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Online personal branding for fashion professionals

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PowerPoint-presentatie

Kirsten Jassies - justK.nl - @kirstenjassies @igmarketingnl

ONLINE PERSONAL BRANDING for fashion professionals

1993 1997 Amsterdam Fashion School - Fashion Management - 2014 Worked for several magazines at publisher Sanoma on interior design, fashion, lifestyle and food. I developed websites, social channels, communities & e-commerce strategies. Set up influencer network Blogtoday.nl and worked with @Negin_Mirsalehi ao.

2014 - now Freelance Social Content Strategist

Strategy and workshops on social media and influencer marketing for brands like Vogue, Glamour, Cosmopolitan, Canon, KLM, T-mobileInternational speaker about the visual revolution, social commerce and Instagram (Netherlands, Belgium, Curacao, Malaysia, Germany, Sweden)Trainer Instagram and SnapchatBlogging on several expert blogs like Medium, Frankwatching.nl, LinkedIn

> Education for this knwoledge? Autodidact.

KIRSTEN JASSIES RESUME

Make a selfie and write down in max 30 words who you are and what you do and/or want. Be creative!

Sent it through whatsapp (wifi) to+31 6 412 806 71 WHO ARE YOU?

I publish regularly & I have over 20.000 followers

Inspiration & Get to work!Morning1. New types of jobs in fashion, opportunities & examples2. What is your dreamjob & why and how should you brand yourself?

Afternoon3. What online channels and resources can you use to brand yourself?4. Create!

TODAYS PROGRAMM

1. New types of jobs in online fashion, the opportunities & examples

INSPIRATION

NEGIN MIRSALEHI3 million Instagram followers, works with Revolve Clothing, Cluse watches, DIOR. Own hair product: Gisou.CHIARA FERRAGNI6.6 million Instagram followers, works with Michael Kors, Calzedonia, Roberto Cavalli. Own shoeline and influencer network #TBScrewGARANCE DORE615k Instagram followers, was the biggest blogger in 2010. More photographer and stylist than personal brand. Not on the list with biggest 20 personal bloggers anymore, just like The Man Repeller.FASHIONBLOGGER

INHOUD PRESENTATIE8

E-COMMERCE MANAGERASOS NET-A-PORTERLYSTZALANDOPOLYVORESTYLIGHTALIBABA

INHOUD PRESENTATIE9

ONLINE FASHION EDITORFASHION MAGAZINEBUSINESS OF FASHIONFASHION UNITEDWOMENS WEAR DAILYFASHIONISTANEW YORK TIMES FASHIONMAGAZINES LIKE VOGUE, HARPERS BAZAAR, GLAMOUR, ELLE

INHOUD PRESENTATIE10

SOCIAL MEDIA /INFLUENCER MANAGERBURBERRYADIDASJOGHA BALRBRAND XBRAND YBRAND Z

INHOUD PRESENTATIE11

FOUNDING A START-UP /DISRUPTING THE SCENERENT-A-RUNWAYSWIPE & SHOPLENA, FASHION LIBRARYDO YOU KNOW ONE?DO YOU SEE CHANGES?

INHOUD PRESENTATIE12FASHION AND (wearable) TECH3D printingMagic mirrors (augmented vs virtual reality)https://holition.com/portfolio/uniqloSmart watches, fabrics and clothing

Iris van Herpenhttp://www.vogue.nl/video/in-gesprek-met-iris-van-herpenAnouk Wipprechthttp://www.tis.tv/video/interactive-intel-edison-based-synapse-dress-by-dutch-fashion-tech-designer-reveals-wearers-metal-states/

2. Who are you? What do you want to be? AND WHY should you brand yourself?

ACTION!

