Sara Olsonindustrial designer

solson2@cca.edu 805-294-0139

Sara Olson solson2@cca.edu 805-294-0139email: phone number:2491 ellsworth st, berkeley, california

experience

Design Consultant Haas@Work June 2012-Present

Worked with a fortune five hundred company to design, develop, and implement a business model for their new renewable energy technology.

Research and Development InternThe Clorox CompanyJanuary 2014 - Present

Research, Concept Development, ID sketching, and brand strategy for the Innovation Lab at The Clorox Company. projects

education

skills & expertiseAutoCAD

California College of the ArtsB.F.A., Industrial DesignAugust 2011-May 2013Graduated with Distnict Honors

Product Development InternWilliams Sonoma Inc., Pottery Barn KidsJune 2014-August 2014

Worked within the Wall Accessories department of Pottery Barn Kids, helping to develop several designs from initial concept to final product.

+

+

+

+

Rapid PrototypingLaserCAMM

Sketching

Model MakingAdobe Suite

Haas@Work SketchingIdeated and sketched for the gallery of idea pitchesMay 2013, November 2013

Exploratorium WorkshopHelped to facilitate a KidMob Workshop with the Exploratorium XTECH programAugust2013

d.School Workshop facilitator Facilitated a design workshop for KIDmob at the d.School at StanfordJanuary 2014

saraolsonmakes.comweb:

Co-FaciliatorKidMobMay 10-Present

Assist in design education workshops for middle age school students.

AboutDesigner, and creative doer. Sara Olson is inspired by the stories of the everyday. She aspires to make change through the iterative efforts of the design and to add beauty, ease, and enjoyment back into the objects of our everyday use.

Table of Contents

2

4

Twist

Black Cat

1 Mark It!

3 Makerspace

Mark it!The Smart Bookmark for new readers

connect & encourage

Pewed Surveyed 2,252 parents and kids in 2012.....

Only 38% of kids read during their spare time

51% said they enjoyed television over reading.

We live in a world where screens dominate our time

So how might we help new readers & parents fall back in love with reading together?

“Emitt struggles on certain words. It would be great if we could organize the words each day that we need to work on together. “

Sue Voekel & Emitt

Daria has a hard time finishing books. She tends to read books above her level and we have a hard time wanting to interfere in her decisions. I think she would like reading to be more social and with her friends.Victoria Heilwel

“We are a family that reads all the time. However, Zane is very aware of his reading level and just needs that boost of confidence to get excited about the books.”

Anastasia & Zane

What are today’s parents experiencing?

Parents not only struggle to get reading routines organized, but it is hard to know where to start and

how to make it fun.

Inspiration & Form

Playful, fun, and simple. The bookmark should integrate craft and technology. Warm hues mixed with warm materials like wood.

“Wherever”“Sneakers” “Heights”

“Banner” “Banner”

50%Billy, Age 7

In this joyous ode to life, Dr. Seuss addresses graduates of all ages, from nursery school to medical school, and gives them the get-up-and-go to move mountains with the unrivaled exuberance and charm that have made Dr. Seuss's books favorites for years.

Complete

My Words

1

1/2

Rating

Discussion Board

2

Good work!

Do you like it so far?

Mom

Congrats!You have 3 words to unlock today!

Book club Friends

Welcome

Name

Password

Sign Up

Reading should be socialMark It allows you to keep you, your new reader, and friends organized and engaged via an app and online bookclub.

Mark it!About Store

UI + Mobile Experience

Monday November 25th

M T W TH F

Billy is reading today. Here is his daily check-in

“Wherever”“Sneakers” “Heights”

“Banner”

Monthly Check-inProgress

Today’s Words

Today’s Tip

50%

Words & ProgressGet Organized, Send Reports, Receive Tips, Share with Friends

Badges & LevelsImprove reading levels, unlock words and tips

Scan & ReadKeep track of new words learned for the day.

Get organized & stay connected

BookclubConnect with friends, leave special notes for your reader.

The Corduroy BearDon Freeman

2

1/2

Rating

Great Level Match!This book is level with Billy’s

other readings.

Have you ever dreamed of being locked in a department store at night? The endearing story of Corduroy paints a

picture of the adventures that might unfold (for a teddy bear at least) in such a situation.

UI + Mobile Experience

Push to RecordWith Bluetooth LTE, Mark It is activated when pressed. Instantly record & learn new words

Smart Lil’ CameraAn infrared camera allows for easy scanning of words. It works similar to a digital pen.

Mark It! comes in various customized colors.

Color Picks

How does it work?

Read together Mark it! helps you to fall back in love with reading, together.

Read with confidenceMark It! gives the new reader a boost of confidence to read on their own.

Read anywhereMark It! goes with you,

anywhere and everywhere.

TWISTinstantly share your memories

I took apart several types of cameras, in order to really understand the basic mechanisms inside.

Getting downto the basics

Looking beyond traditional camera mechanisms, I experimented with things like ice cream scoops, game controllers, and calculators. This

was in hopes of pushing the idea of common function.

Play withForm

We are a culture that loves to document and share

everything instantly.

What isTrending?

100 millionUsers on Instagram

40 millionphotos on Instagram

200 billionphotos uploaded to Facebook daily

After taking apart cameras and testing out mechanisms, I started to sketch out my ideas.

Sketch itOut!

Twist allows you to edit and share photos on the spot with lightfield technology.

Instantly Share & Edit

The twist allows for a fun, interactive way to share, edit, and manage your photos.

TWIST

Kidmob Makerspacethree day intensive, teaching and empowering middle

school teens through the tools of design

educate & empower

I acted as the co-faciltator, helping to guide the students in the design process.

The mob was a diverse and talented group of designers, architects, fabricators, artists, problem solvers, dreamers, doers, creatives, rationalists, and technologists.

My role asCo-Facilitator

the mobile, kid-integrated design education firm

TheProjectIn 3 days, transform a classroom into a makerspace at a Charter school in Greenville, California.

3 days. 10 designers. 19 students.

research brainstorm & prototype build

The Design GoalGive the students a strong

understanding of the design process

The SpaceThe story starts here with this empty classroom. Our goal was to help the middle school students to envision a new space for making, creating, and designing.

Trash in the treasureThe Kidmob team was able to save over $3000 in materials cost by using the post-finals trash left at the California College of Arts dumpsters.

A vinyl cutter and Makerbot 3D printer were graciously donated to the classroom. The kids were able to see the endless possibilities that come with exciting tech.

Bring on thetechnology!

Ideas become reality! The students were encouraged to take their ideas and build them out, helping to bring design vision to life.

Hammer out the details

TheMakerspaceThe group of kids were able to design and create a space of their own vision.

Black Catthe childrens tea set with a bite

rethink & redesign

i am a girl, not a princess.

Black Catthe tea set with bite

Thank you! Sara Olsonindustrial designer

solson2@cca.edu 805-294-0139