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Table of ContentsINTRODUCTION .........................................................................................................................1TASK 1...........................................................................................................................................11.1Range of decisions to be taken by Apple senior management forexpansion................................................................................................................................11.2 Information and knowledge needed to enhance effective decisiontaking........................................................................................................................................21.3 Internal and external sources of information and understanding.............21.4 Recommendations for improvement....................................................................3

TASK 2...........................................................................................................................................32.1Stakeholders for this event and communicate the plan effectively.......... 32.2Make contact and develop relationship................................................................42.3 Involve stakeholders identified in the occasion programme.......................42.4 Design strategies for improvements.....................................................................4

TASK 3...........................................................................................................................................53.1 Existence of communication structure................................................................ 53.2 Methods to improve communication.................................................................... 53.3 Improvement will ensure greater integration of system...............................53.4 Personal plan for communication skills................................................................6

TASK 4...........................................................................................................................................64.1Approaches to anticipate the methods of information and knowledge....64.2 Improving the anticipate the methods of information and knowledge... 74.3 Implementation a strategy to improve to access to systems ofinformation and knowledge............................................................................................. 7

CONCLUSION..............................................................................................................................7REFERENCES...............................................................................................................................8



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INTRODUCTIONIn today's business scenario, knowledge and information are the

essential elements because it helps management to make proper decisionsto expand. This report discuss about the effectiveness of the information andknowledge to assess and develop strategies to increase the networking withthe involvement of effective decision making process. Through thiscommunication process are developed to improve systems that are relatedto information and knowledge. Apple Inc. has been chosen.

TASK 1

1.1Range of decisions to be taken by Apple senior management forexpansionToday, Apple is the well established multinational company in field of

technology. There are different range of decisions that are taken by themanagement for expansion (Botha, Kourie and Snyman, 2014). The decisionare categorized into three level:



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Strategic decision level: The strategic decision have the long term impactas these decisions are taken by the CEO of Apple. The vision and the missionare properly communicated to deal with the various issue and compete in aneffective manner and expand (Ilankovan, Ethunandan and Seah, 2015).Tactical decision level: At this level the decisions are taken by managers tomaximize the amount of output with the adoption of tactical plan to promotethe image of Apple in the public. This result in enhancement of the financialperformance of Apple as communication plays a important role.Operational decision level: At this level the employee focuses on theshort term objectives and take decisions to expand. In Apple the employeesmake the decisions to resolve the customers problems which is related to theproduct (Galegher, Kraut and Egido, 2014).



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1.2 Information and knowledge needed to enhance effective decision takingInformation and knowledge are the essential aspects that is needed to

take effective decision. This helps to reduce the outbound expenses anddetermine efficient customer services.

LEVEL OFMANAGEMENT

DESCRIPTION

Strategic level At this level the information is related to theplanning of the overall objectives and strategies.The plans are prepared by the CEO for thepurpose to forecast the growth and profitabilityaspect for Apple in future.

Tactical level The main purpose is to support the manager toattain information and knowledge through whichApple manage and control the various activitiesthat are related to pricing, distribution andstocking of the product (Ilankovan, Ethunandanand Seah, 2015).

Operational level At this level, it is ensured that particular tasksare performed in specific manner which helps inmaintaining the smooth flow of the variousoperations at Apple with the proper evaluation ofthe other aspects.



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1.3 Internal and external sources of information and understandingApple require effective sources to make the decision and provide clear

information to the workforce to enhance the performance.

Sources Description

Internalsources

These sources are very useful to make the decision as theinformation is available in form of P&L account, balance sheetand the customer records. In Apple these sources are used toanalyze the present stage to access various opportunities togrow and expand. This also help the workforce to performtheir role in an effective manner.

Externalsources

This is the source in which the information and knowledge iscommunicated by the external elements such as governmentwebsites, journals,research and many others. These sourceshelp the workforce of Apple to clearly attain the picture of thepresent trend and take appropriate decision to bringmodification in the offering made to the customers (Tong,Tak and Wong, 2015).

1.4 Recommendations for improvementTo enhance the performance Apple can adopt the various techniques

which will help to operate in an effective manner (Li and et.al., 2014).Proper strategies should be framed to convince the customer so thatthey make purchase of the product ans services.Communication process can be enhanced so that the information canbe provided properly to the new customers in the market of UK.



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Effective workforce should be employed so that the decisions are takenin effective manner and result in successful establishment in UKmarket.Apple being new in UK market can organize open customer feedbacksurvey to gather the information related to customer requirement andmeet their demands.

