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Ten Reasonsto J oin the Select CertifiedPartner Program

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Reason # 1 Differentiation

What is certification?

Official acknowledgment of expertise

Act of confirming formally as true, accurate, or genuine

A declaration in writing that a particular product orservice complies with a specification or stated criterion

Certification allows for differentiation

Differentiation gives you a marketing advantage

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Select

SMB Market Coverage* SMB Select survey of 2000 global partners 10/06

Reason # 2 Relationship with Cisco

Non-certified SMB Partnersvalue their relationship withCisco:

90% strive for a higher levelof certification*

Select Certification enablespartners to expand theirrelationship with Cisco

Select Certification isan entry point into Ciscosaward winning ChannelPartner Program

Registered Partners

Goldand Silver

Premier

SMB Specialized

SMB Specialized

(Including SMB Select)

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Reason # 3 Leverage the Cisco Brand

New Certification

Differentiation

Marketing Cisco PartnerMembership

Cisco Partner Locator Listing

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Reason # 4 Opportunity Incentive Program(OIP)

SMB OIP

Certified partners

are eligible

Deal registration

New SMB accounts

All Products included

Additional discountthrough distribution

Lower minimum order

requirements to addressSMB opportunities

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Reason # 5 Profitability and Support

Partner Profitability

Partner Development Funds

(PDF) & PDF-UC Opportunity Incentive Program

(OIP)

Incentive programs to supportthe profitability of our partners

serving the SMB market

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Reason # 6 Cisco Sales Support

Distribution Sales Support

Sales and Marketing Planning Support Cisco Capital Leasing

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Reason # 7 Smart Business

Communications Systems (SBCS)

Complete Business

Communications system 3rd party application integration

Easy setup, install andmanagement plug n play

Voice, video, mobili ty, data and

security all integrated Remote monitoring and

management

Full sui te of Cisco IP phone andIP Communicator (softphone)supported

A new integrated system that enables a total communications experience

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Reason # 8 Access to Tools

Navigator

SMB Sales andMarketing Tools andResources

Validated NetworkDesigns

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Reason # 9 SMB Services

*Cisco Smart Foundation Service was previously called SMB Support Assistant

CiscoSmart Care

Service

CiscoSMARTnet

Service

Cisco SmartFoundation

Service*

Services are an important aspect of your businessYou can:9 Enhance cash flow and margins9 Penetrate new markets

9 Improve competitive advantage9 Increase customer retention9 Expand the customer relationship

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Reason # 10 SMB University

ObjectiveObjective

Target

Audience

Target

Audience

AccountManager

AccountManager

EngineerEngineer

Principal/OwnerPrincipal/Owner

Current Ciscopartners

Select certif icationapplicants

Partners selling intothe sub-250 space

Current Ciscopartners

Select certificationapplicants

Partners selling intothe sub-250 space

LinksLinks

SMB UniversityWebsite

SMB UniversityWebsite

www.cisco.com/go/smbuniversity

Your singlesource fordeveloping your

SMB Practice

Your singlesource fordeveloping your

SMB Practice

CatalogueCatalogue

Business Acumen

Foundation(Route/Switch)

Security

Unified Communications

Wireless

Business Acumen

Foundation(Route/Switch)

Security

Unified Communications

Wireless

Additional SMBPartnerDevelopment

Offerings

Additional SMBPartnerDevelopment

Offerings

Recommended courses

Required exams

Recommended courses

Required exams

SMBSpecializationOfferings

SMBSpecializationOfferings

SMB Universityis your singlesource to

develop yourSMB practice.

9SMBSpecializationprep

9Continuingeducation to

develop yourteams sales,technical, orbusiness acumen

SMB Universityis your singlesource to

develop yourSMB practice.

9SMBSpecializationprep

9Continuingeducation to

develop yourteams sales,technical, orbusiness acumen

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