Date post: | 18-May-2015 |
Category: |
Business |
Upload: | chris-sietsema |
View: | 1,391 times |
Download: | 2 times |
Social Media for NonProfits
IABC PhoenixChris SietsemaApril 29, 2010
Who Is Active in Social Media Now?
3
73% 56% 49%
Idealware Survey – February 2010
Different Tools
4
5
6
A Business Utility
Customer Service
7
Market Research
8
Awareness & Revenue
9
11
“If a story is not about the hearer he will not listen. And here I make a rule – a great and interesting story is about everyone or it will not last.”
- John Steinbeck
12
Be Specific
Make Everything…
• Share• Give• Contribute
13google.com/nonprofits
Survey the Landscape
15
Handout
16
7 ImportantQuestions
Connecting the Dots
17
Grow Awareness
Grow Awareness
Customer Service
Customer Service
Engage NewAudiences
Engage NewAudiences
Sample Objectives
What People Want
18
• Fun / Play• Information• Relationships• Opportunities to Share
A Barter System
• Entertain• Educate & Enlighten• Invite & Say “Thank You”• Ask Questions 19
20
Conversations ∞ Content
22
23
24
26
• Stick to Your Plan• The “Parachute” Rule• Adopt a Schedule• Follow Accordingly• Segment With Lists• Reply & ReTweet• “Thank You” DMs • Use Event #hashtags
27
• Advanced Search
• Start a LinkedIn Group– 159 “Arizona” Non-Profit Groups
28
• Post a Question
• Build a Channel• Get Volunteers• Optimize for Search• Integrate• Take Advantage:
YouTube.com/NonProfits
29
Other Notable Venues
30
Blogging
31
32
Lack of Confidence33
Lack of Content
34
Lack of Resources
35
Lack of Personality
36
Poor Measurement
37
Social Media Analytics
38
Questions?• Chris Sietsema• Teach to Fish Digital• [email protected]• 480.389.5435
• linkedin.com/in/sietsema• Twitter: @sietsema
• slideshare.net/sietsema
Slide-ography• Slides 3 & 9 – Idealware Survey: Using Social Media to Meet NonProfit Goals (February, 2010)• Slide 11 – John Steinbeck, LIFE Magazine 1937. Photographer: Peter Stackpole• Slide 12 – You have to pick one from Florian on Flickr Creative Commons • Slide 13 – easy from Bob Rosenbaum on Flickr Creative Commons• Slides 11-13 – derived from Jason Falls’ post, Three Keys to NonProfit Social Media Success• Slide 18 – I wanna hold your hand from batega on Flickr Creative Commons• Slide 25 – A Sunday Afternoon on the Island of La Grande Jatte – 1884 by George Seurat• Slide 33 – Scared from Capture Queen on Flickr Creative Commons• Slide 34 – Takir Desert from flydime on Flickr Creative Commons• Slide 35 – Time is Money from praction^r on Flickr Creative Commons• Slide 36 – Green Man from www.theindychannel.com• Slide 37 – My wife’s lame bell collection
40