Specification: advert standards in INTERIA.PL

Specification: advert standards

in INTERIA.PL

Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected]

Dział traffic: [email protected]

Specification: advert standards in INTERIA.PL 2 | P a g e

CONTENTS

General Rules ........................................................................................................................ 4

1. Advertising bar under Fakty module ...................................................................... 5

2. Advertising bar under Biznes module .................................................................... 5

3. Advertising bar under Wideo module ..................................................................... 5

4. Advertising bar under Styl Życia module ............................................................. 5

5. Billboard ............................................................................................................................. 5

6. Brandmark ........................................................................................................................ 6

7. CZATeria sponsoring ..................................................................................................... 7

a) Corner Pump-up ............................................................................................................. 7

b) Watermark ........................................................................................................................ 8

8. Comet Cursor ................................................................................................................... 8

9. Commercial Break .......................................................................................................... 9

10. Double Billboard ......................................................................................................... 10

11. Double Wideboard ..................................................................................................... 10

12. Expand Billboard ........................................................................................................ 11

13. Expand Corner ............................................................................................................ 11

14. Expand Half Page ....................................................................................................... 12

15. Expand Navibox .......................................................................................................... 13

16. Expand Rectangle ...................................................................................................... 14

17. Expand Double Billboard ......................................................................................... 15

18. Expand Triple Billboard ............................................................................................ 15

19. Expand Wideboard .................................................................................................... 16

20. Half Page ....................................................................................................................... 17

21. In-Stream VideoAd ................................................................................................... 17

22. Sponsored Link ........................................................................................................... 18

23. Mailing ............................................................................................................................ 18

24. Multiscreening ............................................................................................................. 19

25. Navibox .......................................................................................................................... 20

26. Panel 200 ...................................................................................................................... 21

27. Panel 400 ...................................................................................................................... 21

28. Pushdown Billboard ................................................................................................... 21

29. Pushdown Double Billboard ................................................................................... 22

30. Pushdown Widelboard .............................................................................................. 23

31. Rectangle ...................................................................................................................... 23

32. Scroll Billboard ............................................................................................................ 24

33. Scroll Footer ................................................................................................................. 24

34. Toplayer ......................................................................................................................... 25




35. Toplayer Full-page ..................................................................................................... 26

36. Triple Billboard ............................................................................................................ 26

37. VideoAd .......................................................................................................................... 27

38. Watermark (Wallpaper)........................................................................................... 27

39. Wideboard..................................................................................................................... 27




General Rules

1. The adverts cannot contain automatic forwarding to advertiser’s website or any

elements downloaded from external servers.

2. The adverts are hosted on INTERIA.PL’s server.

3. The adverts cannot use scripts changing the appearance of the browser window,

except those forms that contain such an effect by default.

4. The Adverts should not use more than 30% CPU of an average class processor

(Intel Pentium 4).

5. The landing URL cannot be longer than 200 characters.

6. The adverts cannot read or modify the cookies from user’s computer.

7. The adverts cannot cause any warnings or errors during screening, or in any other

way disturb the performance of the website where they are screened.

8. The names of advert files shouldn’t contain foreign characters or spaces, the files

should be named according to the following pattern:

advertiser/campaign_name_type_of_ad_size.filetype e.g.:

interiapl_navibox_300x250.swf or type_of_ad_size.filetype e.g.: bar_950x60.swf

9. The sound can be activated only by the user (by rolling over or clicking)

10. Ads are displayed by the adserver working in asynchronic mode

a) Ads may not use events DOMContentReady and onLoad – instead, use the

following equivalents: Inpl.Ad.onReady and Inpl.Ad.onLoad

b) Advertising code may not use the method document.write

c) External adservers using the SCRIPT tag without the ASYNC parameter and ads

using document.write may be displayed using the solution recommended by the

IAB: Friendly IFrame (FIF)

(http://www.iab.net/media/file/rich_media_ajax_best_practices.pdf)

d) The ad may „know” that it has been embedded inside an FIF after reading the

inDapIF variable. If the ad is in an FIF, the variable becomes TRUE.




Advertising products specification

1. Advertising bar under Fakty module

DESCRIPTION : Static graphic ad located on Portal Main Page under Fakty

module.

SIZE : up to 15 kb

MEASUREMENTS : 560x100 and 335x100 piksels (obligatory in two sizes)

TECHNOLOGY : GIF, JPEG, PNG, JPG

INNE : INTERIA.PL reserves the right to approve the ad before screening

2. Advertising bar under Biznes module

DESCRIPTION : Static graphic ad located on Portal Main Page under Biznes

module.

