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    PROJECT TOPIC :

    STUDY OF RELIANCE

    SESSION : 2007-2008

    Submitted By: Submitted To

    Ankit Jaiswal Mr. Ashish Saxena

    B.B.A.(IV Sem.) Mr. A!it Verma

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    ACKNOWLEDGEMENT

    It is a "leas#re t$ ha%e the $""$rt#nit& t$ exten' m& heart t$ th$se

    hel" $r a l$n wa& *$m"letin this "r$!e*t re"$rt. There are se%eral

    "e$"le wh$ 'eser%e m#*h m$re than a mere a*kn$wle'ement $r their

    exem"lar& hel".

    I ex"ress m& sin*ere ratit#'e t$ M! A"#i"# S$%e&$$r i%in

    meanin#l 'ire*ti$n t$ m& "r$!e*t an' "r$%i'in insihts int$ the

    '&nami*s $ the Tele"h$ne In'#str&.

    In the last +#t 'einitel& n$t the least , I w$#l' als$ like t$ thanks

    t$ Mr. A!it Verma, m& res"e*te' *lass tea*her an' all the -a*#lt& $

    K#$&de'($' Co''e)e o* M$&$)eme&t S+ie&+e" , Te+#&o'o)y

    B$ei''y $r "r$%i'in initial #i'an*e an' a*#aintin me with the

    strateies $ M$.eti&) /e"e$+# $&d M$&$)eme&t. I am als$

    thank#l t$ m& "arents wh$ has hel"e' me. Present w$rk w$#l' n$t

    ha%e +een "$ssi+le with$#t their a+le #i'an*e.

    A&.it $i"($'

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    TABLE OF CONTENTSTABLE OF CONTENTS

    S.No. Topic

    1 /e*larati$n

    2 Intr$'#*ti$n

    St#'& Pr$ile

    3 Resear*h O+!e*ti%e

    4 Resear*h Meth$'$l$&

    5 Resear*h /esin

    7 /ata C$lle*ti$n Meth$'

    8 Sam"lin S*heme Sam"lin Si0e6 1imitati$ns

    10 -iel' 2$rk

    11 Ta+#lati$n 3 Chartin

    12 -in'ins

    1 S#esti$ns

    13 C$n*l#si$n

    14 A&&e%ue -

    Ta+les

    4#esti$nnaire

    15 Bi+li$ra"h&

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    DECLARATIONDECLARATION

    This is for general declaration purposes only that

    all relevant work pertaining to presented miniature

    project on :

    "Study of RelianceStudy of Reliance "

    has been solely completed by me. Besides

    unavoidable links to certain references the overall

    work is absolutely original in nature.

    Ankit JaiswalAnkit Jaiswal

    (Enr$lment 5$.:(Enr$lment 5$.:678989)678989)

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    INTRODUCTIONINTRODUCTION

    ne of !ndias largest companies# $eliance

    !ndustries %imited &$!%' has successfully followed a

    policy of backward integration since the seventies.

    !t started o( with te)tiles and then forayed into

    polyester# *bre intermediates# plastics#

    petrochemicals# petroleum re*ning and oil and gas

    e)ploration and production. +or the *nancial year

    ending ,- arch /001# $!% touched a turnover of

    2-3#341 million.

    The $eliance 5roup# founded by 6hirubhai 7.

    Ambani &-3,/8/00/'# is !ndias largest private

    sector enterprise# with businesses in the energy

    and materials value chain. 5roups annual

    revenues are in e)cess of 92 ,; billion. The

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    The present study focusses upon the $elianceThe present study focusses upon the $eliance

    company and its diversi*ed range of >roducts andcompany and its diversi*ed range of >roducts andcompany. The study is aimed at discovering thecompany. The study is aimed at discovering the

    secret behind the success of the company and issecret behind the success of the company and is

    formulated as a generalised study.formulated as a generalised study.

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    STUDY PROFILE

    1 ; N$me o* t#e Study St#'& $ Relian*e In'#stries

    1 ; /e"e$+# De"i)&! B&

    1 ; eiod o* *ie'd "uey 6?>6=>

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    RESEARCH OBJECTIVERESEARCH OBJECTIVE

    The "rimar& $al $ $#r "r$!e*t is t$ ex"l$re the Relian*e C$m"an&

    "r$ilean' in%estiate a+$#t the the Relian*e *$m"an&.

    That is, the $*#s $ m& in%estiati$n is t$ in' $#t the "$"#larit& an'

    stan'in $ Relian*e *$m"an&.

    Ob

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    RESEARCH METHODOLOGYRESEARCH METHODOLOGY

    -$r this st#'&, the s#r%e& was *$n'#*te' in the entire *it& $

    Bareill& an' Pili+hit *$%erin all the *ate$ries in*l#'in in*l#'in

    st#'ents, w$rkin "r$essi$nals et*.

    The sam"le was ran'$ml& sele*te' r$m Bareill& 'istri*t A5/

    res"$n'ents were in the ae r$#" $ 98 t$ 76 &ears. The res"$nses $

    the res"$n'ents were re*$r'e' $n a "re>*$'e' str#*t#re #esti$nnaire +&the "art>time *as#al inter%iewers traine' $r this "#r"$se. The 'ata in

    the *$'e' $rm were *$lle*te' r$m the inter%iewers *$m"ile' an'

    anal&se' 2hile sele*tin the res"$n'ents '#e *are was taken t$ i%e

    "r$"er re"resentati$n t$ emale res"$n'ents as well as 'ierent ae

    r$#"s $**#"ati$nal *ate$ries.

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    RESEARCH DESIGNRESEARCH DESIGN

    As the "r$+lem is %er& well 'een' an' *lear, a *$n*l#si%e

    resear*h 'esin was #se' m$re$%er the *$n*l#si$n was t$ +e 'rawn $n

    the +asis $ eneralise' res#lt, s$ the 'es*ri"ti%e 'esin was sele*te' $r

    the "#r"$se $ *$lle*tin anal&sin an' inter"retin the 'ata $+taine',

    $n s$me s"e*ii* "$ints.

    A "lan $ what 'ata t$ ather, r$m wh$m, h$w an' when t$

    *$lle*t the 'ata, an' h$w t$ anal&0e the 'ata $+taine'.This is a s&stemati* "lan t$ *$$r'inate ar*hae$l$i*al resear*h t$

    ens#re the ei*ient #se $ res$#r*es an' t$ #i'e the resear*h a**$r'in

    t$ s*ientii* meth$'s.

    Als$ kn$wn as a market resear*h +riein, this is a +asi* "lan

    whi*h #i'es the 'ata *$lle*ti$n an' anal&sis "hases $ the resear*h

    "r$!e*t. It a*ts as a ramew$rk whi*h 'etails the t&"e $ in$rmati$n t$

    +e *$lle*te', the 'ata s$#r*es an' the 'ata *$lle*ti$n "r$*e'#re.

