BusinessMatters

www.victoriachamber.ca#100-852 Fort Street, Victoria BC V8W 1H8

Vol. 6 Issue 5 September/October 2010

Publications Mail Poste-Publications

40005319

Replacing the Bridge

http://www.timescolonist.com/alerts

contentsSeptember/October 2010 I vol. 6 issue 5

cover

feature article

also inside

in every issue

6

Messages from the Chair and CEO

Member News

Events Calendar

Prodigy Group

Greater Victoria Development Agency

New Members

Policy Moves

Ask an Expert

4

5

14

16

17

27

26

24

SUBMISSION GUIDELINESSend all magazine submissions to:srenault@gvcc.org

Please respect the length guidelines as outlined below. Longer items will be edited.

Member Letters: 200 wordsAsk an Expert: 300 words (include high resolution photo and position title)Member News: Standard one page media release

Please put “Member Letters”, “Ask an Expert”, or “Member News” in the subject line of your email.

ABOUT BUSINESS MATTERSBusiness Matters is the news magazine of the Greater Victoria Chamber of Commerce. It is published six times per year and distributed free-of-charge to members of the GVCC.

The Chamber accepts no responsibility for unsolicited submissions. The business profiles, and the views and opinions expressed by advertisers in this publication are not necessarily those of the Chamber.

Content Editor: Shannon RenaultLayout Editor: Tessa Cogman

Business Matters’ content is copyrighted:Greater Victoria Chamber of Commerce,Victoria, B.C., Canada.

To advertise in Business MattersContact: GVCC Account Representatives(250) 383-7191chamber@gvcc.org

Advertising rates are for electronic file-ready artwork.All rates are plus applicable taxes.

Reduced multiple insertion ad rates (six or more issues) are available, contact your account rep for more information.

Type of Ad Bleed No Bleed

Price

Full PageTrim: 8.5”x11”

8.625”x11.125”

7.375”x9.875”

$925

Inside Cover 8.625”x11.125”

7.375”x9.875”

$1300

1/2 Page n/a 7.375”x4.85”

$650

1/4 Page n/a 3.625”x4.85”

$380

1/8 Page n/a 3.5”x 2.0” $250

Advertorial Trim: 8.5”x11”

8.625”x11.125”

7.375”x9.875”

$850

Banner n/a 7.5”x1.75” $450

Need help creating an ad for Business Matters?Consult the Advertising Agencies and Graphic Designers members’ listing of the Greater Victoria Chamber of Commerce Directory.

Loan vs. Taxes: Paying for the New Bridge

19 Victoria Integrated Court

12 2010 Business Services Show

18 BC Hydro Success Story

26

6

19

12

11 Co-operative Education Success Story

Business Matters4

messages

Dave MarshallChair

Bruce CarterCEO

Much of the advocacy work of the chamber centres on articulating the business perspective when decision makers – at any political level – are considering issues of concern to our members and to the broader business community. During the past number of weeks, the Chamber has been very involved consulting with our members on the options available to the City of Victoria for the Johnson Street Bridge. We heard from a number of members that the amount of time the bridge could be out of service under the rehabilitation option would simply have too great an impact on their operations. Indeed, some expressed their view that they might well have to close under such circumstances. We ensured that those concerns were heard by the City and are pleased that they have decided on the replacement option – that which also is the less expensive of the two options overall.

The bigger question now is one of financing – both of securing a positive decision in the fall referendum and of the overall state of the City of Victoria’s debt picture. These issues are explored in more detail in the lead article in this month’s publication. This is a significant business issue and is worth the attention and voice of the business community.

Elections for the chamber’s Board of Directors takes place in mid October. The work of the Board of Directors is extremely satisfying and I know that my colleagues share my belief that we are fortunate to have the opportunity to contribute to the betterment of our community. Members will all receive a call for nominations in early September. I would encourage you to consider bringing your perspectives and talents to the Board table and to join us in the work of making our business community better. Should you be interested, any Director would be pleased to share her or his experiences and talk with you about the work of the Board.

Finally, I would like to take a moment to thank George Fuller for his work in setting the direction for our Board of Directors in 2010. As some may know, George has stepped down as Chair. We thank George for his guidance, counsel and contributions and are delighted that he has agreed to serve as a Director and as a member of our Executive Committee. As your Executive Vice Chair, I was asked to carry on that work and complete the 2010 term as Chair before leading the Board in 2011, as had been intended. I am most honoured to do so and, together with all of my colleagues on your Board of Directors, look forward to serving our members and our Community.

Quicker than one could think possible, fall is once again upon us. And with that comes a number of events from the Chamber, and issues to attend to in the community.

We are pleased to once again be hosting the largest business to business trade show on the Island. The Business Services Show is only one of the array of events that will take place in October. The show, early in the month, is followed by a calendar of events during Small Business Week, the third week of October. We invite you to attend the Business Services Show and as many of the events of Small Business Week that suit the needs of your business.

We will also bring members information on the City of Victoria by-election candidates and further information on the referendum question that will be posed about borrowing for the Johnson Street Bridge project. Our goal is to bring you the information you need in order to make an informed decision in your voting, if you indeed vote in Victoria!

We have been working closely, along with other industry partners, with the City of Victoria to assist in creating an economic development strategy. This strategy will guide the work of the City, to advance our economic recovery and create long term opportunities for continued growth.

On the policy side, the Chamber will be attending the Canadian Chamber of Commerce annual general meeting later in September, bringing more of the issues that impact our business community to the national body for their support. While there, we will endeavour to have personal meetings with the ministers whose portfolios represent some of the important issues we are working on at the Chamber, such as infrastructure expansion, homelessness, tourism and economic development. We look forward to reporting back to our members on that work.

From reports in the community, things are looking up for our region. We were less impacted than others by the economic downturn of late last year, and the economy is starting to turn around. We are cautiously optimistic about the business environment for the coming year.

However, in recognition of the fact that the past year has been more difficult than many can remember, the Chamber is holding the line on member rates for 2011. We have been clear to our municipal governments that increased expenses to business through tax increases are not advisable after such a tough year while businesses are trying to recover, and we will lead by example on that point for 2011. We hope you hit the ground running as the generally busy fall schedule unfolds.

Business Matters 5

member news

In 2010, the English Language Centre is celebrating 40 years of offering award-winning ESL programs at UVic. The ELC´s first programs were offered to French-Canadian bursary students in 1970. 40 years later, they have become one of the largest language centres in Canada, welcoming over 2200 students to our intensive English language programs each year.

