Cisco Value Incentive Program (VIP) 32
Activation bonus ndash Training session
Drive Profitability with Cisco Channel Programs
PartnershipRewardsResults
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP 30 Agenda
bull Executive Summary
bull VIP 30
- Architecture track
- New Business track
bull Operational Details and Summary
bull VIP 29 Payout Information
bull QampA
bull Migration Incentive amp Account Breakaway bonus details
bull Specialization changes
bull Activation bonus
bull Whats in it for you
bull Optimized process
bull Executive summary
bull POP submission steps
bull Resources
Agenda
Behavior-Driven Bonuses
Migration Incentive amp Account Breakaway
Hold A Qualifying
Specialization
Achieve the Advanced
Collaboration Architecture
Specialization to exit VIP 32
successfully
Activation Bonus
Activate key software in
Enterprise Networks and Data
Center to earn up to an
additional 21 rebate
How to win in VIP 32
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Where can you earn additional bonuses
Migration Incentive Program (MIP)
Cisco Competitive
+2 VIP Migration Bonus
bull Offers discounts when you migrate customers to Cisco solutions and return old equipment
bull Earn more by making networks digital ready and displacing competitors
Find additional information at wwwciscocomgomip
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus
bull Receive a bonus on approved Enterprise Networks (EN) Account Breakaway bookings
bull Acquire new accounts or reactivate accounts through the EN Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull Eligible products are VIP EN SKUs except the Ciscoreg Catalystreg 2000 platform
bull The EN Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new EN accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Take advantage of this program to accelerate your customersrsquo journey to Cisco DNAtrade and increase your profitability
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Enterprise Networks
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus (expanded)
bull Partners can receive a rebate bonus on approved Security Account Breakaway bookings in VIP 32
bull The Security Account Breakaway bonus has been expanded and now applies to all security products
bull Acquire new accounts through Security Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull The Security Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new security accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Earn significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Security
Cloud security deals can now be registered with Account Breakaway for a higher discount
however the Account Breakaway bonus does not apply to cloud security products in the
Security Annuity subtrack (Cisco Umbrellatrade and CloudLockreg)
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
bull Partners can receive a VIP rebate bonus on approved UCS HyperFlex or Nexus Account Breakaway bookings in VIP 32
bull Acquire new accounts or reactivate existing accounts through UCS HyperFlex or Nexus Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull A 2 additional VIP bonus can increase the VIP rebate by 40 to 100
bull UCS HyperFlex or Nexus Account Breakaway bonus can be combined with other VIP bonuses1
bull Identify new UCS HyperFlex or Nexus accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
Data Center Account Breakaway bonus
Offer Base
+2 Account Breakaway or
Migration bonus
Profitability impact
All Cisco UCS hardware (excluding CPUs) 3 5 +66
Cisco HyperFlex (excluding CPUs) 4 6 +50
Eligible Cisco Nexus 9000 Series
Switches5 7 +40
Eligible Cisco Nexus 3000 and 7000
Series Switches2 4 +100
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
Data CenterMigration bonus
Migration bonus
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus1
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Impacted partners need to achieve the Architecture Specialization by January 26 2019
Retiring specializations with
anniversary dates after the VIP 32
6-month enrollment period can
have access to VIP 32
This will allow enrollment in VIP 32
using the retiring specializations as
entry criteria for specific tracks
In order to qualify for a potential
rebate you will need to fulfill the
exit criteria for VIP 32 with an
Advanced Architecture
Specialization for those same
subtracks
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP 30 Agenda
bull Executive Summary
bull VIP 30
- Architecture track
- New Business track
bull Operational Details and Summary
bull VIP 29 Payout Information
bull QampA
bull Migration Incentive amp Account Breakaway bonus details
bull Specialization changes
bull Activation bonus
bull Whats in it for you
bull Optimized process
bull Executive summary
bull POP submission steps
bull Resources
Agenda
Behavior-Driven Bonuses
Migration Incentive amp Account Breakaway
Hold A Qualifying
Specialization
Achieve the Advanced
Collaboration Architecture
Specialization to exit VIP 32
successfully
Activation Bonus
Activate key software in
Enterprise Networks and Data
Center to earn up to an
additional 21 rebate
How to win in VIP 32
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Where can you earn additional bonuses
Migration Incentive Program (MIP)
Cisco Competitive
+2 VIP Migration Bonus
bull Offers discounts when you migrate customers to Cisco solutions and return old equipment
