Session I MIDWEST CONFERENCE 2016 BLUEPRINTS FOR … · Attracting, Managing and Delighting Your...

SESSION DESCRIPTIONS:

*Sessions with an asterisk in front of the title are eligible for Continuing Educational Units.

Session I

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May 15 – 17, 2016Minneapolis Marriott City Center

Minneapolis, Minnesota

MIDWest Association for College Admissions Counseling Spring Conference

MIDWEST CONFERENCE 2016

BLUEPRINTS FOR SUCCESS



Session IMIDWEST CONFERENCE 2016

BLUEPRINTS FOR SUCCESS

Welcome!Thank you for joining us in Minneapolis for the 2016 MIDWest ACAC Conference! On behalf of the boards of each affiliate, I would like to extend you a warm welcome to Minneapolis. Whether you traveled from near or far, this is your first ACAC conference or you are a veteran of many, we are all here to learn, share, and build upon our own “Blueprints for Success.” Blueprints, by definition, speak to frameworks, collaboration, and well thought out plans from which successful endeavors are made possible. We are all here because we are drawn to the importance of college access and postsecondary options. We have a desire to advocate for policies and programs that benefit our profession and the students and families we serve. In order to continue to build upon the great foundation of past leaders there is a need to continue to modify our blueprints so that they align with the ever-changing landscape of 21st century education. Our schools, institutions, and organizations are changing – so too must we change ourselves and our profession to align with the needs our students will have in the future. I hope you will actively network throughout this conference, taking an opportunity to create connections with new people while rekindling existing relationships. A dynamic host of sessions lies in front of you that will allow you to dialogue, share ideas, and advance in your own professional development. I am excited to have Kent Rinehart, NACAC Board Director, here to offer perspective on how NACAC supports our work at the national level. Our keynote speaker, Phil Gwoke, known as “the Motivator,” is skilled in improving inter-generational communication and collaboration. Take advantage of time with our sponsoring business partners during the conference to learn more about their beneficial programs, products and services that may advance the work you do. This conference is made possible by the collaborative efforts of the conference committee made up of talented and hardworking individuals from each of our great states. Please take a moment to thank the members of the committee as you encounter them throughout the conference. Thank you, and again, welcome to Minneapolis. Enjoy the conference! Norma Gutierrez – President, Minnesota ACACDirector of College Counseling, Saint Thomas Academy



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CONFERENCE SCHEDULESunday, May 15 3:30 – 5:30 pm: Early Check-In

5:30 – 6:30 pm: Welcome Reception Sponsored by Hobsons, Marriott City Center 6th Floor Lounge

Dinner on your own (see local restaurants list)

Monday, May 16 7:00 – 4:00 pm: Registration and Check-In

7:30 – 8:15 am: ACAC President’s Breakfast (Invitation Only)

7:30 – 8:30 am: Continental Breakfast Sponsored by Liaison – Ballroom 1 & 2

8:30 – 8:45 am: Opening Address and Welcome

9:00 – 10:00 am: Session I

Sponsoring Business Partner Break – Sponsored by TargetX 10:15 – 11:15 am: Session II

11:15 am – 12:15 pm: Lunch – Ballroom 1 & 2

12:30 – 1:45 pm: Keynote Speaker - Phil Gwoke, BridgeWorks – Located in Ballroom 3 & 4

2:00 – 3:00 pm: Session III

Sponsoring Business Partner Break – Sponsored by CollegeRaptor 3:30 – 4:30 pm: Session IV

4:45 – 5:45 pm: State Meetings

Minnesota: Ballroom 1 & 2

Iowa: Ballroom 3

Dakotas: Deer/Elk

Wisconsin: Ballroom 4

Dinner on your own (see local restaurants list)

8:00 – 12:00 pm: Evening Social Sponsored by ZeeMee, Fine Line Music Café

Tuesday, May 17 8:00 – 9:00 am: Breakfast – Ballroom 1 & 2

Sponsoring Business Partner Break

9:15 – 10:15 am: Sessions V

Sponsoring Business Partner Break

10:45 – 11:45 am: Sessions VI

11:45 am: Lunch Sponsored by Stamats – Ballroom 1 & 2

12:15: Raffle, and Closing

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CONFERENCE THEME:Grab your hard hat and let’s get to work! The theme for the 2016 MIDWest ACAC Conference is “Blueprints for Success.” The MIDWest ACAC Conference is symbolic for what it means to be a part of higher education: relationship, association, alliance, teamwork. Regardless of which description you prefer, to build something that is effective, strong, and sustainable, all players need to have input into the blueprint for successful execution. Inspired by “construction season” in downtown Minneapolis, with the new US Bank Stadium, hotel renovations for Super Bowl LII, and the expansion of Mall of America, we’ve designed an opportunity to share ideas, connect with colleagues and fully engage. Take this opportunity to truly develop as an individual, as well as a professional, so we can continue to engineer successful student outcomes and the advancement of higher education.

Stay connected with our hashtag:

#MIDW2016

MIDWest Conference Planning Committee Members:

MACAC:Erik Aschenbeck, College of Saint Benedict &

Saint John’s UniversityRyan Blake, University of St. Thomas Angela Erickson, Gustavus Adolphus College Norma Gutierrez, St. Thomas Academy Jenna Obler, Augsburg College Lindsey Owens, Gustavus Adolphus College Krista Palmquist, University of St. Thomas Jenn Gross, University of Denver

Iowa ACAC:Jenny Connolly, University of Northern Iowa Jessica DeWall, University of Northern Iowa Erin Gabriel, Dowling Catholic High School Eric Sickler, The Thorburn GroupJaclyn Tungesvik, Iowa State University Danielle Whitney, Iowa State University

Dakota ACAC:Carissa Botton, Minot State Karen Erickson, Bismarck State College Jessica O’Day, Valley City State University

WI ACAC:Katie Ourada, St. Norbert College Annie Sullivan, Lawrence University Eric Wagner, St. Norbert College

Thank you Stamats for providing the conference lanyards!