SIZE : up to 15 kb

MEASUREMENTS : 560x100 and 335x100 piksels (obligatory in two sizes)



3. Advertising bar under Wideo module

DESCRIPTION : Static graphic ad located on Portal Main Page under Wideo

module.

SIZE : up to 15 kb

MEASUREMENTS : 620x100 piksels



4. Advertising bar under Styl Życia module

DESCRIPTION : Static graphic ad located on Portal Main Page under Styl Życia

module.

SIZE : up to 15 kb

MEASUREMENTS : 620x100 piksels



5. Billboard

DESCRIPTION : Graphic rectangle placed in the middle-upper part of a website,

animated or static. Larger than standard banner.

SIZE : up to 40kB

MEASUREMENTS : 750x100 pixels

TECHNOLOGY : GIF, JPEG, Flash (SWF), HTML




Flash Technology (SWF)

1. The advert should contain getURL command:

on (release) {

getURL(_root.clickTag, "_blank");

}

this action should be connected with a button-type object, placed in the main

time line on the top layer.

2. The URL address to the GET URL action should be supplied together with the

advertising materials.

3. For the advert to be accepted, all of the above-mentioned conditions have to be

fulfilled.

6. Brandmark

DESCRIPTION : Graphic ad, displayed over the site’s content. The ad contains a

non-clickable upper strip, which can be used to drag the ad in

browser’s window. There must be a visible close button “ZAMKNIJ

X” in the upper-right part of the bar. On the left side of the close

button there is a minimize „_” button, which leaves only the drag

bar visible.

SIZE : up to 60kB

MEASUREMENTS : up to 300x300 pixels

TECHNOLOGY : Flash (SWF),



on (release) {


}

this action should be connected with a button type object, placed in the main


2. The URL address to the GET URL action should be supplied together with the advertising materials.

3. The closing button, marked with an “X”, should be visible all the time during the

advert’s screening, placed in the upper-right corner of the ad and be clearly

visible on a non-transparent background. Font size - at least 12 px. The X button

should be at least 14x14px. The entire button has to be active, not just the X

itself.

The button should contain a closing function:

For Flash version 9 and higher:

on (release)

{

flash.external.ExternalInterface.call(_root.fClose);

}




For Flash version 8 and lower:

on (release)

{

getURL("javascript: "+_root.fClose);

}

The button should be placed above the main linking button.

4. Minimising function.

a) The minimising buton should trigger the following function:


flash.external.ExternalInterface.call(_root.fName,1);


getURL("javascript: "+_root.fName+" (1)");

b) To bring back the original size, the button should trigger the following

function:


flash.external.ExternalInterface.call(_root.fName,0);


getURL("javascript: "+_root.fName+" (0)");

The buton should be placed on the inactive drag bar, on the left side of the close

buton. It should use the following symbol: “_”.

5. For the advert to be accepted, all of the above mentioned conditions have to be

fulfilled.

7. CZATeria sponsoring

a) Corner Pump-up

DESCRIPTION : Graphic advert with a transparency effect, placed in the corner of

the chat window. Transparency effect is mandatory. It is not

animated or clickable.

SIZE : up to 20 kB

MEASUREMENTS : max 200x200 pixels

DURATION : Max. 60 s.

TECHNOLOGY : GIF (possible 2-frame animation) BACKGROUND : white ( 255, 255, 255 ), the minimal value of RGB

components for the pixels other than white is 150 (the darkest




possible color

is RGB 150,150,150), the average value of the RGB components may not be lower than 210

OPTIONS : alignment – lower right corner

- appearance:

banner expands from (0x0) to (200x200) (recommended),

only the horizontal size changes,

only the vertical size changes,

banner moves diagonally without changing size,

banner moves horizontally without changing size, banner moves vertically without changing size,

banner is static,

- screening in all chatrooms – the banner shows up for the whole cycle

(appearing, screening for the set time, disappearing)

- screening in a chosen chatroom (appears only once in the

chosen chatroom)

OTHER : INTERIA.PL reserves the right to approve the ad before

screening.

b) Watermark

DESCRIPTION : Graphic advert with transparency effect, placed in the

background of the chat window. The transparency effect is

obligatory. It is not animated or clickable.

