Steinbeis University Berlin

MASTER BUSINESS ADMINISTRATION

(MBA) PROGRAM OVERVIEW

2

The Steinbeis MBAA unique leadership program for a new generation of leaders.

Experience the MBA of the future.

We live in a time of great change, not least in the area of work. Now more than ever it is vital that education keeps up with the pace of transformation. That’s why at Steinbeis we are continually adapting our MBA program, based not just on what’s happening now, but on the trends we see coming.

Business leaders in every field will need the skills to create a comprehensive workforce strategy to harness the potential of this new era of transformation and innovation – the Fourth Industrial Revolution.

The Steinbeis MBA is designed to equip you with these skills.

Learn from top executives, industry experts and world class professors – with a clear focus on strategy, innovation and

leadership. Benefit from a cutting-edge curriculum (beyond the traditional MBA Standards) and gain the knowledge you need to leverage the opportunities in change.

Whether your background is business, law, engineering, political or social science, we can connect you to our global community of MBA fellows and alumni, creating a strong network for your future career.

Our innovative online learning system lets you study at home at a pace that suits you. You can also spend a semester in Germany and attend a summer school with our top-ranked university partners; SDA Bocconi in Italy or the Stern School of Business at New York University.

The Steinbeis MBA – high quality and innovation from Germany.

Program Overview

EN

2

YOUR DEGREE Master of Business

Administration (MBA)

STUDY LOCATION100% Online in your home country Optional study location modules in Germany, Italy (Bocconi University)

and the USA (Stern University)

DURATION

From 15 to 36 Months – you decide. Part-time and full-

time

ACCREDITATIONInternationally-recognized

accreditation by the Foundation of International Business

Administration Accreditation – FIBAA

Quick Facts

START DATEanytime

LANGUAGE100% English

33

The way you learn at Steinbeis

The Steinbeis innovative learning system

Control, pace and track your learning success.

Self-paced learningBenefit from an innovative

learning didactic that is tailored to your needs.

Gamified learning Quizzes, business simulations & serious games: Learn with a

lot of fun and efficiency.

Synchronus courses, live online classes

Get in direct contact with your professor – interact

with your peers.

Asynchronus coursesLearn anytime and

anywhere – with video, audio & text.

Peer-2-peer learningYour international learning

community accelerates your progress.

Real world projects & challenging case studies Learning & applying – the

dual approach.

1-on-1 coaching & mentoring Get full support from your personal Steinbeis study

coach.

44

Program Structure

ABSOLUTELY UNIQUE

In our Innovation and Thesis Project you will work on real world challenges, with opportunities to do case studies, company projects and (virtual) internships.

PERSONAL COACHING

You’ll never walk alone! Coaching, mentoring and student support are an integral part of our unique learning environment. The Steinbeis Team is here to support you as you progress along your learning journey.

Our curriculum equips you with the knowledge to leverage opportunities in changing times

Master Business Administration (MBA)

LEADERSHIP & CHANGEInspire and motivate your team

INNOVATION & TECHNOLOGYAnticipate and disrupt the future

FINANCE & ECONOMICSCrunching the numbers

STRATEGY & MARKETINGCreate and lead markets

55

Your Study Curriculum MODULE 1MBA KICK-OFF: INTRODUCTION TO MANAGEMENT, INNOVATION & LEADERSHIP

New Leadership Perspectives • What managers need to know about strategy • Psychology and the new Entrepreneurial School • The 5 ways to leverage resources • How to make a company an entrepreneurial learning organization • Creating a cybernetic system • From Management to Leadership

MODULE 2LEADERSHIP 1: LEADING, SHAPING, CHANGING

Change Management • Understanding change and change management fundamentally • Forms of change: growth and expansion, turnaround and crisis, merger and fusion,

reorganization and strategy change, etc. • The central phases of change processes • Continuous improvement vs. fundamental change • Emotions and resistance in the change process • Success criteria for change • Management of growth as a special kind of change management • The path from start-up to (young) company: Integration of new employees – Letting go of the

founders – Creating instruments and forms of organization • Communicating Change – The role and impact of communication in change • Handling and using resistance in the change process • Strategies for employee involvement and motivation • Involvement of stakeholders and decision makers in the change process Organizational Behavior • Understanding organizations • Individual behavior in organizations • Group behavior • Behavior in organizations • Organization and Strategy - change and communication • People as part of the organization Leadership 1 • The role and self-image of the manager in the context of change • Modern leadership roles and future-oriented leadership understanding • The most important management styles and management instruments • Motivation and performance • Successful delegation: Empowering employees to perform independently and take responsibility • Communication and active listening – conversation and feedback • Self-management and personal performance: increase self-efficacy and strengthen stress resistance • Cooperation and decision-making behavior • Conversational behavior in meetings • Professional appearance and persuasive power

