Parking Demand Study Public Workshop

Parking Demand Study Public Workshop

City of St. Petersburg

December 9, 2015

A big THANK YOU to our host!

Project Team• City of St. Petersburg

Evan Mory, Director Transportation and Parking Management

• Kimley-Horn Mark Santos, P.E.Erin Gentle, GISP

• Vrana ConsultingTammy Vrana, AICP

Agenda

• What We’ve Learned• Public & Stakeholder Outreach• Parking Data Collection

• Path Ahead• Future Parking Demand • Recommendations• Parking Investment Areas

• Public Questions & Comments• Next Steps

Public and Stakeholder Outreach

x

July 2015

Issues and Opportunities

Public Outreach –Downtown AreaPublic Identified Issues• 2-hour time limit for parking is a hardship for employees and

visitors• Residents compete for parking with visitors in Beach Drive

parking areas during lunch and dinner hours• Hard for employees to find parking and many decide to park

on the street

• Parking time limits force users who want to stay longer to move their vehicles to a new location

• Expand shuttle service for employees

Public Identified Opportunities• Implement paid parking on weekends along Central

Avenue• Underutilized parking in Rays lots, AI Lang Stadium, Dolphin

lot

Public Outreach –Edge District Public Identified Issues• 2-hour time limit for parking is not enough time for visitor parking• Lack of public parking availability at Tropicana Field on non-game

days• Improve signage, especially to indicate location of

available parking• Growth and development in the area is impacting the

parking supply

Public Identified Opportunities• Baum Avenue designated for public parking rather

than employee parking• Implement metered parking in the District• Shared parking opportunities:

• Tropicana Field parking made available to the public• Evaluate use of private lots (police, businesses, etc.)

Public Survey

Public Survey

Public Survey

Public Survey

Previous Studies Review

• Key Studies• 2003, 2007 Parking Studies

• Occupancy• Meter recommendations

• Downtown Waterfront Masterplan• Prioritization of people over vehicles

Progress Meetings

• Steering Committee Meeting #1 • September 3

• Steering Committee Meeting #2 • November 3

Parking Data Collection and

Analysis

Survey Area

Data Collection

• Off-Street: Manual Counts• On-Street: License Plate Recognition

Technology• Time Periods:

• Weekday Afternoon 12pm – 4pm • Weekend Daytime 12pm – 3pm• Weekend Evening 6pm – 10pm• Ballgame 6pm – 8pm• Waterfront Event 12pm – 4pm

Existing Conditions – Weekday (1pm)

Existing Conditions – Weekday (1pm)

Type of Parking Supply (spaces) Demand (spaces) Surplus/Deficit (spaces) Occupancy

Core Downtown Area

Core Area 9,512 5,998 3,514 63%

On-Street 1,772 1,084 688 61%

Public* Off-Street 5,144 3,271 1,873 64%

Private Off-Street 2,596 1,298 1,298 50%

Edge District

District Area 1,439 589 850 41%

On-Street 334 183 151 55%

Public* Off-Street 0 0 0 0%

Private Off-Street 1,105 406 699 37%

Study Area

Study Area 20,867 10,871 9,996 52%

On-Street 4,509 2,594 1,915 58%



Public Parking Garage Occupancy (Weekday 1pm)

Type of Parking Supply Public Demand (Occupancy %)

Monthly Demand (Occupancy %)

Private Demand (Occupancy %)

Total Garage Occupancy

South Core Garage 1,134 482 (64%) -- 178 (47%) 58%

Sundial Garage 1,263 180 (49%) 281 (63%) 127 (28%) 46%

McNulty Garage 525 -- 441 (84%) -- 84%

Total 2,922 662 (59%) 722 (74%) 305 (37%) 58%

Existing Conditions – Weekend (8pm)

Existing Conditions – Weekend (8pm)