The story of the ELC´s success has been written largely by hard-working students and dedicated staff, but outside of class, a broad network of community ties also provide our students with invaluable support and services. Local homestay families, businesses, not-for-profit organizations, tour operators and attractions all play a part in creating unforgettable experiences for ELC students and making Victoria a ´home away from home.´

The 40th anniversary is a time for celebration and ELC passes on their thanks to their valued Victoria partners. Says Dr. Jackie Prowse, Co-Director, ELC “We look forward to many more years of positive community connections!” www.uvcs.uvic.ca/elc

McAllister Media is proud to announce their new Director of Client Services, Krystal Adams.

Krystal moves from Ontario to join McAllister Media. During the past decade Krystal has been building experience in the lifestyle sector, focusing her talents on branding, marketing and web site development. She has been the lead on multimillion dollar national branding campaigns that have spanned from Vancouver to Quebec, as well as planning and executing large global e-commerce sites, bringing an elevated element of web design and implementation knowledge to McAllister Media.

McAllister Media is dedicated to helping small to medium sized businesses grow. A fast growing company, McAllister Media now has the capacity to accept additional clients and help them with integrated, highly developed marketing strategies. www.mcallistermedia.com

Ideba, Sage Internet Consulting, Times Colonist and UVIC Faculty of Business are behind the new “Marketing Central, Victoria” initiative, designed to raise the bar for marketers in the Victoria area, and raise awareness of marketing as a core local industry. As a part of this initiative, the group is pleased to introduce “The Leadership Series” of lunchtime presentations by world-class marketers and business leaders from across Canada, the U.S and the UK. Visit the events section of www.marketingcentralvictoria.com

Cedarwood Productions is pleased to announce the launch of their new website to interact with their soon-to-be aired 13 episode TV series called Flavours of the West Coast. On www.flavoursofthewestcoast.com you'll be able to download recipes, upload videos of yourselves cooking those recipes, enter competitions and more. The television series begins on CHEK TV Sunday September 19th, at 6:30pm.

GICdirect.com is celebrating 10 years of providing the high GIC rates - on average 1.5% higher than major banks. Based in Victoria, BC, services have expanded to over 100 associate offices, coast to coast, providing personal service in every province in Canada.

GICdirect.com provides GIC services for individuals and organizations, such as associations, trusts, not-for-profits, strata councils, municipalities, and religious and fraternal organizations. With a network of over 40 Canadian financial institutions including chartered banks, trust companies, investment management companies, and credit unions, investments through GICdirect.com are all insured by either CDIC, CUDIC or CUDGC. www.gicdirect.com

LOAN VS. TAXES: PAyiNg fOr ThE NEw bridgE

LOAN VS. TAXES: PAyiNg fOr ThE NEw bridgE

Now that the City of Victoria has made the decision to build a new bridge at Johnson Street rather than refurbish the old

one, the more important question of how to pay for the work is taking centre stage. The City has to have permission from Victoria voters through a fall referendum question to borrow the money needed to fund the project. That’s no easy sell. And if they fail, taxes will sky rocket in amounts double digit.

That’s the scenario we are in. How we got there and what the details of the situation are, is what we try to paint for you here.

Dollars, Cents, and OptionsThe cost to build the new Johnson Street Bridge is $77 million. The federal government is funding $21 million and the City has identified a small amount of funds found through juggling internal projects. So the dollar amount the City needs to borrow to pay for the project is pegged at $49.2 million. That cost may go down if the City is successful in finding other funding sources before the question goes to referendum in the fall.

Still $49.2 million is a lot of money and voters may not be in the mood to take on such a debt due to concerns about our ability to repay the borrowing.

Yet it appears that borrowing the money may be our best option. The City of Victoria has recently retired a significant debt. The payment on that loan amounted to $4.2 million annually, which equates to a borrowing capacity of $51 million. In theory, the City could borrow the money required for the bridge and taxpayers would simply continue making debt payments at a rate close to what they have been paying for the last number of years. Essentially if the borrowing referendum is successful, taxpayers will feel no hit to their pockets for the bridge.

If on the other hand, the referendum is not supported, the situation is very difficult. The bridge still has to be built, and still has to be paid for. That means there will be significant tax increases and those tax increases could cripple businesses in the city, as they will be incurred at the rate of approximately 3.6 times those that will be felt by residential taxpayers.

In fact, if the referendum does not pass, businesses could close as a result of the increase. And if that happens with any frequency, the economic impact could be devastating. Spin offs of that are easy to predict – increased unemployment, empty storefronts, decreased business funds available to local charities, and upwards pressure on other taxpayers to make up for lost revenues to the City. Of course options other than tax increases are open to the City if borrowing is not approved. They could deplete their reserves to fund the bridge. However doing so is inadvisable as it would tie the City’s hands for years in terms of other projects and maintenance work.

Other than that, the final option would be to simply decommission the bridge as its useable life winds to a close. Though that sounds dramatic, the City would have considerable liability concerns if they were to continue the service of the bridge after repeat engineering reports have deemed it unsafe. Decommissioning the bridge would itself have significant impact on downtown business and indeed on businesses west of the Bay Street Bridge who would suffer due to lost business resulting from increased traffic congestion. And the increased use of the Bay Street Bridge would have its own set of maintenance and capacity problems that have not yet even been discussed.

7

Business Matters8

But How Can this be Made Cheaper?Even though the City has indicated that there will be no direct tax increase attributed to the proposed borrowing of $49.2 million dollars, it’s still a lot of money, with a long repayment schedule. And one might naturally ask if the cost for the bridge could be shaved by simply doing an interim fix.

These are important questions and we explored all those options at the Chamber and DVBA forum in early August.

It appears that a maintenance job on the Johnson Street Bridge is not an option. Engineering reports note that the structure itself is close to the end of life, and simply fixing the problems in its moving parts will not stop the deterioration of the structure. Replacing component parts of the structure is clearly cost prohibitive. The original engineer’s report has been peer reviewed by other engineering firms that have come to the same conclusion; we really have no reason to doubt the reports of professional third parties.

It’s not as though this is a surprise, though some have said the issue of the deteriorating bridge has come out of the blue since the last municipal election. In fact that is not true. The City received an engineering report on the state of the bridge’s repair in 1999 by Graham and Murray (now Stantec). At that time, the City was advised that there was about 15 years of life left in the bridge, bringing the date to consider decommissioning to 2014. The assessment in 1999 was not to the same level of detail as the

one received in 2009, however the news was essentially the same. The bridge will and has come to the end of its useable life.

Why Aren’t Other Municipalities Helping?An oft expressed concern in the region is the fact that transportation planning and infrastructure development is not done on a regional basis. Rather it is in the purview of the municipalities. As most will acknowledge, this causes a number of problems. Because we do not have a regional body with the authority to plan and implement projects for the region, we are left with a hodge-podge of projects that are at time not cohesive, with no

real regional vision for the long term benefit of the community. Who has their eyes on the larger projects that would provide greater economic benefit and improved quality of life for all in the region? These are projects like an extension to the airport runway, the redevelopment of Belleville Street Terminal, the possibility of Light Rapid Transit, prioritizing road improvements, and yes, replacing the Johnson Street Bridge.

