Social Media and Personal Branding

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

WHAT YOU WILL LEARN

• How to market yourself with social content. • How to promote yourself using your social

channels. • How to create professional opportunities on

social.

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

Identify YOUR Passion

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

SOCIAL STRATEGY

• Who are you? Who do you want to be?• Who are you trying to reach? • What are you trying to accomplish? • How will you know if it’s working?

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

“Only you know your own brand strategy.”

Create YOUR Brand

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

If YOU can’t find it. CREATE IT.Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

YOU are YOUR brand – so grab YOUR name!

www.namechk.com

POSTION YOURSELF TO BE FOUND

1. Get yourself a domain name. 2. Start a blog using Wordpress with your domain

name.3. Write and publish unique content regularly.4. Publish content to other social accounts DAILY. 5. Make it easy for people to read and share your

content.6. Focus on personal keywords and goals.

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

CONTENT MARKETING

CONTENT IS KING!Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

Content marketing helps you answer the question:

WHAT am I going to SAY?

SOCIAL + CONTENT MARKETING

• Get known as an expert in your niche. • Use social networks to expand your reach. • Build relationships with influencers.• Expand your connections online. • Grow your list of potential clients, customers and

colleagues.

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

Promote YOUR Brand

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

PROMOTE + CONNECT • Create a Twitter account in your name. • Engage, communicate and promote YOU on

Twitter. • Partner with social influencers.• Create a Facebook Page with the same name and

brand as your blog. • Utilize your personal networks.• Create and optimize a LinkedIn account. • Network consistently.

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

DIGITAL CLEAN UP

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

IT’S YOUR NAME – TAKE CONTROL OF IT

You work hard to build a great reputation. Make sure your Google results reflect that.

Turn your first page of Google into the ultimate first impression.

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

IMPROVE YOUR BRAND• Maximize your profiles. • Handle Negative Results. • Monitor dedicated keywords and brand names.

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin

THANK YOU!

Morin Rufai | Social Media Marketing Consultant | @dreamer_morin