SIZE : up to 10 kB

MEASUREMENTS : recommended 128x128 pixels

TECHNOLOGY : GIF

BACKGROUND : white (255, 255, 255 ), at least 95% of pixels should be in the

color of the background; the minimal value of RGB components

for the pixels other than white is 235 (the darkest possible color is RGB 235,235,235)

OPTIONS : alignment - centered, expanded, tiled

- screening in all chatrooms and private rooms,

- screening in a chosen chatroom and all the private rooms

assigned to it

- counting pageviews – each opening of a room or private room

with the background is counted as one pageview.


screening.

8. Comet Cursor

DESCRIPTION : Advert in the form of a graphic element following the mouse

cursor.

SIZE : up to 10kB


TECHNOLOGY : GIF, JPEG, Flash (SWF)




9. Commercial Break

DESCRIPTION : Graphic ad, shown with the top heading bar of the site it is

screened on. The ad then disappears and the rest of the site is

loaded. The ad must contain a visible close buton „ZAMKNIJ X”

SIZE : up to 40kB

MEASUREMENTS : 750x450 or 950x450 depending on the width of the website.

DURATION : Max. 10s.

TECHNOLOGY : Flash (SWF)



on (release) {


}

this action should be connected with a button type object, placed in the

main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the

advertising materials.

3. Automatic closing. After the animation – no more than 10 s. from the beginning

- the advert should trigger a closing action:





4. The close button, marked with “ZAMKNIJ X”, should be visible all the time during

the advert’s screening, placed in the upper-right corner of the ad and be clearly

visible on a non-transparent background. Font size of 12 px. The active button

should be at least 14x14 px. The entire area should be active, not just the “X” mark.


For Flash version 9 and higher

on (release)

{


}

For Flash version 8 and lower

on (release)




{


}

The button should be placed above the main linking button.

5. For the advert to be accepted, all of the above-mentioned conditions have to be

fulfilled.

10. Double Billboard

DESCRIPTION : Graphic rectangle placed in the middle-top of a website, live or

static. Larger than traditional banner, twice the size of a

billboard.

SIZE : up to 40kB





on (release) {


}

this action should be connected with a button type object, placed in the main


2. The URL address to the GET URL action should be supplied together with the advertising materials.

3. In order For the advert to be accepted, all of the above-mentioned conditions

have to be fulfilled.

11. Double Wideboard

DESCRIPTION : Graphic ad set in the middle-upper part of the website in place of

a standard banner, but of a much bigger size. Only on websites

with a wide layout.

SIZE : up to 60kB



Flash Technology(SWF)


on (release) {


}


timeline on the top layer


advertising materials





fulfilled.

12. Expand Billboard

DESCRIPTION : An interactive banner, which expands on rollover, providing

extra space for promotion and presentation of products and

services.

SIZE : up to 40KB

MEASUREMENTS : 750x100 pixels before expansion

and 750x300 pixels after expansion



1. Ad should be prepared using Flash version 9 or higher


on (release) {


}





4. How to prepare the expansion effect:

Create a 750x300px scene.

Create a 750x100 px mask and put it over the scene. The upper left

corners of the scene and mask should align.

On the top layer there should be a button, which on rollover will cause the

mask to expand to 750x300, revealing the whole advert.

5. Hiding the elements of the website that are covered by the expanding part:

a. Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");

b. Collapse should trigger the following action:

flash.external.ExternalInterface.call(_root.fName, "visible");


fulfilled.

13. Expand Corner

DESCRIPTION : The corner should be „flat” i.e. the site doesn’t appear to roll up.

Instead, a transparency effect of the SWF file is used. The ad

displays as an 120x120 px SWF in the upper-right corner of the

site, which expands to 520x520 px on rollover. The ad rolls back

after the cursor is moved away from the area of the ad.

SIZE : up to 40kB

MEASUREMENTS : 120x120 pixels (520x520 pixels on expand)








on (release) {


}












a. Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");

b. Collapse should trigger the following action:


6. In the upper-right corner (in the expanded and non-expanded state) there should

be an active visible close button „ZAMKNIJ X” (font min. 12 px, the X sized min.

14x14 px), clearly visible on non-transparent background. The entire area of the

button should be active, not just the X mark.

Button should have the following function:

on (release)

{


}


fulfilled.

14. Expand Half Page

DESCRIPTION : A large-sized graphic advertisement, placed in the upper part of

the right column which expands to the left on rollover, providing

extra space for promotion and presentation.

