SOCIAL MEDIA FOR FESTIVALSFacebook - introduction

WHAT IS FACEBOOK?

Social sharing site – mission “Facebook's mission is to give people

the power to share and make the world more open and connected.”

Source: Facebook.com

HOW OLD IS FACEBOOK?

Established 2004 – public from 2006

HOW BIG IS FACEBOOK? One billion monthly active users as of October 2012  Approximately 81% of monthly active users are outside the U.S. and Canada. 584 million daily active users on average in September 2012.  488 million monthly active users who used Facebook mobile products in

March 2012, and more than 500 million mobile monthly active users as of April 20, 2012. 604 million monthly active users who used Facebook mobile products as of September 30, 2012

During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven days.

More than 125 billion friend connections on Facebook at the end of March 2012.

On average more than 300 million photos uploaded to Facebook per day in the three months ended March 31, 2012. 

An average of 3.2 billion Likes and Comments generated by Facebook users per day during the first quarter of 2012.

More than 42 million Pages with ten or more Likes at the end of March 2012.  Facebook is available in more than 70 languages.

Source: http://newsroom.fb.com/Key-Facts

FINDING OUT MORE

http://www.socialbakers.com/blog/1014-october-2012-social-media-report-facebook-pages-in-the-united-kingdom The total number of FB

users in United Kingdom is reaching 33785600 and grew by more than 2670800 in the last 6 months. (Oct 2012)

FACEBOOK TERMINOLOGY

Profile Only people can have profiles Connect with friends – friends must accept

‘friend request’ Can set privacy levels

Page Businesses, non-profit organisations, etc People join by clicking ‘LIKE’ on the page Updates then appear in fans news feed

Groups Set up to share special interest Can be public or private

FACEBOOK TERMINOLOGY (2)

Tagging Mentioning a friend or another page in a post or

photo by adding their name/page name to your post. Accessed by adding the @ sign before their name, or by typing their name and allowing FB to bring up the relevant person/page

Mentioning other pages creates a post on their wall – so be wary of too many which might be regarded by the other page as ‘spamming’

WHAT DOES FACEBOOK LOOK LIKE?

Facebook Profile Facebook Page

FACEBOOK PERSONAL PROFILE

FACEBOOK PAGE

FACEBOOK – MY VIEW OF MY PROFILE PAGE

FACEBOOK – MY VIEW OF MY HOME PAGE

FACEBOOK PAGE

VIEW OF A PAGE’S NEWSFEED

FRIENDS HAVE FRIENDS

FB PAGE IDEAS FOR FESTIVALS

Provide information about how to get involved

Provide updates as the event is planned Share news about participants Set up ‘Events’ and invite people to attend Encourage people to visit your website Have some fun Encourage interaction as this encourages

more visitors to the page Like other pages and share your interests

SHARE PHOTOGRAPHS OF YOUR EVENT

SIMPLE FACEBOOK UPDATE

PARTICIPANTS GET INVOLVED

YOU KEEP PEOPLE INFORMED

SET UP EVENTS AND INVITE FRIENDS

LIKE OTHER PAGES AND SHARE INTERESTS

FACEBOOK INSIGHTS

FACEBOOK INSIGHTS (CONTD.)

GET BUSY, GET SOCIAL

•Twitter https://twitter.com/#!/SusanMcNaughton•Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media•Web: http://www.susanmcnaughton.com•LinkedIn: http://www.linkedin.com/in/SusanMcNaughton