a subscription box service supportingvulnerable parents in the development

of their child

1 in 4 children in the UK grows up in poverty

Family income and status are still the most significant indicators of success

at school

By the age of three there is a noticeable gap in cognitive performance between

children from low-income and high-income families

Over 2/3 of children’s centres in the UK have had their budgets cut in the last year while demand continues to

rise

By the age of three, a child’s brain has already reached 80% of it’s adult volume

Brain Neuron Development

Pre-school

School

Post-school

The rate of return of human capital investment in disadvantaged

childrenis the highest for pre-school

intervention

Parenting StyleSensitivity

ResponsivenessKnowledge of development,

rules and discipline

Home Learning

EnvironmentTeaching behavioursLearning materials

Books, CDs, televisionComputer access

Accounts for 19% gap in

maths, 21% gap in literacy and

33% gap in language

Accounts for 16-21% gap in

cognitive school

readiness

Child development factors at home

Ray boxes can help close this pre-school attainment gap.

Ray is a subscription box service for new parents that provides key learning and development

products, parental advice, and signposting to local groups and services.

Productsessentials toys, books

games, developmental

productsvouchers/coupons

Adviceparenting tipskey milestones

activities/gamesnutrition/recipeshealthcare tips Signposting

local groupslocal classeslocal services

other subscribers

Family on

Benefits

Family not on

Benefits

Delightful Practical

ValueOn-going support

Social mission+