorch.

SKORCHskorchmag.com

realWOMEN

WANTED

withrealSTYLE

BE FEATURED IN SKORCH

GOT STYLE AND HAVE THE PICTURES TO PROVE IT?

iOfall

PHOTOGRAPHER: eMily nguyen

MODEL: Adrienne glenn

STYLIST: Adrienne glenn


fall favORITEs!

mOdEl adRIEnnE shOws Off hER personal style &

iOfallBY Adrienne glenn



iOfallBY Adrienne glenn

blogger to watch

MONIQUEWWW.CURvESANDCHAOS.COM


blogger to watch

MONIQUEWWW.CURvESANDCHAOS.COM

OCT 2011 PG44 SKORCHMAG.COM OCT 2011 PG45 SKORCHMAG.COM

blogger to watch

IvORYWWW.IvORYJINELLE.BLOGSPOT.COM


blogger to watch

IvORYWWW.IvORYJINELLE.BLOGSPOT.COM

OCT 2011 PG46 SKORCHMAG.COM OCT 2011 PG47 SKORCHMAG.COM

blogger to watch

MEAGHANWWW.LITTLELIMEDRESS.COM


blogger to watch

MARIEWWW.THECURvYFASHIONISTA.MARIEDENEE.COM


blogger to watch

TYWWW.GORGEOUSINGREY.COM


blogger to watch

TYWWW.GORGEOUSINGREY.COM


www.marcyguevara.comTalk. Style. Transform. Listen. Teach. Inspire.

Over 27,000 people will see this in one month.

advertising packagesstarting at $100

contact us: [email protected]

PROJECTINSPIRATIONreal style. real women. skorch.


FEATURINGELISA L’AMOURWHY WE LOvE ELISA!SHE’S A STYLIST, DESIGNER, COUTURE MILLINER AND ACCESSORIES DESIGNER!PLUS SHE BLOGS AND vLOGS ABOUT HER TOTALLY INSPIRING OUTFITS!

WWW.ELISALOvES.BLOGSPOT.COM WWW.YOUTUBE.COM/USER/MSELISALAMOURANDCO

PROJECTINSPIRATIONreal style. real women. skorch.

PROJECTINSPIRATIONOCT 2011 PG57 SKORCHMAG.COM

OeventsOCT 2011 PG58 SKORCHMAG.COM

AVENUE fashIOn’s nIGhT OUT

Avenue, the specialty store style advocate for real size women, hosted an exclusive Fashion’s night out event at their third Ave., new york store on September 8th.

the event included a fashion show and shop-ping event as well as appearances by Brooke elliott, star of lifetime’s hit series, drop dead diva, and fashion expert, Jac-qui Stafford.

the champagne and hors d’oeuvres kicked off at 6pm, followed by raffle drawings and preview of Avenue’s Fall collection.Some of our fellow blog-gers were in attendance, including elisa from Mad

Fashionista, tulin from plus Model Magazine, Stylish curves, the Big girl Blog, curvatude, the Fat Apple.

thank you to Avenue for these amazing pictures from the event!

love Brooke’s dress? get it at Avenue now!

PLUS! Exclusive Video Coverage of the event at www.youtube.com/sko-rchmagazine! check it out!

http://www.fullbodyphotoproject.org


AVENUE fashIOn’s nIGhT OUT images courtesy of avenue

get Brooke’s dress at Avenue!

Ruffle Chiffon Animal dress

$59.90


Oeventsby bella styles - fashion editor

on Saturday, September 17, 2011, i hosted my birthday party and a fash-ion show at the Ashley Stewart store here in richmond, VA. All of my fam-ily, friends and model buddies came out to support this event. i put to-gether 21 looks on 7 models from the new Fall collection from Ashley Stew-art. the show went perfect. My dJ, J-roc, had the house jumping from the moment customers walked into the store and once we got started my commentator, earl “christmas Snow” Fleming, hyped up the crowd even more. i had models & hostesses’ come from as far as Baltimore, northern Virginia to the hampton roads area to participate in this event. (Special

thank you to tJ, Quan, twannet, Kim, Autumn, nellonda, Manaya, crystal & latonya). Since the theme for Ashley Stewart this season is “passport to Fashion”, i divided the show into 3 parts, each one representing a different city. Scene one was paris, Scene two was london and Scene three was new York. The Paris scene was filled with hues of grey and black to represent the old classic look of the city. For london i had bold bright colors to bring out the essence of “royalty”. lastly for the new york scene i went for daring ensembles that you would see fashionistas wearing from times Square to Madison Square garden.

PHOTOS BY George Butler and Kermit Gresham



don’t Forget to enter!



SKORCH MAGAzINE

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WHERE STYLE HAS NO SIzE

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Oct2011

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