bull Earn more by making networks digital ready and displacing competitors
Find additional information at wwwciscocomgomip
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus
bull Receive a bonus on approved Enterprise Networks (EN) Account Breakaway bookings
bull Acquire new accounts or reactivate accounts through the EN Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull Eligible products are VIP EN SKUs except the Ciscoreg Catalystreg 2000 platform
bull The EN Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new EN accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Take advantage of this program to accelerate your customersrsquo journey to Cisco DNAtrade and increase your profitability
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Enterprise Networks
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus (expanded)
bull Partners can receive a rebate bonus on approved Security Account Breakaway bookings in VIP 32
bull The Security Account Breakaway bonus has been expanded and now applies to all security products
bull Acquire new accounts through Security Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull The Security Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new security accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Earn significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Security
Cloud security deals can now be registered with Account Breakaway for a higher discount
however the Account Breakaway bonus does not apply to cloud security products in the
Security Annuity subtrack (Cisco Umbrellatrade and CloudLockreg)
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
bull Partners can receive a VIP rebate bonus on approved UCS HyperFlex or Nexus Account Breakaway bookings in VIP 32
bull Acquire new accounts or reactivate existing accounts through UCS HyperFlex or Nexus Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull A 2 additional VIP bonus can increase the VIP rebate by 40 to 100
bull UCS HyperFlex or Nexus Account Breakaway bonus can be combined with other VIP bonuses1
bull Identify new UCS HyperFlex or Nexus accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
Data Center Account Breakaway bonus
Offer Base
+2 Account Breakaway or
Migration bonus
Profitability impact
All Cisco UCS hardware (excluding CPUs) 3 5 +66
Cisco HyperFlex (excluding CPUs) 4 6 +50
Eligible Cisco Nexus 9000 Series
Switches5 7 +40
Eligible Cisco Nexus 3000 and 7000
Series Switches2 4 +100
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
Data CenterMigration bonus
Migration bonus
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus1
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Impacted partners need to achieve the Architecture Specialization by January 26 2019
Retiring specializations with
anniversary dates after the VIP 32
6-month enrollment period can
have access to VIP 32
This will allow enrollment in VIP 32
using the retiring specializations as
entry criteria for specific tracks
In order to qualify for a potential
rebate you will need to fulfill the
exit criteria for VIP 32 with an
Advanced Architecture
Specialization for those same
subtracks
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Behavior-Driven Bonuses
Migration Incentive amp Account Breakaway
Hold A Qualifying
Specialization
Achieve the Advanced
Collaboration Architecture
Specialization to exit VIP 32
successfully
Activation Bonus
Activate key software in
Enterprise Networks and Data
Center to earn up to an
additional 21 rebate
How to win in VIP 32
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Where can you earn additional bonuses
Migration Incentive Program (MIP)
Cisco Competitive
+2 VIP Migration Bonus
bull Offers discounts when you migrate customers to Cisco solutions and return old equipment
bull Earn more by making networks digital ready and displacing competitors
Find additional information at wwwciscocomgomip
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus
bull Receive a bonus on approved Enterprise Networks (EN) Account Breakaway bookings
bull Acquire new accounts or reactivate accounts through the EN Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull Eligible products are VIP EN SKUs except the Ciscoreg Catalystreg 2000 platform
bull The EN Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new EN accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Take advantage of this program to accelerate your customersrsquo journey to Cisco DNAtrade and increase your profitability
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Enterprise Networks
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus (expanded)
bull Partners can receive a rebate bonus on approved Security Account Breakaway bookings in VIP 32
bull The Security Account Breakaway bonus has been expanded and now applies to all security products
bull Acquire new accounts through Security Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull The Security Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new security accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Earn significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Security
Cloud security deals can now be registered with Account Breakaway for a higher discount
however the Account Breakaway bonus does not apply to cloud security products in the
