30
Sponsorship Opportunities for 2020 + Beyond
Sponsorship Opportunities for 2020 + Beyond
SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs.
Our goal is to help everyone get from $0 to $100m ARR with less stress and more success. We do that with a combination of industry-leading content and community connections.
SaaStr began in 2012 as a simple WordPress blog and a few answers on Quora sharing Jason Lemkin’s learnings of going from $0 to $100m ARR at Adobe Sign / EchoSign.
SaaStr content now spans millions of views a month and 1m+ social followers.
We had our first meet-ups in 2013 and 2014, the first SaaStr Annual in 2015, the industry’s leading podcast in 2016, the first SaaS founder coworking space in 2017, SaaStr Pro, the first learning management system for SaaS founders in 2018, and SaaStr University for 6000+ founders in 2020.
SaaStr has been named one of the Top 100 Blogs for Entrepreneurs by Forbes and one of the 50 Best Websites for Entrepreneurs by Inc. Magazine, and a Top Writer on Quora six times. Jason has been named by Business Insider to the 32 Most Powerful People in Business Technology.
Bridging the GapApril 22, 2020
New New in VentureMay 27, 2020
SaaStr EnterpriseJuly 29, 2020
SaaStr Annual 2020September 2-3, 2020
SaaStr Europa 2021Dates TBA
SaaStr Annual 2021Dates TBA
SaaStr Events
SaaStr Annual 2020
Mostly virtual, 100% together. 50,000+ combined real-world (local meet-ups) +
digital (hybrid) attendees in our re-scheduled SaaStr Annual 2020. We’ll have 2 full days, 100s of workshops, and
1000s of mentoring sessions.
September 2-3, 2020
Digital Mega Events
SaaStr Enterprise
100s of Top CIOs, CXOs and 1000s of Enterprise CEOs. Sharing how to scale in the enterprise
today. Along with exclusive CEO-CXO
networking.
July 29, 2020Bridging the Gap
15,000+ virtual attendees and 20+ top CEOs from Slack to Twilio sharing how to bridge
the gap in these unique times.
May 27, 2020The New New In Venture
10,000+ virtual attendees and 20+ top VCs giving you the straight scoop on raising,
managing, and dealing with venture capital now.
May 27, 2020
Top Partners
Who Attends
Our Digital Audience’s RolesDigital EventAudience● 25,000+ registered attendees
● 47% audience engagement
● Delivered 4,622+ opt-in registrants (on avg.) to Sponsored workshops
● 1,600 views on avg. to content replays
● 64,538 social viewers during the event via simulcast to Twitter and Youtube
● Over 1M impressions per event on SaaStr social media channels
Data based on: Bridging the Gap and The New New in Venture
AdobeAnaplanAppDynamicsAtlassianAWSBox
Purchasing Power: 52% of attendees are VP-level and above & 25% of companies are above $10M ARR
CiscoDeloitteDocusignDropboxFacebookFreshworks
Google CloudGustoInvisionMonday.comNew RelicNotionSalesforce
SAPSlackSplunkStripeTalkdeskTrinetTripActions
UberVMwareWalkMeXeroYelpYextZuora
40% CEO / Founder22% Sales + Marketing13% Investor10% Product10% Ops5% Customer Success
HyperWorkshops (Super Gold+)
● Delivered 4,622+ opt-in registrants (on avg.) to Sponsored workshops
● 64,538 social viewers during the event via simulcast to Twitter and Youtube
● Over 1M impressions per event on SaaStr social media channels
● Permanent promotion on SaaStr.com properties
Data based on: Bridging the Gap and The New New in Venture
● Delivered 4,622+ opt-in registrants (on avg.) to Sponsored workshops
● 64,538 social viewers during the event via simulcast to Twitter and Youtube
● Over 1M impressions per event on SaaStr social media channels
● Permanent promotion on SaaStr.com properties
Data based on: Bridging the Gap and The New New in Venture
HyperWorkshops (Super Gold+)
● Delivered 4,622+ opt-in registrants (on avg.) to Sponsored workshops
● 64,538 social viewers during the event via simulcast to Twitter and Youtube
● Over 1M impressions per event on SaaStr social media channels
● Permanent promotion on SaaStr.com properties
Data based on: Bridging the Gap and The New New in Venture
HyperWorkshops (Super Gold+)
Long Tail on SaaStr Properties
● Delivered 4,622+ opt-in registrants (on avg.) to Sponsored workshops
● 64,538 social viewers during the event via simulcast to Twitter and Youtube
● Over 1M impressions per event on SaaStr social media channels
● Permanent promotion on SaaStr.com properties
Data based on: Bridging the Gap and The New New in Venture
HyperWorkshops (Super Gold+)
● Delivered 4,622+ opt-in registrants (on avg.) to Sponsored workshops
● 64,538 social viewers during the event via simulcast to Twitter and Youtube
● Over 1M impressions per event on SaaStr social media channels
● Permanent promotion on SaaStr.com properties
Data based on: Bridging the Gap and The New New in Venture
HyperWorkshops (Super Gold+)
Long Tail on SaaStr Properties
● Delivered 4,622+ opt-in registrants (on avg.) to Sponsored workshops
● 64,538 social viewers during the event via simulcast to Twitter and Youtube
● Over 1M impressions per event on SaaStr social media channels
● Permanent promotion on SaaStr.com properties
Data based on: Bridging the Gap and The New New in Venture
Example Opt-in Reg & EngagementOpt-In Reg Content
Profitwell 5,972 “Where SaaS Stands Today”
G2 5,270 “The SaaS Trust Crisis”
Paddle 4,682 “How to Reduce Churn by 30%”
Salesforce 4,450 “Your Sales & GTM Strategy”
Guru 4,079 “Leading Through The Unknown”
Gainsight 4,859 “Product-Led Retention”
Microsoft 4,498 “Brand Demand: Creating Clarity”
Intercom 3,328 “Keeping Your Customers at the Center”
HyperWorkshops (Super Gold+)
Customizable Experience
● 5 Minute Product Demo (Bronze)● Plus a digital hub to meet with
Founders, CEOs and CXOs from the SaaStr community
● Chat with attendees in real-time via chat and video
Demo + Booth(Bronze + Super Gold)
Sponsorship Opportunities
SaaStr Enterprise: The Real Future of Work will connect top CEOs of B2B companies with the top CIOs, CDOs, CTOs, and CXOs driving innovation in the Cloud.