6

MODULE 3 UNDERSTANDING THE MACRO ENVIRONMENT

Managerial Economics – economics for managers • Economic thinking for entrepreneurs and managers • Fundamentals of the market economy for managers • Elasticities and their applications • Economic policy measures • Consumers and producers • The economics of the public sector • Managerial economics

Law for managers • What managers and entrepreneurs should know and be aware of in legal terms • The most important fields of law that a manager needs to understand • Civil Law • Commercial Law • Labor Law

MODULE 4CREATE AND LEAD MARKETS AND CONSUMERS

Understanding Customers – Consumer Behavior (2 days) • Understanding communication with relevant exchange partners in the market • Creating consistent customer orientation in the company • Perception, emotions and cognitive processes • Awakening, identifying and satisfying customer needs • Presenting benefits of products and offering concrete solutions to problems • Methods for determining the personal motivation for action of the costumer • Introduction of holistic stakeholder management of companies

Conquering Markets – Strategic Marketing • The process of strategic marketing planning • Strategic marketing decisions • The comparative competitive advantage as a navigator for strategic marketing decisions • Market strategic dimensions

MODULE 5 TECHNOLOGY TRENDS & DIGITAL TRANSFORMATION

Technology Trends and Innovation • Overview and insights into digital technologies and innovations • Insights into idea management • What are the latest technology trends?

- Big data- Blockchain- Artificial intelligence- Virtual reality- Internet of things- Industry 4.0- ...the seminar is updated continuously.

• Insights into trend concepts • How can the latest technological trends be used?

6

7

Digital Transformation • The impact of digital transformation on all industries • Transformation of classic business models and operational processes • Industry 4.0 • Integrative introduction of digital processes • Benefits of business analytics • The transition to omni-channel customer communication • Change of living and working environments • Changes in the value chain

MODULE 6 STRATEGY AND ENTREPRENEURSHIP

Business Strategy • Strategic decision making and execution • Developing a competitive strategy • Skills needed by managers to function effectively as strategists and organization builders • Formulating and implementing strategy at business level

Corporate Strategy • Introduction to the tasks and responsibilities of corporate headquarters • Organizing multinational firms • Developing cross-border and cross-business synergies by facilitating knowledge sharing

Entrepreneurship • The nature of entrepreneurship • The context of entrepreneurship • Creating the entrepreneurial organization • Corporate Entrepreneurship • The difference between Start-up Entrepreneurship and Corporate Entrepreneurship

MODULE 7 MANAGING FINANCE AND LEADING WITH KEY PERFORMANCE INDICATORS

Financial Accounting & Analysis • Financial accounting for managers • Financial analysis • Corporate planning and controlling • Establishing and using financial control systems

Corporate Finance • Financing companies and projects • Making reasonable investment decisions • Determining enterprise value • Working capital management

MODULE 8 SYSTEMATIC BUSINESS DEVELOPMENT & MARKETING INNOVATIONS

Marketing Innovations • Overview of digital, social, data-driven and technology-based marketing • Overview of Search Engine Marketing (SEM) and basics of Search Engine Optimization (SEO) • Influences and future development of Search • Social media marketing and digital interaction • Content marketing • Mobile Media and Marketing • From Big Data to Smart Data: Data-driven business models and campaigns • Cross-channel campaigns

7

8

Systematic Business Development • Developing companies and business models systematically and strategically • Systematic further development of existing business areas • Development of new business fields • Creation and development of new businesses • Design thinking • Tools for systematic business development • Foundations of use and application of the „Business Model Canvas” • Transfer: Conception and discussion of one’s own, innovative business ideas