Security Annuity subtrack (Cisco Umbrellatrade and CloudLockreg)
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
bull Partners can receive a VIP rebate bonus on approved UCS HyperFlex or Nexus Account Breakaway bookings in VIP 32
bull Acquire new accounts or reactivate existing accounts through UCS HyperFlex or Nexus Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull A 2 additional VIP bonus can increase the VIP rebate by 40 to 100
bull UCS HyperFlex or Nexus Account Breakaway bonus can be combined with other VIP bonuses1
bull Identify new UCS HyperFlex or Nexus accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
Data Center Account Breakaway bonus
Offer Base
+2 Account Breakaway or
Migration bonus
Profitability impact
All Cisco UCS hardware (excluding CPUs) 3 5 +66
Cisco HyperFlex (excluding CPUs) 4 6 +50
Eligible Cisco Nexus 9000 Series
Switches5 7 +40
Eligible Cisco Nexus 3000 and 7000
Series Switches2 4 +100
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
Data CenterMigration bonus
Migration bonus
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus1
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Impacted partners need to achieve the Architecture Specialization by January 26 2019
Retiring specializations with
anniversary dates after the VIP 32
6-month enrollment period can
have access to VIP 32
This will allow enrollment in VIP 32
using the retiring specializations as
entry criteria for specific tracks
In order to qualify for a potential
rebate you will need to fulfill the
exit criteria for VIP 32 with an
Advanced Architecture
Specialization for those same
subtracks
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Where can you earn additional bonuses
Migration Incentive Program (MIP)
Cisco Competitive
+2 VIP Migration Bonus
bull Offers discounts when you migrate customers to Cisco solutions and return old equipment
bull Earn more by making networks digital ready and displacing competitors
Find additional information at wwwciscocomgomip
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus
bull Receive a bonus on approved Enterprise Networks (EN) Account Breakaway bookings
bull Acquire new accounts or reactivate accounts through the EN Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull Eligible products are VIP EN SKUs except the Ciscoreg Catalystreg 2000 platform
bull The EN Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new EN accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Take advantage of this program to accelerate your customersrsquo journey to Cisco DNAtrade and increase your profitability
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Enterprise Networks
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus (expanded)
bull Partners can receive a rebate bonus on approved Security Account Breakaway bookings in VIP 32
bull The Security Account Breakaway bonus has been expanded and now applies to all security products
bull Acquire new accounts through Security Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull The Security Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new security accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Earn significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Security
Cloud security deals can now be registered with Account Breakaway for a higher discount
however the Account Breakaway bonus does not apply to cloud security products in the
Security Annuity subtrack (Cisco Umbrellatrade and CloudLockreg)
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
bull Partners can receive a VIP rebate bonus on approved UCS HyperFlex or Nexus Account Breakaway bookings in VIP 32
bull Acquire new accounts or reactivate existing accounts through UCS HyperFlex or Nexus Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull A 2 additional VIP bonus can increase the VIP rebate by 40 to 100
bull UCS HyperFlex or Nexus Account Breakaway bonus can be combined with other VIP bonuses1
bull Identify new UCS HyperFlex or Nexus accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
Data Center Account Breakaway bonus
Offer Base
+2 Account Breakaway or
Migration bonus
Profitability impact
All Cisco UCS hardware (excluding CPUs) 3 5 +66
Cisco HyperFlex (excluding CPUs) 4 6 +50
Eligible Cisco Nexus 9000 Series
Switches5 7 +40
Eligible Cisco Nexus 3000 and 7000
Series Switches2 4 +100
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
Data CenterMigration bonus
Migration bonus
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus1
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Impacted partners need to achieve the Architecture Specialization by January 26 2019
Retiring specializations with
anniversary dates after the VIP 32
6-month enrollment period can
have access to VIP 32
This will allow enrollment in VIP 32
using the retiring specializations as
entry criteria for specific tracks
In order to qualify for a potential
rebate you will need to fulfill the
exit criteria for VIP 32 with an
Advanced Architecture
Specialization for those same
subtracks
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Migration Incentive Program (MIP)
Cisco Competitive
+2 VIP Migration Bonus
bull Offers discounts when you migrate customers to Cisco solutions and return old equipment
bull Earn more by making networks digital ready and displacing competitors
Find additional information at wwwciscocomgomip