TASK 2

2.1Stakeholders for this event and communicate the plan effectivelyStakeholders are the group of individual that helps to effectively carry

out the various operation. In order to influence their behavior in relation tothe product many event are conducted. Apple create partnership with thestakeholders to encourage them for the success of the business. The mainobjective behind this aspect is to engage them in the decision-makingprocess to avoid conflict and enhance the working (Meihami and Meihami,2014).

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This help Apple to attain the shared vision for the purpose of expansionwithin the boundaries of UK. This also influences the behavior of thestakeholders to suggest creative solution to Apple to make the entry into themarket of UK. The level of interest and uniqueness helps Apple tocommunicate the plan effectively into the new market.

2.2Make contact and develop relationshipIt is very essential to make proper contract and relationship to launch

the product in the market of UK. With the help of the various elements therelationships can be developed with the customers.Telephone: Through this oral communication can be done with the customerswhich help Apple to develop relationship and obtain their opinion to framedifferent strategies to make the entry into the market (Bloom and et.al.,2014).Emails: With the help of emails, the opinion of the target groups of the UKmarket can be drawn as it develop formal relationship with the customerswhich proves beneficial to launch the product.Facebook and Twitter: These are the most commonly used social mediasources which will help Apple to develop relationship and make contact inorder to gather the information to meet their requirements.

2.3 Involve stakeholders identified in the occasion programmeIn order to make sure that their interests are incorporated into the

event agenda help the stakeholder to analyze the situation and acquire theproper information to make the decisions. However this help Apple to expandin UK market. The stakeholders such as customers, suppliers, employees, etc.provide the positive feedback to the take appropriate decisions (Garvey,2014).



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This will increase the influence of the stakeholder in the working ofApple as decision would be taken with the concern of the stakeholders asthey are the essential aspect for any business unit.

2.4 Design strategies for improvements

Stakeholders

Strategies

Customers The modification strategy will be beneficial for the customers.This will provide the customer with the ample amount ofoptions and result in good shopping experience.

Suppliers The expansion strategy will help them to generate morerevenue by making availability of the raw material to Apple sothat they can offer wide range of product to the customers(Coombs, 2014).

Employees With the adoption of the diversification strategies they willalso have the opportunity to work in the differentenvironment. There working can be measured through properanalysis.

Government With the expansion strategy, the government get involvedinto the process to enter the market of UK as policies ofgovernment differ form country to country. Apple would becomplied with certain rules and regulations to make the entry(Wenger, 2014).



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TASK 3

3.1 Existence of communication structureApple adopt the two way communication to exchange the information

as it is quite effective to pass on information over the different levels. Properchannels of communications are being used to carry out the entire workingwithin the structure of Apple.

With the help of emails, telephone and website the information iscommunicated at the respective level within the organization and developthe effective work environment. Through this, the opinion of the targetgroups of the UK market can be drawn as it develop formal relationship with


information






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the customers which proves beneficial to launch the product (Botha, Kourieand Snyman, 2014).

3.2 Methods to improve communicationIn order to enhance the performance it is essential that the

communication is improved to a grater extend. This will benefit the entireworking of Apple and suite the process of communication which is followedby the employees. This will help Apple to promote their product into themarket of UK (Garvey, 2014).

With the proper redesigning of the process the communication processwill be enhanced with the adoption of the e-customer feedback formmethods through which Apple can obtain the information. Through structuretraining the employees can also be trained for the purpose to communicateeffectively with the customers.

3.3 Improvement will ensure greater integration of systemIn the present era, technology is expanding at a grater speed and

require proper adoption of the various techniques that will be implement andhelp to improve the system to grater extent.

With the introduction of the finger print technology Apple help thecustomer to maintain their data base at a particular centre so that theinformation can be retrieved easily (Galegher, Kraut and Egido, 2014).

This help the customer service department of Apple to easily accessthe information and deal with the problem which is being faced by thecustomer. This will help Apple to enhance the efficiency by dealing with thecustomers in an effective manner.



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3.4 Personal plan for communication skillsThis plan is developed to enhance the weakness and effectively attain theobjectives to meet the various opportunities.

Objectives Methods Duration

Improve the writtencommunication skills

With the help ofcoaching this skillcan be enhancedwhile working atthe workplace.With the help ofemails to pass onthe information tothe clients andmanagement(Garvey, 2014).

It outcomes can bereviewed after three tofour months.

Enhancing confidence todo oral communication

Set up the practice to dodirect communicationwith the employees atthe same level.