    Th#s Resear*h 'esin *an +e th$#ht $ as the str#*t#re $

    resear*h >> it is the l#e that h$l's all $ the elements in a resear*h

    "r$!e*t t$ether.

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    DATA COLLECTION METHODDATA COLLECTION METHOD

    In $r'er t$ *$lle*t the 'ata r$m the res"$n'ent $ s$me s"e*ii*

    "$ints, a n$n'is*l$s#re, str#*t#re', #esti$nnaire was 'e%el$"e' $n the

    +asis $ the res#lts $ the "il$t st#'& *$n'#*te' with 9 res"$n'ent the

    "il$t st#'& was ex"l$rat$r& in nat#re an' +ase' $n this st#'& %ari$#s

    #esti$n relatin t$ 'ierent as"e*ts like %ariati$n $ +ran' "reeren*e

    with ae r$#", in*$me r$#", $**#"ati$n et* were in*l#'e' in the

    'i*h$t$m$#s, m#lti"le *h$i*e an' $"en> en'e' #esti$n as "er the

    re#irement $ the resear*h w$rk (the #esti$nnaire is en*l$se' in the

    annexes). Se*$n'ar& 'ata #se' in the resear*h was rear'in the sales

    $ %ari$#s T.V. +ran's at Pili+hit an' its was $+taine' +& the kin'

    attit#'e $ BP1 aller& an' %ari$#s $ther 'ealers $ 5ati$nal

    M#ltinati$nal Bran's $ *$l$#r T.V.

    /ata *$lle*ti$n is a term #se' t$ 'es*ri+e a "r$*ess $ "re"arin

    an' *$lle*tin 'ata> $r exam"le as "art $ a"r$*ess im"r$%ement$r

    similar "r$!e*t.

    /ata *$lle*ti$n #s#all& takes "la*e earl& $n in an im"r$%ement

    "r$!e*t, an' is $ten $rmalise' thr$#h a 'ata *$lle*ti$n Plan whi*h

    $ten *$ntains the $ll$win a*ti%it&.

    9. Pre *$lle*ti$n a*ti%it& D Aree $als, taret 'ata, 'einiti$ns,meth$'s

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    A $rmal 'ata *$lle*ti$n "r$*ess is ne*essar& as it ens#res that 'ata

    athere' is +$th 'eine' an' a**#rate an' that s#+se#ent 'e*isi$ns

    +ase' $n ar#ments em+$'ie' in the in'ins are %ali'. The "r$*ess

    "r$%i'es +$th a +aseline r$m whi*h t$ meas#re r$m an' in *ertain

    *ases a taret $n what t$ im"r$%e.

    im$y D$t$

    /ata *$lle*te' s"e*ii*all& $r a resear*h "r$!e*t C$lle*t when

    se*$n'ar& 'ata are

    @na%aila+le

    Ina""r$"riate

    *an +e *$lle*te' thr$#h a n#m+er $ 'ierent meth$'s s$metimes m$re

    than $ne meth$' *an a""l& t$ a sinle "r$+lem

    im$y D$t$ Sou+e"

    Primar& 'ata *$lle*ti$n is ne*essar& when a resear*her *ann$t in' the

    'ata nee'e' in se*$n'ar& s$#r*es. Market resear*hers are intereste' in

    "rimar& 'ata a+$#t 'em$ra"hi*3s$*i$e*$n$mi* *hara*teristi*s,

    attit#'es3$"ini$ns3interests, awareness3 kn$wle'e, intenti$ns,

    m$ti%ati$n, an' +eha%i$r. Three +asi* means $ $+tainin "rimar& 'ata

    are $+ser%ati$n, s#r%e&s, an' ex"eriments. The *h$i*e will +e

    inl#en*e' +& the nat#re $ the "r$+lem an' +& the a%aila+ilit& $ time

    an' m$ne&.

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    Suey"

    S#r%e&s $r #esti$nin in%$l%e #sin a #esti$nnaire ('ata *$lle*ti$n

    instr#ment) t$ ask res"$n'ents #esti$ns t$ se*#re the 'esire'

    in$rmati$n. 4#esti$nnaires ma& +e a'ministere' +& mail, $%er the

    tele"h$ne, +& *$m"#ter, $r in "ers$n. 1imitati$ns $ s#r%e&s in*l#'e

    $""$rt#nities $r err$r in *$nstr#*ti$n an' a'ministerin $ a

    #esti$nnaire, ex"ense, an' time nee'e' t$ *$n'#*t a s#r%e&.

    Res"$n'ents ma& n$t res"$n', ma& +e #na+le t$ res"$n', $r ma& i%emislea'in res"$nses.

    Te'e9#o&e

    Tele"h$ne inter%iews are eas& t$ a'minister an' all$w 'ata t$ +e

    *$lle*te' #i*kl& at a relati%el& l$w *$st. The inter%iewer *an *lari& the

    #esti$ns. Res"$nse rates ten' t$ +e hiher an' tele"h$ne inter%iewin

    all$ws $r reater sam"le *$ntr$l. $we%er, it is m$re ex"ensi%e than a

    mail #esti$nnaire. The "resen*e $ an inter%iewer $n the "h$ne ma&

    +ias res"$nses sin*e res"$n'ents ma& +e #nwillin t$ 'is*#ss "ers$nal

    in$rmati$n. Als$, res"$n'ents *anFt see "r$'#*t. A ma!$r limitati$n is

    that the& m#st +e sh$rt.

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    Primar& 'ata *$lle*ti$n meth$s is the +est s$#r*e $ in$rmati$n

    meth$'. Alwa&s $$' $r the s#r%e&.

    Ad$&t$)e":>

    9. Basi* 'ata

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    these tw$ terms ha%e 'ierent meanins. A "rimar& s$#r*e is a +$$k $r

    set $ ar*hi%al re*$r's. A se*$n'ar& s$#r*e is a s#mmar& $ a +$$k $r

    set $ re*$r's.

    In $r'er t$ #se se*$n'ar& 'ata three ste"s m#st +e *$m"lete':

    9. l$*ate the 'ata

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    @sin se*$n'ar& 'ata *an all$w $r the anal&ses $ s$*ial "r$*esses in

    what w$#l' $therwise +e ina**essi+le settins. It als$ sa%es time an'

    m$ne& sin*e the w$rk has alrea'& +een '$ne t$ *$lle*t the 'ata. That

    lets the resear*her a%$i' "r$+lems with the 'ata *$lle*ti$n "r$*ess.

    @sin s$me$ne elseGs 'ata *an als$ a*ilitate a *$m"aris$n with $ther

    'ata sam"les an' all$w m#lti"le sets $ 'ata t$ +e *$m+ine'. There is

    als$ the *han*e that $ther %aria+les *$#l' +e in*l#'e', res#ltin in a

    m$re 'i%erse sam"le than w$#l' ha%e +een easi+le +e$re.