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus
bull Receive a bonus on approved Enterprise Networks (EN) Account Breakaway bookings
bull Acquire new accounts or reactivate accounts through the EN Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull Eligible products are VIP EN SKUs except the Ciscoreg Catalystreg 2000 platform
bull The EN Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new EN accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Take advantage of this program to accelerate your customersrsquo journey to Cisco DNAtrade and increase your profitability
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Enterprise Networks
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus (expanded)
bull Partners can receive a rebate bonus on approved Security Account Breakaway bookings in VIP 32
bull The Security Account Breakaway bonus has been expanded and now applies to all security products
bull Acquire new accounts through Security Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull The Security Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new security accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Earn significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Security
Cloud security deals can now be registered with Account Breakaway for a higher discount
however the Account Breakaway bonus does not apply to cloud security products in the
Security Annuity subtrack (Cisco Umbrellatrade and CloudLockreg)
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
bull Partners can receive a VIP rebate bonus on approved UCS HyperFlex or Nexus Account Breakaway bookings in VIP 32
bull Acquire new accounts or reactivate existing accounts through UCS HyperFlex or Nexus Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull A 2 additional VIP bonus can increase the VIP rebate by 40 to 100
bull UCS HyperFlex or Nexus Account Breakaway bonus can be combined with other VIP bonuses1
bull Identify new UCS HyperFlex or Nexus accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
Data Center Account Breakaway bonus
Offer Base
+2 Account Breakaway or
Migration bonus
Profitability impact
All Cisco UCS hardware (excluding CPUs) 3 5 +66
Cisco HyperFlex (excluding CPUs) 4 6 +50
Eligible Cisco Nexus 9000 Series
Switches5 7 +40
Eligible Cisco Nexus 3000 and 7000
Series Switches2 4 +100
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
Data CenterMigration bonus
Migration bonus
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus1
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Impacted partners need to achieve the Architecture Specialization by January 26 2019
Retiring specializations with
anniversary dates after the VIP 32
6-month enrollment period can
have access to VIP 32
This will allow enrollment in VIP 32
using the retiring specializations as
entry criteria for specific tracks
In order to qualify for a potential
rebate you will need to fulfill the
exit criteria for VIP 32 with an
Advanced Architecture
Specialization for those same
subtracks
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus
bull Receive a bonus on approved Enterprise Networks (EN) Account Breakaway bookings
bull Acquire new accounts or reactivate accounts through the EN Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull Eligible products are VIP EN SKUs except the Ciscoreg Catalystreg 2000 platform
bull The EN Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new EN accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Take advantage of this program to accelerate your customersrsquo journey to Cisco DNAtrade and increase your profitability
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Enterprise Networks
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus (expanded)
bull Partners can receive a rebate bonus on approved Security Account Breakaway bookings in VIP 32
bull The Security Account Breakaway bonus has been expanded and now applies to all security products
bull Acquire new accounts through Security Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull The Security Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new security accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Earn significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Security
Cloud security deals can now be registered with Account Breakaway for a higher discount
however the Account Breakaway bonus does not apply to cloud security products in the
Security Annuity subtrack (Cisco Umbrellatrade and CloudLockreg)
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
bull Partners can receive a VIP rebate bonus on approved UCS HyperFlex or Nexus Account Breakaway bookings in VIP 32
bull Acquire new accounts or reactivate existing accounts through UCS HyperFlex or Nexus Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull A 2 additional VIP bonus can increase the VIP rebate by 40 to 100
bull UCS HyperFlex or Nexus Account Breakaway bonus can be combined with other VIP bonuses1
bull Identify new UCS HyperFlex or Nexus accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
Data Center Account Breakaway bonus
Offer Base
+2 Account Breakaway or
Migration bonus
Profitability impact
All Cisco UCS hardware (excluding CPUs) 3 5 +66
Cisco HyperFlex (excluding CPUs) 4 6 +50
Eligible Cisco Nexus 9000 Series
Switches5 7 +40
Eligible Cisco Nexus 3000 and 7000
