www.miranda-partners.com/media

CORPORATE PRESENTATION

ABOUT US

Miranda Media offers innovativecommunication solutions to help its clientstransmit the right message to their mainaudiences of interest.

Our goal is to advise them on how to takeadvantage of the growth opportunities in theMexican market, improving their reputationand mitigating communication risks to achievethe growth of their businesses.

WHY MIRANDA MEDIA?

We work collaboratively with our clients todefine their communication needs and designeffective tools to avoid and mitigatecommunicational risks.

Our team integrates the disciplines of effectivecommunications, media outreach, story telling,content development, pitching, and publicrelations.

Our value proposition:• Accompaniment and personalized attention.• Effective communication.• Multicultural team.• Customized strategies and solutions.• Creativity and strategic innovation.• Understanding of the media and new

technologies.

5

360º

Strategies

Global Visionand Experience

Custom

Solutions

Strategic

Creativity

Personalized

Attention

Relation withMedia

Interdisciplanary

team

Effective

Communication

OUR SERVICES

Corporate Image and CommunicationWe help our clients to create, manage,and protect their reputation developingstrategies and narratives that respond toevents in real time.

Social Media and Content CreationWe create content strategies and designcommunication plans for digital mediaand social networks to position and protectclients’ brand reputation.

Crisis ManagementWe train our clients to face reputationalrisks that may arise from the volatility ofthe environment in which we live. Wemake an in-depth analysis of negativescenarios and develop strategies tomitigate their consequences.

Media RelationsWith a solid network of contacts we supportcompanies in the development of theirrelations with the media, government, andpublic institutions on crucial issues of policy,legislation, and financial regulation.

Corporate Social ResponsibilityWe help develop an integrated CSR strategyfor our clients, identifying programs andprojects that have a positive social impact andenforce the company’s positioning in thecommunity.

Environmental, Social, and GovernanceReporting- ESGCommunicating the environmental, social andeconomic aspects of a firm allows a bettermanagement of the information, as it increasestransparency and credibility. It constitutes animportant element that adds value to thecompany’s reputation and its socialresponsibility, thus creating a competitiveadvantage.

MEDIARELATIONS

Miranda Media works with both traditional and digital media, aswell as influential personalities in the public domain

Some of our media relations are:

Carmen Aristegui - Aristegui NoticiasLourdes Mendoza - El FinancieroMaricarmen Cortés — Excélsior

Atzayaelh Torres — El FinancieroSusana Sáenz — BloombergDarío Celis — El Financiero

Eduardo de la Rosa– Diario Milenio

Victor Fuentes — ReformaKaren Guzmán — MilenioAlicia Salgado — ExcélsiorTláloc Puga – El Universal

Rubén Rivera — El FinancieroClaudia Guerrero — ReformaArturo Ordaz Díaz – Forbes

Zenyazen Flores – El Financiero

Aldo Munguía – El Financiero Francisco Pazos - A21

Cesar Martínez Aznarez- ForbesAzucena Vásquez – Reforma

Ana Valle – ExpansiónCarlos Mota - El Heraldo de México

José Ávila – Revista ExpansiónJustin Villamil— Bloomberg

BONDHOLDERS

NUESTROS CLIENTES

María José González CossíoPartner

María José González de Cossío has years of experience working with private, public and non-profit organizations

on issues ranging from energy and infrastructure to risk management, strategic communications, economic

analysis and public affairs. She holds a B.A. in Economics from the Instituto Tecnológico Autónomo de México

(ITAM). María José is currently a Member of the Board of Advisors of the Women’s Forum and of ITAM’s Alumni

Council, where she actively promotes women empowerment, corporate social responsibility and youth education.

Damian FraserPartner

Damian founded Miranda Partners in 2018, before he was Mexico Country Manager of UBS from 2001 to 2018,

where he oversaw the 180-person local Investment Banking, Wealth Management and Equity businesses. He

previously ran UBS’s Latin American Equity division, worked as Director of UBS LatAm Equity Research, and was

“Number One” ranked LatAm “Institutional Investor” equity analyst for multiple years. Prior to banking, Damian

was a journalist at The Economist (economics correspondent), and at the Financial Times (Mexico bureau chief).

He holds a CFA, an MPA from Harvard University, and BA from Oxford University in Economics and Philosophy.

