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Vol 1, Issue 4February-March, 2011

Pg 8

We StormThe Industry

In The land OfThe Narmada

Bouquets

All The Way

Industry Exposure

BasketballWunderdogs

Pg 3

Dr. Shashikala GurpurAdds More Woman Power

Tete-a-teteWith PAT

Pg 3

Pg 5

Pg 4

Pg 5

Pg 11

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3

Vatsala Dimri

Te 62nd Republic Day wascelebrated enthusiastically bythe Sta and Students o SIMC,SIBM, SCDL and SymbiosisSociety, Bengaluru. Te unctionwas hosted by SIMC Bengaluru.

Te day started with aghoisting by the Guest o Honour,Mr. Ramesh Ramanathan,Co-Founder, Janaagraha. Heis also the National echnicalAdvisor, Jawaharlal Nehru UrbanRenewal Mission, Governmento India and Principal Advisorto the Government o Rajasthanwith regard to State UrbanReorms and has decades oexperience in urban micronance.Mr. Ramanathan shared hisexperience o leaving his successulcareer as a high-ying Citibanker

in New York and returning to India.He spoke about how he, along withhis wie, started Janaagraha as amovement to encourage people'sparticipation in public governance.He discussed about the various

problems that India is acing andthe important measures to betaken in order to resolve them.He motivated the students byunderlining the importance o theday and also emphasized that asresponsible citizens, it was theirduty to make an eort to bring aboutthe change they wanted to see inthe society. Te interaction was anoverwhelming experience or all.Te Program was ecientlyhosted by Pooja Pillai, SIMCand Shalin Kotia, SIBM. Variouscultural activities and speeches

were presented by the students.Te Celebrations endedwith a vote o thanks byHimadri Garg, Vice President,

Most o us would have heardo those unbelievable instanceso major brands messing upcommunication in dierentcountries around the world. akeor instance when Kentucky FriedChicken entered the Chinesemarket, to their horror theydiscovered that their slogan "ngerlickin' good" meant "eat yourngers o ! Or when Pepsi enteredthe Chinese market a ew yearsago, the translation o their slogan

"Pepsi Brings you back to Lie"turned out to be a little more literalthan they intended. In Chinese, theslogan meant, "Pepsi Brings YourAncestors Back rom the Grave"All these cross cultural gaescommitted by major brandsworldwide were dealt within detail by Proessor Atulandon, ormer Director and

Senior Proessor at MICA.His session was quite an eye-opener to the various culturalnuances and intricaciesthat need to be taken intoconsideration when brandsdecide to communicate with aglobal audience. Te studentsanalyzed amous ad campaignsthat had great impactworldwide such as Nike,United Colours o Benetton,HSBC amongst others.One important point madeby PA was that there are twokinds o advertisement - thosethat win awards and thosethat actually help sell theproduct. PAs sessions wereextremely inormative andgave us a resh perspectiveon branding and marketing.

PR & AdvertisingWorkshopSynjini Nandi

Te our day workshop withMr. Aughi Dalton and Mr.Sudarshan Shrinivasan wasrereshingly original. Mr.Aughi Dalton, Director,Learning Innovations,Mumbai is a Brand Consultantwho conducts workshopsor corporates. He is also a visiting Faculty at JamnalalBajaj Institute o ManagementStudies, Mumbai, NMIMS,Amity Global Business Schooland several other leadingB-Schools. He has worked ona wide range o products andservices such as aj Group oHotels, Raymonds, Amul Milkproducts, Limca, U.P. ourism,Saola, Lie Insurance,Piramal, Siemens, Greaves

Cotton, Golden obacco, Citibank,Enercon, Asian Paints, GoodlassNerolac, Merck and Godrej. Hegave the students a thorough insightinto the advertising world and alsoconducted certain exercises to ostercreative thinking. For the rst timethe students tried their hands atad lm making which turned outto be a great learning experience.Mr. Sudarshan Shrinivasan,President o Prognosys Perception

Plus conducted sessions onPublic Relations. He conducteda mock press conerence whichwas a total learning experienceor the students.

Mr. Aughi Dalton

Mr. Sudarshan Shrinivasan

PA

And PA came the response...A tete-a-tete with Professor Atul andonRochelle Jobard

Ramesh Ramanathan invokes the fervour of

Swades

Dr. Shashikala Gurpur on

National Law CommmissionVishal Abhyankar

It is with great pride that we

announce the nomination o Dr.(Mrs.) Shashikala Gurpur Murphy,Director, Symbiosis Law School,to the National Law Commission,

Dr. Gurpur has a doctorate inInternational Law with 15 years

o graduate and postgraduateteaching, advocacy and researchexperience along with around 3years o corporate and legal advisoryexperience enabling research,publications and/or working oinnovative ideas with strengths suchas leadership abilities, persuasiveskills, communication and team skills.