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KEYNOTE SPEAKERSKENT RINEHART - NACAC REPRESENTATIVEKent Rinehart is a graduate of Marist College (NY) with B.A., B.S., and M.B.A. degrees. Kent began his professional career by working for six years at Marist, leaving as the Director of Transfer Admission. He then worked for two years in corporate marketing before going to Bentley University (MA) as the Director of Admission. After five record breaking years at Bentley, he returned to Marist as the Dean of Admission in 2006.

In 2013, Kent was promoted to Assistant Vice President for Enrollment Management at Marist College and now oversees all undergraduate recruitment including traditional aged, adult, part-time, online, and

recruitment of students to Marist’s Florence, Italy campus. During Kent’s tenure, Marist has realized higher academic quality along with increased ethnic and geographic diversity.

Kent is a past president of New York State Association for College Admission Counseling and currently on the National Association for College Admission Counseling Board of Directors.

PHIL GWOKEPhil Gwoke is an internationally recognized speaker who has presented in 20 different states to over 100,000 people. Before becoming a speaker, Phil pursued his passion to help people be their best selves through various roles, including as a high school teacher, college admissions professional, and as the owner of a coffee shop in Minneapolis.

Phil’s life mission is to help people excel and bring out the best in every generation. He is a passionate generational expert that is skilled in developing strategies to improve inter-generational communication and collaboration. Phil is one of BridgeWorks’ resident Gen Xers, and is a firm believer that with

the proper motivation, training and support system, members of any generation can become capable of remarkable accomplishments.

BridgeWorks has been dedicated solely to the study of generational differences since its inception in 1998 and is the company that wrote the best-selling books When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (2003, HarperCollins) and The M-Factor: How the Millennial Generation is Rocking the Workplace (2010, HarperBusiness). BridgeWorks has worked with clients varying from the AARP to MTV and over 30 Fortune 100 companies in between.

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SOCIAL EVENT DETAILS:

Sunday, May 15th, 2016, 5:30 to 6:30Marriott City Center, 6th Floor Lounge

After you check-in to your hotel and pick up your conference registration materials, meet up with your ACAC friends for a welcome reception and kick the MIDWest Conference off right! Enjoy time in the Marriott City Center’s 6th floor lounge reconnecting with colleagues and making new friends with appetizers, drinks, and a cash bar.

Monday, May 16th, 2016, Doors open at 8:00 PM, Show at 8:30 Fine Line Music Cafe (318 N 1st Ave, Minneapolis, MN 55401)

Fine Line Music Cafe presents Pop ROCKS for the MIDWest Conference: Please join the MIDWest Social Committee and your colleagues for a night of great musical entertainment provided by the high energy talents of Pop ROCKS, performing both today’s top 40 hits and throwback classics. The event will be held at the Fine Line Music Cafe, one of the premier music venues in the Minneapolis area. Doors will open at 8:00 pm, with the show starting at 8:30 pm. “Pop ROCKS is what you get when you combine the music of a DJ, the theatrics of a Broadway musical, and the live energy of an Arena Rock extravaganza!”

COLLEGE POSSIBLE OVERVIEW:

College Possible is a non-profit organization focused on college access and success for low-income high school students across the country. Students involved with College Possible are dedicated to the idea of a college degree, but might not achieve their goal of a college degree without extra assistance.

College Possible provides intensive coaching for high school juniors and seniors as they prepare to transition to college, supporting them all the way through to college graduation. AmeriCorps members serve as coaches and guide students through the college search and preparation process through after-school sessions for two hours twice a week, with students completing over 320 hours of curriculum with a group of college-bound peers.

The organization is serving 22,000 students across the country with offices in Chicago, IL, Milwaukee, WI, St. Paul, MN, Omaha, NE, Philadelphia, PA, and Portland, OR. According to their website, College Possible students are ten times more likely to earn a college degree than their low-income peers. Find out more at www.collegepossible.org

RAFFLE DETAILS:

Raffle Proceeds to Benefit College PossiblePlease join us in our outreach efforts through contributing to College Possible today! Every dollar makes a difference as we work to advance NACAC’s mission to support the work of college admission counseling professionals as they help students to realize their full educational potential. All earnings from our raffle will be donated to College Possible.

Prizes range from restaurant coupons, tickets to local attractions in all of our states, and more! There are prizes for everyone--sports fans, music aficionados and culinary connoisseurs. To find out more about the different prizes, visit our raffle table. Remember, your chance of winning increases with every ticket you purchase!



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Monday, May 16Session I x 9:00am-10:00am

St Croix IAttracting, Managing and Delighting Your TeamYour recruitment activities are important, but the people who help make it all happen are just as critical to the success of your efforts. Join TargetX Founder and Chief Evangelist, Brian Niles for this workshop on improving internal engagement in your office. Brian will share his insights on how to attract, manage and create an environment of delighted team members who enjoy coming to work and find balance in their lives.