TEAM

Melisa studied IndustrialEngineering at the UniversidadNacional Autónoma de México(UNAM) and a Master's Degree inMarketing at Tec de Monterrey.She worked for more than 5 yearsin Sistema Público deRadiodifusión del EstadoMexicano (SPR), governmentinstitution of broadcastingservices. She has worked on topicssuch as KPI, manuals, internalcontrol, risk and projectmanagement

Melisa NovoaSenior Analyst

Tania RojasAnalyst

Tania is a current student ofInternational Relations at theInstituto Tecnológico Autónomo deMéxico. She also was a partner inthe civil association Mujeres a Proa!which is dedicated to generatingentrepreneurship and job trainingprojects for women from severalcommunities in Mexico City. Heserved as General Secretary of thestudent organization Debate ITAMand was a member of therepresentative team in national andinternational tournaments.

Oscar AlcántaraAnalyst

Oscar attained a degree with adistinction in Political Sciencefrom ITAM with an internationalacademic experience at SciencesPo University in Paris, France.While in college, he served as amember of the Student Boardand collaborated in the localnewspaper and in AnimalPolitico. He has worked as ananalyst at a Data Science StartUp and at a PoliticalCommunication Agency.

TEAM

Joe completed his MBA atGeorgetown University in 2019,with a certificate in ConsumerAnalytics. His work experienceincludes being the financial andprocurement specialist for a publicpolicy research institute in DC, aproject manager for a USAID Ruleof Law project in Mexico, and apaid staff member on Obama’s2012 presidential campaign. HisBA is in International Relationsand Spanish from California StateUniversity Chico.

Joe LeonardSenior Analyst

Jesús SandovalMiranda Digital Design

Partner

Jesus is a specialist in digital marketing strategic development; his main objective is to support companies and helpthem connect with their active digital public (web and social networks). Jesús holds a Bachelor in Graphic Designfrom the Instituto Tecnológico de Sonora, and has participated in digital projects development for Boones, CarloRossi, Campo Vivo and Telcel regarding branding and web design. He has also worked along with the IMSS andSEMARNAT in the design of SEO´s and SEM´s strategies, in order to strengthen their social media positioning.

Daniel MccoshConsultant

Daniel was Director of International and Financial Information at Grupo Salinas for 16 years, where he oversawcorporate strategy with international and financial media. Prior to Grupo Salinas, he worked as the Mexicocorrespondent for The Journal of Commerce. As a journalist, he has also been published in Latin CEO, LatinFinance and Fortune magazines, and held staff positions at El Financiero and El Economista. He has a BA inEconomics from the University of Michigan, and completed a leadership program imparted by faculty of the

University of Michigan Ross School of Business.

TEAM

WE DESIGN THE MESSAGE

AND COMMUNICATE IT EFFECTIVELY

web. www.miranda-partners.com

Ig. @mirandapartners.mx

in. Miranda Partners

f. /mirandapartnersmx

t. @mirandapartners

E. maria.gonzalez@miranda-partners.comT. +52 (55) 5282 2992

C. +52 1 (55) 5167 6086

Montes Escandinavos 305,

Lomas de Chapultepec, CDMX

C.P. 11000

DisclaimerThe presentation hereby attached was created by “MIRANDA PARTNERS” (“Miranda Partners”). The information is presented in summarized form and is not meant to becomplete. There are no declarations or guarantees, expressed or implicit, in respect to the accuracy, impartiality or integrity of the information.Miranda Partners, in accordance to applicable legislation, has made sure that the presented personalized recommendation is reasonable to the client, as it has verifiedcongruence between the client’s profile and the profile of the financial product. Under no circumstance should it be understood that the fulfilment of the previouslymentioned recommendation, guarantees the result or the success of the proposed strategies in the presented document.The information included in this presentation was obtained from public and/or private sources. The projections or foresights included in this presentation, are ageneralized recommendation and are based on subjective assumptions and estimations about events and circumstances that have not yet happened and are subjected tosignificant variations. Therefore, it is not possible to guarantee that any of the results included in the presentation will happen in the future, in other words, it does notguarantee the result or the success of the posed strategies.

This presentation has been prepared solely with informational purposes. No declarations are made in respects to precision, sufficiency, veracity or accuracy of theinformation and opinions hereby included. Miranda Partners will not answer (either because of negligence or for any other reason) for any damage or detriment derivedor related to the use of this presentation or its content, or any connection to the presentation. Miranda Partners is not responsible for the use or association with thispresentation, including but not limited to, any declaration, expressed or implicit or guarantees or omissions included in this information.This presentation is based on facts and/or events that have happened up to this date, consequently any future facts and/or events can impair the conclusions herebyexpressed. Miranda Partners does not assume any responsibility to update, review, rectify or invalidate this presentation based on any future occurrence.The opinions related to this presentation eventually expressed by Miranda Partners, should be considered only as suggestions/recommendations to better operatevarious topics related to the presentation.

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