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P.R.E.M.ium ADVERTISING X P.R.E.M.ium ADVERTISING TEAM: 9002 Pucca DING Rosa WONG Emily HAN Michael Li z3382970 z3382603 z3357481 z3388170
P.R.E.M.ium A D V E R T I S I N G X
P.R.E.M.ium A D V E R T I S I N G
TEAM: 9002
Pucca DING Rosa WONG Emily HAN Michael Li
z3382970 z3382603 z3357481 z3388170
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Pucca Rosa Emily Michael
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About Us
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Our Works
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1000 Jobs !
MELBOURNE
ADELAIDE SYDNEY
Create
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Objective
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Issue
Employment
Opportunities
? ? ? ?
?
?
? ?
? ? ?
? ?
?
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C Insight
Consumer Insight
Brand Insight
Product Insight
P.R.E.M.ium A D V E R T I S I N G
C Insight
Consumer Insight
Brand Insight
Product Insight
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C Consumer
Insight
Brand Insight
Product Insight
Insight
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Challenge
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C
The Women’s Subscription Enterprise –
Employment is the Solution for disadvantaged
women.
Idea
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Product insight
Brand insight
Challenge Issue
Consumer Insight
SUBSTANCE
People
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Primary :
National Corporations Large $$$$$
Socially conscious
High level of interaction
C C Secondary :
Women Owned Business Active & Generous Philanthropists
Uplifting
Engaging
POSITIVE
NEVER Negative
Voice
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NEVER NEGATIVE
www.womens.thebigissue.org.au
Requirements: Mandatory
WEBSITE:
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OPEN “The Big Issue” is not-for-profit
Requirements: Budget
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OPEN National Campaign
“The Big Issue” is not-for-profit The Big Issue has a generous support from the OMA , a lot of supporter, sponsors and corporate partners
Requirements: Deliverable
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(and more…)
Requirements: Timing
The SOONER The BETTER
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Conclusion
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?
Questions
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