Series Switches2 4 +100
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
Data CenterMigration bonus
Migration bonus
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus1
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Impacted partners need to achieve the Architecture Specialization by January 26 2019
Retiring specializations with
anniversary dates after the VIP 32
6-month enrollment period can
have access to VIP 32
This will allow enrollment in VIP 32
using the retiring specializations as
entry criteria for specific tracks
In order to qualify for a potential
rebate you will need to fulfill the
exit criteria for VIP 32 with an
Advanced Architecture
Specialization for those same
subtracks
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Account Breakaway bonus (expanded)
bull Partners can receive a rebate bonus on approved Security Account Breakaway bookings in VIP 32
bull The Security Account Breakaway bonus has been expanded and now applies to all security products
bull Acquire new accounts through Security Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull The Security Account Breakaway bonus can be combined with other VIP bonuses
bull Identify new security accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Earn significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Migration bonus
Security
Cloud security deals can now be registered with Account Breakaway for a higher discount
however the Account Breakaway bonus does not apply to cloud security products in the
Security Annuity subtrack (Cisco Umbrellatrade and CloudLockreg)
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
bull Partners can receive a VIP rebate bonus on approved UCS HyperFlex or Nexus Account Breakaway bookings in VIP 32
bull Acquire new accounts or reactivate existing accounts through UCS HyperFlex or Nexus Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull A 2 additional VIP bonus can increase the VIP rebate by 40 to 100
bull UCS HyperFlex or Nexus Account Breakaway bonus can be combined with other VIP bonuses1
bull Identify new UCS HyperFlex or Nexus accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
Data Center Account Breakaway bonus
Offer Base
+2 Account Breakaway or
Migration bonus
Profitability impact
All Cisco UCS hardware (excluding CPUs) 3 5 +66
Cisco HyperFlex (excluding CPUs) 4 6 +50
Eligible Cisco Nexus 9000 Series
Switches5 7 +40
Eligible Cisco Nexus 3000 and 7000
Series Switches2 4 +100
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
Data CenterMigration bonus
Migration bonus
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus1
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Impacted partners need to achieve the Architecture Specialization by January 26 2019
Retiring specializations with
anniversary dates after the VIP 32
6-month enrollment period can
have access to VIP 32
This will allow enrollment in VIP 32
using the retiring specializations as
entry criteria for specific tracks
In order to qualify for a potential
rebate you will need to fulfill the
exit criteria for VIP 32 with an
Advanced Architecture
Specialization for those same
subtracks
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
bull Partners can receive a VIP rebate bonus on approved UCS HyperFlex or Nexus Account Breakaway bookings in VIP 32
bull Acquire new accounts or reactivate existing accounts through UCS HyperFlex or Nexus Account Breakaway and receive significantly higher upfront discounts plus an additional 2 VIP bonus
bull A 2 additional VIP bonus can increase the VIP rebate by 40 to 100
bull UCS HyperFlex or Nexus Account Breakaway bonus can be combined with other VIP bonuses1
bull Identify new UCS HyperFlex or Nexus accounts or reactivate existing accounts and register the deals as an Account Breakaway in CCW
bull For more information visit wwwciscocomgoab
Data Center Account Breakaway bonus
Offer Base
+2 Account Breakaway or
Migration bonus
Profitability impact
All Cisco UCS hardware (excluding CPUs) 3 5 +66
Cisco HyperFlex (excluding CPUs) 4 6 +50
Eligible Cisco Nexus 9000 Series
Switches5 7 +40
Eligible Cisco Nexus 3000 and 7000
Series Switches2 4 +100
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
Data CenterMigration bonus
Migration bonus
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus1
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Impacted partners need to achieve the Architecture Specialization by January 26 2019
Retiring specializations with
anniversary dates after the VIP 32
6-month enrollment period can
have access to VIP 32
This will allow enrollment in VIP 32
using the retiring specializations as
entry criteria for specific tracks
In order to qualify for a potential
rebate you will need to fulfill the
exit criteria for VIP 32 with an
Advanced Architecture
Specialization for those same
subtracks
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Data CenterMigration bonus
Migration bonus
bull Help customers stay ahead of the competition by refreshing their infrastructure and returning old equipment using the Migration Incentive Program (MIP)
bull Qualify for significant upfront discounts and an additional 2 VIP rebate on VIP eligible SKUs in approved and booked MIP deals
bull Open the doors to more cross-sell and upsell opportunities
bull The Migration bonus can be combined with any other VIP bonus1
