ORCHIDS · PDF fileprohibits advertisements in Orchids for wild-collected orchids and...

10901 Old Cutler Rd. t Coral Gables, FL 33156 t Tel 785-865-9218 t Fax 305-740-2011 t [email protected] t www.aos.org

Let the world see the beauty of your business.

THE BULLETIN OF THE AMERICAN ORCHID SOCIETY

www.aos.org

ADVERTISING MEDIA KIT

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ORCHIDSRate Card #11Effective October 1, 2013


www.aos.org

THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card #11 Effective October 1, 2015

ORCHIDSCirculation 8,000

Issuance Orchids is a monthly publication

2013 Membership RatesUS Single Membership - print $65/1 Year, $125/2 YearsUS Joint Membership - print $80/1 Year, $155/2 YearsCanada & Mexico Single - print $85/1 Year, $165/2 YearsCanada & Mexico Joint - print $100/1 Year, $195/2 YearsAll Others Single Membership $105/1 Year, $205/2 YearsAll Others Joint Membership $120/1 Year, $235/2 YearsDigital Only - Single $40/1 Year, $75/2 YearsDigital Only - Joint $55/1 Year, $100/2 Years

Editorial Content Market CoverageEach monthly issue of Orchids — The Bulletin of the American Orchid Society is packed with articles on topics of current interest for both beginners and advanced orchid growers, hybridizers and fanciers. In full color, with spectacular pictures, the magazine also features a question-and-answer section, a calendar of events and many pages designated to monthly advertisements that link readers with sources of everything orchids.

Acceptance of AdvertisingThe American Orchid Society (AOS) reserves the right to require publication prepayment. All copy, artwork and typography are subject to approval of the publisher, the AOS. The AOS reserves the right to reject or cancel any advertisement for any reason at any time. All international

dealers must comply with CITES standards. No tobacco or alcohol advertising accepted.

Our Mission — Conservation, Education, ResearchThe AOS in congruence with its stated conservation aims and with the full approval of the AOS Board of Trustees, prohibits advertisements in Orchids for wild-collectedorchids and orchid-collecting tours. By submitting advertisements for species, the advertiser is thereby representing that plants advertised are either artificially propagated (from seed or meristem) or are divisions of well-established, nursery-grown stock. The AOS reserves the right to screen and reject all advertisements contrary to the spirit of this policy.

The advertiser agrees to assume all liability for content of ads printed and must be fully authorized for use of the ad’s content, including, but not limited to, persons’ names and pictures, testimonials, and any copyrighted or trademarked material. All artwork must be provided by the advertiser. The AOS does not provide award slides or scans for use in ads. In consideration of the publication of advertisements, the advertiser will indemnify and hold the publisher harmless from any loss or expense arising out of an advertisement.

Lastly, in an effort to maintain our commitment to highquality, and as a service to our advertisers, the AOS editorial staff proofs all ads. Sizing, nomenclature, spelling and punctuation are corrected as necessary.

Rates and deadlines are subject to change.

GENERAL INFORMATIONGENERAL INFORMATION


www.aos.org


ORCHIDSDisplay Advertising Rates (4 Color)

1× 3× 6× 12×a year a year a year a year

Full Page Ad $1,165 $1,105 $1,050 $1,0001⁄2 Page Ad $905 $865 $810 $7751⁄3 Page Ad $635 $605 $570 $5401⁄6 Page Ad $375 $360 $340 $3251⁄9 Page Ad* $190 $180 $170 $165

Premium Advertising Positions1× 3× 6× 12×

Outside Back Cover $1,750 $1,655 $1,570 $1,495 Inside Front Cover $1,570 $1,495 $1,420 $1,345 Inside Back Cover $1,455 $1,380 $1,310 $1,250 Page 1 $1,395 $1,330 $1,260 $1,195

For special advertising needs or quotes, including inserts or other print services, please call 785-865-9218 or e-mail [email protected].

For information regarding banner advertising on www.aos.org, please call 785-865-9218 or e-mail [email protected].

