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Sustainable Action Canmore

Date post:20-Aug-2015
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  1. 1. Sustainable Action Canmore
    • A community-wide social marketing program
    • Ultimate goal- encourage residents to behave in environmentally sustainable ways
    • Create social norms about sustainable behaviour, as neighbours participate
  2. 2. Social Marketing
    • Identify barriers and benefits to sustainable behaviour
    • Design a strategy that utilizes behaviour change tools helps overcome barriers
    • Personal, face-to-face communication
    • Ask people to commit to one behaviour
    • Prompt for success
    • Follow up and ask for another
  3. 3. Sustainable Action Canmore
    • Canvassing team visit Canmore dwelling units (2x if necessary)
    • Ask resident to commit to one sustainable action
      • Reduce GHG, water use, waste
    • Follow up phone call encourage another action
    • Reinforce overall commitment to sustainability
  4. 4. Incentives presented at each homes door
      • Choice of
      • Reusable cloth bag (waste reduction)
      • CFL light bulb or tire pressure gauge (energy reduction)
      • Low-flow showerhead (water reduction)
      • And
      • Prompts for program and action
      • Info brochure and
      • Sustainability at home: a toolkit by AREF
  5. 5. Program Prompt
  6. 6. Action Prompts
  7. 7. Removal of Barriers
    • Showerheads were replaced during visit and old showerheads taken with canvasser (drop off also an option)
    • Tire pressure gauges were given out after proper tire pressure for individuals vehicle was determined
    Trading for low-flow showerhead
  8. 8.
    • 7,116 homes occupied (partial or full) in Canmore
    • Visited 6,110 homes at least once (some not accessible i.e. private buildings)
    • If not home made 2 ndvisit where possible (3,565 second visits made)
    Sustainable Action Canmore
  9. 9. Sustainable Action Canmore Results
    • Increased commitment to sustainable behaviours
    • Increased awareness of Towns and Biosphere Institutes environmental programs
    • Action towards the Towns Vision
    • Community commitment to environmental stewardship
  10. 10. Sustainable Action Canmore:
    • Canvassers visited over 6,100 homes, (51% response rate)
    • Of those contacted, 92% participated
    • An additional 521 homes participated via booths
    • Overall 3,404 different Canmore households committed to the program
    • Follow-up survey response rate = 31%, with 92% using the sustainable action item
  11. 11. Sustainable Action Canmore Made possible with the support of the following: Alberta Real Estate Foundation Town of Canmore Anonymous Donors
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Sustainable Action Sustainable Action Canmore Canmore A community-wide social A community-wide social marketing program marketing program Ultimate goal - encourage Ultimate goal - encourage residents to behave in residents to behave in environmentally sustainable ways environmentally sustainable ways Create social norms about Create social norms about sustainable behaviour, as sustainable behaviour, as neighbours participate neighbours participate
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