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Presented by: Chrysanne LoweTitle: VP Global Customer MarketingDate:10/6/06Orbis Panel, Portland Oregon
Redefining Roles: Redefining Roles:
New Relationships between New Relationships between
Publishers, Libraries, and Agents Publishers, Libraries, and Agents
in the E-worldin the E-world
Publishing Cycle ClassicPublishing Cycle ClassicPublishing Cycle ClassicPublishing Cycle Classic
Accepted, refereed MSS of papers
ResearchCommunity
Printed journal issues
"The Literature" of a discipline
Review process
Proofs
Submit papers
PublisherProduction& distribution
Sales &management
Agents
LibraryAuthors
JournalEditors
Referees
Readers
Publishing Cycle 2006Publishing Cycle 2006Publishing Cycle 2006Publishing Cycle 2006
Service Bureau
Accepted, refereed MSS of papers
ResearchCommunity
Review process
Proofs
PublisherProduction& distribution
Sales &management
LibraryAuthors
JournalEditors
Referees
Submit papers
"The Literature" of a discipline
GovernmentConsortia
Integrators
Agents
Negotiators
Library systems
Printed & online journal issues
Readers
Online hosts
Electronic Licensing 11 years ago Electronic Licensing 11 years ago Electronic Licensing 11 years ago Electronic Licensing 11 years ago • No one knew how to sell E-Journals• Subscription agents were entrenched in print issues• No electronic licensing standards• E-Media is different than print• Only the licensee can guarantee to publisher.
Subscription Agents could not legally sign for an institution
• Librarians wanted to work directly with the major publishers
• Customers wanted to negotiate volume discounts• Formation of consortia• New pricing models emerged for electronic.
Standard catalog no longer applied
““Change is not merely necessary Change is not merely necessary to lifeto life
— it is life.”— it is life.”
Alvin Toffler, American Writer and FuturistAlvin Toffler, American Writer and Futurist
But how will Elsevier be replacing But how will Elsevier be replacing the services provided by the services provided by
subscription agents? i.e. Pricing, subscription agents? i.e. Pricing, bibliographic changes, access bibliographic changes, access
problems, renewals, EDI invoicing…problems, renewals, EDI invoicing…
PricingPricingPricingPricing
– Lack of standardization brings more options and but no more instant estimates across publishers.
– Print pricelist posted on Elsevier.com– Avg print price increase announced July– Direct relationship enables communication of licensing
options. P+E, E-only, DDP options: Communication can get lost or confused via third parties.
– The more Elsevier works directly with customers, the better we understand your needs and our business models and licensing terms evolve. (e.g. archiving options)
With agents, I could get a complete estimate of my total price for all my subscriptions, all consolidated. Now every contract has different terms, price caps; I need an army of people to estimate pricing.
Bibliographic changesBibliographic changesBibliographic changesBibliographic changes
Coming this month 2006:
Customized Title Communications
We will notify designated customer account administrators via personal email of title changes that affect your institution’s list prior to loading changes on ScienceDirect
"This is a great new service. Thanks very much" --Electronic Acquisitions Librarian, University of
Pennsylvania Library]
Access ProblemsAccess ProblemsAccess ProblemsAccess Problems
Q3 Satisfaction results E-Journal Delivery•90% Satisfaction•89% rate same or better (32%) than other publishers
Q3 Satisfaction results E-HelpdeskCompared to other Publishers:•91% rate E-Helpdesk the same or better (43%)Compared to Agents:•90% rate E-Helpdesk the same or better (40%)
" The experience was entirely satisfactory in that we gained access very quickly. "Librarian, Government, United States (06/Q3)
It’s not just about “replacing service”It’s not just about “replacing service”It’s not just about “replacing service”It’s not just about “replacing service”
RenewalsRenewalsRenewalsRenewals
• Trade off – lack of consolidation but more buying power through license agreements.
• For contract renewals Elsevier provides Title Worksheet for swapping and change process.
• Elsevier allows you to adjust title lists after invoicing.• Trade off: Agents as financial institutions. “Front the money”
Benefits to direct financial relationship (Remember Faxon?)
“Your entire invoicing process has greatly improved over the last two years."--Librarian, Hospital/Medical School, USA Q2/ 06
I need to review the renewal title by title and it’s hard to get the invoicing right. I miss having all my titles consolidated on one list. I had more time with the agents.
EDI InvoicingEDI InvoicingEDI InvoicingEDI Invoicing
• EDI Service for Libraries’ internal budgeting & administration
• Billing via the agent provides no advantage for Elsevier in the case of E-licenses. We still need to go through the same renewal process directly with the customer
• Elsevier will work with customers to accommodate their needs
• Are Libraries willing to pay for Agent services?
We’ve got more buying power in the collections budget but I don’t have the admin budget to afford the higher cost of managing it all!
Elsevier is developing new relationships Elsevier is developing new relationships with Agents and Third-Party Platformswith Agents and Third-Party PlatformsElsevier is developing new relationships Elsevier is developing new relationships with Agents and Third-Party Platformswith Agents and Third-Party Platforms
– Role for agents in developing areas, e.g. small customers and particular geographic regions
– We’re already working with third party platforms on e-books and exploring new opportunities with e-book monographs.
– In discussions with traditional subscription agencies, exploring new roles as well as solutions for individual customers
Customer Focus:Customer Focus:Getting Closer to Our CustomersGetting Closer to Our CustomersCustomer Focus:Customer Focus:Getting Closer to Our CustomersGetting Closer to Our Customers
Measured improvement in all areas - 7 in 10 “better than other publishers”
Plans to furtherimprove 3 keyareas - Continue improvements overall
2005
2006
Resources:Resources:People-People-http://contacts.elsevier.com/http://contacts.elsevier.com/Usage and Administration tools-Usage and Administration tools-https://admintool.elsevier.com/admintool/userAhttps://admintool.elsevier.com/admintool/userAuthentication.urluthentication.url
SD Product info and lots more-SD Product info and lots more-http://www.info.sciencedirect.comhttp://www.info.sciencedirect.comTitle changes-Title changes-http://www.info.sciencedirect.com/news/titles/http://www.info.sciencedirect.com/news/titles/Pricelists, LibraryConnect, lots more -Pricelists, LibraryConnect, lots more -http://www.elsevier.com/librarianshttp://www.elsevier.com/librarians
Resources:Resources:People-People-http://contacts.elsevier.com/http://contacts.elsevier.com/Usage and Administration tools-Usage and Administration tools-https://admintool.elsevier.com/admintool/userAhttps://admintool.elsevier.com/admintool/userAuthentication.urluthentication.url
SD Product info and lots more-SD Product info and lots more-http://www.info.sciencedirect.comhttp://www.info.sciencedirect.comTitle changes-Title changes-http://www.info.sciencedirect.com/news/titles/http://www.info.sciencedirect.com/news/titles/Pricelists, LibraryConnect, lots more -Pricelists, LibraryConnect, lots more -http://www.elsevier.com/librarianshttp://www.elsevier.com/librarians
Thank [email protected]