Core Downtown Area

Core Area 9,512 4,616 4,896 49%

On-Street 1,772 1,548 224 87%


Private Off-Street 2,596 818 1,778 32%

Edge District

District Area 1,715 767 948 45%

On-Street 334 239 95 72%



Study Area

Study Area 21,527 8,406 13,121 39%

On-Street 4,509 3,080 1,429 68%



Seasonal Adjustments – Weekday (1pm)

Seasonal Adjustments – Weekday (1pm)


Core Downtown Area

Core Area 9,507 6,078 3,429 64%

On-Street 1,767 1,262 505 71%



Edge District

District Area 1,715 623 1,092 36%

On-Street 334 183 151 55%



Study Area

Study Area 21,397 11,290 10,107 53%

On-Street 4,439 2,590 1,849 58%



Seasonal Adjustments – Weekend (8pm)

Seasonal Adjustments – Weekend (8pm)


Core Downtown Area

Core Area 9,512 4,952 4,560 52%

On-Street 1,772 1,628 144 92%



Edge District

District Area 1,715 811 904 47%

On-Street 334 238 96 71%



Study Area

Study Area 22,201 8,410 13,791 38%

On-Street 4,509 2,996 1,513 66%



Waterfront Event (8pm)

Waterfront Event (8pm)


Event Area 10,612 5,138 5,474 48%

On-Street 1,723 1,433 290 83%



Rays Game (7pm)

Rays Game (7pm)


Event Area 11,917 7,712 4,205 65%

On-Street 1,153 690 463 60%



Event Only Parking 6,022 4,486 1,536 74%

Occupancy SummaryType of Parking Weekday Weekend Seasonal

WeekdaySeasonal Weekend

WaterfrontEvent

Rays Game

Core Downtown Area

Core Area 63% 49% 64% 52% 48%

On-Street 61% 87% 71% 92% 83%

Public* Off-Street 64% 42% 67% 49% 43%

Private Off-Street 50% 32% 52% 31% 40%

Edge District

District Area 41% 45% 36% 47% 65%

On-Street 55% 72% 55% 71% 60%

Public* Off-Street 0% 0% 0% 0% 52%

Private Off-Street 37% 38% 32% 41% 54%

Event Only Parking - - - - 74%

Study Area

Study Area 52% 39% 53% 38%

On-Street 58% 68% 58% 66%

Public* Off-Street 62% 40% 65% 45%

Private Off-Street 43% 25% 42% 22%

Additional FeedbackDevelopers

Edge District Board

Developer Feedback

• CB Commercial, Colliers, KucheraProperties, Echelon Realty, Feldman Equities

• Key Points• Office parking supply ratios (spaces/1000 SF) –

1.0-1.15, 1.3, 1.6-1.8, 1.5-2• Parking demand ratios (spaces/1000 SF) –

3-5, 5-7• Sundial and SouthCore future commitments,

decreased availability• Current monthly rates of $75-$95 / ROI• Increased parking supply draws developers / P3

initiatives

Edge 9/15 Board Meeting

• Long term public parking• Employee permits• Visitor pass extensions

• Free vs. paid parking• Time limits at 2 hours, including Baum Ave

(after off-street parking provided)• Maintain landscaped islands• Surface lots maintenance standards• Bicycle racks inclusion

Future Parking Demand

Future Projects

• Two types of projects:• Short Term – “Under Construction”• Long Term – “Planned Projects”

