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Social Media Seminars for your Business
Ten Sessions to Jumpstart your Social Media Presence Social Media experts share insight and practical knowledge
on leveraging interactive marketing for your firm
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“ It ’s not a matter of i f… but when and how well
you wil l use social media.”
We offer ten introductory seminars as well as individual, customized coaching and
social media management.
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Social Media Overview
Introduction to today’s social media focused on “the Big 4”:
• Facebook • Twitter • LinkedIn • Blogging and micro blogging
Seminar includes:
• Why should our business participate?
• Social Media background, demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet • Strategies to engage current and
prospective clients • Case Study
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The Social Media Overview seminar is a 90-minute session followed by an interactive question and answer session.
Who should attend?
• Business owners and managers • Marketing and PR agency account
executives • Corporate marketing and
communications staff • Senior executives
For the seminar:
• Participants should sign up for accounts on Facebook, Twitter and LinkedIn
• Participants should have their own laptop with Wi-Fi access
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“The return on investment of social media is that your
company wil l sti l l be in business in 5 years.”
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Social Media for Retail
An advanced session focused on platforms that retail businesses should leverage, including:
• Location-based services
• Four Square • Yelp! • Facebook Places
• Blogging • Groupon / Scoutmob • QR Scan Codes
Seminar includes:
• Why should our business participate?
• Social Media background, demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet • Strategies to engage current and
prospective clients • Case Study
The Social Media for Retail seminar is a 90-minute in-depth session followed by an interactive work session.
Who should attend?
• Retail business owners and managers
• Marketing and PR agency account executives
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Social Media for Small Business and Professional Services
An advanced session focused on platforms that effectively impact small businesses and professional service firms, including:
• Blogging • YouTube • Yelp! and other review sites • Facebook • Twitter • LinkedIn
Seminar includes:
• Why should our firm participate? • Social Media background,
demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet • Strategies to engage current and
prospective clients • Case Study
The Social Media for Small Business and Professional Services seminar is a 90-minute in-depth session followed by an interactive work session.
Who should attend?
• Small business and professional service owners and managers
• Marketing and PR agency account executives
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“Use of the mobile Internet is driving mobile device growth exponential ly faster that any
previous computing technology.”
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Social Media for Real Estate Sales and Property Management
An advanced session focused on platforms that real estate professionals should leverage, including:
• Location-based services
• Four Square • Yelp! • Facebook Places
• Blogging • YouTube • QR Scan Codes • Mobile-based apps
Seminar includes:
• Why should our business participate?
• Social Media background, demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet • Strategies to engage current and
prospective clients • Case Study
The Social Media for Real Estate Professionals seminar is a 90-minute in-depth session followed by an interactive work session.
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Social Media for Events
An advanced session focused on platforms to promote events and create an interactive guest experience including:
• Twitter • Live Twitter feeds at event • YouTube • Flickr • Yelp! and other review sites • Facebook • iPhone and other smart phone apps • SMS and text based apps
Seminar includes:
• Why should our event participate? • Social Media background,
demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet • Strategies to engage attendees • Case Study
The Social Media for Events seminar is a 90-minute in-depth session followed by an interactive work session.
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Blogging with WordPress
An advanced session focused on blogging for businesses.
Seminar includes:
• Why should our business blog? • In-depth instruction on how to set up and manage a blog
using WordPress, themes, plug-ins, and widgets • Tracking visitors and understanding analytics • Integration across social media platforms • Strategies to engage current and prospective clients • Case Study
2
The Blogging with WordPress seminar is a 90-minute in-depth session followed by an interactive work session.
Who should attend?
• Business owners and managers • Marketing and PR agency account executives • Corporate marketing and communications staff • Senior executives
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Twitter In-depth
An advanced session on Twitter.
Seminar includes:
• Strategy to leverage platform • Establishing a follower-base • Tools to manage accounts • Leveraging search function
and lists • Integration with blogs,
Facebook Pages, and other platforms
• Identifying key influencers • Monitoring brand mentions • Incorporating Twitter into
your customer service • Case Study
The Twitter In-depth seminar is a 90-minute session followed by an interactive work session.
Facebook Pages for Business
An advanced session on Facebook Pages.
Seminar includes:
• Strategy to leverage platform • Getting people to “Like” you • Tools to manage accounts • Customizing landing pages • Understanding FB Insights • Advertising on Facebook • Integration with blogs,
Twitter, and other platforms • Incorporating Facebook into
your customer service • Case Study
The Facebook Pages for Business seminar is a 90-minute session followed by an interactive work session.
Leveraging LinkedIn
An advanced session on LinkedIn.
Seminar includes:
• Strategy to leverage platform • Establishing connections • Tools to manage accounts • Writing effective profiles • Using LinkedIn as a
recruiting tool • LinkedIn Groups • Advantages relative to other
platforms • Integration with blogs,
Twitter, and other platforms • Case Study
The Leveraging LinkedIn seminar is a 90-minute session followed by an interactive work session.
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Using Video and YouTube
An advanced session focused on integrating digital video into your social media platforms.
Seminar includes:
• Why video is important • Instruction on how to shoot basic blog-quality video with
inexpensive video cameras and smart phones. • Establishing your own YouTube channel • Strategies to engage current and prospective clients • Case Study
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The Using Video and YouTube seminar is a 90-minute in-depth session followed by an interactive work session.
Who should attend?
• Business owners and managers • Marketing and PR agency account executives • Corporate marketing and communications staff • Senior executives
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Webinars and Online Meetings
An advanced session focused on hosting online webinars and meetings.
Seminar includes:
• Strategy of extending your reach and building relationships beyond the local market
• Instruction on how to use GoToMeeting and Skype • Using Slideshare, issuu, and YouTube to archive meetings • Case Study
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The Webinars and Online Meetings seminar is a 90-minute in-depth session followed by an interactive work session. This session will be held as a webinar to demonstrate the effectiveness and capabilities of the medium.
Who should attend?
• Business owners and managers • Marketing and PR agency account executives • Corporate marketing and communications staff • Senior executives
BrandOn! Atlanta’s premiere Inbound Marketing Firm
www.TurnYourBrandON.com
404.955.8447
@RitchBrandon
http://on.fb.me/BrandON
http://linkd.in/RitchBrandon http://blog.TurnYourBrandON.com [email protected]