MODULE 9 INTERNATIONAL PERSPECTIVES

International Management • Globalization as context for international business • Entering foreign markets • Market selection • Entry mode • Global strategic management Cross Cultural Management • The importance of cross-cultural management • Leading with and through cultural differences • Managing the cultural clash

MODULE 10 GLOBAL LEADERSHIP & INNOVATION (OPTIONAL)

Global Leadership & Innovation @Stern School of Business, NYU • Creative destruction, innovation and marketing • Digital marketing • Crowdsourcing, Crowdfunding and the Sharing Economy • Global strategy and international risk pricing • Site visits • Guest speaker • Company visits

MODULE 11 INNOVATION LEADERSHIP

Develop and implement innovations • Innovation management – the basics for managers • Fundamentals and development of innovation management • The nature of innovation • What we know about individual and organizational innovation and creativity (biology and

behavior – organization and humans – strategy and system) • Case studies on innovation successes and innovation flops • Innovation culture – innovation strategy – innovation structures and systems • Types of innovation (process, technology and service innovation) • Manage and lead innovations systematically • Open innovation Innovations and consumer behavior • Analysis and identification of (partially hidden) customer needs • Generation and consolidation of ideas to establish innovations • Recognizing and using trends • Conducting market research • Creating markets and setting trends

8

9

MODULE 12 CORPORATE FINANCE

Corporate Finance II • Business plan and start-ups • Budgeting and management accounting • Cash flow management & capital commitment • KPI Management • Capital Markets & Investment • Mergers & Acquisitions

MODULE 13 LEADERSHIP 2 – LEADERSHIP IN A NEW ERA

Leadership in a fast-changing environment • Changed working environments: Which leadership challenges are to be expected? • From „foreman“ to coordinator and supervisor • Leadership during the change process • Conflict behavior and conflict resolution strategies • Team building and conflict management • Team behavior and situational management styles • Team building as a management task • Management of team conflicts • Managing millennials and young generations • Leadership in agile structures Strategic human resource management • Basics of human resource management • Roles of human resource management • Typical tasks and modern topics • Fields of action of human resource management • Demography management • Employer branding • Diversity management • Modern working environments and innovative work organizations

MODULE 14 SCIENCE AND RESEARCH FOR MBAS

Interdisciplinary Scientific Work (1.0 day) • Fundamentals and concepts of science • Empirical research • Basic rules for scientific work • Preparation for the student research project and master thesis • Transferring knowledge – the Steinbeis Methodology

9

1010

Financing

STUDY FEE

797 € per Month (if you study 24 Months)+ 500 € Matriculation fee at the beginning of the program

+ 500 € Examination fee at the end of the program19.120 € total study fee

Scholarship

THE STEINBEIS SCHOLARSHIP PROGRAM FOR INTERNATIONAL STUDENTS

Being part of the Steinbeis Foundation, Steinbeis offers partial tuition scholarships of up to 50% for accepted students who show academic merit and interpersonal skills.

Scholarships are allocated based on motivation, personal and professional achievements and academic excellence. Scholarships will be awarded to candidates with any backgrounds.

To apply for a scholarship and check your eligibility, please fill out the application form. The deadline for scholarships is December 31st, 2020.

Admission requirements

To enroll in our international Master programs, you need a Bachelor Degree or equivalent.

Alternatively, you may be accepted on our MBA program with a professional qualification (minimum five years of Management experience and a successful assessment test) if you have no primary university degree. Please contact our admission team to check if you are eligible to study at Steinbeis University.

These resources will also help you check your eligibility:• The German Higher Education Compass (Germans Rectors’ Conference)• The Database on Admission Requirements + additional information for IB diploma and for GCE

11

5 Reasons why you should study at Steinbeis?

Innovative Curriculum that you can personalize to your needs

Unique learning experience with high flexibility

Leading world-class faculty 100% approachable and accessible to you

Get connected with our German industry network and a global learning community. Plus: Come to Germany for a semester

Benefit from a student-centric university approach Support services, coaching & mentoring

1

2

3

4

5

Steinbeis University is the largest private university in Germany. It is a subsidiary of the globally active Steinbeis Foundation, which stands for knowledge transfer and innovation at the interface between science and business. And the university is a pioneer! This is where the transfer study program was developed, which is a world-wide unique study model.