*Orchid MarketplaceAll 1⁄9 page ads are color and are placed into the Orchid Marketplace. We ask that each ad include complete contact information.

Payments and DeadlinesAll prepayments, any outstanding balances and advertising materials are due at the AOS Advertising Department by the closing dates listed next under 2013 Deadline Schedule. All those that provide an authorized credit card to process fees monthly should expect monthly charge to be processed on deadline date.

Rates and deadlines are subject to change.

2015/2016 Deadline Schedule (Deadlines are flexible, contact me)Issue Closing DateDecember 2015 October 23, 2015January November 23, 2015February December 21, 2015March January 22, 2016April February 22, 2016May March 23, 2016June April 26, 2016July May 23, 2016August June 24, 2016September July 25, 2016October August 26, 2016November September 26, 2016December October 24, 2016

Classified AdvertisementsFive Lines (1 line = 40 characters) $50Each additional line $12First three words in red $25Include logo $25

All type for classified advertisements is set justified following the style established for the classified section. If requested, the first three words can be in all caps. Classified ads are not listed individually in the Ad Index.

Composition and Ad Assembly FeesFull Page $1501⁄2 Page $1051⁄3 Page $801⁄6 Page $701⁄9 Page $50

Call 785-865-9218 for details.

RATES AND DEADLINES

ORCHIDS


Ad SpecificationsNon-Bleed Bleed

Width Height Width HeightFull Page 7" x 95⁄8" 81⁄4" x 111⁄8"1⁄2 Page 7" x 43⁄4" 1⁄3 Page V 21⁄4" x 95⁄8"1⁄3 Page Sq 45⁄8" x 43⁄4"1⁄6 Page V 21⁄4" x 43⁄4"1⁄6 Page H 45⁄8" x 25⁄16"1⁄9 Page 21⁄4" x 27⁄8"

Trim SizeJournal trims 1⁄8" off top, bottom and outside edge. Final trim size of publication is 8" × 107⁄8". Live matter should be a minimum of 1⁄2" (top and bottom inside trimmed edges, and a minimum of 1⁄2" (inside and outside) should be allowed for binding.

BindingNotch Bound

Paper StockInside Pages are 60 lb. gloss textCovers are 100 lb. gloss textAll papers are Forest Stewardship Council-certified and contain at least 10-percent post-consumer waste.

Halftone Screen140—175 line screens are acceptable

Insert RequirementsAll inserts must be furnished printed, folded and ready for binding. Inserts must be folded to 81⁄4" × 113⁄8". All inserts will be placed between signatures.

Resolution and Color Format Requirements— 4–color CMYK graphics— No less than 300 dpi when output is at final size

Preferred Press-Ready Formats— Vector-based EPS files, i.e. (Adobe Illustrator, Macromedia FreeHand, or EPS files exported from page layout applications. Vector-based files should have all fonts converted to outlines, or fonts must be included with ad file submission. (Please note that files exported as EPS files from QuarkXPress do not retain or embed fonts, so fonts must be included with QuarkXPress EPS files. EPS files exported from Adobe InDesign will embed fonts when they are exported.)— Raster-files (image files or Photoshop files) saved as .TIF or .EPS formats. Raster files can be saved from any of the image-editing software programs. Color images should be saved as CMYK (not RGB or LAB color spaces.)

Preferred Native File ApplicationsAOS prefers ads submitted in press-ready formats; EPS or TIFF, as described in the previous section above. A second choice for ad submission, if necessary, would be to supply native application files from the following applications:

— Adobe InDesign 2.0 or higher— QuarkXPress 4.0 or higher— Adobe PageMaker 6.5 or higher— Adobe Illustrator 8.0 or higher— Macromedia FreeHand 9.0 or higher

These application files require that ALL FONTS, IMAGES AND GRAPHICS that are used to be sent along with the native application file. They will not output correctly without them. Both the screen and printer fonts must also be supplied. PageMaker, QuarkXPress 5.0 and InDesign have a “collect for output” element built into the program that will allow you to collect all graphics and fonts used.