Her list o accolades is longand ull o meaningul work. In2008, she gave a presentation atthe International Delegation toDundee, UK; IALS, Canada. Shealso initiated the Community LegalService on Community Lawyeringin collaboration with City Universityo New York School o Law, USAand set up the Permanent LegalCare Centre in Pirangut Village.

Tese are just a ew o her manyachievements and talents. Hereis wishing her many more suchglories. We do hope she willhave the voice o the averagewoman and girl child givena hearing in the government.

Government o India.

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Te World is our OysterAvranil Kumar Das

We, the passing out students, had a bonanza -the Outbound raining Program at the EagleRidge Resort which made or a great memorybank. Memories shared to be told in posterity:beautiul, happy and bright. Tere were asmany as nine activities, each o them being agroup task with a time-limit and a markingmatrix. Te entire batch was divided into twogroups. Each new activity saw a new leader.Te entire exercise saw the emergence o somebrilliant tactics and ideas in completing tasks.Tis spanned over two days. Te kaleidoscopeo memories was the camaraderie, the coolbreeze, the unication, the laughter, the

green trees, the singing, the sleepless sky, thedancing, the unspoken whisper, the untoucheddew - memories old and new, all celebratingthe spirit o the times, small, big and inbetween, that they lived together or now andorever at that magical place called SIMC- B.

Kaveri meetsNarmadaShweta Goud

A trip to bring thelike-minded together, ariendly visit to MICA.

Te trip kicked o on a36 hour journey in the

train, wherein we had awhole bogey chartered.Fighting boredom,hunger, heat and sleep,they nally reached theirdestination, red brickbuildings adorning thecolour o nature andbeauty, MICA, a campuslocated in the heartlando rural Gujarat.Ahmedabad Darshan wasthe highlight o the rstday with a hot air balloon

ride, some golas and lots o shopping.Te second day saw interaction withthe MICA aculty acilitated by MrAlan DSouza. Tis was ollowedby lunch and high tea sponsored bySIMC- B. Students got anexcellent chance to interact andgain knowledge and dierentperspectives to varied issues.

Te eedback rom the MICA acultywas thus, students everywhere arenot very dierent, they all are equallyintelligent and enterpris ing. TeAds presented by the students werealso well received. Our students gotto see some o the work by the MICAstudents and their curriculum.

Te Sports and Adventure Club,SAC, organized an intra-campus

basketball tournament. Teplayers as well as the cheeringcrowd displayed unparalleledenergy and enthusiasm. Terewas a lot o excitement in theair with everyone exuberantlysupporting their respectiveteams. Ironically, the Underdogswon the Boys ournament,emerging Wunderdogs, whilethe SIBM seniors teamwon the Girls ournament.

Speedy GonsalvesVishal Abhyankar

In a gaming competitionorganized by SIBM, SIMC- Bsenior student, Hitesh Dagarwon the rst prize at the Needor Speed competition. It wastough, but Hitesh sure provedto be a Speedy Gonsalvesbagging the rst prize.

WunderdogsSrishti Modi

Colossus 2011Vishal Abhyankar

SIBM organized Collosus 2011, which includeda number o events rom Stunt Mania, FashionShow, Rock Concert, Ad Film Making toSymbiosis Business Bazaar, Basketball and manyother competitions. Te event was covered

by VJ Siddharth rom MV, one o the mainsponsors o the event. All the events wereorganized on our campus and saw participationrom a lot o colleges across the Country.

VJ Siddharth at Colossus 2011

Te BikingDaredevils

Fashion Showat Colossus bySIMC-Bseniors.

Suklangin

Snehi Sheshtha

Riti Arora

Kunga Sangma

Winners - Girls

Winners - Boys

Underdogs

Nikhil Pandit

Siddharth KhandelwalLathan Zoa SikhaVarun Deshpande

Mohammed Sahle

Pro. Maya Chakravarti Vishwanathan and Mr. Alan DSouza with the MICAFaculty and eam SIMC- B

Surya Yeramilli

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DRAMA

DANCE

MIND POWER

FROLIC

STYLE

BEEN THERE

DONE THAT !

ACION

AUGH

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Zee elevision, Coral Research, Ipsos Indica Research, Insight Instore,CNN IBN, Beehive Communications, O&M, Percept Picture Company,Edstrom, Edelman, Weber Shandwick, Integral PR, Hanmer MSL,Group M, Vogue, Idea Spice, Spykar, Fever 104 FM amongst others.

