OPERATIONALIZING GROWTHHUSTLING => SCALING

@DistroDom

ABOUT 500 STARTUPS AS OF 5-2015:• Over 1000 Companies Invested In• $175M Under Management• $105M Deployed• 300+ companies started outside US• 300+ companies with Women Founders• Our Team of 50 people spans 12 countries

and speak 20+ different languages

@DistroDom

Always #500strong

WHO IS THIS GUY DOMINIC?● Co-Founded GarmentValet● Co-Founded Curebit / Talkable

Now I’m @DistroDom @500 Startups investing time and $ in promising startups #500STRONG

@DistroDom

@DistroDom

WHAT DO WE ALL WANT

PHASE 1: EARLY TRACTION

PHASE 3: OPERATIONALIZING

MOAR TRACTION

@DistroDom

WHAT LEADS TO EXPONENTIAL GROWTH

ASYMMETRICAL PATTERNS

NOT FOLLOWING OTHERS

UNFAIR ADVANTAGES

BEING SCRAPPY

GROWTH => PRODUCT

@DistroDom

GROWTH IS A TEAM SPORT

@DistroDom

GROWTH IS AN ALL SUM GAME

@DistroDom

@DistroDom

PHASES OF “GROWTH”

PHASE 1: EARLY TRACTION

PHASE 3: OPERATIONALIZING

PHASE 2: DOUBLING DOWN

GROWTH DOESN’T JUST MEAN

NEW USERS

@DistroDom

GROWTH FOR PIRATES… AARRR

@DistroDom

Acquisition • Attracting the right people

Activation• People signup and start

using your product

Retention• People keep using your

product.

Referral• People get their friends to

start using your product

Revenue • Buying more

Credit: Dave McClure (@davemcclure)

FIRST, WHAT ARE EARLY GROWTH GOALS

@DistroDom

Finding Product Market Fit Finding Early Adopters Getting The First Paying Customers Learning Your Conversion Funnel Basic Unit Economics: CAC / LTV Audience Building

Email ListsCookie

PoolSocial

Followers

PHASE 1: EARLY TRACTION….

@DistroDom

!! Be Scrappy + Keep Hustling !!

? Many Many questions and uncertainties

=> [xox] => Comparing inputs to outputs

√ Traditional Channels usually won’t work

IF

TRADITIONAL CHANNELSDON’T WORK

THEN WHAT?

@DistroDom

SOME HACKY SH*T TO TRY

@DistroDom

Scraping Lists Online Community Hijacking Social Community Building Outreach Email Power Networking Email Partners

When Something Sticks…

DOUBLEDOWN

@DistroDom

DO NOT DOUBLE DOWN

WITH A LEAKY FUNNEL

@DistroDom

WHAT DOES “WORKING” MEAN?

@DistroDom

60%Sales are coming from 2-3 channels

GUT

You Need The Right Tools To Measure

PHASE 2: DOUBLING DOWN…

WE EXPERIMENT

LIKE CRAZY

@DistroDom

PROBLEMS FROM EXPERIMENTATION

@DistroDom

Test Shit That Doesn’t Matter Tests Take Too Long Winners don’t create meaningful

results to the bottom line Every test is a loser Testing is Disorganized

WORST: Testing Slows Growth

PROCESS is SEXY

@DistroDom

PHASE 3: OPERATIONALIZING GROWTH …

@DistroDom Credit to Brian Balfour (@bbalfour) - www.CoElevate.com

@DistroDom

IDEA

IMPACT

CONFIDENCE

EASE

“I.C.E.” SCORE YOUR IDEAS

Credit to Sean Ellis (@seanellis) - GrowthHackers.com

@DistroDom

1 2 3

THE ROLE OF THE GROWTH MASTER

@DistroDom

TRELLO IS A GREAT TOOL

Checkout Rob Somers Template: http://robsobers.com/growth-hacking-trello-template/

@DistroDom

@DistroDom