Unacceptable FilesMicrosoft Word, Microsoft Excel, Microsoft Publisher, Corel Draw, Corel Word Perfect, Corel Ventura, Adobe FileMaker, Adobe FrameMaker, Windows Metafiles (.wmf), BMP files (.bmp), GIF files (.gif).


MECHANICAL REQUIREMENTS

ORCHIDSRate Card #10 Effective January 1, 2012

www.aos.org


ORCHIDS


This insertion order is required for placing advertising in Orchids magazine. The American Orchid Society reserves the right to reject any advertisement for any reason. Advertisers certify that no wild-collected plants are being advertised for sale and abide by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).

Years ____________

q January q February q March q April q May q June

q July q August q September q October q November q December

I hereby authorize Orchids magazine to place advertising in the above issue(s) at the rate stated. I understand that I will be billed for the rate quoted plus any production charges incurred for ads not considered camera-ready. I agree to all terms and conditions referenced in this two-page contract.

Advertiser (This name will be referenced in the Ad Index) ____________________________________________________

Agency if different than above __________________________________________________________________________

Ad Size (i.e. 1/9, 1/6 v, 1/6 h 1/3 sq., 1/3 v. 1/2, full page)___________________________________________________

Number of ads placed per year __________

Comments and Special Ad Instructions ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

___________________________ ___________________ __________________ _____________________ Contact/Person Placing Advertising Phone Fax E-mail

___________________________ ___________________ __________________ _________________ Billing Address City State Zip

________________________________________________ _________________ Signature Date

INSERTION ORDER

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Terms and ConditionsThis agreement shall remain in effect from the year indicated and shall continue from year to year thereafter until the Advertiser exercises the cancellation provisions below. The schedule indicated by the Advertiser on the insertion order shall also remain in effect from the year indicated and shall continue from year to year thereafter until the Advertiser exercises the cancellation provisions below or contacts the advertising department after the fulfillment of this contract to alter the schedule.

Advertising RatesThe Advertiser shall prepay by the Closing Date for the advertising space on a per-issue basis at the space rates in effect at the Closing Date for the issue in which the advertisement is scheduled to appear. Notwithstanding anything to the contrary in this Contract, the AOS reserves the right to increase space rates and charges for special services at any time during the term of this Contract. All terms and conditions contained in the Advertising Rate Kit, as in effect from time to time, are incorporated herein by reference and made a part hereof.

Submission of CopyThe Advertiser shall be responsible for the submission of all advertising copy to the AOS on or before the Closing Date. Advertising cannot be cancelled or changed after the Closing Date. All orders for advertisements, changes of copy of discontinuance of advertisements shall be in writing. In the event that the Advertiser does not submit new copy to the AOS by the Closing Date, the AOS will reprint the copy published most recently in Orchids on behalf of the Advertiser, or pursue its remedies under “Cancellation” hereof and below. The Advertiser is responsible for securing permission to use all trademarks, copyrights, service marks, service names and trade names that appear in the Advertiser’s advertisement.

Cancellation PolicyCancellation by the AOS — The AOS reserves the right to edit, reject or cancel the Advertiser’s advertisement at any time for any reason. In the event the Advertiser’s advertisement is cancelled by the AOS, the AOS will provide the appropriate refund applicable to paid but unpublished advertisements. Cancellation by the Advertiser — The Advertiser shall have the right to cancel this Contract upon two months written notice to the AOS. Payment Due — Upon cancellation by either the AOS or the Advertiser, the Advertiser shall immediately pay the full space rate applicable to the Advertiser’s advertisement, according to the AOS’s rate schedule then in effect, for all advertisements published under this Contract and any other charges incurred.

Conservation PolicyThe AOS, in congruence with its stated conservation aims and with the full approval of the AOS Trustees, prohibits advertisements for wild-collected orchids and orchid-collecting tours in the pages of Orchids. By submitting advertisements for orchid species, vendors are thereby asserting that plants advertised are either artificially propagated (from seed or meristem) or are nursery-grown divisions of legally acquired stock. The AOS reserves the right to screen and reject all advertisements that are contrary to the spirit of this conservation policy.