Scripting- Hindi and English or Corporate Filmor Elken Bio PureTBWA Tequila.Students: Sayantan Ray, PM Arun, PradyumnaNarahalli, Priyanka Jayaraj

Branding and Social MarketingOutward Insights (Mumbai)Student: Shweta Goud

Research, Analysis & ReportInfollion Research Services Pvt. LtdStudent: Shrey Gandhi

Factual Description o EventsChandra Trio (Jaipur)Student: Arushi Mathur

Event ManagementVasanthratna (Bangalore)Students: Swapnil Pandey, Snigdha Sharma,Naveen anwar.

Media Planning and UnderstandingMantrin AdvergatisingResearch Analysis and ReportUsha International Ltd Market

Student: Disha Birdie

Pitch to PresentationEntranceorms.comStudents: Pradyumna Narahalli, Srishti Modi

Find us atSuparana Roy

Creativity Revisited

Print Ad by Uchit Gupta

Photographed by Shweta Goud

Te placements Season kicked o on ahigh note with Zee elevision comingin and absorbing three studentsin one swipe or the proles oMarketing, Programming and MediaResearch. Students are up or grabsin diverse roles such as as Marketing,Ad Sales, Business Development,Market Research, Media Research,

Live ProjectsSumit KaushikSIMC- B students are actively involved throughoutthe year in live projects. Some o the projects that theyhave undertaken are presented here:

Worked in Production Department.International Cross-cultural theatre estival at Man-chester, UK- Contact the world 2010 theatre estival.Student: Shrey Gandhi

Strategic Communications & PR Council.Media Centre Management or TIE Entrepreneurial

Summit 2010.

Student: Sumit Kaushik

Members o the Planning eamEvent Sambhrama Annual Family Day o Inosys,Jaipur.Students: Gaurav Narula & Ritesh Verma

Internet Advertising on Yahoo Search Engine.

Suksh echnology, Bangalore.Students: Gaurav Narula, Harsh Kathotia

Analyzing Relationship between Customer &CompanyJindal Saw Ltd, Bangalore

Student: Gaurav Narula

Survey on Bangalore rac ConditionsBangalore Trafc Department

Students: Snigdha Sharma, Ankita Pal and HarshKathotia

These are a couple of creative works by thestudents of SIMC- B.

Consumer Behavior o VIVEL Soap, Analysis andReport.ITC (Kolkata)

Programming & Content Promotion,Designing & Visualizing, CorporateCommunication, Events and BLPromotions.

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10 11

Te dawning o the new millennium paved way tomany great inventions but the one thing that tookthe world by storm was perhaps the emergence oDigital Media. A new platorm which not only isopening new avenues but is also bringing the peopleo the world closer to each other, now one wouldnteven start to imagine in how many ways. SocialNetworking was probably the ultimatebreakthrough in the digital space during the pastdecade with popular websites like Facebook andwitter taking the lead. You know that theres boundto be big business involved when theres a reshindustry out there which has the potential oattracting sellers, consumers and marketers all

on to a single podium. Tats the place to be andmake your voice heard.90% o internet riendlycitizens around the globe use online channels tocompare and nd the best prices o a product beorepurchasing it. Tis is what Branding is comingdown to, Dierentiation - as in the actual sense,no other medium oers the power to analyse andeducate yoursel about the dierences betweencompeting brands as much asthe online consortium does.So, when was the last time you walked into a Malland received a Bluetooth message on your mobile?Mobile media is another such channel which waslef underutilized during the past two years. Oncontrary, mobile media has attracted manyyoungsters to adapt to the new platorm as thetech savvy youth nd it to be a value added servicewhich is being oered by companies. It would beinteresting to know that a vast majority opeople who receive such communication are likely to

entertain these messages by accepting them asmost o them oer inormation or ree. With newage sofware being developed or smartphones likeOxicash, users now have more powergiven to them, right at their ngertips.So much or competition on the digital ront -Microsof launched its much publicised searchengine Bing in 2009 and hoped to bring in a bigduel with Google, but did you ever realize that youcan be taken to another search engine with helpo one? ry Googling Bing or try to search orGoogle on Excite and so on, its as simple as thatto switch. Ten whats the scope o competition onsuch a platorm one might wonder, well virtually

all o them oer the same services, none greater,none lesser and surprisingly all o it seems to goback to one single channel the World Wide Web.Te real competition exists in the race to cast moreimpressions on as many users as possible.Te last decade saw a great uprising o the digitalera but ladies and gentlemen, you havent seenanything yet. Expect bigger things rom thisplatorm in the coming years as both marketers andconsumers slowly start realizing its potential andstart shifing ocus to this new side o the world.

Hall Of Fame

I am very impressed wth this

outstanding woman (Ishita

Mehta) and give her my strongest

recommendation for roles

which require intelligence,

organization, communication skills,

service and a positive attitude.

Sreenesh Bhatt

Planning Director

Strategic Planning

Ogilvy & Mather, Bangalore

Dr. Rashneh N. Pardiwala

Founder & Director, CERE

Rochelle Jobard is truly dedicated to

her craft and has by far been one of

the best student interns to have ever

worked with CERE.