It is truly unfortunate that for the years our local politicians and

residents have been talking about this problem, there has been no progress made to change the current state. And without a unified voice on our transportation priorities, it is very difficult to get the Province to the funding table as they receive multiple requests for different projects, with no

regional focus.

Many people have raised the fact that the Johnson Street Bridge is a regional infrastructure amenity; in fact it may well be used by residents of other

municipalities more so than by those of Victoria. It is therefore argued that the bridge replacement should be funded regionally. The City of Victoria itself has drawn a line in the sand by stating unequivocally that there will be no railway component to the bridge without regional funding.

The Chamber agrees with the necessity for regional transportation planning and implementation. In fact we have been advocating on that issue for years. However, one cannot present just the Johnson Street Bridge as a regional issue. So too is the need

Visable rust on the current Johnson Street Bridge.

If the borrowing referendum is successful, taxpayers will feel no hit to

their pockets for the bridge.

720 Douglas Street Victoria, BC Canada | 1.866.572.1151 or 250.361.1000 | www.victoriaconference.com

STABILITY, GROWTH AND A GOOD RETURN ON INVESTMENT

Situated in BC’s provincial capital in a city known for its entrepreneurs and thriving technology, marine, health and tourism sectors, the Victoria Conference Centre is a perfect global business destination. At the VCC we partner with you to ensure that your business objectives and the needs of your delegates are met through the planning and execution of a flawless conference programme or business meeting.

The VCC hosts over 230 events a year and delivers over $60 million into the local economy annually.

COME FOR THE CONFERENCE. Return to live and invest in Victoria.

to finish the Spencer Road overpass and address issues at Sayward Road. The Admirals Bridge is also used regionally but its replacement last year was funded solely by Saanich.

That’s because regional planning and funding is not our current reality. The bridge replacement is unfortunately a responsibility of only the City of Victoria to be funded only by City of Victoria tax payers. While it would be preferable that that were not the case, this is not now a regional issue. But the problem with the bridge is now.

This is an important point. There is a danger that focusing on pushing for regional funding for the bridge will simply encourage non-support of the funding referendum in the fall. And for reasons already discussed, losing the opportunity to borrow to replace the bridge will have significant negative consequences for businesses in Victoria and for those that are employed in the businesses that will be impacted by the drastic increase in taxes required to pay for the bridge. Losing the referendum

will have no increased tax implications for residents and businesses of other municipalities.

Chamber’s Support and Work Going ForwardAll these factors weighed into the decision of the Chamber to support the referendum as an important business action for all business

owners. In fact, if you own or operate a business in Victoria that could be at risk of cost increases to the level that could be incurred if the referendum fails, it would be in your best interest to also encourage support for the referendum on

borrowing. Whether that means that you get out and vote or support your employees to vote for securing their own jobs, this is important enough an issue that we collectively focus on its success as a business community.

However, while supporting the referendum for borrowing is the most immediate and most important work, it is by no means the only item to focus on.

We need to continue to focus on sound financial management at the

There is a danger that focusing on pushing for regional funding for the

bridge will simply encourage non-support of the funding

referendum in the fall.

Business Matters10

Why was there not significantly

more reserve funds allocated

to this forseeable expense?

municipal level. As noted, the City has known the state of deterioration of the bridge for eleven years. Why was there not significantly more reserve funds allocated to this foreseeable expense? Why is the City spending reserve funds on discretionary items, such as the purchasing of hotels for housing, when they do not have sufficient reserves to fund their direct responsibilities, such as the replacement of the bridge? Why have

the reserve funds not been built up at a rate sufficient to the replacement needs of our aging assets?

As a region, we have significant infrastructure needs – not only in Victoria. We also have a looming bill for sewage treatment.

Plus there is still no evidence of any of our municipalities trimming internal budgets so as to avoid any tax

increases for core operations.

Taxpayers cannot afford the continuing climb and our future focus on municipalities needs to be on fiscal accountability and sustainability.

Our immediate focus in Victoria is keeping business doors open by funding the bridge replacement costs through a successful borrowing referendum.

Victoria City Council meetingVictoria City Hall

Business Matters 11

What do spices, psychology and human resource management

have in common? Co-operative Education (co-op) student Tristan Steward! Steward began his post secondary education with a bachelor’s degree in psychology from Carlton University in Ottawa, and upon completion of his degree quickly came to understand the importance of having experience to go along with education. Following a move to Victoria, Steward developed an interest in human resources, and when he discovered that Camosun offered a co-op option in the HR program, he was sold!

Currently enrolled in the Human Resource Management advanced diploma program, Steward is completing a work term at Victorian Epicure. This has not only exposed him to an office environment as part of a close team but has helped him

A Spicy Work Term

Daintry Van Cleave of Victoria Epicure, and co-op student Tristan Steward.

New ideas. Creative minds. From our schools to you.

Co-operative Education and Student Employmentwww.camosun.ca/coop250.370.4410

Co-operative Education Program and Career Serviceswww.uvic.ca/coop250.721.7628

Call Greater Victoria’s co-op and career programs to fi nd the right student for your hiring needs.

to understand best practices. “Sharing an office with a recruitment officer and human resources coordinator and seeing what they do is a great way to learn how to deal with many different scenarios,” says Steward.

Daintry Van Cleave, acting director of human resources at Victorian Epicure, strongly supports the co-op program and is pleased to have an HR student this year. She finds

co-op students demonstrate great enthusiasm to gain relevant work experience and to learn. “An effective co-op student lightens the work load of regular staff and frees up time for other things.”

Both Steward and Van Cleave agree that co-operative education is the best path for today’s student. Van Cleave says “Co-op is a critical part of preparation for the workplace. Learning about professionalism and how to interview effectively is extremely important.” Steward advises co-op students to take time to research prospective employers and target companies of interest as it is important to be passionate about where you work.

Victorian Epicure produces food

products locally using the best ingredients available in today’s world market, and manufactures and markets more than 190 top quality spice blends, recipe selections and professional quality cookware. Victorian Epicure received two prestigious awards in 2009 – Employer of the Year at the Crystal Awards for Business Excellence and also the Chamber of Commerce Business of the Year award for a business of more than 76 employees.

Co-op student Tristan Steward hard at work.

Business Matters12 OCTOBER 6, 2010 • CRYSTAL GARDEN

business services sh wget what your business needs

• Only complete business show in Greater Victoria • Access to over 90 exhibitors from the business community• Over 1000 business people attended last year • Local and regional business awareness through high profile location and exposure• Win an outdoor backyard package from Capital Iron!

Date: October 6, 2010

Location: Crystal Garden 713 Douglas St.

Tradeshow Hours: 12 p.m. — 7 p.m.