    Di"$d$&t$)e"

    There are se%eral thins t$ take int$ *$nsi'erati$n when #sin

    "reexistin 'ata. Se*$n'ar& 'ata '$es n$t "ermit the "r$ressi$n r$m

    $rm#latin a resear*h #esti$n t$ 'esinin meth$'s t$ answer that

    #esti$n. It is als$ n$t easi+le $r a se*$n'ar& 'ata anal&st t$ enae in

    the ha+it#al "r$*ess $ makin $+ser%ati$ns an' 'e%el$"in *$n*e"ts.

    These limitati$ns hin'er the a+ilit& $ the resear*her t$ $*#s $n the

    $riinal resear*h #esti$n. /ata #alit& is alwa&s a *$n*ern +e*a#se itGs

    s$#r*e ma& n$t +e tr#ste'. E%en 'ata r$m $i*ial re*$r's ma& +e +a'

    +e*a#se the 'ata is $nl& as $$' as the re*$r's themsel%es. There are six

    #esti$ns that a se*$n'ar& anal&st sh$#l' +e a+le t$ answer a+$#t the

    'ata the& wish t$ anal&0e.9.2hat were the aen*&Gs $r resear*herGs $als when *$lle*tin the 'ataH

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    ?.2hat meth$'s were #se'H 2h$ was res"$nsi+le an' are the& a%aila+le

    $r #esti$nsH

    =.$w is the 'ata $rani0e'H

    7.2hat in$rmati$n is kn$wn a+$#t the s#**ess $ that 'ata *$lle*ti$nH

    $w *$nsistent is the 'ata with 'ata r$m $ther s$#r*esH

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    SAMPLING SCHEME AND SAMPLE SIZE

    S$m9'e "ie

    The sam"le si0e $ a statisti*al sam"leis the n#m+er $ $+ser%ati$ns

    that *$nstit#te it. It is t&"i*all& 'en$te' n, a "$siti%e inteer (nat#ral

    n#m+er).

    T&"i*all&, 'ierent sam"le si0es lea' t$ 'ierent "re*isi$n $

    meas#rement. This *an +e seen in s#*h statisti*al r#les as the law $

    lare n#m+ers an' the *entral limit the$rem. All else +ein e#al, a

    larer sam"le si0e n lea's t$ in*rease'"re*isi$nin estimates $ %ari$#s

    "r$"erties $ the"$"#lati$n.

    The "r$*e'#re #se' $r sam"lin was *$n%enien*e !#'ement

    sam"lin Alth$#h the sam"le *h$sen +& this meth$' has a main 'raw

    +a*k $ the mem+ers n$t +ein tr#e re"resentati%e $ the #ni%erse, &et

    $r a resear*h t$ +e a *$m"lete' in s#*h a sh$rt time limit, it s$l%es the

    "#r"$se. The sam"le si0e taken $r the "#r"$se a resear*h was 966.

    http://wiki/Statistical_samplehttp://wiki/Integerhttp://wiki/Natural_numberhttp://wiki/Natural_numberhttp://wiki/Law_of_large_numbershttp://wiki/Law_of_large_numbershttp://wiki/Central_limit_theoremhttp://wiki/Precisionhttp://wiki/Statistical_populationhttp://wiki/Statistical_samplehttp://wiki/Integerhttp://wiki/Natural_numberhttp://wiki/Natural_numberhttp://wiki/Law_of_large_numbershttp://wiki/Law_of_large_numbershttp://wiki/Central_limit_theoremhttp://wiki/Precisionhttp://wiki/Statistical_population
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    /ELIANCE IND=ST/IES

    Relian*e In'#stries is $ne $ the ma!$r "la&ers in the

    "etr$*hemi*al se*t$r inIn'ia. It is the lashi" *$m"an& $ the Relian*e

    r$#" an' is *$nsi'ere' as the larest "ri%ate se*t$r *$m"an& $ the

    *$#ntr&. The Relian*e In'#stries man#a*t#res maxim#m "$l&ester &arn

    an' i+er in the w$rl' an' als$ en!$&s a hih "$siti$n a*r$ss the l$+e

    $r the "r$m$ti$n $ ma!$r "etr$*hemi*al "r$'#*ts.

    >i"toy o* /e'i$&+e I&du"tie":

    Relian*e In'#stries limite' is the main *$m"an& within the

    Relian*e r$#", *$m"risin $ the s#+si'iar& *$m"anies like the

    Relian*e Petr$le#m 1imite' an' Relian*e Retail 1imite'. In 9=, the

    *$m"an& ex"l$re' the textile se*t$r an' ater tw$ &ears it ste""e'

    +a*kwar's t$ "r$'#*e "etr$*hemi*als. Thereater the Relian*e

    In'#stries als$ $t in%$l%e' in the reinin $ *r#'e $il. The main

    man#a*t#rin #nits $ the Relian*e In'#stries are in 'ierent "arts $

    westernIn'ia like at 5ar$'a, a0ira, Patalana, an' Jamnaar.

    odu+t" o* /e'i$&+e I&du"tie":

    The Relian*e In'#stries has earne' a hih +en*hmark in the "r$'#*ti$n

    $ the "etr$*hemi*al "r$'#*ts like r$m *r#'e $il t$ nat#ral as

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    ex"l$rati$n an' "r$'#*ti$n t$ $ther %ariants $ "etr$*hemi*als. S$me $

    the main "r$'#*ts $ Relian*e In'#stries are>

    "etr$le#m "r$'#*ts

    "$l&ester "r$'#*ts

    "$l&ester interme'iates

    "lasti*s

    "$l&mer interme'iates

    *hemi*als

    s&ntheti* textiles

    a+ri*s

    B$&d N$me" o* t#e odu+t" o* /e'i$&+e I&du"tie":

    Rear'in the #se $ "etr$*hemi*al "r$'#*t like "$l&mers, the Relian*e

    In'#stries is a ma!$r "r$'#*er $ "r$'#*t +ran's like Re"$l, Relene,

    Re*lair, Re$n, an' Rel"i"e. The *$m"an& "r$'#*es 1inear Alk&l

    Ben0ene #n'er the name $ Rela+. The $ther +ran's $ "r$'#*ts $ the

    Relian*e In'#stries whi*h ha%e earne' "$"#larit& in the market are:

    Re*r&l$n

    Re*r&li*

    Re*r$n

    Re*r$n Stret*h

    Re*r$n C$tl#k Re*r$n /&east

    Re*r$n S#"er+la*k

    Re*r$n S#"er'&e

    Re*r$n -i+reill

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    e*om$&+e o* /e'i$&+e I&du"tie":

    The Relian*e In'#stries is n$t $nl& the larest "r$'#*er $

    "$l&ester i+er an' &arn in the w$rl' +#t it is the $#rth larest "r$'#*er

    $ Parax&lene, ith larest "r$'#*er $ P#riie' Tere"thali* A*i', an'

    se%enth larest "r$'#*er $ P$l&"r$"&lene.