Te Digital EnsembleSurya Yerramilli

Illustration by Russell Fernandez

AppreciationMail or PRADimes:

I am very impressedwith the contents ofthe News letter andalso the happeningsat SIMC Bangalore.Wish I was there towitness theseinteresting events.

Buzz is about the excitement around brands asseen rom the point o view o the consumers. Inother words, it is the story o brands that the usersenjoy talking about. Just as conversation ebbs andows, so does interest in a brand. Facebbok topsthe list in this category ollowed by Blackberry andata Docomo. Te most striking aspect o this year'spoll is the number o new brands that have enteredthe list - and that too at the very top. In act, ouro the ve top brands weren't even in the 2010shortlist: BlackBerry, ata Docomo, Volkswagen andMicromax. Te other trend is t he domination o theupper echelons by brands rom the mobile space.Te report clearly shows that brands like Facebookand Blackeberry are here to stay and wouldsurely take the majority o the share o attentionas well as the share o wallet in days to come.

Source: afaqs.com

- Mr. Dilip Londhe

Its Yesterday Once More

TwoyearsinSIMCSomeone

getmeaREPLAYbutton!!

-IshitaMehta

Quitesimply-thebestdecisionIever

madewasto`settledowninSIMC-RusselFernandezAp

lacewhereIrediscov

eredmyself,noregr

ets..will

cherisheverymome

ntspentatSIMC

-RippleParekh

Itiscrucialtoknow

whatNOTtodo

-SuparnaRoy

Amistak

ewhichI

wouldlik

etocher

ish...

-Avranil

K.Das

Startedwit

hawhy;

finishing

withawh

ynot?

-NeerajaRagh

uramanItwassomethingunpredictablewhichintheen

dwasright, andwehadthetimeofourlives-VarshaHegde

acebook is the Buzz word:Says afaqsNeha Mishra

Back tothe Future

Sagun NagarAparna Goel

TheGE/PIprocesswasverywell

coordinated!!GEprocesswas

fun&sowastheGD...wehad

aqualitytime&hopetobe

therealloveragain&thattoo

frthenext2yr...:)Thankstoall

thestudentsandthejurypanel

forbeingsonicetous!!!

Thewho

leexercis

ewasver

y

interactiv

eandal

otofbra

in

stormingi

naverys

hortper

iod

oftime..

.Likethe

mottoo

f

SIMC...thi

sexercise

wastota

lly

outofth

eboxan

drequire

d

outofth

eboxthi

nking.

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With the seniors passing out as the Pioneer Batch o SIMC- B, we, the Inkslingers bring you the last Issueo PRAD imes o the Academic year 2010 - 11. We create this Issue with great joy as well as a little bit onostalgia. Publishing PRAD imes has been the most meaningul as well as exciting endeavour duringour times at SIMC-B. We are proud to say that PRAD imes is our creation, and it is

very dear to all o us. All the best to the Senior batch and lots o luck to the Juniors.

Russel Fernandez He created the Inkslingers Logo as well as the originalDesign and Layout o the newsletter. Te ink splashes theme that you see in everyissue, including this one, was his idea. We owe our kickstart to creativity to him.

As this is our last issue or the year, we would like to take this opportunity to give credit to our seniormembers, who will not be able to work with us on the next issue and who have been an integral part oour team, without whom it would not have been possible or us to regualrly deliver this newsletter to you.

Editors Suparna Roy Neha MishraShweta Goud Vishal Abhyankar

Reporters Avranil Kumar Das Rochelle Jobard

Srishti Modi Vatsala Dimri

Sumit Kaushik

Suparna RoyTe bubbly critique o the Inkslingers, she lives uptothe name o an Editor. Always looking or gramaticalmistakes and making sure that every dot is in place.

Neha MishraTe silent slinger o the Inkslingers, she made sure thatthe work was done on time. Her inputs were valuableand she always gave a new angle to our thoughts.

ogether they have been the best co-ordinators that we could have had. Te Inkslingers thank them trulyor their valuable contribution to PRAD imes and wish them all the very best or their uture endeavours.

Special thanks to:

Layout Vishal Abhyankar Synjini NandiDesigns Naveen Tanwar Shweta Goud

Te Literary eam

The Inkslingers

Clockwise rom L-R: Srishti Modi, Synjini Nandi,Russel Fernandez, Vishal Abhyankar,

Avranil K. Das, Vatsala Dimri,Neha Mishra, Naveen anwar,

Suparna Roy,Rochelle Jobard,Sumit Kaushik,

Shweta Goud

Tis is the e-Newsletter o Symbiosis Institute o Media & Communication, Bengaluru. For any suggestions or eedback, please mail us atinkslingers@simc.edu.inwww.simc.edu.in