Set-up: October 6, 9 a.m. — 11:30 a.m.

Networking Reception Hours: 5 p.m. — 7 p.m.

ABOUT SHOW INFORMATION

www.victoriachamber.ca

SPECIAL INVITATION TO THE BUSINESS COMMUNITY

Free Admission • Win the Grand Prize!

PRESENTED BY:

Business Matters 13

2nd Globe StudiosAcademy of LearningAdrena Line Zipline Adventure ToursAMICA Mature Lifestyles (Somerset & Douglas House)Aspect - B.C.’s Community Based TrainersBC HAZMAT Management Ltd.Belfry TheatreBest Western Chemainus Festival InnBetter Business Bureau of Vancouver IslandBMO Bank of MontrealBusiness Examiner Camosun College Co-operative EducationCamosun College School of Business, and School of Trades & TechnologyCanadian Payroll AssociationCanAssistCaorda Web SolutionsCapital Regional District (CRD)CFB Esquimalt Lookout NewspaperChamber of Learning Network (Etraffic Solutions)Chard Development Ltd.Commissionaires Victoria, the Islands & YukonCommunication Connection Inc.Costco Wholesale CanadaCube Global StorageCustom HouseDatagirl.caEdible ArrangementsElite Sportswear and AwardsEnterprise Project Management Ltd.Expedia Cruise Ship Centers - Mt. DougExpress EmploymentFirst Memorial Funeral ServicesGraphix Promotionals Inc.Greater Victoria Development AgencyH2O Zone Pure WaterHartman Business MachinesHatley Memorial Gardens

HazmastersHone People Development ConsultingIdeaZone.caInvestors Group - YatesJanice Mangano, Realtor, Pemberton Holmes Ltd.Kenmore AirMaximum Express/ Maximum Furniture Home & OfficeMonk OfficeNerds On SiteOld House Village Hotel & SpaOut of the Blue DesignsPacific Coastal AirlinesPage One Publishing Ltd.Price’ s AlarmsPublic Works and Government Services CanadaR.G. Properties Ltd. Save On Foods Memorial CentreRoyal BC MuseumShark Club Bar & GrillSigns of the Times Enterprises Inc.Sooke Harbour House Hotel Restaurant Gallery & SpaStaged N Sold Properties Inc.Sunbelt Business BrokersTD Merchant ServicesTeam Sales Vancouver Island Ltd.Three Point Motors - Mercedes Benz/Smart DealershipTigerTel CommunicationsTorbram Electric SupplyUnion Club of British ColumbiaUniversity Canada WestVision 2000 Travel Group - Blaney’s TravelVivid SolutionsWealth By DesignWells Gray Tours (Victoria) Ltd.West Coast Mail ServicesWest Shore U-Lock Mini Storage Ltd.WildPlay Element ParksYWCA Hotel

Note: The above is a list of exhibitors who have registered prior to August 25, 2010. Check www.victoriachamber.ca for exhibitors who have registered after this date.

OCTOBER 6, 2010 • CRYSTAL GARDEN

get what your business needs

SHOW INFORMATION

Don’t miss out. Come check out these exhibitors:

• 713 DOUGLAS STREET • GET WHAT YOUR BUSINESS NEEDS

Business Matters14

events calendar

For more information or to register, visit www.victoriachamber.ca

Business Education Series • September 15 Business Education Series • September 29

Susan LowDirectis Consulting

Meeting for Results: How to Plan Meetings that Deliver Real Action

Learn how to plan a meeting that meets the needs of all stakeholders, get the most creative and productive participation from the attendees, and ensure follow-through on the decisions and commitments made.

gerry brimacombe Sector Learning Solutions

Information Systems for Your Business in a (shiny little) BoxBusiness owners, especially small business, need simple, flexible systems to efficiently share information. Microsoft SharePoint, with well over 100 million users, provides a secure,

web-based, simple, and amazingly flexible way for businesses and non-profits to share schedules, to-do lists, documents, contacts, and much more. Join us to learn how to make the most out of this tool.

Monday Tuesday Wednesday Thursday Friday

September 2010

28

6 10

17

24

13

20

7 98

14 1615

21 2322

27

Notes: 1 2 3

29 Notes:30

CEO Coffee hour Prodigy group September Mingle

5:30 pm-7:30 pmVictoria Executive Centre915 Fort St., 3rd Floor

rapid Transit information Session

Rapid Transit next steps8:00 am-9:00 amChamber office#100-852 Fort St.

business EducationSeries

business Mixer

Hosted by Ruffell & Brown Interiors5:00 pm-7:00 pm Members & their guests only please1-2745 Bridge St.

Prodigy group golf Tournament

3:00 pm-9:00 pmProspect Lake Golf Course4633 Prospect Lake Rd.

business EducationSeries

Sponsored by Sector Learning Solutions Inc.information Systems for your business in a (shiny little) box11:45 am-1:00 pm Chamber office

Sponsored by Sector Learning Solutions Inc.Meeting for results: how to Plan Meetings that deliver real Action11:45 am-1:00 pm Chamber office

A one hour policy discussion with Chamber CEO, Bruce Carter Chamber office#100-852 Fort St.8:30 am-9:30 amMembers only please

Business Matters 15

For more information or to register, visit www.victoriachamber.ca

Business Education Series • October 14 Business Education Series • October 27

Jason ScrivenTimes Colonist

Times Colonist Tour and Q&A for Small Business Owners

If you are interested in getting the inside scoop on what newspaper editors look for in a great business story, join us for our Annual Times Colonist Tour and Q&A Session. Hosted at the Times Colonist building.

Peter youngCEO of Priority 1 Computer Service

Who’s Looking at Your Company Data?

Your business clients, costs, profit reside on your computers. Do you know if it has been compromised? It is the law to protect clients' data and you can be liable. In this session you will learn how to do more to protect your company’s proprietary information and receive tools to make your business more secure.

Monday Tuesday Wednesday Thursday Friday

October 2010

5 6 74

12 13

14

8

11

19 2021

15

18

26

22

25

1Notes:

27

28

29

CEO Coffee hour 2010 business Services Show

business LeadersSeries

business EducationSeries

Prodigy group October Mingle

Plus!

Small business week —>

See the chamber web site for more details!www.victoriachamber.ca

A one hour policy discussion with Chamber CEO, Bruce Carter Carl McLean/Dominion Lending Centre & Cruise Holidays Pacific270-2950 Douglas St.Members only please

A day of networking and trade booths provided by local business service providers.12:00 pm-7:00 pm Crystal Garden713 Douglas St.Free admission

Featuring Don Thompson, President, Oil Sands Developers Group11:35 am-1:30 pm Harbour Tower Hotel & Suites345 Quebec St.

Sponsored by Sector Learning Solutions Inc.Times Colonist Tour and Q&A for Small business Owners 10:30 am-12:00 pm Times Colonist2621 Douglas St.