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    D#iub#$i Amb$&i-$#n'er $ Relian*e In'#stries

    /hira!lal ira*han' Am+ani, $ne $ the lea'in In'ian

    +#sinessmen, was +$rn $n /e*em+er

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    /hir#+hai has +een $ne am$n the sele*t -$r+es +illi$naires an'

    has als$ i#re' in the S#n'a& Times list $ t$" =6 +#sinessmen in Asia.

    is in'#stri$#s nat#re an' willinness t$ take $n an& risk has ma'e him

    what he is. In 987 ater a heart atta*k he has han'e' $%er his em"ire t$

    his tw$ s$ns Anil an' M#kesh. is s$ns are *arr&in $n the s#**ess#l

    tra'iti$n $ their ill#stri$#s ather.

    E$'y 'i*e

    G/hira!lal ira*han' Am+aniG was +$rn $n

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    +#siness $ Relian*e C$mmer*ial C$r"$rati$n was t$ im"$rt "$l&ester

    &arn an' ex"$rt s"i*es.

    The +#siness was set#" in "artnershi" with Cham"aklal /amani,

    his se*$n' *$#sin, wh$ #se' t$ +e with him in A'en, Lemen. The irst

    $i*e $ the Relian*e C$mmer*ial C$r"$rati$n was set #" at the

    5arsinathan Street in Mas!i' B#n'er. It was a =6 S. -t. r$$m with a

    tele"h$ne, $ne ta+le an' three *hairs. Initiall&, the& ha' tw$ assistants t$

    hel" them with their +#siness. In 97=, Cham"aklal /amani an'

    /hir#+hai Am+ani en'e' their "artnershi" an' /hir#+hai starte' $n his$wn. It is +elie%e' that +$th ha' 'ierent tem"eraments an' a 'ierent

    take $n h$w t$ *$n'#*t +#siness. 2hile Mr. /amani was a *a#ti$#s

    tra'er an' 'i' n$t +elie%e in +#il'in &arn in%ent$ries, /hir#+hai was a

    kn$wn risk taker an' he *$nsi'ere' that +#il'in in%ent$ries,

    anti*i"atin a "ri*e rise, an' makin "r$its thr$#h that was $$' $r

    r$wth.

    /#rin this "eri$', /hir#+hai an' his amil& #se' t$ sta& in an $ne

    +e'r$$m a"artment at the Jaihin' Estate in Bh#leshwar. M#m+ai. In

    978, he m$%e' t$ an #" market a"artment at Altam$#nt R$a' in S$#th

    M#m+ai.

    /e'i$&+e Te%ti'e"

    Sensin a $$' $""$rt#nit& in the textile +#siness, /hir#+hai

    starte' his irst textile mill at 5ar$'a, near Ahme'a+a' in the &ear 977.

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    Textiles were man#a*t#re' #sin "$l&ester i+re &arn. /hir#+hai starte'

    the +ran' Vimal, whi*h was name' ater his el'er +r$ther Ramaniklal

    Am+aniGs s$n, Vimal Am+ani. Extensi%e marketin $ the +ran'

    Vimal in the interi$rs $ In'ia ma'e it a h$#seh$l' name. -ran*hise

    retail $#tlets were starte' an' the& #se' t$ sell $nl& Vimal +ran' $

    textiles. In the &ear 9=, a Te*hni*al team r$m the 2$rl' Bank %isite'

    the Relian*e TextilesG Man#a*t#rin #nit. This #nit has the rare

    'istin*ti$n $ +ein *ertiie' as ex*ellent e%en +& 'e%el$"e' *$#ntr&

    stan'ar's '#rin that "eri$'.

    De$t#

    /hir#+hai Am+ani was a'mitte' t$ the Brea*h Can'& $s"ital in

    M#m+ai $n J#ne

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    e is s#r%i%e' +& $kila+en Am+ani, his wie, tw$ s$ns, M#kesh

    Am+ani an' Anil Am+ani, an' tw$ 'a#hters, 5ina $thari an' /ee"ti

    Sala$*ar.

    /hir#+hai Am+ani starte' his l$n !$#rne& in B$m+a& r$m the

    M#l!i>Jetha Textile Market, where he starte' as a small>tra'er. As a

    mark $ res"e*t t$ this reat +#sinessman, The M#m+ai Textile

    Mer*hantsG 'e*i'e' t$ kee" the market *l$se' $n J#l& 8,

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    Com9$&y e"9e+tie"

    r$wth thr$#h C$mmitments. 2e *are a+$#t: 4#alit&N Resear*h

    /e%el$"mentN ealth, Saet& En%ir$nmentN #man Res$#r*e/e%el$"mentN Ener& C$nser%ati$nN C$r"$rate Citi0enshi".

    Relian*e +elie%es that an& +#siness *$n'#*t *an +e ethi*al $nl&

    when it rests $n the nine *$re %al#es $ $nest&, Interit&, Res"e*t,

    -airness, P#r"$se#lness, Tr#st, Res"$nsi+ilit&, Citi0enshi" an' Carin.

    The essen*e $ these *$mmitments is that ea*h em"l$&ee *$n'#*ts

    the *$m"an&Gs +#siness with interit&, in *$m"lian*e with a""li*a+le

    laws, an' in a manner that ex*l#'es *$nsi'erati$ns $ "ers$nal

    a'%antae.

    2e '$ n$t l$se siht $ these %al#es #n'er an& *ir*#mstan*es,

    rear'less $ the $als we ha%e t$ a*hie%e. T$ #s, the means are as

    im"$rtant as the en's.

    Relian*e In'#stries re"resents the *$ntin#ati$n $ In'iaGs reatest

    *$r"$rate s#**ess st$r& sin*e the *$#ntr&Gs in'e"en'en*e. -$#n'e' +&

    /hir#+hai . Am+ani in 9=8, Relian*e rew t$ in*l#'e h$l'ins in

    ener& "r$'#*ti$n an' 'istri+#ti$n, tele*$mm#ni*ati$ns, an' *a"ital

    inan*e. Ater a "#+li* e#' +etween M#kesh /. Am+ani an' &$#ner

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    +r$ther Anil, these $"erati$ns were s"lit $ int$ a new *$m"an&

    *$ntr$lle' +& Anil Am+ani. Relian*e In'#stries is liste' $n the M#m+ai

    St$*k Ex*hane. M#kesh Am+ani is *$m"an& *hairman an' manain

    'ire*t$r.

    ub'i+ O**ei&) /eo'utio& i& 1677

    The $l' +$& netw$rk that '$minate' In'iaGs "$liti*al, in'#strial,

    an' inan*ial *ir*les als$ meant that Am+ani ha' t$ l$$k elsewhere $r

    in%estment *a"ital t$ +a*k his r$win am+iti$ns. C#t $ r$m #n'in

    r$m the In'ian $%ernment, Am+ani instea' t$$k the then>

    re%$l#ti$nar& ste" $ t#rnin t$ the st$*k market. In 9, Am+ani

    la#n*he' Relian*e Textile In'#striesG initial "#+li* $erin (IPO). The

    IPO, $

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    *$m"lete' its se*$n' "hase in 98=. The $ll$win &ear, the site a''e' a

    new "$l&ester sta"le i+er "lant as well.