Your Alma Mater The Steinbeis School of Management and Innovation is a business school at Steinbeis University. SMI is responsible for all content of the study programs according to the study and examination regulations and implements the study program. Students receive their degree from Steinbeis University Berlin. Part of SMI is also a Graduate Technology and Engi-neering School, focusing on new tech like Industry 4.0. Since 1998, Steinbeis University has been officially recognized as a private university. In the fields of Business & Economics, Leadership & Management and Technology & Engineering it offers Bachelor, Master and MBA programs as well as research and doctoral programs. No matter how different the respective programs may be, they are all essentially based on the ideas and way of thinking of Ferdinand von Steinbeis - the inventor of dual education.

The principles of the university to which we strongly commit: Maximally practice-oriented, customer-oriented and entrepreneurial.

What drives us? Innovation, research and knowledge transfer: Steinbeis University takes a transfer-oriented approach on research and teaching. The foundation is a systematic, practice-induced creation of our own research resources. In this way, we provide our students not only with the basics and methodology, but also with up-to-date knowledge from research results.

Equipped for the challenges of today’s world Our students develop solutions to problems based on ideas in a real environment. This requires them to apply, develop and expand their skills systematically at various levels. In this way, our students learn what will make them outstanding to be able to act competently and innovatively in a world that constantly challenges them anew in different ways with ever more dynamic changes.

Learning for life. Studying for life. Every project that our students carry out during their studies brings them one step closer to the ideal we strive for: a personality that is comprehensively educated in theory and practice. Moreover, all business students have a wide range of opportunities to enrich their studies with the tech-nology that shapes the 21st century: from bite-sized techfocused mini degrees to an entire Business Engineering course of study.

22.000Alumni

98%students would recommend Steinbeis University to their

friends

9.000Active Students

12

SteinbeisUniversity Berlin The Steinbeis University and its Business and Engineering Schools

1313

We build truly student- centric learning experiences for tomorrow’s leaders … … equipping the next generation of committed learners with the knowledge and skills they need to succeed amid the challenges of the 21st century.

We use leading-edge technology to enable seamless student journeys that both meet and exceed the needs of modern learners.

We embrace and pioneer new educational formats – from ‘snackable’ asynchronous mini-courses to AR- and VR- driven experiences and even gamified study programs!

We’ve built the world’s first online study configurator, giving students the power to design a program that fits their schedule and ambitions. Whether the goal is a bachelor’s or a master’s, to study remotely or in-person, part-time or full-time, the configurator makes it easy to find a range of programs and formats to choose from.

Technology & Innovation

Flexibility & Customization

Openness & Curation

We’ve developed an agile curriculum setup that allows us to respond in real time to industry developments, introducing fresh academic content on demand. Drawing from our net-work of industry experts as well as the Open Online Courses

(MOOCs) that meet our acade-mic standards, we offer an up-to-the-minute course selection that evolves as you do.

Mission

1414

Bridging classroom and industry

Since the early 1980s, we’ve been working closely with some of the biggest names in German innovation – not only have their experts lectured regularly in our classrooms, our students frequently participate in projects and internships on their premises, many going on to become highly valued employees.

The advantages of the dual education system pioneered by Ferdinand von Steinbeis have demonstrated themselves time and again over the past four decades: students profit

immensely from opportunities to put theory learned in the classroom into practice in the real world, gaining hands-on experience in the workplace, which boosts their resumes and eases the transition from school to career. Industry partners, for their part, not only bring the latest insights and research findings into the classroom, ensuring the curriculum stays relevant, but learn how tomorrow’s leaders think and perceive the world, gathering insights for the breakthrough innovations that will shape the future.

Industry Partnerships

15

Get in touch

15

Steinbeis School of Management and Innovation Steinbeis University

Berlin, Germany Franklinstraße 15 10587 Berlin Tel +49 30 398 85 05-28

info@steinbeis-smi.com www.steinbeis-smi.com

Berlin

Anika Steffan Head of Student Advisory a.steffan@steinbeis-smi.de

Berlin

Gerardo Tejo Head of Admissions g.tejo@steinbeis-smi.de

Berlin

Bérangère GramaccioniStudent Advisory b.gramaccioni@steinbeis-smi.de