• Seminar

• Member breakfast

10small business week10October 18–22, 2010

• business Mixer

* For more information visit www.victoriachamber.ca

business EducationSeries

Sponsored by Sector Learning Solutions Inc.who’s Looking at your Company data?11:45 am-1:00 pmChamber office

5:30 pm-7:30 pmSitka538 Yates St.

16 Prodigy group Apprenticeship

fundraiser11:00 am - 3:00 pmLocation TBDwww.prodigygroup.ca

Saturday

Plus! Prodigy group Mentorship dinner

7:00 pm-8:30 pmHotel Rialto653 Pandora Ave.www.prodigygroup.ca

Business Matters16

Business Matters 17

Roger SkillingsChair

The Greater Victoria Development Agency has been very busy over the summer months building on the successful mission to China and reaching out to local companies to help identify new export opportunities. The GVDA recently helped host the Mayor of Nanning and his delegation as a follow up to Mayor Fortin’s visit to Nanning, China. The group was introduced to regional stakeholders in the tourism industry and toured companies in the region’s technology sector. Following on that delegation, the GVDA also hosted the Deputy Minister of Science and Technology for China. A roundtable organized for the delegation included the Deputy Minister of Small Business, Technology and Economic Development for the province, as well as senior leaders from the region’s academic institutions and key industry stakeholders. Several new opportunities for collaboration and new business development were identified for both regional partners as well as the province of British Columbia.

For the second straight year the GVDA is letting the world know Greater Victoria is open for business with the 2011 edition of Business in Greater Victoria. Produced in partnership with Page One Publishing Inc. the publication will be distributed to main Canadian cities, San Francisco, Seattle, and to the Department of Foreign Affairs in North America, Europe, Asia and the Middle East. The aim of the publication is to invite investment and further diversify our local economy and all its sectors. An important regional initiative, the publication highlights Greater Victoria’s key business sectors, economic strengths, labour force, as well as lifestyle qualities including real estate, climate, commuting, transportation and green and safe neighbourhoods. The region has a tremendous story to tell regarding economic opportunity, and Business in Greater Victoria will help paint that picture for investors and businesses around the world.

The GVDA exists to serve the needs of local businesses and entrepreneurs. If you need advice on developing new markets for your products, or help with any other issue facing your business, please do not hesitate to give us a call. Our Economic Development Officer, Sasha Angus, would be happy to help.

Contact the Greater Victoria Development Agency for all your business growth needs. www.gvda.ca

Business Matters18

Monk Office tackles energy efficiency – and much more

Whoever said you can’t teach an old dog new tricks, hasn’t met

the folks at Monk Office, Vancouver Island’s largest office products provider and the largest independent stationer in BC.

The firm was founded in 1951 and has experienced steady growth for decades, now operating 10 retail stores plus a distribution centre, and four lines of business with about 120 staff. It was in 2006, however, that it really started to show how new thinking can make a big difference. That was the year when CEO James McKenzie decided to found Monk’s ECO Team.

“Our ECO Team has been the driver,” says McKenzie. “We determined that power, natural gas, diesel, water and paper are the main things we consume that impact the environment. So we’ve set up conservation goals and then we brainstorm how we, as the ECO Team, are going to get to those goals.”

The team efforts have borne fruit. Since 2006, Monk has reduced electricity consumption by 17%, reduced waste sent to landfill by 70%, and cut water consumption by a whopping 95%.

As part of its ongoing work to improve environmental performance, Monk recently undertook several lighting retrofits with the help of BC Hydro’s Product Incentive Program. The work has includes swapping old T12

fluorescent tubes for energy-saving T8s, exchanging older halogen and incandescent lights for screw-in LEDs, shifting to LED exit signs, and adding occupancy sensors to switch lights off when not needed.

Together, the lighting retrofit projects are expected to save $3,500 per year in electricity and nearly $900 in maintenance. The work also qualified for a rebate of $6,051 from BC Hydro – proof, as McKenzie notes, that although Monk’s environmental commitment is inspired “because it’s the right thing to do,” it also makes good business sense.

CEO James McKenzie says the BC Hydro rebate program is an important tool in helping businesses make changes.

“It’s a valuable program to really show that the province and BC Hydro are committed to energy consumption reduction. And it helps, every little bit helps – it shortens the payback time on the investment considerably.”

McKenzie has agreed to help promote BC Hydro’s message by signing on as a Power Smart Community Leader, a

local ambassador for energy conservation. “Monk is family owned, and operates primarily on Vancouver Island,” he says. “A result of that is a huge connection to the community. We think that our communities up

and down the island will be a much better place if we all do our part in terms of minimizing our impact on the environment.”

If your company wants to sharpen its pencil on energy costs like Monk Office, visit bchydro.com/incentives or call 1-866-522-4713. If you are interested in how to activate a Green Team or to learn more about other Power Smart programs for business please contact Eric Beevor-Potts at eric.beevor-potts@bchydro.com

Local Office Supply Company Sharpens Pencil on Electricity Costs

James McKenzie, CEO, Monk Office.

Local Office Supply Company Sharpens Pencil on Electricity Costs Victoria Integrated Court

Law Courts, Victoria, BC.

19

Street crime is an ongoing issue for business and residents alike. Crimes that are viewed as petty in the continuum

of severity are ongoing problems in the day to day realities of business owners and the quality of life for residents. This is particularly true in the downtown core.

The types of crimes that are most frequent and of most concern to business are vandalism, break and enter, theft, street level drug dealing, and public disorder. And what is most problematic is that these types of crime do not appear to be dealt with in any meaningful way. The public sees instead a constantly revolving door in the justice system. Offenders appear before the court and are let out with certain conditions, only to commit more and more offenses. The system was not working.

That is until the introduction of the Victoria Integrated Court.

The Victoria Integrated Court quietly went into operation on March 16, 2010. There was no new building, no new staffing and no new funding. The integrated court simply went into operation through the realignment of the existing service provision in the judiciary and the introduction of a new way to approach a very old problem.

The integrated court is run using the philosophy and approaches of a community court, well known for its successes in places like New York City. The goal of the court is crime reduction through addressing both the crime itself and the underlying causes of crime. The approach of the court is to bring offenders, generally repeat offenders with a history of drug and alcohol addiction and perhaps mental health problems, before the courts in an expedited manner. The process has offenders working with a consistent team of professionals and appearing before only one judge.

The integrated court works to close the cracks in the system and bring rehabilitative measures into the sentencing options. One of those cracks is the wait time between the occurrence of an offence and the court hearing – which can normally be weeks. By that time the offender has often been involved in a number of offences and does not necessarily relate the hearing to any particular action. The integrated court speeds up the process, thereby connecting the commission of a crime to a consequence.