    Int$ the earl& 986s, Am+ani was !$ine' +& s$ns M#kesh an'

    Anil. B$th ha' +een sent t$ the @nite' States $r their e'#*ati$n an',

    #"$n their ret#rn t$ In'ia, "la&e' a "r$minent "art in im"lementin

    Relian*eGs next "hase $ r$wth. J#st as the *$m"an& ha' m$%e' r$m

    the sale $ textiles t$ their man#a*t#re, Relian*e +e*ame 'etermine' t$

    *$ntin#e its +a*kwar' interati$n in $r'er t$ "r$'#*e the *hemi*als

    r$m whi*h the textile &arns were ma'e.

    The *$m"an&Gs new strate& le' it t$ enter the "etr$*hemi*als

    in'#str&, +#il'in its irst "lant $r the "r$'#*ti$n $ "#riie' tere"htali*

    a*i' in 987. In that &ear, $ll$win a str$ke that let /hir#+hai Am+ani

    "artiall& "aral&0e', the *$m"an&Gs 'a&>t$>'a& 'ire*ti$n was taken $%er

    +& +r$thers M#kesh an' Anil. Their ather n$netheless remaine'

    *hairman an' the #i'in han' $ the +#sinessGs r$wth #ntil his 'eath

    in

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    ha' la#n*he' "r$'#*ti$n $ hih>'ensit& "$l&eth&lene at the a0ira

    *$m"lex as well.

    C$nstr#*te' in re*$r' time, the Jamnaar site was *$mmissi$ne'

    in 9. The siteGs "r$'#*ti$n *a"a*it& was '$#+le that $ an& $ther

    In'ian reiner& an' ranke' am$n the t$" i%e in the w$rl'. The a''iti$n

    $ the new a*ilit& als$ "la*e' Relian*e at the t$" rank $ the *$#ntr&Gs

    "ri%ate>se*t$r *$m"anies. In se*t$r ri%al In'ian Petr$*hemi*als C$r"$rati$n. Als$ in

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    ex"l$rati$nN +i's were i%en in the $rm $ r$&alt& "er*entae $ers.

    Relian*e w$n 9< $ the +l$*ks an' "r$m"tl& set in "la*e its $wn team $

    ex"l$rati$n ex"erts, +a*ke' +& $iliel' ser%i*es r$m alli+#rt$n an'

    S*hl#m+erer. Relian*eGs in%estment #i*kl& "ai' $ with the 'is*$%er&

    $ nat#ral as reser%es estimate' at s$me 9? trilli$n *#+i* eet, the

    larest nat#ral as iel' 'is*$%ere' in In'ia in 'e*a'es, in the rishna>

    $'a%ari Basin in the Ba& $ Benal. In kil$meter #n'erwater i+er>$"ti* *a+le netw$rk.

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    In the meantime, risin tensi$ns +etween M#kesh an' Anil

    Am+ani *ame t$ a hea' in late simmerin

    'isareement $%er *$m"an& strate& +r$ke $#t int$ an $"en an' hihl&

    "#+li*i0e' e#'. In the en', a tr#*e was +r$kere' +& the +r$thersG

    m$ther, wh$ "r$"$se' a +reak#" $ Relian*e In'#stries int$ tw$ r$#hl&

    e#al *$m"$nents. M#kesh Am+ani remaine' as hea' $ the *$m"an&Gs

    "etr$le#m, "etr$*hemi*al, an' textiles $"erati$ns, an' Anil Am+ani

    rer$#"e' the *$m"an&Gs tele*$mm#ni*ati$ns, ener&, *a"ital inan*e,an' $ther $"erati$ns int$ a new *$m"an&. The +reak#" $ the *$m"an&

    t$$k "la*e in

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    i&+i9$' Sub"idi$ie" :

    Relian*e In'#strial In%estments an' $l'ins 1t'.N

    Relian*e Inrastr#*t#re 1imite'N

    Relian*e Mi''le East /MCC (@.A.E.)N

    Relian*e 5etherlan's B.V.N

    Relian*e Petr$le#m 1imite'N

    Relian*e Retail 1imite'N

    Relian*e Stratei* In%estments 1imite'N

    Relian*e @ 1t'. (=6K)N

    Relian*e Vent#res 1t'.

    i&+i9$' Com9etito" :

    In'ian Oil C$r"$rati$n 1t'.N

    in'#stan Petr$le#m C$r"$rati$n 1t'.N

    Bharat Petr$le#m C$r"$rati$n 1t'.N

    In'ian Petr$*hemi*als C$r"$rati$n 1t'.N

    Manal$re Reiner& an' Petr$*hemi*als 1t'.N

    $*hi Reineries 1t'.N

    Chennai Petr$le#m C$r"$rati$n 1t'.N

    Parker Ar$*hem Ex"$rts 1t'.

    Additio&$' Det$i'"

    ub'i+ Com9$&y

    I&+o9o$ted:9=8

    Em9'oyee":9

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    NAIC:

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    C#o&o'o)y

    Key D$te" >

    1638#!arat nati%e /hir#+hai . Am+ani, ae' 97, tra%els t$

    A'en an' +eins w$rkin as a *lerk at a ser%i*e stati$n.

    1648 Am+ani ret#rns t$ In'ia an' sets #" an im"$rt>ex"$rt

    +#siness, e%ent#all& $*#sin $n the textile market, whi*h+e*$mes Relian*e Textiles.

    1655 Relian*e la#n*hes textile man#a*t#rin, +#il'in its irst

    a*t$r&.

    1677Relian*e $es "#+li* in $ne $ In'iaGs irst an' larest "#+li*

    $erins.

    1681The *$m"an& +eins *$nstr#*ti$n $ a "$l&ester ilament

    &arn a*ilit& in Patalana.

    1685Ater Am+ani s#ers a str$ke, s$ns M#kesh an' Anil take

    $%er 'a&>t$>'a& 'ire*ti$n $ the *$m"an&N the *$m"an& la#n*hesits irst "etr$*hemi*als "r$'#*ti$n as "art $ a %erti*al interati$nstrate&.

    1661Relian*e Reineries 1t'. is esta+lishe' in "re"arati$n $r

    #rther %erti*al interati$n. 166Relian*e Reineries $es "#+li* an' *hanes its name t$

    Relian*e Petr$le#m.

    1667Relian*e Petr$le#m la#n*hes *$nstr#*ti$n $ In'iaGs larest

    $il reiner& at Jamnaar.