• Demand modeled with Park+ model• Based on local conditions• Calibrated with parking data collected

in the community• Analyze needs for public parking

investment

Development Projects

Scenario 1 – Under Construction

Scenario 1 – Under ConstructionLabel Project Location Size

1 The Hermitage 700 blk 1st Ave 348 units

2 Arlington Townhomes Arlington Ave and 8th

34 units

3 Hofbrauhaus 123 4th St 15,000 sf

4 330 Third 300 block 4th Ave S 357 units

5 Museum of Arts/Crafts 333 3rd Avenue 164,000 sf

6 Beacon 430 301 4th St S 326 units

7 The Salvador 200 blk Dali Blvd S 74 units

8 Renaissance City Homes 500 blk Beach Dr 4 units

9 Buckley Moss Gallery 196 4th Ave 2 units

10 Publix Grocery

Ancillary Retail

725 1st Ave 32,000 sf

10,000 sf

11 Engine No. 9 Addition 900 1st Ave N (Edge)

400 sf

Scenario 1 – Under ConstructionLabel Project Location Size

12 Brentwood Photography 955 Central Ave (Edge)

2,475 sf

13 Flip Flop Quilt Shop 1010 #105 Central Ave (Edge)

968 sf

14 Bavaro Pizza 945 Central Ave 1,800 sf

15 Sketch ‘n Sip 1010 #101 Central Ave (Edge)

2,207 sf

16 Hawker’s Asian Street Fare

1235 Central Ave (Edge)

5600 sf

17 Delmar Townhomes 3rd St S & Delmar Terrace

5 townhomes

18 Rowland Place Condos 146 4th Ave 20 units

Under Construction – Weekday (1pm)

Under Construction – Weekday (1pm)


Core Downtown Area

Core Area 9,512 6,114 3,398 64%

On-Street 1,772 1,515 257 85%



Edge District

District Area 1,753 741 1,012 42%

On-Street 334 177 157 53%


Private Off-Street 452 438 14 97%

Study Area

Study Area 21,781 11,777 10,004 54%

On-Street 4,509 2,996 1,513 66%



Under Construction – Weekend (8pm)

Under Construction – Weekend (8pm)


Core Downtown Area

Core Area 9,512 4,772 4,740 50%

On-Street 1,772 1,548 224 87%



Edge District

District Area 1,715 774 941 45%

On-Street 334 282 52 84%



Study Area

Study Area 21,743 8,410 13,333 39%

On-Street 4,509 2,996 1,513 66%



Scenario 2 – Planned Projects

Scenario 2 – Planned ProjectsLabel Project Location Size

19 St Pete Police HQ 251 5th St N 115,000 sf

20 ONE St Petersburg & Hyatt Hotel

100 blk Central Ave 253 units, 170 hotel rooms

21 Galaxy Hotel 316 1st St N 100 rooms

22 O.N.E. Condos 145 4th Ave N 72 units

23 Brownstones 356 1st St N 8 units

24 World Liquors Redev. 1601 Central Ave 14,250 sf retail, 14 dwelling units

25 4th Street S Residences 201 4th St S 366 units

26 Gulfshore Bank 965 Central Ave (Edge)

4,200 sf

27 Restaurant TBD 1027 Central Ave (Edge)

1,423 sf

28 Museum at Southcore Garage

Southcore Garage 130,000 sf

Planned Development – Weekday (1pm)

Planned Development – Weekday (1pm)


Core Downtown Area

Core Area 9,932 5,848 4,084 59%

On-Street 1,772 1,721 51 97%



Edge District

District Area 1,715 972 743 57%

On-Street 334 303 31 91%



Study Area

Study Area 21,541 12,212 9,329 57%

On-Street 4,509 3,140 1,369 70%



Planned Development – Weekend (8pm)

Planned Development – Weekend (8pm)


Core Downtown Area

Core Area 9,932 4,772 5,160 48%

On-Street 1,772 1,548 224 87%



Edge District

District Area 1,715 774 941 45%

On-Street 334 282 52 84%



Study Area

Study Area 22,201 8,410 13,791 38%

On-Street 4,509 2,996 1,513 66%



RecommendationsShort 1-3 years

Mid 2-5 yearsLong 4-10 years

Core DowntownEdge District

Core Downtown – Short Term

• On-Street Parking:• Paid Parking Expansion - use old

meters and implement longer term parking on fringe areas

• Install credit card meters and relocate existing coin/pay-by-phone meters into high demand areas

• Time Restrictions – Maintain 2 hour base limits

• Enforcement Hours – Extend until 12am, especially in high demand areas

On-Street Parking Areas


• On-Street Parking:• Hourly Rates – High demand areas

increase from $1.00 to $1.50/hour (Beach Dr. and Central Ave, initially)

• Progressive Pricing – Utilize increased hourly parking rates in hours 3 and 4.