This is accomplished by compiling a strong team consisting of a dedicated Crown counsel, professionals from police, probation, social workers and non-profit counsellors and defence counsels working directly in a team environment. The Victoria team meets together every Tuesday morning to discuss the individuals and charges that have been brought forward. Not only is the crime discussed, but also the history and state of the accused in order to propose an appropriate and hopefully rehabilitative sentence. The cases that are to be brought before the judge are introduced later the same day.

Sentencing received through the Victoria Integrated Court

include options beyond incarceration, such as more innovative support in the community to assist in dealing with the issues that have led to criminal activity. That may be addiction and mental health issues; it could be poverty and housing. Each case is looked at on an individual basis. Components of sentencing could include participation in a drug rehabilitation program, required money management programs, community work services or a combination of any of those items. The hope is that by addressing the root causes of behaviour and making efforts to assist in integrating people back into society, there will be a greater likelihood of changing future actions.

However, Administrative Judge Quantz is quick to note that “while the emphasis is on addressing the underlying causes of criminal conduct, this court is not a diversion program and the court also seeks

Administrative Judge Quantz.Photo credit: Times Colonist.

Business Matters 21

to hold these offenders accountable for their criminal conduct. This often includes a custodial sentence in addition to the community supervision. It is also a strong expectation of the court that the offender, with this support from the community, will no longer be involved in Criminal Code offences or in activities which harm our community, including using drugs or consuming alcohol in public areas.”

Though the program is very new with only preliminary results, to date the outcomes are encouraging. Those involved in the judicial system note that the majority of the accused that come before the integrated court are dealt with in only one appearance in front of the judge. For those who are brought before the court a second time, they will find themselves in front of the same judge who already knows their story and their history. There is little opportunity for the door to revolve when it always leads back to the same judge.

History of AdvocacyThe Victoria Chamber has been an active advocate on this issue since 2006. It was at that time the provincial government first indicated in their budget documents that they would allocate three million dollars to pilot a community court in BC. We led the local advocacy on that issue to have pilot project set up in Victoria.

Unfortunately the decision of the province at that time was to invest in a community court in Vancouver only. The Vancouver Downtown Community Court opened in the fall of 2008 and the program is still in the pilot phase. The initial results reported at one year of operations were certainly encouraging; however a full evaluation of the pilot won’t be undertaken until the court has been operating for two years. After the full evaluation, the province will be in a better position to determine whether expanding the investment in community courts is worth pursuing.

However, the focus of the province on the Vancouver pilot did not stop the interest and drive of stakeholders in Victoria. With the ongoing support

of the Chamber and the more active involvement of the Downtown Victoria Business Association, the advocacy efforts to move forward with a community court in Victoria have continued. And though there was no provincial funding available to replicate a second pilot in Victoria, the concerns of our region were recognized.

Led by Administrative Judge Ernie Quantz, the judiciary began to evaluate how they might be able to reconfigure their model of service delivery to, in effect, have a process in place similar to what would be followed in a traditional community court. Thanks to the dedication of Administrative Judge Quantz and the teamwork of all the stakeholders in the judiciary, corrections, policing, health authority, community service providers and the business community, we have been able to pull together a made-at-home solution, called the Victoria Integrated Court. The team in Victoria, without a funding increase and with the much appreciated help of the DVBA in furnishing the court’s conference room, has introduced its own problem-solving approach to crime, addressing the underlying health and social problems that lead to criminal behaviour.

Challenges yet to be addressedEarly indications are positive with the Victoria

Integrated Court. Yet there are also challenges that have been readily identified.

One significant challenge is the lack of residential drug and/or alcohol treatment programs on Vancouver Island. A considerable portion of the offenders identified for referral to the integrated court, have drug or alcohol addictions that contribute to the

criminal behaviours. A part of the sentence sought by the judge may be to have the individual sent to a rehabilitation or treatment program. The court can hold the offender for

a short period while a residential program is found, but if one is not, the offender cannot be held for an inordinate time. Indeed they may serve their full sentence before treatment is found. Without treatment, the likelihood of the individual simply returning to criminal behaviour to support drug or alcohol addiction is high.

The integrated court works to close the cracks in the system and bring rehabilitative

measures into sentencing options.

Business Matters22

The Victoria team is working to establish expanded community work service opportunities. Giving back to the community that has been harmed with the goal of strengthening community connections for the offender is a core feature of the integrated court process. More work is being done with the stakeholder team and the DVBA to identify a variety of suitable opportunities for this feature of the integrated court program.

The integrated court team is also conscious that there will need to be a formal evaluation of the Victoria model as we move forward. Apart from

expediting the court proceeding, whether or not the integrated court adds value with tangible outcomes needs to be examined. The outcomes to be measured are both those that represent community improvement and life improvement for the offenders.

The community needs to see a reduction in the types of street level crime that have become so prevalent and costly to business and an improvement in the confidence that we as citizens have in the judicial system. And though not in the purview of the integrated court, an improvement in the support services for addictions and mental health treatment on the Island would go a long ways in helping the court reach its own successes. A fully supported integrated court process could lead to increased positive outcomes for offenders, with greater opportunity for them to reconnect with the larger community and have a future less

encumbered by the ties that bind them to repeat criminal activity.

Quantz holds no illusions about his being an easy task. “There are no quick fixes to stopping the community harm caused by these offenders,” says Quantz. “However, as a person who has worked in the justice system in BC for over 30 years, with approximately 20 years as a prosecutor, I firmly believe the solutions will be found through services, and intensive supervision, provided by interdisciplinary teams that have direct support from the court and the community at large. The challenges are great but I am confident that by working together we can make significant improvements to the lives of these persons and the community at large.”

The business community applauds the leadership of Administrative Judge Ernie Quantz in working within his jurisdiction with colleagues to bring forward the Victoria Integrated Court. We look forward to the findings of the evaluation and will continue to work to support this made-in-Victoria solution for the benefit of all concerned.