    1666Relian*e wins a +i' $r 9< ex"l$rati$n +l$*ks a#*ti$ne' $

    +& the In'ian $%ernment.

    2002 Relian*e l$*ates the larest In'ian nat#ral as iel' in

    'e*a'esN /hir#+hai Am+ani 'ies at ae 7N Relian*e Petr$le#m ismere' int$ Relian*e In'#stries.

    2003Relian*e 'is*$%ers a new nat#ral as iel' in the Ba& $

    BenalN the *$m"an& a*#ires erman&Gs Tre%ira, +e*$min thew$rl'Gs lea'in man#a*t#rer $ "$l&ester.

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    2005 Relian*e In'#stries is +r$ken #" +etween the Am+ani

    +r$thers.

    Co9o$te /$&.i&)"

    It eat#re' in the -$rt#ne l$+al =66 list $ 2$rl'Gs 1arest

    C$r"$rati$nsG $r the $#rth *$nse*#ti%e &ear

    Ranke' the $i*ial *$lla+$ratin*entre $ the @nite' 5ati$ns En%ir$nment Pr$ramme (@5EP)

    RI1 emere' as the se*$n' larest "ri%ate se*t$r *$m"an& r$m

    In'ia t$ eat#re in the =66 *$m"anies in the w$rl' in terms $ market %al#e inB#siness 2eekGs The l$+al 9666 1ist, J#l&

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    Bid o >ut+#

    In +ase' -la Tele*$m$r

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    Bo$d o* Die+to"Bo$d o* Die+to"

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    Co9o$te Goe&$&+e

    Go(t# t#ou)# Goe&$&+e

    /e'i$&+e i" i& t#e *oe*o&t o* im9'eme&t$tio& o* Co9o$te

    Goe&$&+e be"t 9$+ti+e"Co9o$te Goe&$&+e $t /e'i$&+e i"

    b$"ed o& t#e *o''o(i&) m$i& 9i&+i9'e":

    C$nstit#ti$n $ a B$ar' $ /ire*t$rs $ a""r$"riate *$m"$siti$n,

    si0e, %arie' ex"ertise an' *$mmitment t$ 'is*hare itsres"$nsi+ilities an' '#ties.

    Ens#rin timel& l$w $ in$rmati$n t$ the B$ar' an' its

    C$mmittees t$ ena+le them t$ 'is*hare their #n*ti$ns ee*ti%el&.

    In'e"en'ent %erii*ati$n an' sae#ar'in interit& $ the

    C$m"an&Fs inan*ial re"$rtin.

    A s$#n' s&stem $ risk manaement an' internal *$ntr$l.

    Timel& an' +alan*e' 'is*l$s#re $ all material in$rmati$n

    *$n*ernin the C$m"an& t$ all stakeh$l'ers.

    Trans"aren*& an' a**$#nta+ilit&.

    C$m"lian*e with all the a""li*a+le r#les an' re#lati$ns.

    -air an' e#ita+le treatment $ all its stakeh$l'ers in*l#'in

    em"l$&ees, *#st$mers, shareh$l'ers an' in%est$rs.

    http://var/www/apps/conversion/tmp/scratch_2/corporate_governance.htmlhttp://var/www/apps/conversion/tmp/scratch_2/corporate_governance.html
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    /e'i$&+e -Ou Commitme&t"

    Go(t# t#ou)# Commitme&t"

    We +$e $bout

    4#alit&Resear*h /e%el$"ment

    ealth, Saet& En%ir$nment#man Res$#r*e /e%el$"ment

    Ener& C$nser%ati$nC$r"$rate Citi0enshi"

    Relian*e +elie%es that an& +#siness *$n'#*t *an +e ethi*al $nl&when it rests $n the nine *$re %al#es $ $nest&, Interit&, Res"e*t,-airness, P#r"$se#lness, Tr#st, Res"$nsi+ilit&, Citi0enshi" an' Carin.

    The essen*e $ these *$mmitments is that ea*h em"l$&ee *$n'#*tsthe *$m"an&Gs +#siness with interit&, in *$m"lian*e with a""li*a+lelaws, an' in a manner that ex*l#'es *$nsi'erati$ns $ "ers$nala'%antae.

    2e '$ n$t l$se siht $ these %al#es #n'er an& *ir*#mstan*es,rear'less $ the $als we ha%e t$ a*hie%e. T$ #s, the means are asim"$rtant as the en's.

    http://var/www/apps/conversion/tmp/scratch_2/our_commitments.htmlhttp://var/www/apps/conversion/tmp/scratch_2/our_commitments.html
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    M$&u*$+tui&) $+i'itie"

    Relian*e In'#stries 1imite' $"erates w$rl'>*lass man#a*t#rina*ilities a*r$ss the *$#ntr& at Allaha+a', Bara+anki, /ahe!, /henkanal,

    an'har, a0ira, $shiar"#r, Jamnaar, #rk#m+h, 5a$thane,5a"#r, 5ar$'a, Patalana, Sil%assa an' Va'$'ara.

    Allaha+a' Man#a*t#rin /i%isi$n l$*ate' in Allaha+a', @ttar Pra'esh,is s"rea' $%er 96= a*res. It is e#i""e' with "$l&meri0ati$n an'*$ntin#$#s "$l&meri0ati$n a*ilities.

    Bara+anki Man#a*t#rin /i%isi$n l$*ate' near 1#*kn$w, @ttar

    Pra'esh, is s"rea' $%er 967 a*res. It man#a*t#res Bla*k -i+re.

    /ahe! Man#a*t#rin /i%isi$n l$*ate' near Bhar#*h, #!arat, is s"rea'$%er 9,8 a*res. It *$m"rises $ an ethane 3 "r$"ane re*$%er& #nit, aas *ra*ker, a *a#sti* *hl$rine "lant an' ? '$wnstream "lants, whi*hman#a*t#re "$l&mers an' i+re interme'iates.

    /henkanal Man#a*t#rin /i%isi$n l$*ate' in Ba#l"#r, @ttar Pra'esh, is

    s"rea' $%er

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    A%iati$n T#r+ine -#el (AT-). The "etr$*hemi*als "lants "r$'#*es"lasti*s an' i+re interme'iates.#rk#m+h Man#a*t#rin /i%isi$n l$*ate' near P#ne, Maharashtra, iss"rea' $%er ? a*res. It man#a*t#res i+re interme'iates.

    5a$thane Man#a*t#rin /i%isi$n l$*ate' in Raia', Maharashtra, iss"rea' $%er 9,876 a*res. It *$m"rises $ an ethane an' "r$"ane as*ra*ker an' i%e '$wnstream "lants $r the man#a*t#re $ "$l&mers,i+re interme'iates an' *hemi*als.

    5a"#r Man#a*t#rin /i%isi$n l$*ate' in 5a"#r, Maharashtra, iss"rea' $%er 78 a*res. It man#a*t#res "$l&ester ilament &arn, '$"e>'&e' s"e*ialt& "r$'#*ts $ 'ierent ranes, #ll& 'rawn &arn an'

    "$l&ester *hi"s.

