15
ICEF Berlín3 de octubre de 2019
Innovation on
Student Recruitment in Latin America
Market, Trends and Opportunities
Mauricio Espinosa Moncada
President
Joshua Tripp
President of the advisory council
Content
• AMTE
• Statistics 2018
• Student recruitment in Latam: Increased competition,
“Digitalization”, “Platformization”
• How do we deal with these challenges?
What is AMTE?
We are an association formed by some of the most important
organizations of educational travel in Mexico.
Mission
To promote the culture of international education.
Vision
To be the voice of all the organizations dedicated to promote the culture
of international education.
MembersAgencies
Schools
Honorary members
Service providers
General information
Total number of students sent in 2018: 16.934
Number of weeks: 74.472
Total number of students sent in 2017: 12.207
Number of weeks: 63.490
Top 5 countries
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Canada United Kingdom United States Ireland Germany
2017 2018
Country Ranking 2018
Ranking 2017
Canada 1 1
United Kingdom 2 3
United States 3 2
Ireland 4 5
Germany 5 4
Top 5 programs
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Groupprograms
Language course Aupair Higher Ed Highschool
2017 2018
Country Ranking 2018
Ranking 2017
Group programs 1 2
Language courses 2 1
Au pair 3 3
HigherEd 4 5
High school 5 4
Recruitment is the way that students and universities find the right match.
The growth in outbound student mobility has slowed over the past several years, and this is happening at the same time as many new players – schools and destinations alike – are vying
for international students.
Intensified competition and a prospect pool presented with a much greater range of options
“Students Recruitment”
Tech is taking over the industry, helping to connect students, institutions and workplaces and all the stakeholders of the sector in general.
In a world where students have become less patients with reading websites and downloading brochures, digital platforms have eased the way students can access to academic information. Therefore, the
education industry has implemented tools to effectively adapt business to students’ needs.
Online strategies are an optimal channel to attract students and digital marketing has turned into the ultimate tool to proactively excel in the competition
“Digitalization”
“Platformization”
Student recruitment platforms/marketplaces bringing all the students and all the programs
together on one platform => Lower the cost for both the students and for universities to find great
students.
Peer-to-peer platforms
Peer recruitment tool that enables universities to attract, engage, convert and recruit international
students via peer-to-peer conversations, student-authored FAQs and authentic user-generated
content.
Generation Z distrusts corporate or institutional messaging
Fight uncertainty
The worldwide financial situation and the recent bankruptcies of some agencies, have introduced a
climate of mistrust.
• Develop Quality Standards => Exemple of our Quality Label
• Create institutions professionalizing, protecting and regulating the industry
• Share best-practices
• Create bounds between all the stakeholders of the industry: Schools, agencies, embassies,
government, providers and general public
Be innovative
International Education is not spared by fearce competition.
Student recruitment has never been easy, but with digital technology dominating our communications
and interactions, strategies for recruiting students have become increasingly complicated. Almost
every higher education institution now uses some form of digital technology to recruit prospective
students, and recruitment professionals report allocating larger portions of their budgets and efforts
to online and digital marketing
=>The ability to reinvent itself and be innovative is crucial.
How?
¡ Gracias por su atención!