Victoria Police Department transportation

Business Matters 23

Business Matters24

new members24SEVEN365DESIGNWe build Websites! 24-7/365 Support.p: 250-385-2469e: accounts@247365design.comw: http://www.247365design.com

Abstract Developments Inc.NATIONAL AWARD WINNING BUILDER. Building Victoria’s finest homes.p: 250-883-5579e: info@abstractdevelopments.comw: www.abstractdevelopments.com

Adrian Lise Drywall Ltd.Drywallers.p: 250-418-1385e: adrianlise@shaw.ca

Artisan Painting PlusPainting - residential - commercial. New construction & repaints.p: 250-514-7302e: artisanpaintingplus@shaw.ca

ASAP Meter InkWe sell postage meter ink cartridges for Pitney Bowes, Neopost, Francotyp-Postalia and Secap mail machines. We also assist businesses in finding: postage meters, folding/inserting machines and address printers.p: 604-805-2345e: chad@asapmeterink.comw: http://www.asapmeterink.com

Beach Club ResortThe Beach Club Resort, located on beautiful Parksville Beach features luxurious hotel rooms and is rated 4 1/2 Stars by Canada Select and 5 Keys by the Green Key Eco-Rating Programp: 250-248-8999e: reservations@beachclubbc.comw: http://www.beachclubbc.com

Canadian National Institute For The Blind CNIBCNIB passionately provides vital community based support, knowledge and a national voice to all Canadians who are blind or partially sighted.p: 250-595-1100e: andrea.thomson@cnib.caw: www.cnib.ca

Christopher Nordell Denturist Inc.Life is too good to go without a smile!p: 250-995-1663e: sandy@toothguy.caw: http://www.toothguy.ca

Earl’s Kitchen + BarTry an ice-cold Stella and sirloin, or a just-shaken raspberry crush with hickory back ribs. Find your equation in our dining room, lounge or private room.p: 250-381-1866e: chawkshaw@earls.caw: http://www.earls.ca

ENVIRON EC (Canada) Inc.Roger’s business is to find opportunities and develop relationships to profit from the growing Canadian carbon and sustainable energy markets.p: 250-544-0414e: rord@environcorp.comw: http://www.environcorp.com

Flight CentreLowest airfares guaranteed.p: 250-360-2058e: jason.roudette@flightcentre.caw: http://www.flightcentre.ca/groups

Gail’s James Bay AccountingWe offer: full cycle bookkeeping, new or existing business setup, complete payroll services, financial reporting, government reporting including: source deductions, HST, WCB. Free pickup and delivery (or drop off).p: 250-888-1920e: ope@shaw.ca

H2O Zone Pure WaterDelivering excellent H2O in Greater Victoria to homes and offices. Bev and Al with guarantee the best product, service and prices in the business!p: 250-655-2030e: sales@h2ozone.caw: http://www.h2ozone.ca

HazmastersCreating safe work environments.p: 250-384-0025e: victoria@hazmasters.comw: http://www.hazmasters.com

Island IntroductionsIsland Introductions is Vancouver Island’s own personal match-making service. Your lifetime match is out there... Let us do the searching for you.p: 250-951-8049e: tamara@islandintroductions.caw: http://www.islandintroductions.ca

Island Torque Converter & Drive Shaft Ltd.Island Torque Converter & Drive Shaft Ltd. specializes in the re-manufacturing of all types of torque converters as well as driveshaft repairs and new driveshaft manufacturing. We are also a full service machine and welding shop.p: 250-388-4248e: bikeaholic69@hotmail.com

John M. Smurthwaite – Business DevelopmentBusiness development, support, research and travel.p: 250-588-6027e: john.m.smurthwaite@googleemail.com

LADR Landscape ArchitectsAward winning multi-faceted consulting firm that specializes in landscape architecture, sustainable design.p: 250-598-0105e: bwindjack@ladrla.caw: http://www.ladrla.ca

Business Matters 25

www.victoriachamber.caMadrona GalleryMadrona Gallery specializes in historic and contemporary original Canadian art.p: 250-380-4660e: info@madronagallery.comw: http://www.madronagallery.com

Maycock EyecareFamily-owned eye care business. Our atmosphere combines high levels of clinical care, exclusive eyewear fashions and unbeatable service.p: 250-384-4175e: victoria@maycockeyecare.comw: http://www.maycockeyecare.com

Michael Mason & Co. Ltd.Automobile parts & supplies - wholesale motor vehicle supplies and new parts.p: 250-384-7304e: steve@michaelmason.caw: http://www.michaelmason.ca

Monex GroupPoint of Sale, ATM’s and much more. We guarantee to BEAT any competitors offer.p: 250-514-6596e: jaygrigo@hotmail.comw: http://www.monexgroup.com

Nando’s Flame - Grilled ChickenFlame-grilled chicken is a flavourful choice, offering tons of tasty options for you, from lemon and herb to extra spicy.p: 250-590-3239e: victoria@nandoscanada.comw: http://www.nandoscanada.com

NCo Reduce your overhead expenses by 10%-30% on services such as waste, telecommunications, linens, alarms and more. Commissions based on a percentage of savings!p: 250-885-7147e: info@ncocostreduction.comw: http://www.ncocostreduction.com

Nexus Facilitation Family + Business - Communication –> FacilitationNiki Kux-Kardosp: 250-891-4330e: niki@nexusfacilitation.com w: www.nexusfacilitation.com

Nickole Goeujon - RealtorNickole Goeujon specializes in residential real estate, offering clients the best consultative service tailored to their needs.p: 250-686-0078e: nickolegoeujon@remax.net

Our Place SocietyOur Place Society is Victoria’s largest drop-in centre serving the homeless, working poor and disadvantaged members of the inner city. p: 250-388-0343e: admin@ourplacesociety.comw: www.ourplacesociety.com

Poets Cove Resort & SpaOn beautiful Pender Island, just 40 minutes by ferry from Swartz Bay. Full service spa, ocean view rooms and cottages, dining, heated pools, open year round!p: 250-629-2100e: reservations@poetscove.comw: www.poetscove.com

Priority Time Errand & Concierge ServicesPriority Time provides affordable, reliable, time-saving solutions to family caregivers, seniors and busy professionals in Victoria, BC. We give you the time to balance your family, personal and business commitments.p: 250-590-3001e: info@prioritytime.caw: http://www.prioritytime.ca

Rocky Mountain Refrigeration Ltd.Residential, industrial and commercial HVAC and refrigeration services.p: 250-686-2600e: rmr2010@shaw.ca

Rook & RoseRetail flower shop.e: ericasmolders@hotmail.com

Salon Label Inc.SLI beauty services entrepreneurs to bringing exciting new hair and skin care products to market. From concept to finished product, we do it all.p: 250-590-7999e: info@salonlabel.comw: http://www.salonlabel.com

Small Feet Inc.Your partner in sustainability planning; Small Feet’s progres-sive approach guides small–medium enterprises through the process of measuring, improving, and communicating their environmental performance.p: 250-507-8485e: josh@smallfeet.caw: www.smallfeet.ca

Victoria Camera Service Ltd.Repair all makes and models of digital cameras, film cameras, Mini-DV, HD camcorders, projectors, iPods.p: 250-383-4311e: repairs@victoriacameraservice.comw: http://www.victoriacameraservice.com

Vie Consulting & DesignHome Staging - starting at $270. Event Planning - starting at $500. Concierge Services - starting at $410. “Live, we take care of everything else.”p: 250-514-4496e: yann@vie-consultinganddesign.comw: www.vie-consultinganddesign.com

Workstyle - Lifestyle ConsultingIf something about your business/career needs to be improved or changed, Workstyle-Lifestyle Coaching by Lowell Ann Fuglsand will guide you toward success and fulfillment.p: 250-686-3640e: lowellann@workstyle-lifestyle.comw: http://www.workstyle-lifestyle.com

Business Matters26

policy moves

Bringing Local Issues to the Federal Stage Coming off of success at the BC Chamber of Commerce Annual General Meeting, chamber staff and the Chair will be heading to the Canadian Chamber of Commerce Annual General Meeting. At the national level, we will be continuing to advocate for the policy positions that support our business community, including a change to the Foreign Convention and Tour Incentive program.

