Date post: | 10-Dec-2015 |
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Microsoft Mobile Advertising Strategy
Annisa ● Bernadette Ajeng ● Claudia Michelle ● Farah ● Hemas ● Kalista ● Sheren
SPEC
SOCIAL
Target Market
& 18-24 tahun
Tinggal di big cities & satellite cities
Keinginan aktualisasi & ekspresi diri
yang besar.
Pemikiran terbuka dan kritis.
Keinginan bekerja sama yang tinggi.
Kebutuhan yang besar atas pengakuan
sosial.
Self-oriented
Keinginan eksplorasi hal baru
Tech-knowledgeable
Trend-follower
Source: UNFPA & Synovate Research
Insights
Fitur Maps yang harusnya
membantu, justru kadang
menyusahkan.
Youth seringkali takut menyesal
dalam membuat keputusan,
dalam hal apapun. APAPUN.
Big Idea“No Regret”
Positioning Smartphone with precise,
trustworthy offline maps.
Tagline
Communication Platform
Microsoft Mobile helps me with its precise & trustworthy offline maps, to explore
unexpected places without worries. I want to do many things in life. I am sure it
will be worth it and I will not miss any opportunities.
Everything will be worth it in the end, anyway.
Microsoft Mobile Offline Maps never moves backwards, only
further and further.
Emotional appeal
Warna : Biru
Brand Ambassador : Tara Basro
Ads
- Main tenis
- Naik gunung sampai puncak
- Menemukan teman hidup
Thank you