Advertising and MarketingIn Social Network ServicesTowards the Community Marketing

Author: Javier Reyes

IndexWeb evolution

Services/Tools of Social Network Services Platforms

Virtual Communities

WEB 1.0The big spider net

WEB 2.0The collaborative Web

WEB 3.0The semantic Web

Social NetworksSocial WebTop

Web evolution

WEB 1.0The big spider net

WEB 2.0The collaborative Web

BlogsWikisSocial taggingRSSWidgetsWeb Applications

WEB 2.0: Web applicationsFrom Desktop to WebTop

Problems of Web 2.0Do I have to subscribe me again?

Social NetworksThe human Web

Six degrees of separationIt’s a small world!

The wisdom of crowdsGroup decisions are better as any individual decision

¿How much does a cow weigh?

Social Network Services Plaforms

29,918,788 67,447,996 unique visitors04/2008

5,17%

4,98%

1,0%

2,0%

3,0%

4,0%

5,0%

6,0%

7,0%

Dec05

Feb06

Apr06

Jun06

Aug06

Oct06

Dec06

Feb07

Apr07

Jun07

Aug07

Oct07

Social NetworksEmail services

Traffic in UK: Social Networks vs. Email services

2002 2003 2004 Q4 2008

My Space

FacebookFriendster

200 Million

Facebook vs MySpace

Services/ToolsOf Social Network Services Platforms

Social Network Services

All services under one roof

Social Web Applications

Social AdsTargeting the consumer

PollsSelect your target

Notifictions and Invitations Viral Marketing

Pass it on!…

Virtual CommunitiesInside Social Network Services

¿What is a Virtual Community?

A social system (A living organism)

A subject-matter related communication space

A conjunction of related communicative occurrences

Communication based on an technological infrastructure (For

instance WWW, handsets and email)

The communication is the process that constitutes a social system (community)

Communities inside Social Networks

Creating Global User Communities with sixjumps-Social Marketing Platform (SMP)

Social Shopping¿Who inspires most trust?

83% Friends opinion

75% Press article or TV

69% Website of product or service

63% Expert’s opinion

60% clients opinion on website of product or service

Social Shopping

Buy

Comment

Ask opinion

Jump into the Social NetworksBe only one on the Internet or be unique within the Social Networks

Thank you!

ContactAndreas Jaffke+34637888621

ajaffke@sixjumps.comhttp://www.sixjumps.com

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