    5ar$'a Man#a*t#rin /i%isi$n l$*ate' near Ahme'a+a', #!arat, isRI1Fs irst man#a*t#rin a*ilit& an' is s"rea' $%er 9=6 a*res. Thiss&ntheti* textiles an' a+ri*s man#a*t#rin a*ilit& man#a*t#res an'markets w$%en an' knitte' a+ri*s $r h$me textiles, s&ntheti* an'w$rste' s#itin an' shirtin, rea'& t$ wear arments an' a#t$m$ti%ea+ri*s.Patalana Man#a*t#rin /i%isi$n l$*ate' near M#m+ai, Maharashtra,is s"rea' $%er shrinkae &arns.Va'$'ara Man#a*t#rin /i%isi$n l$*ate' in Va'$'ara, #!arat, iss"rea' $%er 9,

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    LIMITATIONS

    The sam"le *h$$se $n the +asis $ *$n%enien*e !#'ement

    sam"lin miht n$t ha%e +een the tr#e re"resentati%e $ the #ni%erse.

    Th$#h e%er& *are has +een taken t$ make it m$st re"resentati%e.

    S$me res"$n'ent (S"e*iall& l$w e'#*ate') ha' n$t ille' the

    #esti$nnaire themsel%es an' aske' their *hil'ren whi*h ma& *a#sea 'e%iati$n in the res#lts as the a'ministrat$rs alwa&s "la& an

    im"$rtant r$le in $rm#latin the "#r*hase 'e*isi$n.

    The "$ssi+ilit& $ +iasin a*t$r an' im"a*t $ $"ini$n lea'er *$#l'

    n$t +e eliminate' as the re>res"$n'ents were h#man +ein.

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    FIELD WOR

    The res"$n'ents were i%en #esti$nnaire either +& *$nta*tin

    "ers$nall& $r +& makin *alls at h$#ses, $i*es an' sh$"s s$ as t$

    *$%er all *lasses $ res"$n'ent.

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    TABULATION ! CHARTING OF DATA

    The 'ata s$ *$lle*te' was ta+#late' as "er re#irement an' then

    inter"rete' in a wa& s$ that the *$n*l#si$n *$#l' +e /arwin t$ i%e a

    sinii*ant sha"e.

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    D$t$ I&te9et$tio& Wit# T$b'e" , C#$t"

    ue"tio&&$e ="ed i& T#e Suey

    49) 2hat is &$#r Ae r$#"H(A) 98>6 (B) 9>?= (C) ?7>76 (/) 76

    /e"9o&de&t" A)e Gou9 -

    R"#po$%"$& R"#po$#"

    98>6 31

    9>?= 41

    ?7>76 12

    76 16

    A

    31%

    B

    41%

    C

    12%

    D

    16%

    A B C D

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    4

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    4) 2hat is &$#r E'#*ati$nH(A) Bel$w Metri* (B) U 3 UII (C) ra'#ate (/) P 3

    /e"9o&de&t" Edu+$tio& -

    R"#po$%"$& R"#po$#"

    Bel$w Metri* 12

    U 3 UII 24

    ra'#ate 38

    P 3 26

    12

    24

    38

    26

    0

    5

    10

    15

    20

    25

    3035

    40

    A B C D

    R"#po$%"$&

    R"#po$#"

    Response

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    4?) /$ &$# think the am$#s s"lit +etween Am+ani +r$thers $%erall"r$%e' t$ +e a $$' 'e*isi$n laterH(A) Les (B) 5$ (C) Perha"s (/) Can 5$t Sa&

    O& t#e Out+ome o* "9'it bet(ee& Amb$&i bot#e" - o"itoe o Not

    R"#po$%"$& R"#po$#"

    Les 51

    5$ 23

    Perha"s 11

    Can 5$t Sa& 15

    A

    51%

    B

    23%

    C

    11%

    D

    15%

    A B C D

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    4=) In &$#r %iew what #alit& ma'e /hir# Bhai Am+ani a t$" *lassan' 'ist#in#eshe' +#sinessmanH(A) 2ill P$wer (B) B#siness Sense (C) $nest& (/) Other

    T#e to9 u$'ity o* D#iu B#$i Amb$&i-

    R"#po$%"$& R"#po$#"

    2ill P$wer 32

    B#siness Sense 38

    $nest& 19

    Other 11

    32

    38

    19

    11

    0

    5

    10

    15

    20

    25

    30

    35

    40

    A B C D

    R"#po$%"$&

    R"#po$#"

    Response

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    47) /$ &$# tra'e the shares in 5SE3BSEH(A) Re#larl& (B) Oten (C) S$metimes (/) 5e%er

    Ae /e"9o&de&t" S#$e T$de"

    R"#po$%"$& R"#po$#"

    Re#larl& 21

    Oten 39

    S$metimes 12

    5e%er 28

    A

    21%

    B

    39%

    C

    12%

    D

    28%

    A B C D

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    4) /$ &$# $wn Relian*e SharesH(A) Les (B) 5$

    O(&i&) /e'i$&+e S#$e" -

    R"#po$%"$& R"#po$#"

    Les 61

    5$ 39

    A

    61%

    B

    39%

    A B

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    48) 2hat is &$#r $"ini$n a+$#t Relian*e SharesH(A)Bl#e Chi" (B) Pr$it Liel'in (C) Or'inar& (/) P$$r

    O9i&io& $bout /e'i$&+e S#$e" -

    R"#po$%"$& R"#po$#"Bl#e Chi" 44

    Pr$it Liel'in 30

    Or'inar& 12

    P$$r 14

    44

    30

    12 14

    0

    10

    20

    30

    40

    50

    A B C D

    R"#po$%"$&

    R"#po$#"

    Response

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    4) 2hi*h Petr$*hemi*al is m$st relia+le in &$#r %iewH(A)Relian*e (B) In'ian Oil (C) P (/) Other

    Mo"t e'i$b'e eto+#emi+$' Com9$&y -

    R"#po$%"$& R"#po$#"

    Relian*e 46

    In'ian Oil 21

    P 20

    Other 13

    46

    21 20

    13

    0

    10

    20

    30

    40

    50

    A B C D

    R"#po$%"$&

    R"#po$#"

    Response

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    496) /$ &$# think Relian*e has $t the "$tential an' mettle ne*essar&t$ hit the l$+al 5$. 9 Rankin in #t#re H(A) Les (B) Ma& Be (C) 5$ (/) CannGt Sa&

    Wou'd /e'i$&+e #it t#e G'ob$' No! 1 /$&.i&) i& *utue -

    R"#po$%"$& R"#po$#"

    Les 64

    Ma& Be 12

    5$ 6

    CannGt Sa& 18

    64

    126

    18

    0

    10

    20

    30

    40

    50

    60

    70

    A B C D

    R"#po$%"$&

    R"#po$#"

    Response

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    SALIENT FINDINGS9

    Ma!$rit& $ the res"$n'ent is &$#th.

