PR through Social Media

K. Srinivasan

27 Aug 2011

@

Social Media Club, Chennai

What we will discuss today

• What is PR?

• Internet trends

• Various social media and how to use for PR

• Caution

What is Public Relations?

How relevant it is for your company and for yourself?

Various tools

How internet changed the way we communicate? – sharing the

experience

Present trend – 31st Mar 2011• Globally, out of 7 bn population 2 bn

use net (30% penetration)

• In Asia, out of 3.8 bn population 114 crores use net (24% penetration)

• North America and Europe penetration 78% and 58% respectively.

Present trend - Asia

• Hongkong (69%), Singapore 78%, Taiwan (70%), South Korea (81%) and Japan (79%) have more than 60 percent penetration

• India 8.4 percent. (around 10 crore users) - More growth expected due to broadband, 3G and mobile

Internet penetration from 1997-2007

Websites

• Top level domain names (TLD)

• Com, net, org, biz, info, US

• 132 million TLD domains as at 26th Aug 2011

• 96.8 million dot com domains

Ref : www.whois.scRef: www.wois.sc

Ref : whois.sc

Social Media

• Discussion groups

• Blogs

• Social networking sites Twitter, Facebook, orkut, linkedin, Google Plus, etc

Social Media

• Wikipedia

• Ezines, E Newsletter

• Podcasts

Evolution of social media

• 1970s - E mail

• 1980s - List servers

• 1990s - Discussion groups , chats, personal websites

Evolution of social media

• 1995 - Social networking sites like classmates.com

• After 2000 - Blogs, podcasts, Wikis

• 2005 - Web 2.0 various applications like tags, book marks – leading to Media 2.0 and PR 2.0

Blogs

• The word weblog was coined in Dec 1997

• It was made as wee blog in May 1999

Blogging tools• Blogger (started in 1999)

• Word Press ( started 2003)

• Myspace (started 2003)

• Estimated blogs around 150 to 200 million

This is the blogger site

in Oct 1999

How to use blogs• Write on the subjects of your

interest

• It should be brief and interesting (500 words)

• Live blogging – integrate with photos and podcast

Importance of blogs

• Now blogs are becoming more important and watched by various people

• Blog contents are caught by search engines immediately.

Blogs for self development /PR

• Blogs help to improve the command over language – Avoid using lingos

• HR people form opinion by reading blogs and social media

Social networking sites

• Facebook - 2004 – 860 M Unique visitors users (India 31 M)

• Twitter – 2006 – 140 M (Micro blog) – India 3.1 M

• Youtube - 2005 – 710 M – India 24 M

• (source: googleadplanner)

Social networking sites

• Linkedin – 2003 –74 M – India 4.7 M

• Orkut – 2004 – 67 M – India 9 M

Source: compete.com

As at Jan 2011 unique visitors / day

Unique visitors per day source compete.com

Facebook

youtube

twitterrlinkedin

orkutt

As at end of july 11

Podcasts• Converting your pc into a radio

station

• Audio and video podcasts

• Can be integrated with blogs and social networking sites like facebook

Podcast servers

• Podbazaar.com

• Blip.tv

• Youtube.com

• Odeo.com

Wiki concept

• Wikiwikiweb started in 1995 by Ward Cunningham

• First user editable website www.wikiwikiweb.com

wikipedia• Founded by Jimmy Wales in 2001

• 272 languages

• 3.7 million articles in english

• Everybody can edit

• Alexa rank 7

• Unique visitors per day 83 million

Wikipedia

• Advantages – networking, marketing, quick communication

• Risks – cyber crime, cyber terrorism, data theft, cyber law, Intellectual property right, copy right violation, cyber security

CAUTION

Do not become an addict to social media. Use for your advantage. Do not become the slave of social media.

Keep an arms distance. Nothing like face to face communication

Thanks

K. Srinivasan

www.prpoint.com

www.poduniversal.com

prpoint@gmail.com

91766 50273