Home >Travel >Sheraton Gso Presentation

Sheraton Gso Presentation

Date post:21-Dec-2014
Category:
View:253 times
Download:1 times
Share this document with a friend
Description:
 
Transcript:
  • 1.

2. Sheraton Orlando North Overall Strengths and weaknesses of comp set: Competition: Hilton Altamonte Springs- 3 milesEmbassy Suites Orlando North 3 miles Sheraton Downtown- 5 miles Marriott Downtown- 5 miles Amenities:Complimentary Internet Full Service hotel Great Business Center-6 computers- all with complimentary Internet services Avis Car RentalStarbucks Celestial Lounge Grande CafeHighlights:Long term Sales team Location in the Maitland Center, convenient to Main Highway in Orlando All new look and feel in the hotel- only two years opened Excellent guest service team- ranked in the top 10% Flexible meeting space-15,000 sq ft 3. All about groups~ 4. Sheraton Orlando Norths Dream GroupThe best: 200 Classroom with breakfast, breaks, lunch and diner 5. Booking Pace $3,561,040 $91.56 38,893 $1,560,351 $105.92 14,732 1,087 1,043,100 $92.74 11,247 TOTAL $200,580 $83.61 2,399 $0 #DIV/0! 0 833 12,288 $85.93 143 DEC $210,506 $73.86 2,850 $0 #DIV/0! 0 14 117,439 $93.28 1,259 NOV $287,600 $85.77 3,353 $0 #DIV/0! 0 190 123,567 $91.33 1,353 OCT $176,200 $83.31 2,115 $0 #DIV/0! 0 0 31,279 $87.86 356 Sept $183,700 $78.81 2,331 $0 #DIV/0! 0 0 86,229 $91.44 943 AUGUST $243,844 $81.28 3,000 $0 #DIV/0! 0 50 147,118 $88.20 1,668 JULY $251,414 $85.37 2,945 $0 #DIV/0! 0 0 179,022 $90.92 1,969 JUNE $377,715 $88.23 4,281 $0 #DIV/0! 0 0 346,158 $97.34 3,556 MAY $350,170 $91.19 3,840 $344,482 $102.55 3,359 0 0 #DIV/0! 0 APRIL $313,128 $98.78 3,170 $297,274 $98.37 3,022 0 0 #DIV/0! 0 MARCH $601,620 $120.32 5,000 $546,531 $114.99 4,753 0 0 #DIV/0! 0 FEB $364,563 $101.01 3,609 $372,064 $103.41 3,598 0 0 #DIV/0! 0 JANUARY REVENUE NITE ADR NITES CONSUMED CONSUMED CONSUMED ON BOOKS ON BOOKS ON BOOKS ON BOOKS RM NITES GRP RM GRP RM NITE REVENUE NITE ADR RM NITESRM NITES REVENUE ADR RM NITES MONTH BUDGET GRP BUDGET BUDGET ACT GRP RM ACT GRP RMACT GRP TENT GRP DEF GRP DEF GRP DEF GRP 2008 6. 2007 group room nights/ PACE 2,455 19,110 3,006,174 $98.59 30,492 24 207 $152,530 $90.15 1,692 430 301 $191,193 $98.50 1,941 400 609 $219,765 $96.56 2,276 10 545 $110,625 $92.96 1,190 0 562 $111,870 $84.37 1,326 105 48 $191,901 $92.22 2,081 572 1,156 $211,390 $93.74 2,255 81 2,071 $278,754 $88.16 3,162 490 3,348 $414,993 $94.86 4,375 343 2,790 $376,723 $112.35 3,353 0 4,123 $422,920 $121.15 3,491 0 3,350 $323,510 $96.57 3,350 GRPTENT GRP RMS DEF REVENUE ADR CONSUMED April 2008 compared to April 2008 GRP RM NITE GRP RM RM NITES ADVANCED SALES REPORT 07 ACT 07 ACT 07 ACT 2007 7. Booking Pace Highlights

  • Group pace:is ahead of 2007 by 35% (all driven by 1 stqtr sales) while tentative groups potentialare down 56%.
  • First four months of 2008:
  • Corporate Group sales- exceeded budget by 24%.May-December, we are experiencing very short term bookings, with minimal catering, and it is 60% down in future group pace.
  • Association/Government Group sales:down 19% from budget and 31% from 2007- this was due to one large group that outgrew us and one large group that moved most of their event into May 08.Overall, about 40% down in pace.
  • Smerf Group sales:slightly down from budget 6%, up over 2007 by 20%.Future pace is down 32%.

8. Seasons

  • Peak times:January, February, March, April
  • Rate ranges: $119-$199
  • Shoulders times:May, June, October-November
  • Rate ranges: $89-$129
  • Low season:July, August, September, December
  • Rate ranges: $69-up

9. Local PR efforts

  • American Cancer Relay for Life April 2008
  • Maitland Art Festival March 2008
  • Jewish Community Center local programs and events
  • Maitland Community days of Summer
  • Maitland Historical Society October 2008
  • Orlando Art Museum Festival of Trees November 2008
  • Winter Park Parade December 2008

10. Action Plans to Leverage GSO Relationship

  • GROUP
  • Strategy: Present to Omaha, Chicago, and New York GSO office extend invitation to GSO for five night stay at our hotel
  • Target:GSO directors, account executives, global account managers
  • Accountable:Anita Blackwelder Director of Sales
  • Tactical Steps:Set up appointments coinciding with sales missions email open invitations to all GSO by June 30, 2008enhance knowledge of our hotel
  • Due Date:Sept 30, 2008
  • Status Update: October 30, 2008
  • TRANSIENT:
  • Strategy: To contact GSO Transient sales team who handles our top 20 accounts-extend invitation to the GSO for a five night stay at our hotel
  • Target:Global Sales that handles transient accounts and SAMS
  • Accountable:Daniella Reatequi IBTM Sales Manager
  • Tactical Steps : review transient accounts and follow with phone call/emails, email open invitations to all GSO by June 30, 2008enhance knowledge of our hotel
  • Due Date:July 30,2008
  • Status Update:October 31, 2008
  • LEISURE:
  • Strategy:Contact GSO leisure team to tap their ideas on their leisure markets and the AAA market-accounts-extend invitation to the GSO for a five night stay at our hotel
  • Target:GSO Leisure team
  • Accountable:Anita Blackwelder
  • Tactical Steps:Increase awareness in our hotel and seasonal needs of our hotel-extend l open invitations to all GSO by June 30, 2008enhance knowledge of our hotel
  • Due Date:July 31, 2008
  • Status Update:October 31,2008

11. Revenue Management 12. GSO / Direct Sales

Popular Tags:

Click here to load reader

Embed Size (px)
Recommended