    Res"$n'ents were ran'$ml& sele*te' t$ re"resent a en#ine sam"le.

    Ma!$rit& $ the res"$n'ent were well #aliie'.

    Ma!$rit& $ the res"$n'ents insiste' that the am$#s s"lit +etween

    the Am+ani +r$thers $%erall t#rne' $#t t$ +e $$' $r e%er&+$'&.

    As "er the res"$n'ents $"ini$n, a $$' +#siness sense an' str$n

    will "$wer ma'e /h#r# Bai Am+ani a +#siness t&*$$n.

    M$re than hal $ the res"$n'ents were re#lar share tra'ers.

    Interestinl&, m$re than hal $ res"$n'ents were "$ssessin

    Relianse Shares.

    Ma!$rit& $ the res"$n'ent +elei%e' that Relian*e shares are "r$it

    makin t$ them.

    Relian*e has manae' t$ im"lant a %er& "$siti%e imae $ $wn in its

    *$ns#mer +ase as ma!$rit& $ the res"$n'ents +elei%e' that Relian*ehas a s#i*ient e'e $%er the $ther ma!$r "etr$*hemi*al *$m"anies.

    The m$st interestin an' $"timisti* $+ser%ati$n was that ma!$rit&

    insiste' that #t#re $ the Relian*e is $l'en an' that in *$min time. itw$#l' hit the t$" s"$t in -$rt#ne =66.

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    S=GGESTIONS

    I am "lease' t$ "r$%i'e $ll$win h#m+le s#esti$ns :>

    Relian*e nee' t$ 'i%ersi& its "r$'#*t rane.

    Relian*e sh$#l' im"r$%e the h$s"italit& $ *#st$mer *are.

    Relian*e sh$#l' l$$k $r aressi%e tie>#"s an' take $%ers t$ #"lit

    its market share.

    It sh$#l' l$$k $r m$re $ensi%e strateies like share +#&+a*k t$

    in*rease its share %al#e as relian*e share is still #n'er%al#e'.

    9

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    CONCL=SION

    Is an ineren*e t$ the a+$%e st#'&, I *an *$n*l#'e that 'es"ite

    %ar$#s threat r$m *$m"etent ri%als Relian*e has manae' t$ stan' a

    C#t$mer +ase $ its $wn.

    This was interestin t$ $+ser%e that ma!$rit& $ the res"$n'ents

    a""re*iate' the am$#s s"lit +etween Am+ani +r$thers. Ma!$rit& was als$

    riht when it *$n*l#'e' that a $$' +#siness sense an' str$n will "$wer

    ma'e /h#r# Bai Am+ani a +#siness t&*$$n.M$st re#lar share tra'ers "reer

    t$ tra'e in Relian*e in a*t m$re than hal $ res"$n'ents were "$ssessin

    Relianse Shares.Relian*e has a %er& $$' "#+li* imae as ma!$rit& $ the

    res"$n'ent +elei%e' that Relian*e shares are "r$it makin t$ them.Relian*e

    has manae' t$ im"lant a %er& "$siti%e imae $ $wn in its *$ns#mer +ase as

    ma!$rit& $ the res"$n'ents +elei%e' that Relian*e has a s#i*ient e'e $%er

    the $ther ma!$r "etr$*hemi*al *$m"anies.

    The m$st interestin an' $"timisti* $+ser%ati$n was that ma!$rit&

    insiste' that #t#re $ the Relian*e is $l'en an' that in *$min time. it

    w$#l' hit the t$" s"$t in -$rt#ne =66.

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    A&&e%ue"

    TABLES

    /e"9o&de&t" A)e Gou9 -

    R"#po$%"$& R"#po$#"

    98>6 31

    9>?= 41

    ?7>76 12

    76 16

    /e"9o&de&t" O++u9$tio& -

    R"#po$%"$& R"#po$#"

    St#'ent 24Ser%i*e Man 27

    B#sinessman 31

    Other 18

    /e"9o&de&t" Edu+$tio& -

    R"#po$%"$& R"#po$#"

    Bel$w Metri* 12

    U 3 UII 24

    ra'#ate 38P 3 26

    O& t#e Out+ome o* "9'it bet(ee& Amb$&i bot#e" - o"itoe o Not

    R"#po$%"$& R"#po$#"

    Les 51

    5$ 23

    Perha"s 11

    Can 5$t Sa& 15

    T#e to9 u$'ity o* D#iu B#$i Amb$&i-

    R"#po$%"$& R"#po$#"

    2ill P$wer 32

    B#siness Sense 38

    $nest& 19

    Other 11

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    Ae /e"9o&de&t" S#$e T$de"

    R"#po$%"$& R"#po$#"

    Re#larl& 21

    Oten 39

    S$metimes 12

    5e%er 28

    O(&i&) /e'i$&+e S#$e" -

    R"#po$%"$& R"#po$#"

    Les 61

    5$ 39

    O9i&io& $bout /e'i$&+e S#$e" -R"#po$%"$& R"#po$#"

    Bl#e Chi" 44

    Pr$it Liel'in 30

    Or'inar& 12

    P$$r 14

    Mo"t e'i$b'e eto+#emi+$' Com9$&y -

    R"#po$%"$& R"#po$#"

    Relian*e 46In'ian Oil 21

    P 20

    Other 13

    Wou'd /e'i$&+e #it t#e G'ob$' No! 1 /$&.i&) i& *utue -

    R"#po$%"$& R"#po$#"

    Les 64

    Ma& Be 12

    5$ 6CannGt Sa& 18

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    ue"tio&&$e ="ed i& T#e Suey

    499) 2hat is &$#r Ae r$#"H(A) 98>6 (B) 9>?= (C) ?7>76 (/) 76

    49

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    BIBLIOGRAPHYBIBLIOGRAPHY

    The work presented here has beenThe work presented here has beenprepared and polished with the help of severalprepared and polished with the help of several

    sources. ! feel it my moral responsibility tosources. ! feel it my moral responsibility to

    enlist the used sources# thereby the list isenlist the used sources# thereby the list is

    given below. ! feel e)tremely obligated to thegiven below. ! feel e)tremely obligated to the

    content creators of these resources and trulycontent creators of these resources and truly

    appreciate their spirit.appreciate their spirit.

    www.?ikipedia.orgwww.?ikipedia.org

    http:@@business.mapso*ndia.com@india8http:@@business.mapso*ndia.com@india8petroleum8industry@reliance8industries.htmlpetroleum8industry@reliance8industries.html

    http:@@www.referenceforbusiness.com@historyhttp:@@www.referenceforbusiness.com@history

    /@4@$eliance8!ndustries8%td.html/@4@$eliance8!ndustries8%td.html


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