Presenter(s): Brian Niles, TargetXAudience: College Admissions Counselors

Ballroom 3*Access, Affordability, and Outcomes: The Coalition ApplicationA coalition of U.S. public and private colleges and universities has announced the development of an online platform that students will be able to use for college planning and also use as the application to Coalition member schools. As part of a commitment to strong outcomes and high graduation rates, this group aims to broaden access to students of all backgrounds by making their institutions accessible and affordable for as many families as possible. Attendees will be able to preview the platform and its functionality. This presentation will provide an update on the Coalition, highlight the benefits of the portfolio and new application platform. The portfolio platform will be available in the spring with the application implemented next summer for use by students applying fall 2017 admission. Session participants will preview and evaluate the integrative features of the Coalition Application, including the Digital Profile and the Collaboration Platform. Participants will discuss how students will use the platform for college planning and application submission to member schools.

Presenter(s): Rachelle Hernandez, University of Minnesota Twin Cities; Kirk Kluver, University of Iowa; Jaime Anthony, Carleton College; Chris George, St. Olaf CollegeAudience: High School Counselors

Pine/Cedar*Building Counselor Consortiums to Better Serve Your StudentsWorking together as counselors from a four-county- ten-school area, we have cooperatively developed a shared scholarship base, a career development class, a general career fair, a health career fair, an agriculture-industrial-manufacturing career fair, a college fair, and a course guide of our core curriculum offerings. This has created ten times the opportunities for each of our students than any one of us could have provided on our own.

Presenter(s): John Davis, South Page High School; Tara Christiansen, Fremont-Mills Community School District; Kathy Linke, Nishnabotna & Essex Community SchoolsAudience: High School Counselors

Birch/MapleEngaging Alumni in Admissions Recruitment EffortsAlumni can be your best champions when it comes to recruiting prospective students. After all, they’ve already lived the experience! Come and learn about our model for engaging alumni in the recruitment process and how that has benefited our recruitment efforts.

Presenter(s): Amanda Bradley, Lawrence UniversityAudience: College Admissions Counselors

Crystal Lake*2016 TeensTALK® Study, presented by Stamats and CheggFor nearly 20 years, Stamats has shared findings from its annual TeensTALK® Study—celebrated as a research standard for recruitment marketing practitioners--with the nation’s higher education community. In the 2016 version of the TeensTALK® Study, Stamats partners with Chegg to present teen-focused market research from data collected via a survey of the Chegg student network, which reaches and serves over 15 million students from their college search through career. The 2016 TeensTALK® Study provides the higher education marketing community with important data specific to



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Session I - Session II

college-bound high school students to help colleges and universities refine their recruitment marketing strategies and communicate more effectively with one of the world’s most elusive audiences…teenagers

Presenter(s): Eric Sickler, The Thorburn Group, a Stamats company; Sabra Fiala, Campaign StrategyAudience: College Admissions Counselors, High School Counselors

Ballroom 4*Engaging First Generation StudentsCome hear from our First Generation student panel representing some of the 10 million students who are the first in their families to attend college. This session will share successful ideas used by high schools and colleges to engage First Generation students. We will look at programs and resources that guide and motivate high school students to consider applying to college. We will also examine student led clubs and special orientation programs colleges are using to help these students stay enrolled and succeed.

Presenter(s): Jered Pigeon, North Dakota State University; Cassie Nelson, St. Catherine University; Colleen Neary, Anoka High School; Jana Vanderah, Wells Fargo Education Financial ServicesAudience: College Admissions Counselors, High School Counselors

St. Croix II*FSA ID Updates and informationFAFSA Changes: Early FAFSA Submission & Prior Year - This session will talk about the major changes to the 17-18 FAFSA that will affect students/families, including what tax information is used and when you can start filling the form out. Discussion also will include possible effects on College/University processes.

Presenter(s): Ryan Ronan, Iowa College Access Network; Brian Eben, Briar Cliff UniversityAudience: College Admissions Counselors, High School Counselors

Deer/ElkTouring with the Regents: How Three Universities Motivate, Train, and Play NiceCome learn how 3 state schools recruit, train and retain student ambassadors! This session will explore the critical importance of the campus visit and tour. As experienced/wise (or old...) advisors, how do you stay fresh? As new advisors, what questions do you have? Interactive roundtable as well as tools to bring back to your home institution!

Presenter(s): Jenny Connolly, University of Northern Iowa; Paul Sapp, University of Northern Iowa; Sabrina Tapps-Fee, University of Iowa; Kristin Chapman, Iowa State University; Jen Hacke Sass, Iowa State University Audience: College Admissions Counselors, High School Counselors

Session II x 10:15am-11:15am

St Croix IAttracting, Managing and Delighting Your Team (continued)Your recruitment activities are important, but the people who help make it all happen are just as critical to the success of your efforts. Join TargetX Founder and Chief Evangelist, Brian Niles for this workshop on improving internal engagement in your office. Brian will share his insights on how to attract, manage and create an environment of delighted team members who enjoy coming to work and find balance in their lives.

Presenter(s): Brian Niles, TargetXAudience: College Admissions Counselors

Pine/Cedar*Supporting Students who are in Recovery from Addiction in Pursuit of a Degree: A Panel DiscussionThere are an estimated 23 million Americans in recovery from addiction; increasingly more are students in high school and college with as many as 2 million high school aged students seeking treatment each year. Many guidance and college counselors may struggle with post high school planning for these students – possibly because of academic struggles the student had during use – or



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Session II

because of the “recovery unfriendly” environment that is a college campus for a student in recovery. However, with the right support systems and guidance in place these students have an incredible opportunity for success in college. Join us to learn about how several Collegiate Recovery Programs and a Recovery High School are serving students and how both guidance counselors and admissions professionals can best support students in recovery – and why it is needed.