This is a unique, two-track event features main sessions and content open to everyone; and a secondary, invite-only networking track for CEOs and CXOs from $20M - $2B.
CONTENT & TOP SPEAKERS● Open to everyone, just register to watch
speakers & sessions● Hear from top innovators in Cloud and
SaaS that will leave you inspired and armed with the knowledge to transform your business
● Speakers include the CEOs of Coupa, Pagerduty, Shopify and more
EXCLUSIVE NETWORKING● Curated, invite-only networking ● 200 CEOs ($15m+ ARR) CEOs and
investors● 150 CXOs exploring emerging trends
and cloud innovation
Exclusive to 12 sponsors that are committed to building meaningful and long-lasting relationships with prospective buyers.
OVERVIEW
● 20-minute Hyper Workshop with Q&A● 3 networking passes for company
representatives ● Access to double opt-in meetings with CIO/ CXO
buyers ● Branded virtual event booth with live attendee
engagement● Dedicated lead capture of content + booth
attendees delivered post-event● Promotion of pre-recorded promotional video
and landing page across social media channels ● Logo on website, marketing materials
Super Gold Sponsorship$50,000
Sponsorship Opportunities
● 2 full days with specific, SaaStr-style actionable advice and learnings to help you scale faster
● 1000+ Braindates, AMAs, mentoring sessions, 1-on-1s
● 500+ VCs, including tactical, VC workshops● 50+ speakers from the best SaaS companies across
the world● Live AMAs from top industry experts and intimate
breakouts with subject matter experts.
Exclusive to 100 sponsors that are committed to building meaningful & long-lasting relationships with prospective buyers.
The 6th SaaStr Annual is moving to a fully digital & completely immersive two-day experience.
OVERVIEW
● Highest concentration of CEOs and budget holders of any non-vendor B2B event in the world
● 80% of attendees from $2m-$100m ARR● 50,000 attendees projected● 15,000 attendees already signed up
Example of Speakers
Super Gold Sponsorship$50,000
● 20-minute workshop with Q&A● 5 VIP passes for company representatives● Access to event networking apps ● Branded virtual event booth with pre-recorded
video and live attendee engagement● Dedicated lead capture of content + booth
attendees delivered post-event● Promotion of pre-recorded promotional video
and landing page across social media channels● Logo on website, marketing materials
● 20-minute Hyper Workshop with Q&A● 5 VIP passes for company representatives● Access to event networking apps ● Branded virtual event booth with pre-recorded
video and live attendee engagement● Dedicated lead capture of content + booth
attendees delivered post-event● Promotion of pre-recorded promotional video and
landing page across social media channels● Logo on website, marketing materials
Super Gold Sponsorship$50,000
(all content subject to editorial approval)
I would be nowhere if not for Jason Lemkin and SaaStr.
Dennis LyandresCRO at Procore
“
“
Super Gold Sponsorship$50,000
● 20-minute workshop with Q&A● 5 VIP passes for company representatives● Access to event networking apps ● Branded virtual event booth with pre-recorded
video and live attendee engagement● Dedicated lead capture of content + booth
attendees delivered post-event● Promotion of pre-recorded promotional video
and landing page across social media channels● Logo on website, marketing materials
● 5 minute demo stage spot on digital Sponsor Expo theatre
● 2 VIP passes for company representatives● Access to event networking apps● Branded virtual event booth with live attendee
engagement● Dedicated lead capture of content + booth
attendees delivered post-event● Logo on website, marketing materials
Bronze Sponsorship$30,000
(all content subject to editorial approval)
Make business personal againIntercom
Capture the voice of the peopleSurvey Monkey
Make business communications easierDailpad
Increase revenue, decrease customer churnGainsight
Compare software + services with user ratings G2
Achieve faster recurring revenue growthProfitWell
SaaStr Annual 2020: At Home
Integrated MediaPartnerships
SaaStr also has limited additional media opportunities outside of our upcoming digital events that can be packaged together
for year-round brand representation.