GOOGLE YOURSELF

Check: tabsAllIMAGESVIDEONEWS

INFLUENCE GOOGLE

Start a blog or a tumblr with your own nameCreate a good an full LinkedIn ProfileCreate profiles on Twitter, Slidehsare and/or Behance, they are indexed well by Google. Facebook and Instagram are not.Write blogs or get interviewed by important media and websitesTake care that photos of you have your name in their name.jpg (kirstenjassies.jpg)Same goes for video, take care of good tags and textCreate a video of yourself and upload it to Youtube or your blog

1. In threesomes: What makes you tick?One interviewsOne is being interviewedOne writes down

2. Speak only of experience, not about what you THINK. What did/do you like the most about your internship or job?

EXERCISE : WHAT MAKES YOU TICK?

3. Read what is written down.Dream.

Can you think of a (dream) job that fits that experience?Write down what kind of content you have to create (or experience you have to gain) to get there.

EXERCISE : WHAT MAKES YOU TICK?

3. What channels and resources to use to brand yourself, and how do they work?

INSPIRATION

A full profile, follow LinkedIns leadsThink about your headline, this is important in searchWhats your story, what do you do, what kind of person are you?Create regular status updates about the subject / type of job /scene you are interested in Ask recommendations from people you worked with (boss and collaegues)Give props to other peoples skills and you will receive them back. Be critical about the types of skills you show on your profileTry Blogging for LinkedInAre you a designer or a visual person? Create a portfolio on Behance like many designers do. Are you more of a idea/tekst person? Create slideshares on slideshare.net

WHAT SHOULD DEFINITELY BE IN YOUR TEXT?WHAT SHOULD YOU NOT DO?INHOUD PRESENTATIEOnline Video19

LINKEDIN

If you want to tell the world a lot, on a regular basis, start your own blogKeep in mind: growing is not easy, it takes a lot of publishing (weekly at least!) and perseverance.To built: choose Tumblr (also easy on mobile) or Wordpress (good for Google). Some like squarespace but you have limited options.How are you going to attract audience? Social or SEO? Focus!The popularity of Foodblogs started with SEOThe popularity of a lot of fashionbloggers started on InstagramThe popularity of Stylescrapbook started on FacebookINHOUD PRESENTATIEOnline Video20

BLOGGING

Think of 3 articles you can write in the coming 3 months and write down their headline (15 minutes)EXERCISE : three headlines

StyleguideStory (unique?!)GoalsTarget audienceProfiletextHashtag use & researchMeasuring & AnalysingContentplanningPromoting your InstagramsAdvertise

Research other accounts through index.iconosquare.com and influence.iconosquare.com

INHOUD PRESENTATIE22

10 tips for INSTAGRAM

1. Tell your teammates who you are, what you have achieved, what your dreamjob is, and what you show on Instagram.

2. Write down the profile text for your teammate in 160 signs. You can use emojis too!

3. What do you like about the text written about you?

Time: 20 minutesEXERCISE : WRITE A PROFILE TEXT (duo/trio)

> Video channels and formatsInstagram (Stories, Boomerang and Hyperlapse)Youtube, VimeoLivestreaming on Facebook, Periscope, YoutubeSnapchat

> Content: Think of a format that you can repeat (daily vlog, weekly tip etc)> Inspiration: 10 years of YoutubeYoutube: https://www.youtube.com/watch?v=WwoKkq685Hk > Promoting your videosINHOUD PRESENTATIEOnline Video24

Video & Video formats

FacebookTwitterSnapchatMusically?WebinarsOnline learningPodcasts.More?OTHER CONTENT OPPORTUNITES

4. CREATE!

ACTION

1. WRITE DOWN WHAT YOU WANT TO SHARE ABOUT YOURSELF TO YOUR FUTURE EMPLOYER (10 MINUTES)

2. FILM YOUR TEAMMATE, GIVE EACH OTHER FEEDBACK

3. UPLOAD TO YOUTUBE (SECRET URL). IF YOU DONT HAVE AN ACCOUNT, CREATE ONE

Time: 30 minutesEXERCISE : CREATE A 0NE MINUTE VIDEO (duo/trio)

blog: justK.nl Slideshare.net/justkirsten+31 6 [email protected]

Follow on Instagram:@[email protected]

QUESTIONS / CONTACT

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