Presenter(s): Brian Turk, Augsburg College; Scott Washburn, Augsburg College, Julie Gehlen, College of St. Scholastica; Daniel Goldberg Rueckert, St. Cloud State University; Michael Durchslag, PEASE Academy; Judy Hanson, Wayzata High SchoolAudience: High School Counselors

St. Croix II*Four Year University vs. Technical School or Trade School - “It ain’t what it used to be!”For many high school students and parents, the next step is attending a four year institution. The obvious reason is for a higher income after graduation. However, there are a few things to take into consideration before making that assumption. Today’s Technical Degrees “ain’t what they used to be”! Starting salaries for many Technical Degrees are 50k+ per year for the first job coming out of school.

Presenter(s): Jim Davis, Indian Hills Community CollegeAudience: High School Counselors

Ballroom 4The Relationship Dynamic: How prospective students form a relationship with your college, and why it matters in your ability to grow and control enrollmentThis session will present exciting, new market intelligence from a large national higher education study. The findings will help you better understand how to build relationships with prospective students that will lead to enrollment.

Building relationships is a complex, nuanced and powerful part of student recruitment. What are colleges doing to influence relationship-building with their prospective students? What are the most successful ways colleges are involving all influencers, on or off campus, in the development of the richest relationships?

Attendees will leave with actionable information that will help them better understand the environments in which relationships are created, the people on and off campus who create it, points in the recruiting cycle when relationships form, and how a relationship with a single student can be leveraged to form relationships with many more.

Presenter(s): Bob Longmire, Longmire and Company, Inc.; Michelle Frenzel, Bemidji State UniversityAudience: College Admissions Counselors

Crystal Lake*Into FAFSA……Money: The Prior-Prior FrontierWith college costs rising and procedures for how (and when) students apply for Financial Aid, three seasoned Admissions and Financial Aid professionals will help guide counselors and admissions representatives on the most significant changes over the past year regarding the FAFSA. Topics covered will include the FSA ID, Prior-Prior, Perkins loan – and more! These are the plights of the college counseling warriors. Your mission: to arm yourself with the knowledge needed to guide, to seek answers to strange FAFSA questions, to boldly go where Federal Student Aid hasn’t gone before.

Presenter(s): Joy Rockwell, Saint Mary’s University of Minnesota; Brian Weber, Viterbo University; Neil Leibundguth, University of St. ThomasAudience: College Admissions Counselors, High School Counselors

Deer/Elk*Learn, Explore, Grow, Focus, Apply: The Common Application and the Path to College EnrollmentThe Common Application has long been a leader in the college application transaction--that point in time where students complete and submit an application. Now, with a user base of over 1 million students and recommenders, the association is building on its four decade legacy by collaborat-ing with educators, researchers, foundations, and like-minded organizations to expand educational opportunities for all students. Join Common App staff and member colleges for an update on the application system and a discussion of access initiatives that range from virtual advising to FAFSA completion to counselor professional development.

Presenter(s): Michael Moreland, The Common ApplicationAudience: College Admissions Counselors, High School Counselors



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Session II - Session III

Birch/Maple*Game Changer: The New Way to Connect with Gen ZLearn how ZeeMee’s free, professional platform not only bolsters college efforts in recruitment, selection and matriculation in a time efficient manner, but also how our newest features are forever changing the way you engage and connect with Gen Z.

Presenter(s): Juan Jaysingh, ZeeMee; Keating Sherry, ZeeMeeAudience: College Admissions Counselors, High School Counselors

Ballroom 3*Commitment to Diversity: Eight Practices that Changed our College CampusOver the last seven years Augsburg College has worked diligently to increase the diversity of our student body while developing a campus of support for continued success. The population of students of color has risen from 14% to 33%. Our rich campus environment includes students from various faith backgrounds and ethnic communities, first generation, students with disabilities, and students from the LGBTQIA community. How did we do it? Was it a special scholarship, program or marketing plan that worked like magic?

This session will outline the eight practices that turned our conversation into action, our talk into the walk. All eight practices were essential to create the dramatic change we saw on campus, and continue to shape our work today. This interactive presentation will be filled with practical steps and concrete examples that you can bring back to your campus or organization.

Presenter(s): Pa Dao Yang, Augsburg College; Judy Johnson, Augsburg College; Joanne Reeck, Augsburg CollegeAudience: College Admissions Counselors, High School Counselors

Session III x 2:00pm - 3:00pm

Ballroom 3When Generations Connect: Ask-the-Expert Q&AContinue the conversation from the keynote presentation. You’ll be able to ask questions about how to be effective in your role working with students and families as 42% of Gen-Xers have both a financially dependent child and a parent over the age of 65.

Presenter: Phil Gwoke, BridgeWorks Audience: College Admissions Counselors, High School Counselors

Pine/Cedar*A Naviance Meet-Up: End of Year ActivitiesAs the end of the year approaches with a flurry of events, pause to connect with other Naviance users on best practices, idea sharing, and Q & A related to end of the year activities in Naviance. Topics include, but are not limited to, end of year surveys, reporting, helping students avoid summer melt, alumni tracking, and preparing juniors for the college application process.

Presenter(s): Kim Oppelt, Hobsons; Amanda Anderson, Benilde-St. Margaret’s School; Danielle Jastrow, AchieveMplsAudience: High School Counselors

Birch/MapleCollaborating with Benefits: Turning Students into EmployeesEver wonder how to prepare your student employees for full-time employment? What about preparing them for a position in your office? How can you benefit from both along the way? This session will highlight the various ways Midwest institutions of higher education work with undergraduate and graduate students in their admissions offices. Hear from current student employees, supervisors, and campus partners about the various student positions and their responsibilities, the benefits and possible challenges of collaborating with students, and how to turn that office job into a professional development and a leadership opportunity for students on your campus.