Frequency of distribution: Weekly on SundaysNumber of viewers: 60,000 subscribers
$10,000/ per month, 3 mo minimum
Sponsorship Details● The SaaStr Weekly newsletter goes out each and
every Sunday to 60K+ SaaS founders, CEOs, and operators.
● Your ad unit will be front and center in the SaaStr weekly
● Text or image ad options available ● No competing ads ● Ads run once per week for four consecutive weeks ● Avg. click-through rate of 7%, with some of our more
popular offers seeing an 18% CTR
SEE EXAMPLE
Distribution Channels
Frequency of distribution: Daily w/ new contentNumber of viewers: 185,000/month
$15,000/ per month, 2 mo minimum
Sponsorship Details● The SaaStr daily is an extension of the SaaStr weekly
newsletter. Distributed every weekday via email, the monthly impressions are over 185,000 per month to the SaaStr community.
● Text or image ad options● Ads run once per day for four consecutive weeks● Ability to swap ads after 1 week● Exclusive ad placement at the bottom of
“SaaStr Daily”● Sponsorship is the full month commitment
Distribution Channels
Frequency of distribution: WeeklyMedium of distribution: Audio/Podcast (Spotify, Google Podcasts, Soundcloud, Apple Podcasts, Overcast.fm and more)
Number of downloads: 120,000/month
The Official Saastr Podcast is the latest and greatest from the world of Saastr, interviewing the most prominent operators and investors to discover their tips, tactics, and strategies to attain success in the fiercely competitive world of SaaS. How do you get from $0 to $100m ARR faster? What does it take to scale successfully? The first episode weekly features host Harry Stebbings and the second (sponsored podcast which will feature one exclusive sponsor) is our Founder’s Favorite episode.
$15,000/ per month, 3 mo minimum
Distribution Channels
Frequency of distribution: WeeklyMedium of distribution: Audio/Podcast (Spotify, Google Podcasts, Soundcloud, Apple Podcasts, Overcast.fm and more)
Number of downloads: 120,000/month
$15,000/ per month, 3 mo minimum
Sponsorship Details● Your approved script will be featured in a 15-second
pre-roll (The first 15 seconds of a podcast) and a 15-second post-roll (The last 15 seconds of a podcast)
● This script will be professional voiced over and added into the edited episode with music under it.
● SaaStr writes up a weekly blog post on SaaStr.com where we feature the sponsor logo as well as a “presented by” on the recap of this week’s podcasts every Friday.
Distribution Channels
Sponsorship Details● Established in 2019 with of Quora Spaces, the
Cloud Daily features the best answers, news and discussions on what’s happening in business software. Building on the popularity of Jason’s personal Quora feed, the Cloud Daily has already grown to 320,000 SaaS leaders and founders.
● Your approved ad will be featured in the pinned section of “Cloud Daily” for the entire month
● We will also feature 4 of your approved content pieces, 1 per week, to our Cloud Daily community
Frequency of distribution: DailyMedium of distribution: QuoraNumber of subscribers: 320,000 and growing
$15,000/ per month
Distribution Channels
Featured Content Sponsor$10,000/ per month, 3 mo minimum
SaaStr University is SaaStr’s newest and fastest-growing product. Launched in the fall of 2019, SaaStrU already has over 6,000(!) founders, CEO and SaaS execs logging into SaaStr University almost every day to share learnings and discuss course lessons featuring top SaaStr content, videos and more.
For $10k a month, we have the ability to promote 1-3 sponsors’ featured content to 1000s of Cloud CEOs, founders and execs.
Distribution Channels
Media Availability
1x a week on Sundays60K Subscribers
Next AvailableJul, Oct, Feb, March +
Distributed daily w/ new content185K Impressions
Next AvailableJul - December 2020
1x a week on Thursdays120K Downloads/month
Next AvailableJan - Dec 2021
1x a week350K Subscribers
Next AvailableJul - December 2020
3x articles a month6K Users
Next AvailableJul - December 2020
Combine a digital event with SaaStr Annual 2021
Digital sponsorships with SaaStr can be packaged together with a 2021 Annual Sponsorship to maximize exposure across
digital and in-person events.
By sponsoring a digital event + Annual 2021 together.
Sponsors can gain:
● Continued Sponsorship Awareness with the SaaStr Community
● Integrated Lead Engagement Across Both Events● Summer of Apps leads provided no-cost Sponsor Expo
passes to meet you (again IRL) at 2021 Annual
SaaStr Digital Event + Annual 2021 Combination
SaaStr Annual 2021
15,000+ real-world in SF Bay Area over 3 days.
Largest non-vendor Cloud event in world.
Dates TBAAnnual at Home
Mostly virtual, 100% together. 50,000+ combined real-world (in SF + local
meet-ups) + digital (hybrid) attendees. We’ll have 2 full days, 100s of workshops, and
1000s of mentoring sessions.
Sept 2-3 2020