bull Register all MIP deals in CCW
bull For more information visit wwwciscocomgomip
Note
1 Migration Incentive Program canrsquot be combined with UCS and HyperFlex Account Breakaway
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Impacted partners need to achieve the Architecture Specialization by January 26 2019
Retiring specializations with
anniversary dates after the VIP 32
6-month enrollment period can
have access to VIP 32
This will allow enrollment in VIP 32
using the retiring specializations as
entry criteria for specific tracks
In order to qualify for a potential
rebate you will need to fulfill the
exit criteria for VIP 32 with an
Advanced Architecture
Specialization for those same
subtracks
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidentialcopy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Impacted partners need to achieve the Architecture Specialization by January 26 2019
Retiring specializations with
anniversary dates after the VIP 32
6-month enrollment period can
have access to VIP 32
This will allow enrollment in VIP 32
using the retiring specializations as
entry criteria for specific tracks
In order to qualify for a potential
rebate you will need to fulfill the
exit criteria for VIP 32 with an
Advanced Architecture
Specialization for those same
subtracks
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Retiring Specializations
Express Specialization - Video track
Advanced Video Specialization
Advanced Collaboration Architecture
Specialization
Retired Specializations Recommended Path
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Whatrsquos in it for youActivation is the first step towards adoption expansion and renewal
Software value
bull Cisco ONE
Advantage
bull Cisco DNA
Advantagebull Data Center
Intersight
Activation bonus
bull DNAC
bull ISE
bull Stealthwatch
bull Intersight
Activation is ldquoturning on the SWrdquo
(installing amp enabling licenses)
establishing basic functionality
LandActivate
VIP Activation
bonus
Adopt Expand Renew
Business
outcomes
Additional value
Eligible SKUs amp
Offers
Recurring
business
VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2018 Cisco andor its affiliates All rights reserved Cisco Confidential
Deal amp Ordering Shipping Deployment
Activation
bonus
unclaimed $
Activation
service
discussion
Activate
software and
POP
Submit POP
for payment
Activation bonusOptimized process
Deployment Activate
software and POPShipping Submit POP for payment
Deal
management
Activation service
discussionOrdering
Partner AM amp SE Cisco Partner AM Partner FEPartner FE
Landing the sale without the Activation service
Problem with current approach
1 Activation service added later in the sales cycle
Impact Higher Field Engineering cost and time for Activation service deployment
2 Customer engagement second time for the same deal
Impact Longer time to fully close the deal and receive Activation bonus payout impacting new deals
Partner AM amp SE Cisco
Landing the sale with the Activation service (Recommended)
Partner FE
Advantage with recommended approach Activation service discussed earlier in the sales cycle with customer
Impacts
(1) Lower Field Engineering cost and time for Activation service deployment
(2) Shortened time to fully close the deal and receive Activation payout (more time for new deals)
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP Activation bonus
Subtrack Eligibility Reward OfferSKUs
Enterprise Network (EN)
amp
Enterprise Network Annuity
bull All partners who earn a VIP payment in the EN and EN Annuity sub-track are eligible
bull Proof-of-Performance (POP) submission is required via PPE to validate activation
bull Activate key software in Cisco ONEtrade Advantage Cisco DNAtrade Advantage products and Cisco ONEtrade Enterprise Agreements in a production network to add up to 21 of incremental rebate on the activation eligible SKUs
Data Center (DC) Annuity
bull All partners who earn a VIP payment in the DC Annuity sub-track are eligible
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight
bull UCS Server activation is monitored based on telemetry
bull Proof-of-Performance (POP) submission is not required
bull Activate at least 25 of licensed UCS Servers on Cisco Intersight to receive 5 Activation bonus on the DC Annuity eligible SKUs
Cisco DNA Centertrade (DNAC)
7
Cisco Stealthwatchreg
7
Ciscoreg Identity Services Engine (ISE)
7
Cisco Intersighttrade
5
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
VIP Activation bonus Data Center (DC) Annuity
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Data Center AnnuityActivation bonus
Activate licensed Cisco UCSreg servers on Cisco Intersighttrade to add incremental rebate
5
Cisco Intersight(paid on activated count and associated Total Contract Value)
Eligibility1 All partners who earn a VIP 32 payment in the Data Center Annuity subtrack are eligible
2 Cisco UCS server activation is monitored based on telemetry Validation via Proof-of-Performance (POP) submissions is not required
3 Activate at least 25 of licensed Cisco UCS servers on Intersight
4 Partners have until October 26 2019 to activate the Cisco UCS servers rarr 6 months at minimum
For more information refer to the VIP Operations Guide at wwwciscocomgovip The VIP Activation bonus is designed to complement the Lifecycle Advisor program and its incentive