Presenter(s): Paige Duncan, Iowa State University; Katy Leichsenring, Iowa State University; Rachel Rudeen, Iowa State UniversityAudience: College Admissions Counselors



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Session III

St. Croix II*Transgender Students: Best PracticesThis session will focus on ways to make the college admissions process comfortable for transgender students at all stages of enrollment. Through narratives and research, we’ll discuss preferred names and pronouns as well as discussion of policy and inclusion. The goal is to allow participants to leave feeling capable of working effectively with their transgender applicants, able to answer questions and affect change.

Presenter(s): Brandon Wente, Concordia College-MoorheadAudience: College Admissions Counselors

St. Croix IBlueprint to Tackle the International Recruitment BeastInternational Recruitment is a buzzword within all of university admission offices. More and more US high school counselors are engaging with international students in their offices.

In this session we look to engage and enrich your international student toolbox from the perspectives of three professionals working in different areas of international higher education.

You will get the backstory first hand from an international student that took the leap to pursue education in the US to eventually helping others pursue their dreams of higher education in the US. Learn the vocabulary and the processes to make your interactions with international students valuable.

Presenter(s): Adam Parker, University of Iowa; Christina Hilpipre-Frischman, University of St. Thomas; Girish Ballolla, Gen Next Education, Inc.; Sauvik Goswami, University of Iowa Audience: College Admissions Counselors, High School Counselors

Crystal Lake*Blueprint Your InvolvementAre you looking for professional development opportunities but not sure how to access or get involved with all that your ACAC or NACAC has to offer? Participate in this round table discussion where you will have a chance to create, build and diagram your plan into ACAC Involvement!

As part of the session, the MIDWest ACAC President Cycle and Kent Rinehart, NACAC Board Of Directors and NYSACAC Past President, will share how they first got involved in their ACAC’s and share how their experiences have developed and added foundation to their careers.

Presenter(s): Emmy Stoecklein, Concordia University of Wisconsin School of Pharmacy; John Davis, South Page High School; Karen Erickson, Bismarck State College; Norma Gutierrez, St. Thomas Academy; Kent Rinehart, Marist CollegeAudience: College Admissions Counselors, High School Counselors

Deer/Elk*Ethics 101: Knowing Your Rights & ResponsibilitiesThis session will use thought provoking case studies to cover the ethics of the admissions and financial aid professions that are in place to protect and inform students, families, and institutions. Many of the ethical guidelines covered protect the most vulnerable populations within the college admissions process.

We’ll begin with a brief general overview of NACAC’s Statement of Principles of Good Practice before diving into case studies that are based on real cases adjudicated by Admissions Practices committees around the nation.

Presenter(s): Nachiket Karnik; Macalester College; Aaron Salasek, Augsburg CollegeAudience: College Admissions Counselors, High School Counselors



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Session III - Session IV

Ballroom 4Measuring Student Engagement Online: A Case Study in what Google Analytics Doesn’t KnowMarketing has one central goal: to provide deeply relevant information at the exact moment when the consumer is most ready to be influenced. While the internet has completely altered the way students engage with brands, many colleges still rely on traditional marketing metrics to inform them as to when to reach out to students. Using individual online behavior data we will show how and when students are most engaged with your brand throughout the Student Decision Journey. This case study will show you how to know when students are most engaged with your college’s brand.

Presenter(s): Larry Erenberger, Capture Higher EdAudience: College Admissions Counselors

Session IV x 3:30pm-4:30pm

Deer/Elk*The New Basic Skill-Career Decision MakingAs our schools struggle to define what the “basic skills” really are, one fact is undeniable, the most critical skill all of our students will need is the ability to make effective career decisions throughout their lives. What is involved in good career-decision-making and how do we teach these skills across our existing curriculum?

Presenter(s): John Davis, South Page High SchoolAudience: High School Counselors

Pine/Cedar*The New SAT Suite of Assessments -- Updates and Resources for CounselorsThe New SAT Suite of Assessments (SAT, PSAT/NMSQT & PSAT 10, and PSAT 8/9) provides counselors, students, and parents with new information, tools and resources to assist with the college planning process. This session will provide counselors with updates on testing dates, delivery of scores/reports, concordance tables, and other new resources. There will be plenty of time during the session for questions and sharing of ideas.

Presenter(s): Tricia Renner, The College Board; Andy Houpt, The College BoardAudience: High School Counselors

Birch/MapleSearch vs. Search: The Great Debate of 2016Student Search and Search Engine Marketing have historically sat in two very different arenas. But it’s 2016, and these two types of Search now have a “chicken or the egg” dynamic in your enrollment marketing strategy. How do you appear when prospective students are searching online as a result of both you and your competitors’ Student Search efforts? What type of presence do you have for online searchers that weren’t part of your Student Search strategy? In this session, we’ll review all of the synergies between Student Search and Search Engine Marketing (SEO and PPC). And you’ll walk away with some tests and audits you can do for your own institution to ensure you’re set up for success in both. The definition of “Search” for higher education is evolving. Are you ready?

