Social MediaTom Merson

April 2nd , 2013

What’s all this social media stuff about? Social media choices Social media strategy Traditional marketing vs. inbound marketing Getting set-up on LinkedIn Now what do we do? Optimizing your social media Marketing automation Lead scoring

Agenda

“ What’s all this Social Media stuff all about?”

Which medium should you use?

Is your business B2B or B2C?

What industry are you in?

Have you profiled your typical client?

Questions to consider …

Set up your social media strategy

Set measurable objectives and goals

Next Step …

S.M.A.R.T. Objectives

OUTBOUND

MARKETING

Pushes products or services on

customer

INBOUNDMARKETINGEarns people’s interest instead of buying it

Inbound Marketing Message

It’s not what you say, but how you say it!

Inbound Marketing Message …

What’s in it for me, the

customer?

Relevant

CompellingENGAGING

Pertinent

http://www.linkedin.com/profile/view?id=3053124&locale=en_US&trk=tyah

Let people know ….

How do you get people to your website?

Marketing Automation

Track your progress

Capture leads through your web-form

Dialog begins

Lead nurturing

The process begins …

Lead Scoring

Any Questions?