Double the VIP payout on Cisco Intersight SKUs wwwciscocomgovipskus
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
VIP Activation bonus End-to-End process (EN amp EN Annuity)
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Cisco DNA Center (DNAC) activation Proof of Performance
DNAC Activation Requirement ndash To be eligible Partners must install DNAC on a production network consisting of a minimum of 50 Devices
Proof of Performance requires submitting DNAC POP - Device inventory report screen shot from 1st Page
Enablement Step by Step Guide with DNAC Proof-of-Performance Template For Submission
Partner may mask IP addresses
Cisco DNACenter
ISE
Stealthwatch
Partner delivers solution activates
software and completes Proof of
Performance
Requirements
Cisco DNA Center
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Identity Services Engine (ISE) activationProof of Performance
ISE Activation Requirement
ndash To be eligible Partners
must install ISE and establish
basic connectivity to network
devices
Proof of Performance
requires submitting a
template utilizing screenshot
from the ISE Licensing page
showing a minimum 15 of
the Base or Plus licenses
consumed (activated)
Enablement Step by Step
Guide with ISE Proof-of-
Performance Template For
Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Stealthwatch activationProof of Performance
Stealthwatch Activation
Requirement ndash To be
eligible Partners must install
Stealthwatch and enable
flows to the Flow Collector
from network devices
Proof of Performance
requires a submitting the
Stealthwatch POP template
utilizing screenshot or CSV
file of the Flow Collection
Trend Report showing a
minimum of 30 utilization
across all licenses
Enablement Step by Step
Guide with Stealthwatch
Proof-of-Performance
Template For Submission
Cisco DNA
Center
ISE
Stealthwatch
RequirementsPartner delivers
solution activates
software and
completes Proof of
Performance
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
VIP eligible bookings report
Find activation eligible bookings and customer
1 Request Eligible bookings VIP Other Annuity subscription report from TPV
2 Filter by ldquoActivation Bonus Eligiblerdquo flag with values bull Activation Bonus Eligible reflect Cisco software(s) eligible for the Activation bonus
bull Activation Bonus Verified reflect Cisco software(s) with activation already verified based on the POP submissions
bull Activation Bonus Not Verified reflect Cisco software(s) with activation not yet verified (due to NO POP submissions)
Partner runs VIP
report and filters for
customer sales order
and SKUs
BE_GEO ID Partner Program Track SubTrack SOPOSDSV Booking NumberTechnology Tier Product ID Quantity End Customer Name End Customer Parent Name Activation Bonus Eligible Activation Bonus Verified Activation Bonus Not Verified
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category E C1A1TCAT93002-3Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93002-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT93001-5Y 50 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1ATCAT36501-5Y 10 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1AA1TCAT93001-5Y 100 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
999 Reseller Value Incentive Program 30 ARCHITECTURE ENTERPRISE NETWORKS 3575836 Category D C1A1TCAT95001-5Y 20 ABC Company ABC Company ISE-Stealthwatch-DNAC ISE Stealthwatch-DNAC
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)
Partner submits Proof
of Performance with
filtered report Partner Program
Enrollment
(PPE)
Whorsquos
Involved
Activation
bonus Claim
Information
Terms and
Conditions
Review and
Submit
Select VIP
Activation
bonus
Provide correct
partner contact
information
Complete questions amp
upload Proof of Performances
and Eligible bookings report
Click to confirm Terms and Conditions
Click to submit for processing
Must activate beyond
minimum threshold
Process flow
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation Bonus
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Whorsquos involved
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
First Last
Director
123-456-7890
partnercompanycom
Company Name LLC
1234 Partner Ave
Suite 100
Denver CO 80222
United States
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Activation bonus claim submittal
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Accepting Terms and Conditions
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Submitting Proof of Performance (POP)PPE submission ndash Review and submit
Partner submits Proof
of Performance with
filtered report
Must activate beyond
minimum threshold
VIP 32 Activation bonus (Not Submitted)
Geography USA
Partner Name Partner 123
Parent Enrollment ID 123456
Created By John Smith
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Activation bonusPutting it all together
End-to-End process (EN amp EN Annuity)
Partner enrolls in the
VIP Program and
books SKUs eligible
for Activation bonus
Partner delivers
solution activates
software and
completes Proof of
Performance
Partner runs VIP
report and filters for
customer sales
order and SKUs
Partner submits
Proof of
Performance with
filtered report
Cisco processes
Proof of
Performance and
notifies partner
Partner earns
Activation bonus
Cisco ONE
Advantage
Cisco DNA
Advantage
6 months (12 for EAs) from the VIP period shipment deadline to complete proof of performance