SIZE : up to 60kB

MEASUREMENTS : 300x600 pixels before expansion and 600x600 after expansion








on (release) {


}












Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden");

Collapse should trigger the following action:



fulfilled.

15. Expand Navibox

DESCRIPTION : An interactive navibox, which expands on hover, providing extra

space for promotion and presentation of products and services.

SIZE : up to 40kB






on (release) {


}



















fulfilled.

16. Expand Rectangle

DESCRIPTION : An interactive graphic ad located in the middle of an article,

which expands on rollover, providing extra space for promotion

and presentation of products and services.

SIZE : up to 40kB






on (release) {


}
















fulfilled.




17. Expand Double Billboard



services.

SIZE : up to 40KB

MEASUREMENTS : 750x200 pixels before expansion and 750x300 pixels after

expansion





on (release) {


}
















fulfilled.

18. Expand Triple Billboard



services.

SIZE : up to 60KB


expansion








on (release) {


}
















fulfilled.

19. Expand Wideboard



services.

SIZE : up to 40KB


expansion





on (release) {


}



















fulfilled.

20. Half Page

DESCRIPTION : A large-sized graphic advertisement, placed in the upper part of

the right column.

SIZE : up to 60kB


TECHNOLOGY : GIF, JPEG, Flash (SWF),



on (release) {


}






fulfilled.

21. In-Stream VideoAd

TECHNICAL SPECIFICATION:

DESCRIPTION : A form of advertisement, which allows screening of a television

advertising spot before a video played by the user. Depending on

the speed of the user's connection, it is displayed in one of the

two different qualities allowing for smooth playback. INTERIA.PL

converts the delivered source material for screening on the

Internet. It is an active form of advertisement, it can be clicked

to display the client’s website.

DURATION : Max 30s.

NECESSARY MATERIALS

SPOT – high quality video file (min. 4000kb/sec) with resolution no lower than

1280x720. File formats: .avi, .mpg, .mp4, .mov, .flv. Possible size ratio: 16:9. The file




will be converted by INTERIA.PL to two different MP4 files (SQ and HQ) and subsequently sent for the client's approval.

DEADLINE FOR PROVIDING MATERIALS

3 workdays before the start of campaign

22. Sponsored Link

DESCRIPTION : Text advert which allows placing links to websites at the top of

the result list in the Google.interia.pl search engine.

.

LINK STRUCTURE : Headline – max 25 characters including spaces.

Description – one line, max 70 characters including spaces.

URL – max 35 characters

23. Mailing

DESCRIPTION : Mailing addressed to the users of INTERIA.PL’s free e-mail

service. It can be targeted to specific demographics.

NECESSARY ELEMENTS:

- e-mail subject up to 80 characters (no Polish characters)

- sender’s name (‘FROM’ box)

- company address details (below the mail’s main body).

- return e-mail (optional)

- main body

- graphic files (if needed, only applicable to HTML mailing)

TECHNOLOGY : text, HTML, flash

Technology: text

1. Email with plain text up to 3000 characters and 5kB file size.

2. Text without formatting (no bold, italics or underlines)

3. Maximum 70 characters in one line (including spaces).

Technology: HTML

1. Basic filesize - 40 kB text or HTML (including graphic files and attachments),

larger only after additional fee, according to the rate card.

2. Using scripts is not allowed (Java Script, VB Script, itp.).

3. Using frames is not allowed..

4. HTML may not hotlink graphic files from external servers.

5. Polish characters coding: ISO-8859-2 or UTF-8.

6. Direct links to graphic files (<IMG SRC="filename.gif">).

7. Delivery of Flash (SWF) graphic files may be blocked by the user's e-mail client.

8. Tests of mailing should always be conducted in the INTERIA.PL domain.

INTERIA.PL does not take responsibility for how the ad is displayed in other

domains.

Technology: flash (video mailing)

1. Basic filesize of the flash file (.swf) – 50kb




2. The ad should contain a getURL action:

on (release){


}

The above action should be embedded into a “button” type object positioned

on the main timeline, on the top layer.

3. Alternate in the form of a graphic file (jpg/png/gif) no bigger than 50kb.

4. In case of VIDEO mailing:

a. Main file (.swf) acts as a player, using scripts to stream the file (.flv)

provided by the Client.

b. Video -.flv file with the highest possible quality (up to 30s), filesize

max. 1MB. Video may play automatically, but only with muted sound,

which can be enabled by the user after clicking a speaker icon or the

play icon. The movie cannot loop.

