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QlikView for Mobile Delphine Lafitte, QlikTech Benelux ([email protected]) Mirjam van Kooten, HippoLine ([email protected])
QlikView for Mobile
Delphine Lafitte, QlikTech Benelux ([email protected])
Mirjam van Kooten, HippoLine ([email protected])
QlikView for Mobile - Agenda
• The Mobile Market
• QlikView on Mobile
• Demo QlikView on iPad
• User Case: De Hypotheekshop Presentation
• User Case: De Hypotheekshop Demo
The market for mobile BI is heating up
Forrester expects U.S. tablet sales will total 195
million between 2010 and 2015, grow from 10.3
million in 2010 to 44 million in 2015, and eclipse
laptop sales by roughly 5 million units in 2015.
“Tablets Will Grow As Fast As MP3 Players”,
Forrester Research, January 11th, 2011
The Dutch tablets market
Source: GfK Retail and Technology, March 2011
• What about you?
The market for mobile BI is heating up
“Mobile BI will significantly expand the population
of BI users to include a more mainstream
audience, and this opportunity will attract
significant investment.”
“Predicts 2011: New Relationships Will Change BI and
Analytics”, Gartner Research, November 25th, 2010
“Thirty percent of IT shops are piloting or
planning tablet apps. And a further 43% of firms in
North America and Europe are interested in
tablets. Only one in four firms have no tablet
plans.”
“How iPads Enter The Workforce”, Forrester Research,
October 26th, 2010
Tablets are the perfect form factor for mobile BI
Portable
Rich, Visually
Appealing Display
Instant
On
Mobile
Connectivity
Touch
Interactivity
Mobile BI users expect freedom
• Answer any question
• Access any data
• Freedom to explore
• Use any device
• Enterprise proven
What type of mobile capabilities do you need?
• A regional sales manager at
a financial firm is traveling
visiting branches and
financial advisors.
• He does some up-front prep
for a meeting on his mobile
device, analyzing
performance, coming up with
coaching points, and finding
example customer segments
to target.
• He then walks into the
meeting with mobile device
in-hand…
Financial Services
QlikView provides true Business Discovery
Rapid time to
value
Associative
experience
Speed-of-
thought analysis
Access to
business
data―from
anywhere
User-centric
interactivity
Introducing QlikView…
Introducing QlikView on Mobile
Introducing QlikView on Mobile
QlikView on Mobile is…
– Consistent – Delivers the same QV application and experience on any device
– Intuitive – Provides touch functionality that‟s simple and consistent with user expectations
– Secure – Inherits enterprise proven security of QV server, and does not rely on third party app stores
– Manageable – Allows for a „build once deploy anywhere‟ approach
– Valuable – Delivers full power of QV server, allowing users to explore and exploit data without limits
By putting the full power of QlikView on mobile...
It’s not just about being on mobile, it’s about enabling
Business Discovery on mobile
• The sales manager shows
the advisors where they rank
in comparison to their peers,
and what types of
opportunities they can target
• They jointly test a few
scenarios and assess
possible improvements (e.g.
what if I sold 20% more to
segment A)
• Ultimately a refined sales
plan is established and
agreed upon for the branch
Financial Services
QlikView 10 – Unified Architecture
• The same server
• The same applications
• Server-side security
• Nothing new to buy
QlikView, delivered in a single, browser based, touch enabled interface
LIVE DEMO:
QlikView on iPad
So how do you think little red riding hood is feeling right now?
Mirjam van Kooten
HippoLine
Stories are much more fun
Starring
• Little Red, eh Orange Riding Hood
• Mother
• The Wolves
• Grandma
• The Basket
Little Orange Riding Hood
Mother
„Undertake with knowledge‟Facts from the past, guarantee for the future
• focus on financials and franchise
• lots of experience
• data sources
• business
• visualization
• market data
• innovative
The wolves
-
7% -
14
%
Grandma
GrandMa
Information Overload
Market
(Kadaster, CBS)
Administration Costs
CRM
So the story goes
The roadmap to GrandMa
Toegankelijk
Gebruiksgemak
The Basket
Happy Ending
• 10% Cost Reduction
• 15% Effective Marketing
• 30% Increase Conversion
• 50% Timesaving rayonmanagers
• 90% Questions answered in 1 day
So how do you think little red riding hood is feeling right now?
Mirjam van Kooten
HippoLine
Mother says:
Stories are much more fun
But do make them consistent with the facts
Thank you!
disQover HippoLine
Where to find more information?
• On our WebSite: http://www.qlikview.com/us/explore/products/qv-for-mobile
Videos, White Papers, QlikView Mobile Security, Design Best Practices
• On the QlikCommunity:
Mobile Community: http://community.qlikview.com/community/mobile
Do you want to test QlikView on iPad?
• Open Safari and go to http://demo.qlikview.com
Thank You