• On-Street Parking Restriction - Limit vehicular movement by block, requiring that patrons move at least one block away, and not returning to same face within 4 hours


• Off-Street Parking:• Monthly Parking Rates - Revisit on

regular basis• Shared Parking

• Public – Interim use of Dolphin/Beach Drive Lot.

• Private – Collaboration on underutilized facilities.

• ParkOnce – Implement (Nov) and promote.

• Public Private Partnerships –Investigate opportunities

Core Downtown – Mid Term

• On-Street Parking:• Demand-based pricing with $1 per

hour as the floor and $2-$3 per hour as the ceiling

• Different prices for different areas, based on actual measurable demands

• Rate adjustments revisit every 6-months to balance demand

• Rate adjustments no more than $0.25 per adjustment

Core Downtown – Mid Term

• Off-Street Parking:• Install counting technology in public

parking facilities• Construct new parking facilities within

public-private partnership• Multiple facilities in various locations• 100 - 500 spaces



Core DowntownEdge District

Edge District – Short Term

• On-Street Parking:• Time Restrictions – Return Baum Ave

to 2 hour time limits (off-street lot provisions)

• Enforcement Hours – Maintain enforcement 8am to 11pm, except Sun

• On-Street Parking Restriction - Limit vehicular movement by block, requiring that patrons move at least one block away, and not returning to same face within 4 hours


• On-Street Parking:• Allow for bicycle parking with regular

racks within right-of-way, or potentially on-street parking

• Evaluate removal of Central Ave landscaping – Increase of on-street parking spaces (+40 to 50 spaces)


• Off-Street Parking:• Long-Term parking, mainly for

employees (possibly City Detective Lot or 800 1st Ave South Lot)

• Old police station site – retain portion• New police station site • Valet services using remote locations• Work with Rays to use available

parking for public use, along with Edge District event uses

Edge District – Short Term (Cont.)

• Public Private Partnerships – Investigate opportunities

Edge District – Mid Term

• On-Street Parking:• Paid Parking in the Edge District

• As occupancies get higher (85%+) consider implementing paid parking

• Credit card payment and pay-by-phone option (Parkmobile)

• Off-Street Parking• Construct new parking facilities within

public-private partnership (100-300)

Edge District – Long Term

• On-Street Parking:• Progressive pricing structure to allow

patrons to park longer than 2 hours on-street

• Allows for longer term parking while still promoting turnover

• Price escalates after the initial amount and hour, and every subsequent hour



Residential Parking Permit

Residential Parking Program –Short Term

• Household based versus vehicle• Limit the number of permits per household (2-3)• Restrict guest permits to 1 per household• Review program areas on regular basis

• Central Avenue & Beach Drive complete removal• Retail frontage complete removal

• Increase annual fee for administrative fees and controlling demand.

• Metered parking implementation for balance of on-street spaced used by residents and visitors

Residential Parking Program

Overall – Short Term

• Marketing, Education, and Wayfinding• Create a wayfinding program that uses

consistent program branding• Implement a smartphone application that

provides static parking information• Ensure that program website provides

clear and concise information

Overall – Long Term

• Marketing, Education, and Wayfinding• Implement a smartphone application that

provides real-time parking availability

RecommendationsPotential

Garage Locations

Potential Garage Locations

Questions?

Next Steps

• Public Comments submission -December 18.

• Revised Draft Study – Early January• City Council workshop – Late January• Final Study – February• Phased Implementation Begins

THANK YOU!

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Parking Demand Study Public Workshop

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