IndemnificationThe Advertiser acknowledges that advertising is subject to the AOS’s approval and that the AOS has the responsibility and also the right to exercise control over content of its publication in keeping with its aims to extend knowledge, production, use, perpetuation and appreciation of orchids. Consequently, the AOS reserves the right unilaterally to reject advertisements for any reason at any time, and also to cancel advertising in its publication for any reason at any time, and provide the appropriate refund applicable to paid but unpublished advertisements. Placement of advertisements will be at AOS’s discretion, although the Advertiser’s preference will be met whenever possible. The AOS does not accept advertising that appears to be libel, misleading, deceptive or in conflict with AOS policies. Publication of an advertisement does not mean endorsement or approval by the AOS of any product or service advertised, the Advertiser or the claims made. The AOS is not responsible for any claims made in an advertisement appearing in its publications. The Advertiser assumes liability for all advertising content, including text presentation and illustrations. The Advertiser shall indemnify and hold the published harmless from claims, actions, suits, proceedings or investigations, including actions for libel, breach of warranty, negligence, product liability, misrepresentation, fraud, violation of privacy, plagiarism, copyright infringement, and any other actions whatsoever that may arise from publication of such advertisement. The advertiser shall reimburse the AOS for all losses, damages, deficiencies, costs and expenses (including interest, penalties and reasonable attorneys’ fees [at trial and on appeal] and disbursements) (collectively, “Losses”) incurred by the AOS in settlement of claims or in satisfaction of judgments obtained by reason of publication of the Advertiser’s advertising copy. Advertiser claims for errors will be decided on a case-by-case basis with discounts offered for the advertisement in question or on the Advertiser’s next order, in the AOS’s sole discretion, provided that the AOS determines that the AOS or its printer made the error and that the Advertiser can prove that the error seriously and negatively affected advertising results.

Entire ContractThis Contract constitutes the entire understanding of the parties and supersedes all prior discussions, negotiations, agreements and understandings, whether oral or written, with respect to its subject matter. This Contract may be modified only by a written instrument executed by all of the parties.

Breach of ContractThe AOS shall be entitled to collect from Advertiser all Losses incurred by or on behalf of the AOS in any action against Advertiser pursuant to this Contract.

Membership in the American Orchid Society is open to all individuals without regard to race, color, ethnicity, national origin, religion, gender, sexual orientation, disability or age. All activities of the American Orchid Society are conducted in accordance with the principles of nondiscrimination and mutual respect. Further, the American Orchid Society does not condone or endorse any conduct that is not in accord with these principles.


ORCHIDS


www.aos.org


We highly recommend this payment option, as it is a fail-safe method of ensuring that your advertisement will be placed should no cash prepayment arrive at our office before the specified deadlines.

I hereby authorize the American Orchid Society to charge my Visa/MasterCard/American Express/Discover account for advertising charges on the specified deadline. I understand that all information will be kept strictly confidential.

Credit Card Type (please circle one) Visa MasterCard American Express Discover

Advertiser ________________________________________________________

Card # ___________________________________________________________

Expiration Date _________

Name on Card _____________________________________________________

Amount (Amount/Issue) _________

Credit Card Holder Signature _________________________________________

CREDIT CARD AUTHORIZATION

Rate Card #10 Effective October 1, 2015

ORCHIDSwww.aos.org


NomenclatureThe spelling of most orchid names in advertisements in Orchids follows the World Checklist of Monocotyledons that is available on line. The list can be found by entering Monocot Checklist in a Google or another search engine. Spellings of names not in the checklist follow the nomenclatural rules established by the most recent International Code of Botanical Nomenclature (Vienna Code). Although the Royal Horticultural Society (the official registrar for orchid greges) dictates horticultural usage for registration purposes, it has no authority over botanical nomenclature. When determining which abbreviations to use for genus names, follow those in Sander’s List of Orchid Hybrids (available in Orchids Plus).

