Social media strategy develSocial media strategy developed foroped for

By VIKU MARKETINGBy VIKU MARKETINGROHAN CHHAJEDROHAN CHHAJEDJIAO JIAOJIAO JIAOGEORGE MANGAFAS GEORGE MANGAFAS DANA VANPAMELENDANA VANPAMELENZHIMIN ZHENGZHIMIN ZHENG

VI……VI……VictoryVictory!!

KU…..KU…..CoolCool!!

• Our firm will provide Our firm will provide cool, creative origincool, creative originalal marketing strategies to help our clients r marketing strategies to help our clients reach their victory!each their victory!

Introduction to VIKUIntroduction to VIKU

• Stay cool: “Cool” is about creating desire-eStay cool: “Cool” is about creating desire-exclusivity, not everyone can have cool proxclusivity, not everyone can have cool products.ducts.

• Increase brand awareness of our client firIncrease brand awareness of our client firm. m.

• Help your companies reach the target marHelp your companies reach the target market and accelerate revenues.ket and accelerate revenues.

• Keep impact high and cost lowKeep impact high and cost low

Mission of VIKUMission of VIKU

• Our staffs are from a wide variety of backgroundOur staffs are from a wide variety of backgrounds and disciplines so client can broaden in interns and disciplines so client can broaden in international market or domestic market, ational market or domestic market,

• SWOT analysis of our client through doing markSWOT analysis of our client through doing marketing research. SWOT analysis is prerequisite to eting research. SWOT analysis is prerequisite to give out a best marketing strategy, because the give out a best marketing strategy, because the marketing strategy must suits the company’s situmarketing strategy must suits the company’s situation and the industry’s background.ation and the industry’s background.

Differential advantagesDifferential advantages

Differential advantagesDifferential advantages

We have We have enthusiasm and passionenthusiasm and passion

for our clients' success!for our clients' success!

Differential advantagesDifferential advantages

• Overall Social Media Strategy:Overall Social Media Strategy:

a consistent and fully integrated social media consistent and fully integrated social media campaign for Castrol using multiple social meda campaign for Castrol using multiple social media channels. Each aspect of the campaign will foia channels. Each aspect of the campaign will foster engagement with potential and current custoster engagement with potential and current customers while accomplishing all of theaforementionmers while accomplishing all of theaforementioned goals.ed goals.

Social Media strategySocial Media strategy

• Overall Social Media Strategy:Overall Social Media Strategy:

A consistent and fully integrated social mediA consistent and fully integrated social media campaign for Castrol using multiple social meda campaign for Castrol using multiple social media channels. Each aspect of the campaign will foia channels. Each aspect of the campaign will foster engagement with potential and current custoster engagement with potential and current customers while accomplishing all of the afore mentiomers while accomplishing all of the afore mentioned goals.ned goals.

Social Media strategySocial Media strategy

• Facebook, YouTube, Twitter, and FourSquare.Facebook, YouTube, Twitter, and FourSquare.

Each of these channels be fully integrated and linEach of these channels be fully integrated and linked with each other and Castrol’s main website. To elked with each other and Castrol’s main website. To elaborate, aborate, hyperlinks should be available and high lightehyperlinks should be available and high lighted on every page of each platformd on every page of each platform. This will generate c. This will generate consistency for the brand between each aspect of the consistency for the brand between each aspect of the campaign and augment on-line traffic between each sitampaign and augment on-line traffic between each site.e.

Social Media strategySocial Media strategy

• In order to maximize our client’s revenue In order to maximize our client’s revenue we are suggesting offering awe are suggesting offering a discount to tdiscount to the customers that bring multiplehe customers that bring multiple cars fo cars for an oil change.r an oil change.

• Besides multiple cars, higher grade oil changes should have some type of a promotion too.

Social Media strategySocial Media strategy

• Every on line coupon will offer a discount Every on line coupon will offer a discount and also and also explain to the potential customexplain to the potential customer what the benefitser what the benefits are for opting for a hiare for opting for a higher grade oil. For example, in the oil lube gher grade oil. For example, in the oil lube operator’s site next to the coupons will be foperator’s site next to the coupons will be full descriptions explaining why the customull descriptions explaining why the customer should take that particular offer.er should take that particular offer.