Cisco DNA
Center
ISE
Must activate beyond
minimum threshold
Stealthwatch
POP Submission via
PPE
Notification via PPE(Approved Need more
info or Verification)
Bonus paid in VIP
payment runs for that
period
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Activation POP submission dates
Enterprise Networks and
Data Center 6 months from the VIP period shipment deadline
Enterprise Agreements 12 months from the VIP period shipment deadline
Proof of Performance exceptions
Customer Signature Form can be submitted in lieu of onsite screen printouts
Exceptions requests to Customer Service Center must be submitted before the
Activation window expires
Random customer audit
Partners submittals will be randomly selected for Customer verification
Cisco will conduct audits through partner to customer
Proof of Performance amp Submission Policies
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Check What to Do How to Do It
Go to VIP Program site and download a list of Activation eligible SKUs Operations GuideVIP Program Site VIP Operations Guide
Eligible SKUs - Activation tab
Review the list of eligible bookings for Activation bonus eligible Customer opportunities for the Partner
TPV (Total Program View)
Detailed Reports -gt Eligible bookings
look for Activation eligible SKUs
Share ISE Stealthwatch and DNAC Activation POP guidelines with Partner technical teams (Partner SEFE)
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
Partner technical team (SEFE) complete software Activation at Customer site take POP screenshots complete POP Submission form as per POP Guidelines
Refer to the POP Guidelines above
Go to PPE enrollment for Proof-of-performance submission for VIP 32 Activation bonus (for each Customer activated)
PPE (Partner Program Enrollment)
VIP32 Activation bonus -gt Enroll
For new deals refer to recommended approach for Activation bonus optimized process Refer to slide 4
Cisco DNA Technical Enablement ndash Build Cisco DNA sales capability (AM SE and FErsquos) by training your Partners on Cisco software products and activations
Refer to technical documentation within the POP guidelines above and Partner Trainings
QuestionsFAQ in VIP Operations Guide
Open a case - Customer Service Central
Partner Activation bonus checklist
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
Activation HW Appliance SKU
Cisco DNA Center (DNAC) Activation
APIC-EM-HW-APL-G (Legacy ndash upgrade required )
APIC-EM-HW-APL-R (Legacy ndash upgrade required )
DN1-HW-APL
DN1-HW-APL-U
Identity Services Engine (ISE) Activation
R-ISE-10VM-K9=
R-ISE-5VM-K9=
R-ISE-VM-K9=
SNS-3515-K9
SNS-3595-K9
Stealthwatch Activation
ST-SMC2200-K9
ST-FC4200-K9
ST-FC5200-K9
ST-FS1200-K9
ST-FS2200-K9
ST-FS3200-K9
UCSC-C220-M4S
HW Appliance required for Activation
Cisco DNA Center appliance upgrade offers cscoenpromotions
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Key Dates and Payment Timeline Activation Bonus
2018 2019 2020
Q1 FY19
Aug-Oct
Q2 FY19
Nov-Jan
Q3 FY19
Feb-Apr
Q4 FY19
May-Jul
Q1 FY20
Aug-Oct
Q2 FY20
Nov-Jan
Q3 FY20
Feb-Apr
Q4 FY20
May-Jul
Eligible bookings
VIP 32
6 Months
VIP 32
3 Months
Shipment
cut-off dates
Feb 9 ndash Run 1
Apr 27 ndash Run 2
Activation
POP submissionProof of Performance (POP) submission cycle ndash must be completed by Oct 26 2019
POP submission cycle for
EN Annuity only - must be
completed by Apr 26 2020
Payment run
Q3 FY19
Payment
Run 1
Q4 FY19
Payment
Run 2
Q1 FY20
Payment
Run 3
Q2 FY20 Q3 FY20
Payment
Run 4
Q4 FY20
Payment
Run 5
Discrepancy
deadline
(CSC Case)
Discrepancy
deadline
Oct 26 2019
Discrepancy
deadline
Apr 26 2020
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
copy 2017 Cisco andor its affiliates All rights reserved Cisco Confidential
Technical enablement resources The table below outlines the technical documentation or training for software Activation eligible in VIP
Document Whatrsquos Included
ISE POP Guideline
Steathwatch POP Guideline
DNAC POP Guildeline
bull Step-by-step instructions of screenshot requirement for submitting POP
bull Proof-of-performance form
ISE Activation Community
ISE Installation
ISE Always-On-Demo
bull Provide links to ISE Activation community discussions release notes installation and always-on-demo websites
Stealthwatch Activation
Community
Stealthwatch Installation
Stealthwatch Always-On-Demo
bull Provide links to Stealthwatch activation community discussions release notes installation and always-on-demo websites
DNAC Activation Community
DNAC Appliance Installation
DNAC Always-On-Demo
bull Provide links to DNAC activation community discussions release notes installation and always-on-demo websites
Partner Trainings bull Access to Partner training videos webinars recordings and learning maps
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
VIP 32 resources
VIP home page wwwciscocomgovip
Select a geographical drop-down based on your location
Includes
bull Presentation
bull Rules
bull Operations Guide
bull Selling Guide
bull Link to SKUs list
bull Links to PPE TPV tools and trainings
bull How to open a CSC case for any inquiries
Donrsquot know where to find the answer Go to the VIP website
![[Exercise Name] Observer / VIP Briefing [Date] Observer / VIP Briefing [Date]](https://static.documents.pub/doc/80x56/56649f4d5503460f94c6d2ea/exercise-name-observer-vip-briefing-date-observer-vip-briefing-date.jpg)