It outcomes can bereviewed after fourmonths.

Presentation skills To attend properworkshops to display theinformation and thecontent in an effectivemanner (Coombs, 2014).

It outcomes can bereviewed after threemonths.



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TASK 4

4.1Approaches to anticipate the methods of information and knowledgeProper approaches are being anticipated for the collection, formatting,

storage and dissemination of information and knowledge. Through thisproper evaluation is being done against the problems which are encounteredwhile attaining the objective to make the entry into the new market of UK(Snyder and Diesing, 2015).

Apple consider that the information should be relevant and updated sothat proper documentation can be done to store the information for the lateruse. The dissemination of the information and knowledge should be done toensure that the appropriate methods are being adopted to exchange theinformation over the different level.


information






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4.2 Improving the anticipate the methods of information and knowledgeTo improve the methods to anticipated the collection, formatting,

storage and dissemination of information and knowledge Apple capture theinformation in an appropriate manner (Bloom and et.al., 2014). The data aremaintained in an effective manner as the entire data base is recorded in theform of various resources which are beneficial to develop different strategiesto enhance the growth perspective.

Apple can adopt the problem- centred information to make thecustomer to browse form the different sources to check the information andeffectively implement the various techniques to expand in the market of UK.

Proper database will help Apple to retrieve the information for a longerduration of time. Through this, the opinion of the target groups of the UKmarket can be drawn as it develop formal relationship with the customerswhich proves beneficial to launch the product (Pettigrew, 2014).

4.3 Implementation a strategy to improve to access to systems ofinformation and knowledgeApple design various strategies to improve to access to systems of

information and knowledge so that the negative aspects that are related tothe outside world does not affect the performance. In the age ofdigitalization, the technology of Apple has improved to a grater extend sothat the information can be effectively used(Botha, Kourie and Snyman,2014. ).

To make the implementation more effective the proper analysis isbeing done to remove the barriers that are encountered while passing theinformation to the different levels which are present within the organization.



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CONCLUSIONForm this report it can be concluded that managing information and

knowledge help to communicate several aspects in an effective manner. Thisensure the effective growth and expansion of Apple into the market of UK.With the adoption of the different approaches the strategies will beeffectively implemented with the proper collection, formatting, storage anddissemination of information and knowledge.

REFERENCESBooks and Journals

Bloom, N. and et.al., 2014. The distinct effects of information technology andcommunication technology on firm organization. Management Science.60(12). pp. 2859-2885.



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Botha, A., Kourie, D. and Snyman, R., 2014. Coping with continuous changein the business environment: knowledge management and knowledgemanagement technology. Elsevier.Coombs, W. T., 2014. Ongoing crisis communication: Planning, managing,and responding. Sage Publications.Galegher, J., Kraut, R. E. and Egido, C., 2014. Intellectual teamwork: Socialand technological foundations of cooperative work. Psychology Press.Garvey, W. D., 2014. Communication: the essence of science: facilitatinginformation exchange among librarians, scientists, engineers and students.Elsevier.Ilankovan, V., Ethunandan, M. and Seah, T. E., 2015. Decision-MakingProcess. In Local Flaps in Facial Reconstruction . Springer InternationalPublishing.Li, F. and et.al., 2014. Knowledge, compensation, and firm value: Anempirical analysis of firm communication. Journal of Accounting andEconomics. 58(1). pp. 96-116.Meihami, B. and Meihami, H., 2014. Knowledge Management a way to gain acompetitive advantage in firms (evidence of manufacturing companies).International Letters of Social and Humanistic Sciences. (03). pp. 80-91.Pettigrew, A. M., 2014. The politics of organizational decision-making.Routledge.Snyder, G. H. and Diesing, P., 2015. Conflict among nations: Bargaining,decision making, and system structure in international crises. PrincetonUniversity Press.Tong, C., Tak, W. I. W. and Wong, A., 2015. The Impact of knowledge sharingon the relationship between organizational culture and Job satisfaction:The perception of information communication and technology (ICT)



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practitioners in Hong Kong. International Journal of Human ResourceStudies. 5(1). pp. 19-47.Wenger, E,. 2014. Artificial intelligence and tutoring systems: computationaland cognitive approaches to the communication of knowledge. MorganKaufmann.Online

INFORMATION, COMMUNICATION & KNOWLEDGE SHARINGHOW TO GETSTRAIGHT As.,2011. [Pdf]. Available through: < http://www.enpi-info.eu/files/publications/Straight%20As.pdf>. [Accessed on 14th

January 2016].


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