Date post: | 25-Dec-2015 |
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Adam Brotman chief digital officer
The most powerful mobile ecosystem of any retailer in the world
STORES 47M transactions each week | ~12k stores in the US
STARBUCKS CARD 33% of tender in stores (pre-paid)
MY STARBUCKS REWARDS®/LOYALTY 8M active MSR members
MOBILE APPS 12M who are actively using our apps | 15% of tender 7M transactions per week
MOBILE ORDER & PAY Will add incremental visits and increase throughput – launched today in Portland
Mobile order and pay will drive both topline and ticket… and increase bottom line efficiency
Customer order entry reduces time the baristas need to
spend on the POS
Increased operating efficiency, including reduction of the POS
bottleneck
4
Customers will increase their
frequency because of added
convenience
More transactions from current customers
3
1:1 marketing and ordering functionality
encourage customization
and attach
Average order size increases
2
Convenience will induce many more
customers to establish pre-paid
MSR accounts
More active MSR customers
1
The most powerful mobile ecosystem of any retailer in the world
DELIVERY
MY STARBUCKS REWARDS®/LOYALTY 8M active MSR members
MOBILE APPS 12M who are actively using our apps | 15% of tender 7M transactions per week
MOBILE ORDER & PAY Will add incremental visits and increase throughput – launched today in Portland
STORES 47M transactions each week | ~12k stores in the US
STARBUCKS CARD 33% of tender in stores (pre-paid)
Delivery is one of our most requested ideas
Customers want delivery and are talking about it
Delivery is one of our most requested ideas and we are exploring two different models
CONTRACTED DELIVERY GREEN APRON DELIVERY
• In high density locations (e.g. office buildings)
• Separate high-volume production areas
• Dedicated Starbucks-only “green apron” delivery
• Integrated into Starbucks app
• In urban/suburban areas
• Service from current stores
• Delivery via one or more third party delivery services
• Integrated into Starbucks app
LAUNCHING IN SELECT MARKETS MID/LATE 2015