While in Ottawa for the AGM, we will also be meeting with Ministers whose portfolios include our member issues. We have put in requests to meet about issues related to our infrastructure development needs in Greater Victoria, tourism issues, strengthening our shipbuilding industry, and the business impacts of homelessness.

Talking Budgets The Chamber has submitted budget recommendations to the federal Standing Committee on Finance. The recommendations will be considered as part of the work in building the 2011 federal budget. Items the Victoria Chamber noted were:

The economy and managing debt reduction;• Tax policies that impact on our important tourism • industry;Municipal funding to municipalities and the impact on • municipal costs on business;Increasing the effectiveness of existing program • spending on homelessness;Introducing fair tax treatment for real property • investments to stimulate the multi-unit housing construction market; and,Revitalizing the marine industry. •

The full presentation can be found on the News and Policies are of the chamber’s website, posted under “Published Articles.”

Meeting with Ministers Over the summer, the Chamber hosted two meetings with federal ministers of state, bringing regional business issues to the attention of the ministers responsible for them. Those included a meeting with Minister Rob Moore, Merrifield of State for Transport and with Minister Rob Moore, Minister

of State for Small Business and Tourism. The meetings also had 12-18 stakeholders in attendance, who had the opportunity to present the details of their specific industry concerns to the ministers.

Addressing Local Matters The Chamber, along with the Downtown Victoria Business Association, held a forum for members on the issues related to the Johnson Street Bridge. Subsequent to the forum and other methods of gathering member input, the Chamber stated its support for the replacement of the bridge as well as its support for the referendum for borrowing. That issue is explored in detail in the article in this issue.

On September 14th, we will be hosting an information session from BC Transit on the ongoing work for a rapid bus transit system. Transit staff will share the feedback they have received from interviewing and conducting surveys with businesses in the affected areas and talk about the next steps and issues to consider in finalizing their route selection. There are three routes on the table; utilizing Douglas Street only both north and south bound, utilizing Douglas Street along with a Government Street loop, and utilizing Douglas Street along with a Blanshard Street loop. Members are invited to register on-line.

Business Matters 27

ask an expert

>> Hugh Stephens: Senior Advisor, International Relations and Public Policy, Time Warner Inc.

Why You Should Care About Copyright Reform

Social Media

>> Paul Holmes: President, IdeaZone.ca

Did you hear about that new business mixer in Victoria? I’m sorry if you can’t make it, because most of your clients go. Tonnes of prospects, too.

Some of the people there talk about your industry, often looking for people like you who are the best in the business. In fact, your company actually comes up in conversation from time to time.

And, it’s huge! The people there come from every demographic group, career, gender, race, religion,education, and economic status.

And it’s not just Victoria. In fact, millions of Canadians are members, and hundreds of thousands of Canadians attend daily. Interested in the U.S. market? The group is even bigger there!

Don’t worry, it’s not expensive. Actually, it’s free.

But that’s OK, I know you’re too busy to find new clients, and you’re certainly too busy to meet with old ones. Business development, networking, new opportunities, and marketing are just not what you and your company are all about!

The mixer I’m talking about, of course, is Social Media.

Two things I learned about business early on were, “location, location, location” and “to meet the customers’ needs, you have to first meet the customers.”

Business recommendations and referrals, right here in Victoria and around the world, take place daily on LinkedIn. A casual introduction on Twitter is now, easily, the best way to meet new people in Victoria. And, like it or not, the best place to connect with thousands of Victorians, and millions of Canadians is the location, location, location called Facebook.

But, as you said before, you just don’t have time for this sort of thing. Besides, it’s probably just a big fad, and will all go away soon! Nearly half of Canadians use Facebook; they could be wrong!

Paul Holmes is President of IdeaZone.ca, a website design and social media marketing company, and 10-year member of the GVCC. He is co-organizing the upcoming Social Media Camp event at the Victoria Conference Centre on October 3rd.

Paul Holmes can be reached at paul@ideazone.ca

On June 2, the Harper Government introduced Bill C-32, the Copyright Modernization Act, a long-overdue update of Canada’s copyright laws.

In summary, the Bill’s stated purpose is to provide clear, predictable and fair rules to support the knowledge economy; to adopt internationally recognized norms; to provide rights holders with recognition, remuneration and the ability to assert their rights; to enhance user access; and to enhance the protection of copyright through recognition of technological measures. Laudable goals—ones that the Canadian Chamber of Commerce fully supports.

For anyone in business, a basic principle is that you need to get paid for your work. Copyright provides the basis by which creators and owners of products such as software, music, films/TV programming, and books can obtain compensation for consumption of their products. To do this, they need to be able to control distribution, to set the terms of sale, and have remedies against those who traffic in pirated content.

Canada’s copyright laws have not kept up with the digital age. The laws governing “file sharing” and unauthorized distribution on the internet by intermediaries are vague. As a result, Canada has become a preferred location for copyright pirates. This is unfair in terms of our basic values, undermines legitimate business, jobs, and investment, and unnecessarily antagonizes our largest trading partner, the US.

The Office of the US Trade Representative has put Canada on its “Priority Watch List” of Intellectual Property offenders (along with countries such as Algeria, China, India, Pakistan and Russia). This is one more cross-border irritant that we don’t need.

Bill C-32 needs to be passed. Earlier versions died prematurely when minority governments fell or early elections were called. Each time this happens, Canada gets further behind the standards of the international community. This legislation should be a government priority and opposition parties should cooperate in its early passage.

Hugh can be reached at hugh.stephens@timewarner.com

Golf Course. Real Estate. Resort.Crown Isle Resort and Golf Community is an 831 acre, master planned golf course and resort community located in the heart of the beautiful Comox Valley on Vancouver Island in British Columbia, Canada.

GoGolf on our amazing platinum rated championship golf course for our “Crown Islander Rate” of $70. e rate applies to anyone who lives on an island in BC!

Take advantage of our “Summer Sizzle” package that includes Villa Suite accommodation, 18 holes of championship golf, golf car for two, and a $50 food voucher for use in one of our fine restaurants. At $139 per person (based upon double occupancy) it is a sizzsizzling deal!

Our resort caters to Vancouver Island business people. We want your business.

“Come for a tee time. Stay for a lifetime”