Suggestions for Improving AdsIn the midst of the advertising noise that exists, magazine viewers have a short attention span and as they flip through the pages of Orchids, you have literally a moment to make your ad unforgettable. Take into consideration these three tips when creating your ads for Orchids:

Tip #1: Always advertise with a simple message to instillclarity; don’t allow your reader to get lost and confused in long paragraphs of copy. Tip #2: Utilize color to catch the viewer’s eye; inspire the reader to remember your ad above all others. Tip #3: Design your message to reach a particular audience.

A quote from Time described the late, great Leo Burnett as “genius of the heartland subconscious … the man most responsible for the blizzard of visual imagery that assaults us today.” In his efforts to inspire creativity in advertising, Burnett once said “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” (http://brainyquote.com)

Preferred Word StylesBare-root (not bareroot)E-mail or e-mail (not Email or email)Catalog (not catalogue)Leafspan (not leaf span)Web site (not website)

A Few HintsCapitalize but do not use periods in acronyms. Examples: AOS, USA, UPS, CITES

When writing orchid descriptions, capitalize all awards and use single quotation marks (not inch marks) around clonal names before a comma.Example: Vanda Chaisiri ‘Paul’, AM/AOS

When writing a clonal name, place the comma outside of the closing single quotation mark.Example: Dendrobium Valley Gold ‘Gem’, AM/AOS

The first letter in a species name should be lower case.Example: Guarianthe skinneri, Disa uniflora

The first letter in a hybrid should be upper case.Example: Cattlianthe Chocolate Drop

When using the plural of a genus by adding “s”, begin the genus name with a lower-case letterExample: cymbidiums, cattleyas, dendrobiums

Use a multiplication sign (not an x) in cross names.Example: Vanda Crimson Glory × Vanda coerulea

When using the term “blooming size” as an adjective, insert a hyphen.Example: These are blooming-size plants.

www.aos.org


GUIDELINES

ORCHIDS

ORCHIDS


ORCHIDSwww.aos.org


This insertion order is required for placing classified advertising in Orchids magazine. The American Orchid Society reserves the right to reject any advertisement for any reason. Advertisers certify that no wild-collected plants are being advertised for sale and abide by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).

I hereby authorize Orchids magazine to place advertising in the above issue(s) at the rate stated. I understand that I will be billed on the Closing Date of each issue as stated.

Number of insertions __________

5 lines (225 characters) = $50+ additional lines @ $12/line = $ ________+ $25 for first three words in red ink = $ ________+ $25 to include logo = $ ________

TOTAL= $ ________

Payment Type (circle one) Paying in advance by check Visa MasterCard American Express

Card # ___________________________________________________________ Expiration Date _________

Name on Card _____________________________________________________

Credit Card Holder Signature _________________________________________

___________________________ ___________________ __________________ _____________________ Contact/Person Placing Advertising Phone Fax E-mail

___________________________ ___________________ __________________ _________________ Billing Address City State Zip

________________________________________________ _________________ Signature Date

CLASSIFIED AD INSERTION ORDER

Years ____________

q January q February q March q April q May q June

q July q August q September q October q November q December



ORCHIDS


www.aos.org

THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card #11Effective October 1, 2015

200 Characters total about 40 characters per line including spaces = $50

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

Additional Lines, 40 Characters per line including spaces = $12

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

CLASSIFIED AD INSERTION ORDER PART II

ORCHIDS



www.aos.org


ORCHIDSIssue ClosingDateJanuary November 23, 2015February December 21, 2015March January 22, 2016April February 22, 2016May March 23, 2016June April 26, 2016July May 23, 2016August June 24, 2016September July 25, 2016October August 26, 2016November September 26, 2016December October 24, 2016



www.aos.org

2016DEADLINESCHEDULE(Deadlines are flexible, contact me)

Rate Card #10Effective January 1, 2012

ORCHIDS

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ORCHIDS · PDF fileprohibits advertisements in Orchids for wild-collected orchids and...

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