Date post: | 26-Jan-2017 |
Category: |
Documents |
Upload: | james-smith |
View: | 39 times |
Download: | 0 times |
Tip #1Don’t Try and Sell Right Away.
This is the mistake that the vast majority of marketers are making right now. Don’t try and sell until your audience knows who you are and why
they should trust you.
Tip #2Create a Bundles You Believe In.
If you want to create followers and fans, then you need to have a product that people
can believe in. That means you should believe in it!
Tip #3 Invest in Your Funnel – Add Polish
A lot of sales funnels look like spam. Rise above this with high production values and a high quality sheen.
Tip #4Target Your Visitors Carefully.
Your success depends largely on marketing to the right people from the start. Use a highly targeted PPC campaign, or find a
good route to market.
Tip #5Manage Your PPC Smartly.
This means calculating the best maximum bid and monitoring your reports.
Tip #6Offer Value for Free
This is how you reel people in before they know they can trust you. Demonstrate your
ability to provide value.
Tip #7Consider Where to Put the ‘Free Line’
The free line is the point at which you start asking for money. Common wisdom says that the more you offer for free, the more
successful you’ll be.
Tip #8Sell Something Small Before You Sell
Something Big
This demonstrates that your system works and shows that buying from you is a good
experience.
Tip #13 Create a Sense of Privilege Around Your
Brand
Make it seem exciting to move to the next tier. It’s not just another product, it’s an
invite to a VIP community!
Tip #14Use Goal Tracking
This is an important aspect of PPC that can help you fine tune your marketing approach.
Tip #16 Remove Buyers’ Remorse
Make sure your buyers won’t regret their purchase. Point out how it can be an
investment!
Tip #17Add Urgency and Scarcity
You want people to act quickly on impulse, so give them incentive to buy now rather
than wait.
Tip #18People Buy Based on Emotion
That’s because people buy based on their emotions not based on logic. This is what
you must appeal to.
Tip #19 Know Your Value Proposition
Your value proposition is how your product actually improves people’s lives. For example, this might mean that you’re
offering abs, confidence and health. Or money, stress reduction and status.
Tip #20 Play the Long Game
Don’t try and sell right away – think about the CLV or ‘Customer Lifetime Value’. Focus
on building fans by offering amazing free content and selling a few cheap items before
you move in to sell the big fish.