Agile    Product Ownership  

Roman Pichler!@romanpichler!

romanpichler.com!

GE  Cambridge  Agile  Network,  May  2013

•  Product  management  consultant  and  trainer  –  Specialised  in  agile  and  lean  prac3ces  

•  Business  and  product  owner  –  I  face  product  ownership  challenges  in  my  own  business  

2  ©  2013  Pichler  Consul3ng  Ltd  

About  me  

Product Owner and Team

Stakeholders incl. Users

Product Increment

Ideas and Requirements

Vision

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Hypothesize!and build!

Obtain!feedback/!

data!Analyse!

Learn and!update!

Crea3ng  New  Products  and  Features  

Design by!Committee!

The solution?!

Product Owner

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One!individual!

Shared  vs.  Single  Ownership  

Product Marketer

Product Manager

Project Manager

Business Analyst

Shared!

ownership!

Effective!

decision-!

making!

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Responsible !for the product !

success!

Product Owner

Cares about the!users needs &!the biz goals!

Owns the product !

on behalf of !

the company!

Has a vision of !where to take !the product!

Team player:!Dev team and!stakeholderd!

Intrapreneur!

The  Product  Owner  Role   (according  to  Roman)  

But what about multiple product owners …

Customer

User

Marketer

Sales Rep

Exec Sponsor

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The  Innovators  must  own  the  Product  

The Innovation Team

Product!Ownership!

Scaling!product!

ownership!

Op3on  1:  Product  Owner  Hierarchy  

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Feature Owner Feature Owner Feature Owner

Product  Owner  

Team A Team B Team C Team D Team E Team F

One big,!cohesive!product!

Op3on  2:  Product  Suite  

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Chief Product Owner

Product Owner

Product Owner

Product Owner

Product Owner

Parts can be!released!

separately!

Reduces!scaling!overhead!

Pro

duct

A

Pro

duct

B

Pro

duct

C

Pro

duct

D

CONSULTINGAND TRAININGIN AGILEPRODUCTMANAGEMENTAND SCRUM

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Get in touch:

+44 (0) 7974 203772 info@romanpichler.com

www.romanpichler.com www.allthingsproductowner.com