Presenter(s): Eric Page, Carnegie CommunicationsAudience: College Admissions Counselors

Ballroom 4M-I-C-K-E-Y M-O-U-S-E and the Magical Experience: A Unique Take on Customer ServiceThere are lots of reasons people break up with companies. Broken promises, a product doesn’t meet the customer’s expectations, and even changing customer needs. What does Mickey Mouse have to do with higher education? Knowledge, passion, friendliness and fabulous customer service can create precious memories from the moment a student passes through your college campus or starts their college search. Three elements exist at colleges and universities which include the cast, setting and process. These dimensions make a critical impression on students, prospective students, parents, alumni, job candidates and others in contact with your institution. This session will lend some advice to applying some customer service lessons to our institutions, even if we don’t offer Magic Toad Rides or Mickey Mouse Parades.

Presenter(s): Jessica DeWall, University of Northern Iowa; Danielle Whitney, Iowa State University; Kyle Scobee, Wartburg CollegeAudience: College Admissions Counselors



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Session IV - Session V

St. Croix II*NCAA Initial EligibilityWhat do your college-bound student-athletes need to do to be eligible for intercollegiate athletics participation? This session will cover NCAA initial-eligibility rules, with special emphasis on rules changes for 2016 and 2018 in Division I and II, respectively. The session will be a mix of introductory and more advanced material.

Presenter(s): Lisa Roesler, NCAA Eligibility CenterAudience: College Admissions Counselors, High School Counselors

Ballroom 3*Filling Your Professional Tool Box for the FutureWhat types of experience, expertise and knowledge do you need in order to move up the professional ladder. What decisions should you be prepared to make and how do you make sure you are ready when the opportunity comes? Learn some helpful reminders from an experienced hiring manager and also from fellow attendees.

Presenter(s): Todd Coleman, Wartburg CollegeAudience: College Admissions Counselors, High School Counselors

St. Croix I*Government Relations in 2016: A National Perspective and How it Affects YouMembers of NACAC’s Government Relations Committee will provide an update on the key issues relating to college admissions and access, including Prior-Prior Year (PPY), the Elementary and Secondary School Act (ESEA), the Higher Education Act (HEA), DREAM Act and NACAC’s Student Protection Agenda. Join us to learn how easy it is to be an advocate, and to hear more about the issues that impact you and your students. You will leave this session more confident in your knowledge about national issues - and you might win a prize in this fun, interactive presentation. This isn’t your Grandma’s Government Relation session (but there will be Bingo)!

Presenter(s): Sarah Summerhill, Michigan State University; Teege Mettille, Northland College; Ann Kjorstad, Academy of Holy Angels; Julie Fopma, Upper Iowa University; Josh D’Amico, Mount Mercy UniversityAudience: College Admissions Counselors, High School Counselors

Crystal Lake*The Good, the Bad, and the Ugly: Reflections on the Past Year in AdmissionsThis panel presentation, made up of experts from colleges in Wisconsin, Iowa, Minnesota, the Dakotas, and New York who have their “finger on the pulse” of college admissions, will focus on the key developments/facts/trends of the past year in admissions. Take advantage of this opportunity to gain insights and perspective from experts!

Bring your questions and comments as well – there will be time for Q&A.

Presenter(s): Phil Trout, Minnetonka High School; Chris George, St. Olaf College; Corey Sjoquist, University of Wisconsin LaCrosse; Kirk Kluver, University of Iowa; Kent Rinehart, Marist College; Jason Trainer, University of North DakotaAudience: College Admissions Counselors, High School Counselors

Tuesday, May 17Session V x 9:15am-10:15am

Ballroom 3*How to get your most Struggling Student to attain Academic HabitsStudents that struggle in school lack noncognitive skills such as self-regulation, growth mindsets, and grit which are essential for K-12 education and postsecondary opportunities. Learn how to improve these skills and create a college going identity for struggling students with information from The University of Chicago Consortium review of literature and other brain researched strategies. Curriculum provided for individual and small groups that is data driven to improved college and career readiness for immediate use. Learning Targets: Participants can practice brain researched methods of getting student’s brain into the school zone for optimal performance that have proven results.

Presenter(s): Sandy Shettel, Chaska High SchoolAudience: High School Counselors



12

Session V

St. Croix IHow to put the Fruitopia into your Customer Service!This interactive session will allow attendees to reflect on the best and worst customer service experiences they’ve had! With humor, self-reflection, and some acting chops; we’ll learn about four styles of customer service. Do you want the Freezer (brrr, its cold in here), the Factory (next in line!), the Friendly Zoo (what a ZOO!), or Fruitopia (Utopia with a little fru-fru)?

Admission counseling is full of people who perform amazing customer service every day. Let’s remember why customer service is important in our personal lives, in our professional roles, and also to our office or department as a whole.

This customer service philosophy has proven to be a great training model for student staff as well as counselors. Join us and think intentionally about how to create a more Fruitopian customer service experience for students and families.

Presenter(s): Jaclyn Tungesvik, Iowa State University; Kristin Chapman, Iowa State UniversityAudience: College Admissions Counselors

Pine/CedarThe Sophomore SlumpSo you’ve made it past your first year, congratulations! You’re not new in the office anymore — thank goodness! — but you haven’t quite found yourself either. So what happens now? Many counselors in years two through five are unsure of what to do to advance their careers; enter the sophomore slump! The slump can cause you to become confused about your career goals, lose motivation, and feel disconnected from office life. So many times we have seen this cause great admission counselors to leave the profession—We don’t want that to happen to you!

This session will provide helpful tips and insight on how to break through the sophomore slump and achieve success in the office. By following our tips closely you can learn how to transition from a first-year counselor to middle manager, end your sophomore slump, and find yourself a seat at the big kids table.