24. Multiscreening

DESCRIPTION : An ad form integrating the top-slot banner and the site’s

margins. The banner is active (clickable) and links to the client’s

site. The margins (in their basic version) are not clickable.

WALLPAPER

The wallpaper creates a cohesive whole together with the top-

slot banner (Billboard, Double Billboard, Wideboard, Triple

Billboard, Double Wideboard).

The wallpaper is visible to the user only on the margins - the

middle part of the graphic is covered by the site’s main content

part. Depending on the site, the main part may have a different

width (the attachment containing different websites’ widths will

be provided by our representative)

The wallpaper may look different depending on the screen

resolution or the browser window size. That is why we

recommend placing the key elements near the margins.

We recommend that the wallpaper ends with a solid color on the

sides – in such case a color code (hex) should also be provided

to set as the background color for the site (especially for

wallpapers that do not scroll together with the site).

The wallpaper may scroll together with the site or not,

depending on the client’s preference.

The wallpaper in its basic version is not animated.

The wallpaper in its basic version is not clickable.

Clickable wallpapers cannot have the same color as the native

color of the website's margins.

We recommend sending over (together with the banner and

wallpaper) a visualization of how the wallpaper should be placed

on the site in relation to the banner.

SIZE : Banner: According to the specification of the chosen format

Wallpaper: 85 kB

MEASUREMENTS : Top-slot format:




Billboard 750x100 px, Double Billboard 750x200 px, Wideboard

950x200 px, Triple Billboard 750x300 px, Double Wideboard

950x300 px.

Wallpaper:

We recommend that the wallpaper should have a universal size

(adapted to different site widths and screen resolutions). Most

Interia users use a screen resolution of 1366x768 px (we

recommend placing the key elements close to the margins, inside

the 1366 px area, but the full background may have the width of

1920 px, so it is visible to users with higher resolutions.

TECHNOLOGY : GIF, JPEG, HTML5 for the top-slot format (Billboard, Double

Billboard, Wideboard, Triple Billboard, Double Wideboard); static

GIF, JPEG for the wallpaper (mainly margins)



on (release) {


}






fulfilled.

25. Navibox

DESCRIPTION : Graphic ad set in the upper part of the right column.

SIZE : up to 40kB





on (release) {


}






fulfilled.




26. Panel 200

DESCRIPTION : Static graphic ad located on Portal Main Page under Sport

module.

SIZE : up to 60 kb

ROZMIAR : 1220x200 and 985x200 or 1220x100 and 985x100 piksels

(obligatory in two sizes)



27. Panel 400

DESCRIPTION : Static graphic ad located on Portal Main Page under Plotki

module.

SIZE : up to 60 kb

ROZMIAR : 1220x400 and 985x400 piksels (obligatory in two sizes)



28. Pushdown Billboard

DESCRIPTION : An interactive Billboard, which expands on rollover to 750x300,

causing the content of the website to move down (the ad doesn’t

cover up the site’s content)

SIZE : up to 40kB





1. The ad should be prepared using Flash version 9 or higher


on (release) {


}





4. Preparing the pushdown effect:

Create a 750x300 scene





5. Hiding elements of the website that are not covered by the expanding part

Expand should trigger the following action:




flash.external.ExternalInterface.call(_root.fName, "hidden");




fulfilled.

29. Pushdown Double Billboard

DESCRIPTION : An interactive Double Billboard, which expands on rollover to

750x300, causing the content of the website to move down (the

ad doesn’t cover up the site’s content)

SIZE : up to 40kB







on (release) {


}

















fulfilled.




30. Pushdown Widelboard

DESCRIPTION : An interactive Double Billboard, which expands on rollover to

950x300, causing the content of the website to move down (the

ad doesn’t cover up the site’s content)

SIZE : up to 40kB







on (release) {


}

















fulfilled.

31. Rectangle

DESCRIPTION : Graphic ad set in the middle of an article on the chosen website.

SIZE : up to 40kB








on (release) {


}






fulfilled.

32. Scroll Billboard

DESCRIPTION : A billboard, which remains visible to the viewer. It moves up and

down when the user scrolls the page. The ad has a visible close

button “ZAMKNIJ X” which makes it return to its slot at the top of

the page.

SIZE : up to 40kB





on (release) {


}






fulfilled.