Social Media strategySocial Media strategy

• To partner with aTo partner with a potential car wash potential car wash and/ or a detail shop where links and adand/ or a detail shop where links and advertisements for both services will be ivertisements for both services will be in both small owner web sitesn both small owner web sites..

Social Media strategySocial Media strategy

• Besides individual car oil services, we will recommend to our oil lube operator to offer fleet discounts to the local businesses. Under the

promotional tab in the owners web site would be promotions for individuals and businesses.

For example, we will suggest free pickup

and drop-off car services for all mid to high end oil changes.

Social Media strategySocial Media strategy

• Our promotion strategy is not limited only on line. In the beginning, awareness of the lube shop web site will be very low if any so it is very important that the web site is very visible to the customers when they are physically on the oil lube location. The web site should be in every receipt and business card given to the consumer.

Social Media strategySocial Media strategy

• When the cars are serviced consumer data will be collected e-mail included. After couple oil changes the oil lube owner cancalculate when the next oil change would take place and an e-mail can go out to the opt- in list to remind the consumer that their car is due for an oil change.

Social Media strategySocial Media strategy

• Offer free synthetic oil change to a lucky winner who voluntarily opt in at the oil lube web site. Also, we will entice the potential customers to share their e-mail address in order to receive free coupons and offers. The opt in process will require minimum consumer information ( e-mail address only ) .

Social Media strategySocial Media strategy

• Creating an Creating an APPLE or ANDROID ApAPPLE or ANDROID Applicationplication would be another fun way for co would be another fun way for consumers to find out about Castrol Oil Lube nsumers to find out about Castrol Oil Lube Shops. The customer puts his / her zip codShops. The customer puts his / her zip code and then all Castrol Oil Shops appear wite and then all Castrol Oil Shops appear within that zip code.hin that zip code.

Social Media strategySocial Media strategy

websitewebsite

• Social media strategy incorporates a web site Social media strategy incorporates a web site linlinked to high internet traffic sitesked to high internet traffic sites such as faceb such as facebook and tweeter for maximum exposure.ook and tweeter for maximum exposure.

• Unique social media contentUnique social media content that differentiates that differentiates our website from our major competitors.our website from our major competitors.– Podcosts from the lube owner and stuff that promotes Podcosts from the lube owner and stuff that promotes

brand awareness & trust.brand awareness & trust.– Testimonials from happy customers.Testimonials from happy customers.– Mobile applications for i-phone / android phone usersMobile applications for i-phone / android phone users.

Why this is the best social media Why this is the best social media strategy for the client ?strategy for the client ?

Why this is the best social media Why this is the best social media strategy for the client ?strategy for the client ?

• Content that Content that identifies the target audienceidentifies the target audience for Castrol for Castrol Oil Lube shop and customize the marketinng message.Oil Lube shop and customize the marketinng message.– Discounts for households that bring more than one caDiscounts for households that bring more than one ca

r for service.r for service.– Discounts for premium services.Discounts for premium services.– Target the business community by offering free pick Target the business community by offering free pick

up & drop off service.up & drop off service.• Set KPI’s that Set KPI’s that track social media effectivenesstrack social media effectiveness

– On line special coupons redeemed on siteOn line special coupons redeemed on site– Number of opt-in consumersNumber of opt-in consumers

Why this is the best social media Why this is the best social media strategy for the client ?strategy for the client ?

• Personalize Personalize e-mail communicatione-mail communication

– The email will include personal information such as first name anThe email will include personal information such as first name and car modeld car model

– Email alerts to the customers that reminds him when his next carEmail alerts to the customers that reminds him when his next carlube servise is due.lube servise is due.

– Special offers and discounts.Special offers and discounts.

• Cultivate partnerships with Cultivate partnerships with other local small business ownerother local small business owner suc such as car wash and body detailing shops.h as car wash and body detailing shops.

– Our Castrol Oil Lube website will be linked with our partners and Our Castrol Oil Lube website will be linked with our partners and offer promotions that will be mutually benefitial and at the same toffer promotions that will be mutually benefitial and at the same t

ime generate more traffifc to our website.ime generate more traffifc to our website.