Presenter(s): Sauvik Goswami, The University of Iowa; Marissa Simplot, University of Iowa; Tyler Poldervaart, Mount Mercy University; Joseph Slocum, Mount Mercy UniversityAudience: College Admissions Counselors

Ballroom 4*Recruiting the Student, Not the Score: A Holistic Approach to Admissions CounselingAdmissions professionals often rely predominantly on academic factors to arrive at an admissions decision. However, we all know there is much more to each individual student than what their GPAs and test scores tell us. In this session, we’ll explore non-academic factors that affect recruitment and retention and we’ll touch on what non-cognitive factors are, what place they hold in the admissions process, and why these factors matter when working with students from underrepresented populations.

Presenter(s): Cristina Montanez, University of Minnesota Morris; Philana Tenhoff, Macalester CollegeAudience: College Admissions Counselors, High School Counselors

Birch/MapleA Transfer Student Success Toolkit (For Institutions)This student success toolkit is tailored toward the tips, tricks and tools that can be used by individuals and institutions to effectively enhance the success of transfer students.

Presenter(s): Leah James, St. Cloud State University; Ashley Schafer, St. Cloud State UniversityAudience: College Admissions Counselors, High School Counselors

Deer/Elk*[Video]Clips, Counselors, & College: Engaging 8th-12th Grade in a Constantly Changing CultureCreating new and reasonable concepts to set a college going culture while enticing a constantly innovative youth can be very time consuming for college admissions staff and middle and high school guidance counselors. Join us as we share the highlights of our successful 8th-12th grade strategies designed in collaboration with our middle and high school partners and our communities. We will share the ideas, who it took to make the ideas a reality, how much it cost to pull it all off, and the feedback we’ve received to give you detailed programming models to take back to your schools.

Presenter(s): Heather Evans, Eastern Iowa CC; Tishly Herrington, Eastern Iowa CC; Kelsey King, Eastern Iowa CC; Elizabeth Medina; Eastern Iowa CCAudience: College Admissions Counselors, High School Counselors



13

Session V - Session VI

St. Croix II*Promoting College Access and Student Success with Micro-scholarshipsColleges award billions of dollars in scholarships each year, most of which is awarded at the end of a student’s high school career. Research suggests this timing is often too late to impact students’ college aspirations, application decisions, and post-secondary outcomes. Join us as we discuss initiatives that are shifting this paradigm to the benefit of students, high school educators, and colleges alike.

Raise.me, an innovative program supported by the Gates Foundation, helps students earn aid (“micro-scholarships”) for college starting in 9th grade based on their individual achievements throughout high school. Over 150 colleges (including University of Iowa, Drake, UM-Twin Cities, UM-Duluth, Gustavus Adolphus, and Lawrence) are awarding micro-scholarships to promote college readiness and play a positive role in students’ development. Educators at over 16,000 high schools use Raise.me as a tool to motivate students and build a college-going culture.

We will discuss how earlier access to financial aid influences college preparation and persistence. College representatives will learn how Raise.me can help grow their pool of college-ready low-income students, and ultimately hit their enrollment goals. High school counselors will hear how their peers are creating a college-going culture and the success they are having with tools like Raise.me.

Presenter(s): Ken Anselment, Lawrence University; Ian Pannkuk, University of Minnesota – Duluth; Beth Kreusch, Eden Prairie High School; Daniel Reyes, Raise.me; Amanda Flores, Raise.meAudience: College Admissions Counselors, High School Counselors

Session VI x 10:45am-11:45am

Pine/Cedar*Straight Talk on Counselor RecommendationsCounselor recommendations are an annual stressor for school counselors, all the more in the Upper Midwest where high counselor-to-student ratios are the norm. As many colleges streamline their application requirements, are counselor recommendations still important? Can your trenchant wit really make a difference for your students? What do colleges – no matter their selectivity – expect to learn from your Secondary School Report and Written Evaluation? We invite school counselors, both new and veteran, to bring your curiosity and best practice suggestions to this panel that includes both writers and readers of counselor recommendations.

Presenter(s): Brian Estrada, Providence Academy; Kelly Woodward, Creighton University; Jessica Forinash, Vanderbilt UniversityAudience: High School Counselors

Ballroom 3*Show Them the Money: How to Promote Financial Aid Literacy and Improve College AccessLearn strategies for promoting financial aid literacy and awareness, and the role that it plays in helping students find their best college matches. This session will examine research on the importance of college financial fit and spe-cific tactics and tools that counselors can use to educate students on financial aid principles and opportunities.

Presenter(s): Tyler Hakes, College RaptorAudience: High School Counselors



14

Session VI

Ballroom 4It’s Cool, but Not Magic: A Guide for Using a CRM as an Admissions CounselorThe CRM your institution selected is very powerful, and you’ve probably only scratched the surface of how you make use of this software tool to more efficiently recruit the best match students for your college.

This session will help you think of different uses for the investment your college has made. No matter what CRM you are using, you’ll leave with tips and tricks to make the best use of your CRM. We’ll cover everything from data fields to look for, when to run a segmented campaign, and capabilities to look for back in your office.

Of course, it’s cool, but not magic. We’ll also discuss what CRMs can’t do for you.

Presenter(s): Teege Mettille, Northland College; Nathan Ament, TargetXAudience: College Admissions Counselors

Deer/ElkData-Driven Relationship BuildingAn admission counselor’s responsibilities can vary across institutions, but a commonality of all admission counselors includes the importance of establishing and maintaining relationships with prospective students and their families. When you are responsible for recruitment in a large territory or state, it can sometimes be difficult to target or narrow your focus specific students. Join us to learn how North Dakota State University manages their recruitment territories through data-driven decision making in an effort to reach a desirable student-to-institution fit. Attendees will be invited to share their ideas and suggestions as well.