4. The close button is prepared by INTERIA.PL S.A.

33. Scroll Footer

DESCRIPTION : Advertising strip at the bottom of the browser window. The ad

remains in its place regardless of scrolling. It can contain text or

graphic elements, both static and animated (animated GIF),

which scroll horizontally on the strip. The horizontal scrolling of

the footer is implemented byINTERIA.PL. There is an option of

choosing the direction of horizontal scrolling (right or left). The

ad must contain a visible close button “ZAMKNIJ X”: font size

12px, the size of the “X” mark: 14x14px, which remains active

and visible on a non-transparent background in the upper right

corner of the ad.

SIZE : up to 10kB


TECHNOLOGY : GIF, JPEG,




34. Toplayer

DESCRIPTION : A graphic, animated ad displayed over the site’s content in any

chosen place. The maximum duration of the ad is 15 s. The ad

should have a visible close button „ZAMKNIJ X”. The transparent

layers cannot be clickable, and if possible, should not block clicking

of elements under the transparent layer.

SIZE : up to 60kB

MEASUREMENTS : no more than 50% of the browser window.

DURATION : up to 15s.,





on (release) {


}





4. Terminating screening. After the animation finishes, no longer than 15 s. after it

starts, the ad should trigger the following closing command:

For Flash Player 9 or higher


For Flash Player 8 or lower


5. The closing button, marked with “ZAMKNIJ X”, should be visible all the time

during the advert’s screening, placed in the upper-right corner of the ad and be

clearly visible on a non-transparent background, with a font size of 12 px. The

active button should be at least 14x14 px. The entire area should be active, not just the “X” mark.


For Flash version 9 and higher

on (release)

{


}




For Flash version 8 and lower

on (release)

{


}

The button should be placed over the main linking button.


fulfilled.

35. Toplayer Full-page

DESCRIPTION : A graphic, animated ad displayed over the site’s content in any

chosen place. The maximum duration of the ad is 15 s. The ad

should have a visible close button „ZAMKNIJ X”. The transparent

layers cannot be clickable, and if possible, should not block

clicking of elements under the transparent layer

SIZE : up to 60kB

MEASUREMENTS : up to 100% of the browser window; If the prepared graphic is

smaller than the window, the area around it will be filled with a

monochrome background.

36. Triple Billboard

DESCRIPTION : Graphic ad set in the upper-middle part of the site in place of a

standard banner, but of a bigger size.

SIZE : up to 60kB





on (release) {


}






fulfilled.




37. VideoAd

DESCRIPTION:

VideoAd – An advertisement which allows screening of a television commercial.

INTERIA.PL converts the source material for the Internet.

The maximum duration of a video clip is 30 seconds. It starts playing when the ad is

loaded, but with muted sound (the sound has to be turned on by the user by clicking or

rollover). Maximum size of the video is 2 MB (after conversion). The video player has to

include STOP and MUTE buttons.

STRUCTURE:

The creations, which the streaming emission is made of include:

- the main advertisement (e.g. billboard or skyscraper)

- streaming (i.e. animation)

SCREENING:

The adserwer emits the main advertisement, the scripts serving this advertisement

examine the user's link and select the appropriate version, depending on the link and on

the buffer time of the advertisement indicated by the client.

NECESSARY MATERIALS:

a) the main advertisement - which should already be a player, and has appropriate

scripts raises the video

b) video, FLV file with the best possible quality (up to 30s.), max weight 2 MB. Video can

be play automaticaly but mute. The voice is activated by the user, by pressing "play" or

"mute" button. Video must not play over and over.

DEADLINE FOR PROVIDING MATERIALS:

5 workdays before the start of the campaign.

38. Watermark (Wallpaper)

DESCRIPTION : A graphic advertisement with low contrast and transparency

(grayscale recommended), located on the margins of the website.

The form is not animated or clickable. The graphic element on the

ad needs to contain empty space on the margins so that it can be

fitted to the website. The conditions of the service are decided on a

case-by-case basis.

SIZE : up to 10 kb

MEASUREMENTS : recommended 128x128 pixels

TECHNOLOGY : GIF, JPEG


screening.

39. Wideboard

DESCRIPTION : Graphic ad set in the middle-upper part of the website in place of

a standard banner, but of a much bigger size. Only on some

websites (with a wide layout).

SIZE : up to 40kB








on (release) {


}






fulfilled.

Date post:	11-Jan-2017
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Specification: advert standards in INTERIA.PL

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