Presenter(s): Seinquis Leinen, North Dakota State UniversityAudience: College Admissions Counselors

St. Croix IA Day in the Life of a Regional Admissions RepresentativeThis regional recruitment panel will be comprised of regional admissions officers spanning different institutional types and from the four different states represented at the MIDWest Conference. Learn the key differences between a regional officer’s daily responsibilities and those of an on-campus admissions counselor while discussing how both colleges AND high school counselors may benefit from regional representatives. This session will allow attendees the opportunity to explore the world of regional recruitment and familiarize themselves with the unique work regional admissions professionals do. Join us to discuss the value (and possible pitfalls) of regionally-based staff, and how your institution may benefit from these positions.

Presenter(s): Colleen Koppes, Minnesota State University Mankato; Katelyn Tamm, University of North Dakota; Danielle Whitney, Iowa State University; Jeron Schmidt, Northland CollegeAudience: College Admissions Counselors, High School Counselors

Crystal Lake*Summer Nudging: Combating Summer Melt in MinnesotaSummer melt is the phenomenon where students accepted into an institution of higher education fail to successfully matriculate in the fall. This is a problem in Minnesota and across the United States. Nationally, it affects 1 in 5 college bound students. Researchers have been developing assessments of this phenomenon in order to help mitigate summer melt and the achievement gap. This is done through gentle “nudges” in the form of text messages or e-mails. With eleven to fifteen texts going out between early June and late August, this is a cost effective and productive way to work with students who need help getting to college.

Presenter(s): Kathleen M. Klima, Minnesota Office of Higher Education; Marico Thompson, Minnesota Office of Higher EducationAudience: College Admissions Counselors, High School Counselors



15

Session VI

St. Croix II*H.O.P.E: Linking Secondary and Postsecondary Education for Underrepresented and Underserved StudentsThis presentation will examine how the underserved and underrepresented participants of H.O.P.E. acquire strategies, knowledge, and skills to facilitate their intellectual growth, integrity, courage, respect, passion, and leadership experience with structural developmental educational support. The building blocks gained through engagement and workshops support their academic and personal success. The H.O.P.E. Academic & Leadership Academy continues to challenge each student to gain a new perspective on his or her humanity by providing theoretical and practical information necessary for the development of well-informed decision-making in present and future life challenges they may face in post-secondary education and beyond. Participants will gain ideas from this presentation as to how the program was developed to the planning and implementation process for students and parents.

Presenter(s): Jessie Mancilla, Winona State University; Carl Strange, Winona State University; Alexander Hines, Winona State UniversityAudience: College Admissions Counselors, High School Counselors

Birch/Maple*The ACT® Test – New Insights for Students, Parents and EducatorsIn these changing times, one thing remains constant—the ACT® test is as stable and reliable as ever. Gradual updates and enhancements based on research and evidence are integral to our philosophy of continuous improvement. This session will provide details on the enhancements to the ACT made this year and some exciting improvements coming for 2016-2017. Join us to learn more about new reporting, scoring metrics, and readiness indicators that will provide students, parents and educators more meaningful and personalized insights from the ACT.

Presenter(s): April Hansen, ACTAudience: College Admissions Counselors, High School Counselors

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Session I

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Session I

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SESSION DESCRIPTIONS: Session I

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Session I

Connecting learning to life from start to finish—

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Session I

Thank you to our conference Sponsoring Business Partners for generously supporting

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... ANDADMINISTRATIVE TASKS ...

ENROLLING

ONLESS TIME

MORE TIME

Stop by our booth at The MidWest ACAC Conference to view Liaison’s Live Demo and receive a free Starbucks gift card!

By partnering with Liaison, you’ll be able to:

BEST-FIT STUDENTS!

• Analyze, Evaluate, and Target Best-Fit Applicants

• Access Applicant Data in Real Time

• Deliver a Better Applicant Experience

• Reduce Time, Effort, and Cost

Session I COLLEGE SPONSORS:

MN ACAC:Admissions Counselor Institute (ACI):

July 31st - August 2nd, 2016 - Gustavus Adolphus College, St. Peter, MN

College Counselor Institute (CCI): Monday, November 7th, 2016 - St. Catherine University, St. Paul, MN

Financial Aid Workshop (FAW): Wednesday, January 11th 2017 - University of St. Thomas, St. Paul, MN

Minnesota ACAC 2017 Spring Conference: Mid-May, Location TBD

Iowa ACAC:The RIDE (Rediscovering Iowa’s DiverseEducation):

June 12-15, 2016, various institutions in north central Iowa

Admission Counselor University (ACU): July 26-27, 2016, Iowa City, IA

Iowa ACAC 2017 Spring Conference: May 21-23, 2017, Des Moines, IA

WACAC: College Seminar Tour: June 19-24Summer Outing: July 28New Counselor Institute: August 10-12

Dakota ACAC:Check out dacac.com for upcoming events!

NACAC:The 2016 NACAC National Conference:

September 22-24, The Greater Columbus Convention Center Register for the NACAC Conference today: www.nacacnet.org!

UPCOMING EVENTS:

Session I

We thank all ACAC volunteers serving on our association’s committees for their time, dedication, and leadership in support of the important work of all our members on behalf of students.

We thank the Minneapolis Marriott City Center for hosting the conference. Thanks also to the University of Minnesota Printing Services for their help to our organization. Such support allows us to offer great programming.

Thank you for attending the MIDWest Conference 2016!

See you in Dubuque for the May 2018 MIDWest Conference.

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